Olo

What Olo does

Olo is a cloud-based, open SaaS restaurant technology platform founded in 2005 by Noah Glass and headquartered in New York, serving more than 800 restaurant brands across 90,000+ locations and processing over 3.5 million orders daily through ~$29 billion in annual gross merchandise volume. The platform is organized as a modular suite across three pillars — Order (Online Ordering, Dispatch, Rails, Catering+, Switchboard, Loyalty, Network, Order with Google), Pay (Olo Pay with fraud prevention), and Engage (Marketing, Guest Data Platform, Sentiment, Accounts) — unified through the Guest Data Platform and 40M passwordless guest accounts that enable cross-channel personalization. Distribution combines direct enterprise field sales with the Olo Connect partner ecosystem of 400+ technology vendors, agencies, and payment processors, anchored on an API-first architecture that includes the acquired Omnivore middleware.

Olo's business model is subscription SaaS with annual contract billing, quote-based enterprise pricing scaled by location count and modules selected, and incremental transaction-based revenue from payments and delivery management. Primary customer segments are enterprise multi-location chains (50+ locations) and emerging brands at the 10–50 location inflection point, with QSR, fast casual, casual dining, and ice cream verticals well represented in the logo base. The customer roster includes Panda Express, Denny's, Five Guys, P.F. Chang's, Portillo's, CKE, Culver's, Waffle House, First Watch, Nando's, WaBa Grill, Pei Wei, Cold Stone Creamery, Captain D's, Freddy's, Costa Vida, and Mendocino Farms, among others.

Olo went public on NYSE under ticker OLO in March 2021, was acquired by Thoma Bravo in an all-cash $2.0 billion take-private deal that closed in September 2025 at $10.25 per share (a 65% premium), and has since pursued an aggressive M&A strategy — most notably the December 2025 acquisition of Spendgo to launch Olo Loyalty — alongside product launches including Olo Network (a commission-free consumer ordering app) and partnerships extending into drone delivery (Zipline), in-store payments (FreedomPay and Stripe), and third-party delivery profitability (Linked Eats).

Name

Olo

Legal name

Olo Inc.

Website

https://olo.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Olo is a cloud-based SaaS digital ordering, delivery, payments, and guest engagement platform serving 800+ restaurant brands across 90,000+ locations, processing 3.5M+ orders daily through an open API architecture, partner ecosystem, and unified guest data platform.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscriptions: Subscription-based SaaS revenue model serving restaurant brands with ordering, payment, and guest engagement technology. Revenue guidance for full-year 2025 projected at $338.5-$340.0 million.
2. Transaction/Order Processing: Platform processes over 3.5 million orders daily across 90,000+ restaurant locations, generating revenue from transaction processing.
3. Olo Network (Second-Party): Commission-free ordering platform enabling restaurants to acquire customers directly without third-party marketplace fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Olo is a cloud-based, open SaaS restaurant technology platform that powers the full guest journey — online ordering, direct and marketplace delivery, catering, payments, loyalty, marketing, and guest engagement — for multi-location restaurant brands. The platform is modular with three suites (Order, Pay, Engage) deployed via subscription to enterprise and emerging restaurant brands, with Olo Network providing a commission-free consumer-facing ordering app as an alternative to third-party marketplaces.

