Qualified
Qualified builds a Salesforce-native agentic marketing platform led by "Piper," an AI SDR agent that engages inbound website visitors in real time, qualifies leads, and books meetings for B2B revenue teams running on Salesforce. Acquired by Salesforce in April 2026.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Qualified does
Qualified is a San Francisco-based B2B software company that builds a Salesforce-native agentic marketing platform anchored by "Piper the AI SDR Agent," an AI-powered sales development representative that engages inbound website and email visitors in real time, qualifies them against the customer's ICP, books meetings, and routes opportunities to human reps. The platform combines real-time visitor identification (ABM reverse API lookups, CRM account matching, buyer intent data), an AI Decisioning Engine that replaces static lifecycle rules, and a Spotlight observation layer for agent governance. PiperX, launched August 2025, extends the agent with multi-modal text, voice, and video capabilities, multi-channel execution (web + email), multi-agent infrastructure, and knowledge-base-grounded responses in 16+ languages. The product stack runs as a Salesforce connected app with deep two-way CRM sync and integrates with HubSpot, Marketo, Eloqua, Slack, Gong, Outreach, Salesloft, 6sense, and Demandbase.
Qualified sells primarily via annual, quote-based enterprise subscriptions sold through a direct sales motion (with a dedicated Salesforce-certified Qualified Success Architect for each account) plus the Salesforce AppExchange marketplace, where it is ranked #1. Pricing is not publicly disclosed; PiperX multi-modal features are sold as a separate SKU with added cost. Customer base exceeded 5,000 at the time of acquisition, including Adobe, VMware, Box, Asana, GE Healthcare, Dun & Bradstreet, Bloomreach, Braze, SentinelOne, and Klaviyo. Qualified reported approximately $32M ARR and a 145% YoY increase in new customers prior to acquisition. Salesforce signed a definitive agreement to acquire Qualified on December 17, 2025 and closed the acquisition on April 1, 2026, integrating Qualified into the Agentforce platform; the company had previously raised approximately $163M across four rounds, including a $95M Series C in April 2022 led by Sapphire Ventures at a ~$471M post-money valuation.
Qualified firmographics
Firmographics- Name
- Qualified
- Legal name
- Qualified.com, Inc.
- Website
- https://qualified.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Qualified builds a Salesforce-native agentic marketing platform led by "Piper," an AI SDR agent that engages inbound website visitors in real time, qualifies leads, and books meetings for B2B revenue teams running on Salesforce. Acquired by Salesforce in April 2026.
- Ownership category
- akta.pro rank
Qualified industry classification
Industry- Product category
- Conversational AI Marketing Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Qualified is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Qualified business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Qualified Platform Subscription: Recurring SaaS subscription to the Qualified Agentic Marketing Platform, sold via annual enterprise contracts with "Schedule a demo" / quote-based pricing. Subscription includes the core conversational platform, Signals, Conversations, Meetings, Offers, Chatbots, and standard Piper AI SDR functionality.
- PiperX / Multi-Modal Add-On SKU: Separate SKU with added cost on top of the core Qualified platform subscription that unlocks multi-modal PiperX capabilities (text + voice + video), advanced multi-stage funnel management, and multi-agent infrastructure.
- Implementation & Success Services: Full-service implementation delivered by Salesforce-certified Qualified Success Architects at no added cost during the 30-60 day onboarding, with optional ongoing year-round optimization services included in some contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise subscription (not publicly disclosed) |
| Subscription | Annual | PiperX multi-modal add-on SKU |
Go-to-market motion6 records
Distribution channels4 records
Marketing channels10 records
Qualified product offering
Product offeringCore offering
Qualified is a Salesforce-native agentic AI marketing platform that uses the Piper AI SDR Agent (and PiperX multi-modal superagent) to identify anonymous website visitors in real time, engage them through text, voice, and video conversations, qualify inbound demand against CRM and intent data, and book sales meetings directly into reps' calendars. The platform combines conversational AI, generative AI, real-time visitor identification, and AI-driven decisioning, running as a Salesforce connected app with deep two-way CRM, MCAE, and Marketing Cloud sync to convert inbound website traffic into qualified pipeline 24/7.
