ProducePay

What ProducePay does

ProducePay is a FinTech and supply chain platform serving the global fresh produce industry, founded in 2014 in Los Angeles by Pablo Borquez Schwarzbeck, a fourth-generation farmer. The company operates across 20+ countries with 300+ employees, targeting the structural inefficiencies in fresh produce — a supply chain where roughly 60% of value is lost to economic and food waste and a typical shipment traverses 1,600 miles through multiple intermediaries. ProducePay addresses three interlocking pain points for fresh produce growers, importers, exporters, marketers, and retailers: lack of working capital tailored to seasonal cycles, absence of supply chain visibility, and inability to secure predictable 52-week supply at stable pricing.

The platform is organized as a Predictable Commerce Platform with five integrated modules. Pre-Season provides working capital to growers before the season begins, with repayment tied to shipment schedules; Quick-Pay accelerates receivables on produce already in transit; Visibility combines IoT shipment sensors and on-site agronomist QC inspections with real-time dashboards for order, quality, and shipping data; Sourcing connects buyers and sellers across the global network; and Predictable Commerce Programs bundle these into multi-party 52-week supply commitments. Underpinning the platform is a digital marketplace (marketplace.producepay.com), a mobile app, and a PACA license (License #20150951) that enables ProducePay to take title to produce and act as a licensed broker — a regulatory position that allows it to use product rather than land as collateral.

ProducePay generates revenue through a mix of transaction fees on produce trading (as a PACA-licensed broker), transaction fees on Quick-Pay financing, and subscription or recurring fees for Pre-Season financing and Visibility services. Go-to-market is primarily enterprise field sales with assigned account representatives, supplemented by self-serve marketplace access, industry event participation (IFPA Mexico Conference, Global Trade Symposium), and a content marketing engine (blog, resource center, Volatility Reports). Key investors include G2 Venture Partners, IFC (World Bank Group), IDB Invest, Syngenta Ventures, Anterra Capital, and Astanor Ventures, with cumulative disclosed equity exceeding $80 million across multiple rounds through February 2024.

Name

ProducePay

Legal name

Produce Pay Inc.

Website

https://producepay.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

ProducePay is a FinTech-enabled platform that provides financing, supply chain visibility, and trading services to fresh produce growers, importers, exporters, and retailers across 20+ countries, aiming to reduce the 60% value loss in fresh produce supply chains.

Ownership category

akta.pro rank

Product category

Agricultural Trade Finance

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)

akta.pro secondary industries

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL), Fresh Vegetable Wholesale (AFAIACAB)

Keywords

• Produce financing
• Agricultural lending
• Supply chain visibility
• Fresh produce trading
• Working capital solutions

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Produce Trading (PACA Licensed): ProducePay operates as a produce broker under PACA License Number 20150951, taking title to produce it purchases. The company facilitates the purchase, sale, and distribution of fresh produce through its platform.
2. Pre-Season Financing: Working capital financing provided to growers before the growing season begins, with repayment structured around harvest and shipment timing.
3. Quick-Pay: Accelerated payment solution that provides immediate cash flow to growers by purchasing receivables or providing early payment on shipments.
4. Visibility Services: Supply chain visibility and quality control services provided to buyers and sellers, including on-site agronomist inspections, tracking, and dashboard access.
5. Sourcing/Trading: Strategic sourcing connecting fresh produce buyers and sellers, fostering long-term relationships and programs for predictable supply.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ProducePay provides working capital financing (Pre-Season and Quick-Pay), real-time supply chain visibility with on-site agronomist QC inspections, produce sourcing programs, and a digital marketplace for the fresh produce industry. Operating as a PACA-licensed produce broker, the company takes title to produce and uses it as collateral, enabling financing that traditional lenders do not offer. Its Predictable Commerce Platform integrates capital, visibility, and strategic partnerships to enable 52-week supply at stable pricing for growers, importers, exporters, marketers, and retailers.