Product overview

Olo is a cloud-based, modular restaurant technology platform built as a unified platform-plus-modules architecture. The core Olo Platform serves as the foundation, with three interconnected product suites: (1) Order Suite including Online Ordering, Olo Dispatch (direct delivery), Olo Rails (marketplace delivery), Olo Catering+, Olo Loyalty, Order with Google, Olo Switchboard, and Olo Serve; (2) Pay Suite with Olo Pay for payments and fraud prevention; and (3) Engage Suite encompassing Olo Marketing, Olo GDP, Olo Sentiment, and Olo Accounts for guest engagement. Supporting infrastructure includes Olo Connect (partner ecosystem), Olo Network (consumer app), Olo Host (reservations), Olo Sync (listings), and the Omnivore API for developer integrations. The platform serves 90,000+ restaurant locations across 800+ brands, processing 3.5M+ orders daily through 400+ integration partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Olo Platform Cloud-based, open SaaS restaurant technology platform powering the full guest journey including online ordering, payments, delivery, catering, loyalty, marketing, and guest engagement with a modular architecture built for enterprise and emerging restaurant brands.
• Online Ordering Digital ordering solution enabling guests to order directly from restaurant websites, apps, or kiosks while enabling faster, more personalized service with higher margin retention per ticket.
• Olo Pay Restaurant-specific payment processing and fraud prevention solution for online and in-store transactions, providing fast frictionless checkout with better insights and stronger protection against fraud.
• Olo Dispatch Direct delivery management solution enabling restaurants to manage their own delivery operations and multiple delivery service providers from one workflow, eliminating multiple tablets and controlling delivery costs.
• Olo Rails Marketplace delivery solution aggregating orders from third-party delivery platforms like DoorDash, Uber Eats, and Grubhub into a single interface for simplified operations.
• Olo Loyalty Guest loyalty and rewards solution integrating phone-number-based loyalty with unified guest profiles across ordering, payment, and loyalty transactions, launched following the Spendgo acquisition.
• Olo Catering+ Catering management solution with built-in controls, flexible menus, and seamless workflows for capturing high-value catering orders without extra operational overhead.
• Olo Network Commission-free consumer-facing ordering app and second-party ordering network enabling restaurants to aggregate hundreds of brand locations while retaining full guest data ownership, positioned between first-party apps and third-party marketplaces.
• Olo Connect Partner ecosystem and integration marketplace connecting Olo's platform with third-party technology partners including delivery providers, payment processors, marketing tools, and operational software.
• Olo Marketing Personalized marketing automation solution using guest data to drive targeted communications, automate campaigns, and build lasting loyalty with measurable ROI.
• Olo GDP (Guest Data Platform) Centralized guest data platform unifying customer profiles across all touchpoints for 360-degree guest visibility and personalized experiences.
• Olo Sentiment Reputation management solution enabling restaurants to monitor, analyze, and respond to guest reviews and feedback across platforms.
• Olo Host Reservations and waitlist management solution helping restaurants streamline front-of-house operations and guest seating experiences.
• Olo Switchboard Digitized phone order solution converting traditional phone orders into digital transactions, ensuring accuracy and operational efficiency for phone-based ordering.
• Olo Sync Local listing management solution ensuring consistent restaurant information across directories, search engines, and mapping applications.
• Olo Serve Free and flexible front-end solution enabling restaurants to customize digital ordering experiences with restaurant-branded interfaces.
• Order with Google Google Order Management integration enabling restaurants to accept orders directly through Google Search and Maps, capturing guest intent at the discovery moment.
• Olo Accounts Passwordless checkout and guest authentication system connecting roughly 40 million guests across more than 500 brands, enabling unified guest identification across ordering touchpoints.
• Virtual Brand Management Module for multi-location restaurant chains to manage multiple delivery-only or virtual brands from shared kitchen infrastructure, centralizing menu management, routing rules, and performance reporting.
• Omnivore API Open API platform enabling developers to build integrations with the Olo ecosystem, facilitating connection between restaurant technology systems and Olo's ordering and delivery solutions.

Quantifiable outcome

• 90,000+ restaurant locations trust Olo with 3.5 million+ orders processed daily
• +3 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability10 records