Product overview
Qualified offers a platform-plus-modules agentic marketing architecture for B2B revenue teams, anchored by the Qualified Platform and the flagship Piper AI SDR Agent. The platform is composed of core AI capabilities (AI Chatbots, AI Conversations, AI Meetings, AI Offers, AI Signals) and a real-time observation layer (Spotlight). Layered on top are specialized Piper sub-products (Piper for Slack, Piper for Gong, Piper for Demandbase) and out-of-the-box solutions including Agentic Nurture, Agentic Product-Led Growth (Agentic PLG), Qualified for Outbound, and Qualified for ABM. PiperX (launched August 2025) is the AI SDR superagent that autonomously engages, qualifies, and books meetings across text, voice, and video. Following Salesforce's acquisition (announced December 17, 2025; closed April 1, 2026), the Qualified platform is being integrated with Salesforce Marketing Cloud and the Salesforce agent ecosystem (e.g., the Hunter SDR Agent unveiled at Salesforce Connections 2026).
Differentiator
Problem solved
Functional benefit
Brands
- Piper: Qualified's AI SDR Agent — autonomous AI sales development representative that engages inbound B2B buyers across website and email to generate pipeline.
- PiperX
- Pipeline Cloud
- Qualified+
- Spotlight
Products and services
- Piper the AI SDR Agent Autonomous AI sales development representative that identifies and engages inbound B2B website and email visitors in real time, profiles them against ICP, qualifies them using Salesforce CRM data and intent signals, and books meetings or routes to human reps. For enterprise B2B revenue teams running on Salesforce.
- PiperX — the AI SDR Superagent Multi-modal AI SDR superagent that autonomously engages, qualifies, and books meetings 24/7 across text, voice, and video. Grounded in a knowledge base of company GTM, product, pricing, competitive, and case-study content; supports 16+ languages and multi-stage funnel management. Sold as a separate add-on SKU on top of the core Qualified platform.
- Qualified Agentic Marketing Platform The underlying SaaS platform that unifies chat, voice, video, email, signals, and meetings with Salesforce, marketing automation, ABM, sales engagement, and collaboration tools. Sold as an annual enterprise subscription.
- Spotlight — Observation Layer for Agentic B2B Marketing Real-time observation layer for agentic B2B marketing that surfaces every revenue signal happening across the website so AI agents and humans know which accounts to act on. Enables marketers to monitor, review, and govern AI SDR agent interactions in production.
- Agentic Nurture Out-of-the-box solution that uses AI agents to autonomously nurture leads and accounts across the funnel, intelligently working top-of-funnel leads to move them toward sales-ready pipeline.
- Agentic Product-Led Growth (Agentic PLG) Solution that combines product-led growth (PLG) signals with AI agent engagement to convert self-serve and free-trial users into sales opportunities; used by PLG B2B SaaS firms such as Klaviyo.
- Qualified for Outbound Solution for using Piper the AI SDR Agent to run AI-assisted outbound plays tied to website and account signals, extending inbound pipeline generation into proactive outbound motions.
- Qualified for ABM Account-based marketing solution combining Qualified's pipeline generation with ABM platforms such as Demandbase and 6sense to identify, prioritize, and engage target accounts visiting the website.
Companies that use Qualified
Customer profileNamed customers65 records
Segments5 records
Ideal customer profiles3 records
Qualified technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability15 records
Feature9 records
Qualified partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- SalesforceflagshipSalesforce signed a definitive agreement to acquire Qualified on December 17, 2025 and closed the acquisition on April 1, 2026, integrating Qualified's agentic AI marketing capabilities (Piper, Hunter, visitor intent data, conversational AI, lead scoring, real-time routing) directly into the Salesforce Agentforce platform. The integration enables website engagement signals to feed in real time into Agentforce via Data Cloud, merging Qualified's capture layer with Agentforce's reasoning and execution layer.
- GongcoreQualified introduced Piper for Gong on October 20, 2025 during Gong Celebrate in Austin, TX. The integration enables Piper to engage buyers post-Gong Engage emails, book meetings, and assist sales teams in maintaining engagement and seamless handoffs.
- DemandbasecoreQualified launched Piper for Demandbase on October 7, 2025, combining Piper's AI SDR capabilities with Demandbase's account-based marketing insights to autonomously engage target accounts through website and email channels. Joint customers include Bloomreach, Braze, and SentinelOne.
- SlackcoreQualified launched Piper for Slack in June 2025, enabling real-time human-and-agent collaboration for B2B sales and marketing teams. Reps communicate with Piper directly in Slack, embed Piper into revenue workflows, and use Slack for routing and alert notifications.
- Salesforce CRMflagshipQualified is built natively on Salesforce, operating as a Salesforce connected app / API user with deep two-way integration into Salesforce CRM, including Leads, Contacts, Opportunities, Signals, conversation transcripts, and visitor data. Includes dedicated Salesforce Alliance program and Salesforce MCAE/Pardot integration pages.
