Vitable Health
Vitable Health is a vertically integrated health benefits platform combining Direct Primary Care with ICHRA administration for small and mid-sized employers with hourly and variable-hour workforces across the United States.
- Company typePrivate
- Founded2020
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vitable Health does
Vitable Health is a vertically integrated health benefits platform founded in 2020 and headquartered in Woodlyn, Pennsylvania, serving small and mid-sized employers with hourly and variable-hour workforces. The company combines Direct Primary Care (virtual primary care, mental health support, prescriptions, and labs at zero out-of-pocket cost) with Individual Coverage Health Reimbursement Arrangement (ICHRA) administration on a single platform, following its April 2025 acquisition of Liferaft's HRA technology. Core products include Vitable Primary Care, ICHRA, QSEHRA, MEC Plans, and a set of add-on modules (GLP-1 Program, Premium Lab Panels, ACA Autopilot, Health Coaching, Occupational Health, and Ancillary Benefits).
The platform runs on AI-powered tooling for ICHRA administration and a chat-based scheduling assistant, with HIPAA-compliant infrastructure (AES-256/TLS encryption) and SOC2 Type 2 attestation in progress. Technical integrations include ADP payroll and partnerships with Labcorp and Quest Diagnostics for occupational health services.
Vitable generates revenue through monthly subscription fees paid by employers for health benefits plans, individual Direct Primary Care memberships (including via DirectShifts clinicians), ICHRA administration fees, and broker commissions. The company distributes through direct sales, broker partner channels, a preferred vendor relationship with the Visiting Angels franchise network (600+ locations), and a clinician-distribution partnership with DirectShifts (100,000+ clinicians). Total funding raised is $25 million from investors including First Round Capital, Y Combinator, Cherryrock Capital, Citi Impact Fund, Commerce Ventures, and SoftBank Opportunity Fund.
Vitable Health firmographics
Firmographics- Name
- Vitable Health
- Legal name
- Vitable, Inc.
- Website
- https://vitablehealth.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vitable Health is a vertically integrated health benefits platform combining Direct Primary Care with ICHRA administration for small and mid-sized employers with hourly and variable-hour workforces across the United States.
- Ownership category
- akta.pro rank
Vitable Health industry classification
Industry- Product category
- Health Benefits Platform
- NAICS
- Home Health Care Services (62161)
- SIC
- Services-Health Services (8000), Hospital & Medical Service Plans (6324), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Integrated Virtual-First Health Plans / ICHRA-Enabled Virtual Primary Care (HLALADAL)
- akta.pro secondary industries
- Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
Keywords
Where Vitable Health is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vitable Health business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Employer Health Benefits Subscriptions: Vitable Health charges employers for health benefits plans that include Direct Primary Care membership, ICHRA administration, MEC plans, and ancillary benefits. Employers pay monthly fees or set fixed reimbursement amounts through ICHRA arrangements. The platform saves businesses approximately 35% compared to traditional group plans.
- Direct Primary Care Membership Fees: Individual employees and members can access virtual primary care, mental health coaching, prescriptions, and labs through subscription-based memberships. For employers, these benefits are included in the plan; for individual clinicians through partnerships like DirectShifts, members pay flat monthly fees.
- ICHRA Administration Fees: Following the Liferaft acquisition, Vitable Health earns fees for administering Individual Coverage Health Reimbursement Arrangements, including automated premium payments to carriers and expense reimbursements to employees.
- Broker/Partner Revenue Share: Vitable Health works with broker partners who sell and manage ICHRA plans for their small business clients. Revenue flows through broker commissions and partnership arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Direct Primary Care with ICHRA - employer-sponsored plan with flexible reimbursement |
| Subscription | Monthly | Vitable Primary Care standalone membership |
| Subscription | Monthly | MEC Plans with Direct Primary Care |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Vitable Health product offering
Product offeringCore offering
Vitable Health operates a vertically integrated health benefits platform combining Individual Coverage HRA (ICHRA) administration with Direct Primary Care. The company provides employers with ACA-compliant health benefits including unlimited virtual primary care visits, mental health coaching, prescription coverage (1,000+ medications), lab testing, and flexible reimbursement plans. The platform is designed for small and mid-sized employers with hourly and variable-hour workforces, offering 35% lower costs than traditional group plans with 90-minute implementation.
Product overview
Vitable Health is an all-in-one health benefits platform offering a vertically integrated solution combining Individual Coverage HRA (ICHRA) administration with Direct Primary Care. The platform consists of core products: Vitable Primary Care (virtual visits, mental health, prescriptions, labs at $0 cost), ICHRA, MEC Plans, and QSEHRA for reimbursement arrangements. Additional modules include GLP-1 Program, Premium Lab Panels, Mental Health support, Health Coaching, ACA Autopilot, Occupational Health, and Ancillary Benefits (dental/vision). The April 2025 acquisition of Liferaft added HRA technology platform capabilities, making Vitable the first national provider to offer both ICHRA-based coverage and end-to-end primary care under one platform. AI-powered scheduling assistant enables administrative appointment booking and symptom routing.
Differentiator
Problem solved
Functional benefit
Products and services
- Vitable Primary Care Direct Primary Care membership providing unlimited virtual visits, mental health care, and 1,000+ free or low-cost prescriptions and labs with $0 out-of-pocket costs; no deductibles or copays. The foundation of all Vitable health benefit solutions for employer-sponsored plans and individual clinician members.
- ICHRA (Individual Coverage HRA) Flexible reimbursement plans allowing employers to reimburse employees for individual health insurance premiums and eligible medical expenses. Tax-advantaged solution with automated premium payments and full IRS Publication 502 expense coverage.
- MEC Plans (Minimum Essential Coverage) ACA-compliant coverage fulfilling basic employer mandate requirements with preventive services. Helps businesses stay protected from ACA penalties while providing meaningful care access.
- QSEHRA (Qualified Small Employer HRA) Tax-free health reimbursements designed for small businesses with fewer than 50 employees. Allows employers to set fixed reimbursement amounts for employees' individual coverage.
- GLP-1 Program Premium add-on offering GLP-1 weight loss medication support at the lowest cost on the market, delivered as part of Vitable's primary care membership for employers seeking weight management benefits.
- Premium Lab Panels Premium add-on providing deeper diagnostics with 100+ comprehensive lab tests beyond the standard coverage included with Vitable Primary Care membership.
- Mental Health Mental health support service integrated into Vitable Primary Care, including virtual visits and mental health coaching at no additional cost beyond the primary care membership.
- Health Coaching Standalone health coaching service with 30-minute bookable sessions in English and Spanish. Coaches use motivational interviewing and personalized plans for nutrition, exercise, sleep, stress, and tobacco cessation.
- ACA Autopilot Automatic ACA compliance support service for employers with variable-hour workforces, handling Part A and Part B ACA requirements automatically.
- Occupational Health Occupational health service offering streamlined onboarding screenings and health services including tuberculosis testing, physicals, and simplified Labcorp/Quest Diagnostics partnerships.
- Ancillary Benefits (Dental/Vision) Employee-funded vision and dental coverage with open network flexibility, covering preventive, basic, and major dental services plus annual exams, eyeglass lenses, frames, and contacts.
- Liferaft HRA Platform Technology-enabled HRA platform acquired from Liferaft providing modular, API-driven system for launching HRA solutions with proprietary integrations and claims engine. Accelerates ICHRA go-to-market by six months.
Quantifiable outcome
- 35% lower costs than traditional group plans with predictable budgeting
- +5 more outcomes
Companies that use Vitable Health
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Vitable Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
Vitable Health partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- DirectShiftsflagshipPartnership announced December 2025 to provide clinicians nationwide with affordable access to primary care and insurance guidance. DirectShifts connects over 100,000 clinicians to job opportunities. Vitable Health provides DirectShifts users with virtual visits, prescriptions, mental health coaching, and benefits advisor access at no out-of-pocket costs. Initiative addresses healthcare access barriers faced by healthcare professionals.
- LiferaftcoreVitable Health acquired Liferaft's HRA platform in April 2025, making Vitable the first national provider to offer both ICHRA-based coverage and end-to-end primary care services under one platform. Liferaft brings AI-powered ICHRA administration technology, broker relationships, and product flexibility. The acquisition accelerated Vitable's go-to-market timeline by at least six months.
- Visiting AngelsflagshipVitable Health is a preferred vendor for Visiting Angels Living Assistance Services, with over 600 independently owned franchise locations. Partnership provides ACA-compliant, primary-care-first health benefits designed for caregivers, including affordable coverage with no co-pays, accessible virtual care, and family-friendly dependent coverage. Vitable has partnered with dozens of Visiting Angels franchise organizations nationwide.