Feature12 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Linked EatscoreStrategic or Co-development Partner · 30 March 2026Selected as Olo's strategic partner for third-party delivery profitability, combining Olo's restaurant technology platform with Linked Eats' tools for revenue recapture, account reconciliation, marketing AI, smart pricing, and automated uptime monitoring. Linked Eats manages over 40,000 storefronts while helping restaurants optimize margins across delivery channels.
• SpendgocoreStrategic or Co-development Partner · 22 December 2025Olo completed acquisition of Spendgo, a loyalty and guest engagement platform, launching combined service called Olo Loyalty. Spendgo serves 120+ restaurant brands including Cold Stone Creamery, Captain D's, Golden Chick, and Nekter. The phone-number-based loyalty platform integrates with Olo's guest data platform for unified customer profiles.
• ZiplinecoreTechnology or Integration · 19 December 2025Strategic partnership to integrate Zipline's autonomous drone delivery capabilities into the Olo Rails platform for restaurant brands. Integration expected to launch in early 2026, enabling restaurants using Olo to offer drone delivery alongside traditional delivery options. Zipline has completed nearly 2 million commercial deliveries and serves customers in Dallas-Fort Worth metroplex.
• Red LobstermajorTechnology or Integration · 25 June 2025Red Lobster renewed partnership with Olo for digital ordering and launched first-party catering after brief departure from the platform.
• FreedomPaycoreTechnology or Integration · 4 February 2025Partnership to process in-store card-present transactions for enterprise restaurants. FreedomPay's payment gateway is processor-agnostic and connected to over 1,000 POS systems, enabling Olo to capture the 82% of on-premise restaurant transactions that remain outside digital ordering.
• StripecoreTechnology or Integration · 4 February 2025Expanded collaboration with Stripe to process in-store card-present transactions for enterprise restaurants, complementing FreedomPay partnership.
• GrubhubmajorTechnology or Integration · 16 January 2025Expanded partnership integrating Grubhub with Olo Dispatch, allowing restaurants to outsource delivery for orders generated through their websites and apps. The integration automates selection of third-party service providers to optimize delivery speed and cost.
• Omnivore TechnologiescoreStrategic or Co-development PartnerOlo acquired Omnivore Technologies in March 2022 for approximately $49.3 million. Omnivore was a middleware provider that enabled Olo to enhance its integration capabilities.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SevenRooms: SevenRooms provides a CRM, marketing, and guest-engagement platform for restaurants, hotels, and entertainment venues. It is a direct peer to Olo's Engage Suite (Olo GDP, Olo Marketing, Olo Sentiment) and competes for the same enterprise guest-data wallet.
• Paytronix: Paytronix provides restaurant loyalty, gift, and online ordering software for enterprise chains. It is a direct peer to Olo's Loyalty and Ordering modules and competes for similar enterprise restaurant technology budgets.
• Toast: Toast is the leading full-stack restaurant SaaS platform offering POS, payments, online ordering, delivery, loyalty, and marketing — the closest end-to-end competitor to Olo's enterprise restaurant technology suite. Both target multi-unit restaurant brands and compete head-to-head on integrated ordering, payments, and guest engagement.
• PAR Technology: PAR Technology operates the Brink POS and Restaurant Magic back-office platforms for enterprise restaurants. It competes with Olo in enterprise ordering, payments, and back-office integrations and is a comparable technology partner in the broader restaurant-tech ecosystem.
• Punchh: Punchh is a restaurant loyalty and digital marketing platform serving enterprise restaurant chains. It directly competes with Olo Loyalty (post-Spendgo acquisition) and is a comparable partner/competitor for loyalty-driven guest engagement spend.
• ChowNow: ChowNow is a commission-free direct online ordering platform for independent and small-chain restaurants, positioning similarly to Olo's first-party ordering thesis but targeting a smaller, independent-restaurant segment. It is the most direct conceptual peer to Olo's commission-free ordering narrative.
• SpotOn: SpotOn provides restaurant POS, payments, online ordering, reservations, and marketing software for SMB and enterprise restaurants. It competes with Olo in mid-market and enterprise digital ordering and payments, and has been acquiring adjacent restaurant-tech capabilities to build a bundled offering.

Broad incumbents

• DoorDash: DoorDash is the leading third-party delivery marketplace and increasingly offers restaurant-facing SaaS tools (DoorDash Storefront, DoorDash Direct, advertising). It is a broad incumbent partner via Olo Rails but also a strategic competitor as it builds direct ordering and POS-adjacent capabilities.
• Lightspeed Restaurant: Lightspeed's Restaurant POS offering (formerly Upserve) provides front- and back-of-house software for full-service restaurants. It overlaps with Olo on enterprise digital ordering, reservations, and guest engagement but is part of a broader Lightspeed commerce platform serving retail and hospitality.
• Block (Square for Restaurants): Block's Square for Restaurants offers POS, payments, online ordering, and delivery for SMB through enterprise restaurants. It is a broad incumbent across the restaurant value chain and a comparable competitor for both Olo Pay and integrated ordering at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/olo
• Xx.com/olo
• Facebookfacebook.com/olodotcom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olo