- Salesforce Pardot / MCAEcoreQualified integrates with Salesforce Pardot (MCAE — Marketing Cloud Account Engagement) for B2B marketing automation; a dedicated MCAE integration page exists at qualified.com/integrations/mcae and qualified.com/integrations/pardot.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Qualified competitors and assessment
Company assessmentDirect peers
- Drift (Salesloft): Direct conversational marketing/chat competitor that pioneered B2B website chat and is now part of Salesloft. Highly comparable because both target Salesforce-using B2B revenue teams with chat, AI agents, and pipeline-generation messaging, although Drift has broader CRM agnosticism.
- 6sense: Account-based marketing and buyer-intent platform that overlaps directly with Qualified's ABM, intent data, and account-prioritization capabilities (Qualified integrates with 6sense). Both compete for B2B marketing operations budgets at enterprise Salesforce customers.
- Demandbase: ABM platform that Qualified both integrates with (Piper for Demandbase) and competes against for ABM-driven pipeline generation at enterprise B2B companies; both serve similar CMOs and demand-gen leaders.
Broad incumbents
- Intercom: Broader conversational AI platform for customer engagement with AI agent (Fin) and chat. Less Salesforce-native than Qualified and more horizontal across support and marketing, but competes for similar conversational AI and AI agent budgets.
- HubSpot: Inbound marketing and CRM platform with native AI chat/agent capabilities (Breeze Agents, ChatSpot). Competes with Qualified for SMB and mid-market B2B marketing automation budgets, especially among non-Salesforce-first customers.
- Outreach: Sales engagement platform that Qualified integrates with but competes against at the top-of-funnel SDR/sequencing layer; both target B2B revenue teams, with Outreach having broader sales execution scope and Qualified narrower conversational/ABM focus.
- ZoomInfo: B2B go-to-market intelligence and intent data platform. Overlaps with Qualified's buyer-intent and ABM signal capabilities, and competes for similar B2B marketing operations and sales enablement budgets at enterprise scale.
- Salesforce Einstein / Agentforce: Salesforce's own AI platform (Einstein, Agentforce, including Hunter SDR Agent) is now both Qualified's parent and its most consequential competitor; overlaps directly with Qualified's Piper agent at the AI SDR layer inside the Salesforce ecosystem.
Emerging players
- Gong: Conversation intelligence and revenue AI platform. Qualified integrates with Gong (Piper for Gong) but also competes for revenue-team AI budget; both leverage AI to automate and analyze B2B buyer-seller interactions.
- Apollo.io: AI-powered sales intelligence and engagement platform with prospecting, intent data, and AI SDR-like capabilities. Comparable as an emerging end-to-end AI-driven B2B revenue platform targeting similar mid-market and enterprise segments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Qualified social profiles
Digital presenceQualified compliance and trust
Trust signalCompliance2 records
Qualified financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qualified leadership team
Management profileNumber of profiles
Profiles11 records
Qualified funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qualified M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qualified
What does Qualified do?
Qualified is a Salesforce-native agentic AI marketing platform that uses the Piper AI SDR Agent (and PiperX multi-modal superagent) to identify anonymous website visitors in real time, engage them through text, voice, and video conversations, qualify inbound demand against CRM and intent data, and book sales meetings directly into reps' calendars. The platform combines conversational AI, generative AI, real-time visitor identification, and AI-driven decisioning, running as a Salesforce connected app with deep two-way CRM, MCAE, and Marketing Cloud sync to convert inbound website traffic into qualified pipeline 24/7.
Is Qualified a public or private company?
Qualified is a private company. It is classified as corporate owned and is currently acquired.
When was Qualified founded?
Qualified was founded in 2018. It employs 101 to 250 people.
Where is Qualified based?
Qualified is headquartered in San Francisco, United States, in the North America region.
How does Qualified make money?
Three revenue lines are on record. Qualified Platform Subscription is the primary driver. The others are piperX / Multi-Modal Add-On SKU and implementation & Success Services.
Who are Qualified's main competitors?
Direct peers on record are Drift (Salesloft), 6sense and Demandbase. Broad incumbents are Intercom, HubSpot, Outreach, ZoomInfo and Salesforce Einstein / Agentforce. Emerging players are Gong and Apollo.io.
Does Qualified have an API?
Yes. Qualified offers a public developer-facing API documented at qualified.com/api, enabling customers to connect Qualified to their existing tools, marketing automation, ABM, sales engagement, data enrichment, collaboration platforms, and SSO systems. The implementation also covers Single Sign-On (SSO) and user management integrations. Specific API style (REST/GraphQL), auth method, rate limits, and sandbox availability are not specified in the source. Developer documentation is at qualified.com/api.
What industry is Qualified in?
Qualified's product category is Conversational AI Marketing Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 513210 and its SIC code is 7372.