My Code
My Code is the largest US Hispanic digital media company, connecting Fortune 500 brands to Hispanic, Black, and Gen Z audiences through 20 owned media properties, a 1,000+ publisher network, and proprietary ad technology and streaming.
- Company typePrivate
- Founded2015
- HeadquartersSanta Monica, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What My Code does
My Code (formerly H Code, rebranded in 2023) is a US-based multicultural digital media company founded in 2015 and headquartered in Santa Monica, California, with additional offices in Los Angeles, New York, Mexico City, and Hermosillo. The company operates a vertically integrated platform connecting Fortune 500 brands with Hispanic, Black, AANHPI, LGBTQIA+, and Gen Z/Millennial 'growth audiences,' combining 20 owned-and-operated editorial properties (including Remezcla, El Diario, La Opinión, La Raza, Hiplatina, and Pride Code), exclusive/semi-exclusive partnerships with over 1,000 diverse-targeted publishers, a creator network, and an ad technology stack featuring proprietary Spectra high-impact ad units and a pre-bid wrapper. Its Intelligence Center provides always-on market research, social listening, and paneled research used to inform campaign targeting and audience segmentation.
The company monetizes through four primary streams: (1) enterprise advertising and media services sold directly to brands and via all five major agency holding groups (Publicis, WPP, Omnicom, Havas, Dentsu); (2) branded content, sponsorships, and social-first campaigns produced for Fortune 500 marketers; (3) ad-supported FAST streaming via Remezcla Más on Roku, Fire TV, Apple TV, and Android; and (4) publisher monetization services offering yield optimization, 100+ PMPs, and direct IO campaigns. Pricing is quote-based and negotiated on multi-year enterprise contracts with no publicly disclosed rates.
Since 2021 My Code has executed three acquisitions (HipLatina in 2018, Impremedia in May 2022, Veranda Entertainment in November 2022) and was itself acquired by Ariel Alternatives' Project Black in November 2023. The company was ranked #1,954 on the 2023 Inc. 5000 and achieved SOC 2 Type 2 certification in 2025. In late 2025–early 2026 it appointed a new CEO (Amani Duncan, formerly CEO of BBH USA) and a new CRO (Kristen Elliott, formerly Head of Revenue at Kargo), signaling a transition to a more brand-side, entertainment-led growth phase.
My Code firmographics
Firmographics- Name
- My Code
- Legal name
- My Code Media, Inc.
- Website
- https://mycodemedia.com/
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- My Code is the largest US Hispanic digital media company, connecting Fortune 500 brands to Hispanic, Black, and Gen Z audiences through 20 owned media properties, a 1,000+ publisher network, and proprietary ad technology and streaming.
- Ownership category
- akta.pro rank
My Code industry classification
Industry- Product category
- Multicultural Digital Media and Advertising
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Television Broadcasting Stations (51612), Marketing Research and Public Opinion Polling (541910), Broadcasting and Content Providers (516)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industries
- Community, Ethnic & Multilingual News Publishers (MPAJADAG), International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music) (MPABAEAL), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where My Code is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
My Code business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Supply Chain, Others
Revenue model
- Advertising and Media Services: My Code generates primary revenue by connecting brands with growth audiences through its owned media properties and publisher network. This includes display advertising, premium video, CTV, digital audio, and native ad placements across its 20 owned properties and 1,000+ publishing partners.
- Branded Content and Sponsorships: My Code develops and executes branded content campaigns for Fortune 500 marketers, including social-first content, editorial integrations, influencer partnerships, and experiential activations. Examples include Sephora x Remezcla, Coca-Cola holiday campaigns, and Sprite 'Holiday Remix'.
- Streaming Platform (Remezcla Más): Remezcla Más is a bilingual ad-supported streaming platform (FAST channel) targeting Latine Gen Z and Millennials, generating revenue through advertising from brands seeking to reach this demographic through premium content.
- Publisher Ad Tech and Monetization Services: My Code provides publishers with best-in-class ad technology, including proprietary pre-bid solutions, yield optimization, and access to brand advertisers. Publishers benefit from 100+ PMPs, direct IO campaigns, and partnerships with all major SSP/DSP platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise advertising packages tailored to brand objectives |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
My Code product offering
Product offeringCore offering
My Code is a multicultural digital media company and marketing agency that connects Fortune 500 brands and agencies with US growth audiences (Hispanic, Black, Gen Z, LGBTQIA+, AANHPI) through advertising sales, branded content, and cultural intelligence. The company sells media placements across 20 owned-and-operated in-culture properties and a network of more than 1,000 diverse-targeted publishers, distributes proprietary high-impact Spectra ad units and first-party audience segments, and delivers cross-channel campaigns spanning digital, video, display, native, audio, and connected TV.