Product overview

ProducePay is a digital commerce platform for the fresh produce industry, operating as a platform-plus-modules architecture. The core Predictable Commerce Platform integrates five interconnected services: Pre-Season (working capital financing), Quick-Pay (accelerated payments), Visibility (supply chain tracking and quality control), Sourcing (buyer-seller matching), and Predictable Commerce Programs (integrated supply chain programs). The platform also includes a Marketplace for digital trading and specialized sub-products for QC inspections, shipment tracking, and order management dashboard. Together, these services enable growers, marketers, and retailers to achieve 52-week supply predictability by addressing capital access, supply chain visibility, and strategic partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Season Working capital financing solution that provides funds to fresh produce growers before the season begins, enabling them to scale and operate efficiently with repayment terms aligned to shipment schedules.
• Quick-Pay Accelerated payment solution that converts produce shipments into cash, helping businesses optimize cash flow and stay ahead during peak season with faster payments to suppliers.
• Visibility Supply chain visibility and tracking solution that empowers businesses with real-time insights, shipment tracking, and quality control throughout the produce supply chain from farm to final delivery.
• Sourcing Strategic sourcing platform that connects fresh produce buyers and sellers, fostering long-term relationships and successful trading programs through a global network of verified sustainable growers.
• Predictable Commerce Programs Integrated program platform that combines capital support, end-to-end visibility, and strategic partnerships to stabilize volatile fresh produce supply chains and enable 52-week sourcing of high-quality produce at consistent pricing.
• ProducePay Marketplace Digital trading platform connecting fresh produce buyers and sellers, enabling members to sell, purchase, and consign produce through the ProducePay electronic platform network.

Quantifiable outcome

• 80% reduction in retail rejection rate for Four Star Fruit's table grape program
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Shore Capital PartnersminorStrategic or Co-development Partner · 14 February 2026Shore Capital formed Produce One, a specialty produce distribution platform, through partnership with Premier ProduceOne and acquisition of Native Maine Produce. Mentioned in context of industry partnerships in produce distribution.
• MAVRK CapitalcoreStrategic or Co-development Partner · 9 July 2024Strategic partnership with MAVRK Capital to make global fresh produce commerce more predictable. Aims to enhance the Predictable Commerce platform and expand reach.
• UN Global Compact (UNGC)coreStrategic or Co-development PartnerProducePay is a signatory to the UN Global Compact, committing to sustainable and responsible business practices aligned with UN principles.
• IFC (International Finance Corporation)coreStrategic or Co-development PartnerProducePay works with IFC Sustainability Performance Standards, ensuring growers in their network implement best-in-class environmental and social risk management practices.
• IDB InvestcoreStrategic or Co-development PartnerCollaboration with IDB Invest for sustainable agriculture initiatives and Latin American market development.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Regional players

• WayCool Foods: India-based agritech company operating a full-stack food distribution and financing platform for farmers and retailers. Comparable in bundling financing, sourcing, and supply chain visibility for fresh produce.
• Ninjacart: India-based B2B fresh produce supply chain platform connecting farmers directly to retailers. Comparable business model of digitizing and financing fresh produce movement, though focused on the Indian market.
• Twiga Foods: Kenya-based B2B food distribution platform providing produce sourcing, logistics, and financing to retailers and vendors. Comparable in providing working capital to growers alongside produce distribution.

Emerging players

• Apeel Sciences: US-based company extending shelf life of fresh produce through plant-derived coating technology. Adjacent in targeting supply chain waste in fresh produce, though focused on post-harvest preservation rather than financing.
• FoodLogiQ: Food supply chain traceability and supplier management platform. Comparable in the supply chain visibility component of ProducePay's offering, particularly for large food retailers.
• AgriDigital: Australia-based commodity management and fintech platform for grains. Comparable in combining supply chain traceability with grower financing, though focused on grains rather than fresh produce.

Broad incumbents

• Fresh Del Monte Produce: Vertically integrated global producer, distributor, and marketer of fresh produce. Comparable as a global produce trader with grower-financing capabilities through captive operations.
• Sysco: Largest US broadline foodservice distributor with extensive fresh produce sourcing and private-label programs. Overlaps with ProducePay's sourcing and trading activity but from a vastly larger incumbent position.

Direct peers

• Bushel: Digital platform for the grain industry providing workflow, traceability, and grain marketing tools to growers and agribusinesses. Comparable in combining a fintech-adjacent platform with grower-focused supply chain tools.
• Indigo Ag: US-based agtech platform combining farmer financing, sustainability programs, and a digital marketplace for grain and other crops. Highly comparable to ProducePay's model of bundling capital, data, and trading for agricultural producers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProducePay_en
• YouTubeyoutube.com/@ProducePay
• Facebookfacebook.com/ProducePay.en
• LinkedInlinkedin.com/company/produce-pay
• Instagraminstagram.com/producepay

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds14 records

Investors39 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProducePay