Cizzle Brands
Cizzle Brands is a vertically integrated sports nutrition platform operating CWENCH Hydration, Spoken Nutrition, HappiEats brands and a Tetra Pak co-manufacturing facility, distributing across 6,700+ retail points in North America and Europe.
- Company typePublic
- Founded2024
- HeadquartersKing City, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cizzle Brands does
Cizzle Brands Corporation (Cboe Canada: CZZL; OTCQB: CZZLF; Frankfurt: 8YF) is a vertically integrated sports nutrition platform headquartered in Concord, Ontario, Canada. The company operates four brands: CWENCH Hydration (a zero-sugar, under-10-calorie sports drink with six electrolytes), Spoken Nutrition (NSF Certified for Sport athlete-grade supplements), HappiEats (high-protein Sport Pasta handcrafted in Italy and SnakStars Sport Bites for active kids), and the CWENCH Hydration Factory (a 110,000 sq. ft. Tetra Pak co-manufacturing facility in Aurora, Ontario, acquired from Flow Water Inc. in December 2025 for approximately $83.75 million and billed as North America's largest 500mL Tetra co-manufacturing operation with six production lines). Revenue is generated through two streams: (1) branded consumer products sold via enterprise field sales and channel partners into 6,700+ retail points across North America and Europe, including Target (109 U.S. stores), Walmart Canada (197), Loblaws (~400), Save-On-Foods (170+), Canadian Tire Gas+ (~180), Sport Chek, and 500+ gas stations, supplemented by direct-to-consumer e-commerce on brand websites; and (2) contract manufacturing at the CWENCH Hydration Factory, producing beverages for third-party brands under take-or-pay arrangements that include $184 million in remaining contracted production volume. Go-to-market combines enterprise listings with grassroots sports-organization sponsorships (USA Hockey, USA Lacrosse, NYSAHA covering 34,000 youth hockey players) and tier-one athlete ambassadors including NHL MVP Nathan MacKinnon, Cole Caufield, and Andrew Wiggins. The company has 11-50 employees, is led by founder/CEO John Celenza, and in Q3 FY2026 reported revenue of $12.6 million (+253% YoY) and its first positive Adjusted EBITDA of $0.3 million, with an internal projection of $160-180 million in annual revenue by FY2030.
Cizzle Brands firmographics
Firmographics- Name
- Cizzle Brands
- Legal name
- Cizzle Brands Corporation
- Website
- https://cizzlebrands.com
- Company type
- Public
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cizzle Brands is a vertically integrated sports nutrition platform operating CWENCH Hydration, Spoken Nutrition, HappiEats brands and a Tetra Pak co-manufacturing facility, distributing across 6,700+ retail points in North America and Europe.
- Ownership category
- akta.pro rank
Cizzle Brands industry classification
Industry- Product category
- Sports Nutrition and Beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121), Beverage and Tobacco Product Manufacturing (312)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Sports Drinks & Hydration Beverages (CRADAHAK)
- akta.pro secondary industries
- Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN), Functional & Nutritional Beverage Co-Packing (Energy, Sports, Fortified) (AFAFAIAF), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
Keywords
Where Cizzle Brands is headquartered
LocationHeadquarters
- HQ city
- King City
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Cizzle Brands business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Contract Manufacturing: Co-manufacturing services at the CWENCH Hydration Factory producing beverages for third-party brands under take-or-pay contracts. Contributed $9.3 million in Q3 2026 revenue with $184 million in remaining contracted production volume.
- Branded Consumer Products: Direct-to-retail and direct-to-consumer sales of CWENCH Hydration, Spoken Nutrition, and HappiEats products through major retail chains and e-commerce channels
- SnakStars Sport Bites: High-protein, high-fibre snacks for active kids sold through sporting goods retailers and grocery chains
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CWENCH Hydration RTD and mix formats |
Go-to-market motion4 records
Distribution channels10 records
Marketing channels6 records
Cizzle Brands product offering
Product offeringCore offering
Cizzle Brands is a vertically integrated sports nutrition company that develops, manufactures, and sells better-for-you consumer products under four brands: CWENCH Hydration (sports drinks with electrolytes), Spoken Nutrition (NSF Certified for Sport supplements), HappiEats (Sport Pasta and SnakStars Sport Bites), and operates the CWENCH Hydration Factory, a Tetra Pak co-manufacturing facility producing beverages for third-party brands under take-or-pay contracts.
Product overview
Cizzle Brands is a portfolio company operating as a vertically integrated sports nutrition platform with four distinct brands: CWENCH Hydration (better-for-you sports drink with electrolytes), Spoken Nutrition (NSF Certified athlete-grade nutraceuticals/supplements), HappiEats (Sport Pasta and SnakStars Sport Bites high-protein foods), and The CWENCH Hydration Factory (Tetra Pak co-manufacturing facility acquired from Flow Water Inc.). The company generates revenue through both branded consumer products and contract manufacturing services, with approximately $184 million in take-or-pay co-manufacturing contracts providing predictable revenue alongside its consumer brand portfolio distributed across 6,500+ retail locations in North America and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- CWENCH Hydration: Better-for-you sports hydration drink with performing electrolytes, zero sugar, and under 10 calories. Developed by legendary strength coach Andy O'Brien and endorsed by professional athletes including Nathan MacKinnon, Cole Caufield, and Andrew Wiggins.
- Spoken Nutrition
- HappiEats
- CWENCH Hydration Factory
Products and services
- CWENCH Hydration Better-for-you sports hydration drink with no sugar, 10 calories, and 6+ performing electrolytes per serving. Developed by legendary strength coach Andy O'Brien and endorsed by professional athletes. Available in ready-to-drink formats and hydration mix stick packs.
- Spoken Nutrition Premium athlete-grade nutraceuticals and supplements brand featuring formulations including whey protein, grass-fed beef protein, fish oil, sleep builder, and daily packs. Products carry the NSF Certified for Sport qualification verifying absence of contaminants and banned substances. Developed with dieticians, strength coaches, and integrative medicine doctors.
- HappiEats Better-for-you food brand featuring Sport Pasta (high-protein, lower glycemic index pasta handcrafted in Italy) and SnakStars Sport Bites (nut-free, high-protein, high-fibre snacks for active kids with 16g protein and 10g fibre per bag).
- CWENCH Hydration Factory (Co-Manufacturing Services) State-of-the-art 110,000 sq. ft. Tetra Pak co-manufacturing facility in Aurora, Ontario with six production lines capable across 1L, 500mL, and 330mL formats. North America's largest 500mL Tetra co-manufacturing facility. Provides contract manufacturing services for third-party beverage brands under take-or-pay contracts with minimum revenue floors.
Quantifiable outcome
- Revenue increased 253% year over year to $12.6 million in Q3 2026
- +2 more outcomes
Companies that use Cizzle Brands
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Cizzle Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cizzle Brands partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and major.
- David GiancouloscoreAppointment of CPG veteran David Giancoulos to Board of Directors, effective May 1, 2026. Giancoulos has over 25 years of beverage industry experience including roles at Mark Anthony Group, Rockstar Energy, Red Bull, Flow Water, and BioSteel.
- New York State Amateur Hockey AssociationcoreMulti-year sponsorship agreement making CWENCH Hydration the Official Sports Drink of NYSAHA covering more than 34,000 youth hockey players and 6,000 coaches statewide.
- USA HockeycorePartnership with USA Hockey including collaboration on Miracle On Ice commemorative flavor launch celebrating 1980 U.S. hockey victory.
- Nathan MacKinnoncoreNHL MVP Nathan MacKinnon as brand ambassador and partner. Collaborated on Golden Berry flavor development. Endorsed by Nathan MacKinnon's net worth estimated at approximately $30 million from NHL salary and endorsements.
- USA LacrossecoreMulti-year partnership making CWENCH Hydration the official sports drink of USA Lacrosse organization and U.S. national teams. Includes integration into USA Lacrosse programs and events.
- CWENCH Hydration Factory Customerscore$184 million in remaining contracted customer production volume with guaranteed minimum take-or-pay revenue floors under existing customer agreements at the acquired manufacturing facility.
- BCHL (British Columbia Hockey League)minorExclusive agreement for 2024-25 season making CWENCH Hydration the exclusive hydration partner.
- NHL Athletes (Nathan MacKinnon, Cole Caufield, Andrew Wiggins)coreAll-star athlete partnerships with Nathan MacKinnon, Andrew Wiggins, and Adriana Leon to launch CWENCH Hydration. Also includes emerging players Gavin McKenna, Chloe Primerano, and Jade Iginla.
- UNFI CanadacoreCanada's largest distributor of natural, organic, and specialty products serving over 5,000 retail customer locations on behalf of 850+ vendor brands. CWENCH Hydration recognized as fastest-growing brand in their network.
- Van Houtte Coffee ServicesmajorDistribution agreement for Cizzle Brands products across Canada through Van Houtte Coffee Services network.