- Labcorp and Quest DiagnosticscoreVitable partners with Labcorp and Quest Diagnostics for occupational health services, including simplified screenings and QuantiFERON-TB Gold testing. Partnerships enable faster results, easier access, and streamlined onboarding for employers.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Vitable Health competitors and assessment
Company assessmentDirect peers
- Thatch: Thatch is an ICHRA-focused health benefits platform that enables small and mid-sized employers to reimburse employees for individual insurance. Direct overlap with Vitable's ICHRA administration core, though Thatch does not bundle a vertically integrated direct primary care offering.
- Remodel Health: Remodel Health is an ICHRA administration platform serving small employers and brokers. Comparable to Vitable's ICHRA product line and the broker go-to-market, but without an owned primary care delivery component.
- Hint Health: Hint Health provides a Direct Primary Care operating platform used by independent DPC practices and employers. Comparable to Vitable's DPC infrastructure and employer sponsorship model, though Hint does not integrate ICHRA administration natively.
- Everside Health: Everside Health (formerly Paladina Health, Activate Healthcare, and Healthstat) operates employer-sponsored primary care clinics and virtual DPC programs. Comparable on the employer-sponsored DPC axis, with deeper in-person clinic footprint than Vitable's virtual-only model.
- Marathon Health: Marathon Health delivers employer-sponsored primary care, mental health, and occupational health through on-site, near-site, and virtual models. Comparable on employer-sponsored primary care for hourly and distributed workforces, the same customer segment Vitable targets.
- PeopleOne Health: PeopleOne Health provides direct primary care to employers and unions, with a focus on cost containment for self-funded plans. Comparable in serving employer-sponsored DPC for cost-sensitive workforces, with a heavier in-person clinic orientation.
- Firefly Health: Firefly Health offers virtual-first primary care, mental health, and care navigation with a subscription model. Comparable on virtual primary care delivery, mental health integration, and consumer/employer subscription mechanics, though focused on individual members and self-insured employers rather than ICHRA.
Emerging players
- K Health: K Health delivers AI-driven virtual primary care and mental health to consumers and enterprise partners. Comparable on virtual primary care and AI-enabled care routing, with a consumer-direct go-to-market that overlaps the Vitable member experience but not its ICHRA/employer focus.
Broad incumbents
- One Medical (Amazon): One Medical, now part of Amazon, provides membership-based primary care with both virtual and in-person clinics and employer relationships. Comparable on subscription-based DPC, with a much larger footprint and deeper capital base than Vitable.
- Teladoc Health: Teladoc Health operates a broad telehealth platform spanning primary care, mental health, and chronic condition management sold to employers, health plans, and hospitals. Comparable on virtual employer-sponsored care, with vastly greater scale and a non-integrated benefits administration model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vitable Health social profiles
Digital presenceVitable Health compliance and trust
Trust signalCompliance3 records
Vitable Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitable Health leadership team
Management profileNumber of profiles
Profiles4 records
Vitable Health subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vitable Health funding detail
Funding detailFunding overview
Funding rounds4 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitable Health M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitable Health
What does Vitable Health do?
Vitable Health operates a vertically integrated health benefits platform combining Individual Coverage HRA (ICHRA) administration with Direct Primary Care. The company provides employers with ACA-compliant health benefits including unlimited virtual primary care visits, mental health coaching, prescription coverage (1,000+ medications), lab testing, and flexible reimbursement plans. The platform is designed for small and mid-sized employers with hourly and variable-hour workforces, offering 35% lower costs than traditional group plans with 90-minute implementation.
Is Vitable Health a public or private company?
Vitable Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vitable Health founded?
Vitable Health was founded in 2020. It employs 11 to 50 people.
Where is Vitable Health based?
Vitable Health is headquartered in Philadelphia, United States, in the North America region.
How does Vitable Health make money?
Four revenue lines are on record. Employer Health Benefits Subscriptions are the primary driver. The others are direct Primary Care Membership Fees, ICHRA Administration Fees and broker/Partner Revenue Share.
Who are Vitable Health's main competitors?
Direct peers on record are Thatch, Remodel Health, Hint Health, Everside Health, Marathon Health, PeopleOne Health and Firefly Health. K Health is listed as an emerging player. Broad incumbents are One Medical (Amazon) and Teladoc Health.
Does Vitable Health have an API?
No public API is recorded for Vitable Health.
What industry is Vitable Health in?
Vitable Health's product category is Health Benefits Platform. Its primary akta.pro industry code is HLALADAL, Integrated Virtual-First Health Plans / ICHRA-Enabled Virtual Primary Care, with a secondary code of HLALADAA, Primary Care & General Medicine Virtual Care (Employer-Sponsored). Its NAICS code is 62161 and its SIC code is 8000.