- Canlan SportsminorStrategic agreement to elevate grassroots hockey in Canada through Canlan Sports facilities.
Scale indicators10 records
Recent moves7 records
Expansion highlights7 records
Cizzle Brands competitors and assessment
Company assessmentDirect peers
- BioSteel Sports Nutrition: Canadian better-for-you sports hydration and supplement brand with similar positioning around athletes, zero-sugar formulation, and Canadian retail. Directly comparable as a peer in the same niche; notably, board member David Giancoulos was previously at BioSteel.
- Bodyarmor: Premium sports hydration brand positioned on better-for-you, lower-sugar attributes endorsed by athletes. Acquired by Coca-Cola in 2021 and offers the closest direct comparable in product positioning to CWENCH Hydration.
- Nuun Hydration: Tablet-based electrolyte and hydration brand targeting athletes and active consumers. Directly comparable on the mix-stick / electrolyte product format and athlete-endorser marketing approach.
- DripDrop Hydration: Electrolyte hydration brand focused on performance and medical-grade hydration. Comparable in product format (powder mixes, electrolyte focus) and target consumer (athletes, active individuals).
- RXBAR (Kellogg's / Kellanova): High-protein, clean-ingredient snack bar brand targeting active consumers. Directly comparable as a peer for the HappiEats / SnakStars Sport Bites brand within Cizzle's portfolio, sharing similar retailer relationships and active-lifestyle positioning.
Broad incumbents
- Gatorade (PepsiCo): Dominant incumbent sports drink franchise owned by PepsiCo. Serves as the primary competitive benchmark in the sports hydration category where Cizzle is attempting to differentiate on zero-sugar and athlete credibility.
- Powerade (The Coca-Cola Company): Coca-Cola's mass-market sports hydration brand with deep retailer relationships and global distribution. Represents the second dominant incumbent against which CWENCH competes for shelf space.
Emerging players
- Celsius Holdings: Functional better-for-you beverage company that scaled from niche to mass distribution through fitness channel and major retail partnerships. Provides a comparable growth and retail-listing trajectory.
- Liquid Death: Better-for-you canned water and energy brand with strong athlete and extreme-sports sponsorship engine. Comparable on the disruptive, sponsorship-led go-to-market approach in the beverage category.
- Olipop: Better-for-you functional soda brand scaling rapidly through mainstream retail with a health-positioned portfolio. Comparable as a peer in the better-for-you functional beverage category targeting health-conscious consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cizzle Brands social profiles
Digital presenceCizzle Brands compliance and trust
Trust signalCompliance1 record
Cizzle Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cizzle Brands leadership team
Management profileNumber of profiles
Profiles10 records
Cizzle Brands subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cizzle Brands funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cizzle Brands M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cizzle Brands
What does Cizzle Brands do?
Cizzle Brands is a vertically integrated sports nutrition company that develops, manufactures, and sells better-for-you consumer products under four brands: CWENCH Hydration (sports drinks with electrolytes), Spoken Nutrition (NSF Certified for Sport supplements), HappiEats (Sport Pasta and SnakStars Sport Bites), and operates the CWENCH Hydration Factory, a Tetra Pak co-manufacturing facility producing beverages for third-party brands under take-or-pay contracts.
Is Cizzle Brands a public or private company?
Cizzle Brands is a public company. It is classified as public and is currently operating.
When was Cizzle Brands founded?
Cizzle Brands was founded in 2024. It employs 51 to 100 people.
Where is Cizzle Brands based?
Cizzle Brands is headquartered in King City, Canada, in the North America region.
How does Cizzle Brands make money?
Three revenue lines are on record. Contract Manufacturing is the primary driver. The others are branded Consumer Products and snakStars Sport Bites.
Who are Cizzle Brands's main competitors?
Direct peers on record are BioSteel Sports Nutrition, Bodyarmor, Nuun Hydration, DripDrop Hydration and RXBAR (Kellogg's / Kellanova). Broad incumbents are Gatorade (PepsiCo) and Powerade (The Coca-Cola Company). Emerging players are Celsius Holdings, Liquid Death and Olipop.
Does Cizzle Brands have an API?
No public API is recorded for Cizzle Brands.
What industry is Cizzle Brands in?
Cizzle Brands's product category is Sports Nutrition and Beverages. Its primary akta.pro industry code is CRADAHAK, Sports Drinks & Hydration Beverages, with a secondary code of CRADAHAN, Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes). Its NAICS code is 312111 and its SIC code is 2080.