Differentiator
Problem solved
Functional benefit
Brands
- Remezcla Media Group: Hispanic media group including digital culture magazine, creative agency, and streaming platform Remezcla Más
- H Code
- Pride Code
- El Diario
- La Opinión
- La Raza
- Remezcla Más
- Remezcla
- Hiplatina
Products and services
- Direct | Media for Advertisers
Quantifiable outcome
- Clickthrough rate 3.9x above industry benchmark
- +4 more outcomes
Companies that use My Code
Customer profileNamed customers32 records
Segments10 records
Ideal customer profiles2 records
My Code technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
My Code partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered supporting, minor and core.
- FanmiresupportingFanmire and My Code co-produced two new sports-and-culture podcasts, 'Check It Up' and 'Silver Spoons', with backing from Apex Exchange's Inclusion Investment Fund.
- Fania RecordssupportingMy Code's Remezcla Studios and Fania Records organized a two-day Latin music event during Latin GRAMMYs Week in Las Vegas, featuring recording sessions, artist collaborations, and listening events.
- Creator Palooza Week SponsorsminorCreator Palooza Week is produced by BGD Media in Atlanta with sponsors including Walt Disney World and Publicis Groupe, featuring creator-led experiences and a restaurant celebration.
- vitaminwatersupportingvitaminwater collaborated with Remezcla Media Group on 'Neighborhue,' a campaign reviving iconic community murals in NYC's Latine neighborhoods, featuring artists Marissa Molina, Lina Montoya, and Magda Love.
- Precious Dreams FoundationsupportingMy Code partnered with Precious Dreams Foundation, a nonprofit supporting youth in foster care and homelessness, for Global Community Day marking My Code's 10-year anniversary. Activities included delivering comfort kits, packing food for families, and mentoring future leaders across US and Mexico locations.
- PepsiCo (Pepsi)coreRemezcla Media Group and Pepsi partnered on 'Tuned & Grilled,' a Father's Day social series documenting a grill makeover, distributed across RMG's social media channels including Instagram Reels, TikTok, and editorial content on Remezcla.com.
- Veranda EntertainmentsupportingMy Code acquired Veranda Entertainment, a distributor of multicultural and Spanish-language film and TV content, to expand its connected TV (CTV) offerings and advertising opportunities.
- ImpremediacoreMy Code completed acquisition of a majority stake in Impremedia, a leading Hispanic news and lifestyle company in the United States. This consolidated My Code's position as a dominant player in Hispanic media.
- FOX DeportessupportingExclusive partnership to drive Hispanic engagement in sports media by integrating FOX Deportes' social media assets as sponsored content across My Code's offerings.
- PinkNewssupportingMy Code entered an exclusive partnership to represent PinkNews' integrated media capabilities in the United States, serving LGBTQIA+ audiences.
- Grupo La RepúblicasupportingH Code secured an exclusive partnership with media publisher Grupo La República for engaging Hispanic audiences.
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
My Code competitors and assessment
Company assessmentDirect peers
- TelevisaUnivision: The largest Spanish-language media company in the US, operating TV networks, radio stations, streaming (ViX), and digital properties targeting Hispanic audiences. Directly competes with My Code for the same Fortune 500 Hispanic advertising budgets but at materially greater scale.
- Estrella Media: Spanish-language media company operating TV networks, radio, and digital platforms targeting Hispanic audiences in the US. Competes with My Code across both content (owned properties) and ad sales for multicultural advertising dollars.
- Entravision Communications: US-based Spanish-language media company with TV, radio, and digital properties serving Hispanic audiences. Competes with My Code on Hispanic digital advertising and content, though with a heavier linear broadcasting mix.
- Canela Media: Digital media and streaming (Canela.TV) company targeting US Hispanic audiences with premium Spanish-language content and advertising solutions. Closely comparable to My Code's Remezcla Más streaming and digital ad business.
- Mitú: Digital media company creating content for young, bicultural Hispanic audiences. Competes with My Code's Remezcla and Hiplatina brands for the same Latine Gen Z and Millennial audience and advertiser budgets.
- Blavity: Digital media company serving Black millennial and Gen Z audiences through owned properties (Blavity, Shadow & Act, AFROTECH). Directly comparable to My Code's multicultural offering on the Black-audience side and competes for similar multicultural ad budgets.
- Essence Communications: Black-focused media brand (Essence magazine, Essence Fest, digital) targeting Black women and Black consumers. Comparable to My Code's Black audience segment and competes for similar Fortune 500 multicultural ad spend.
Broad incumbents
- Penske Media Corporation (PMC): Diversified digital and print media company (Variety, Rolling Stone, Billboard, WWD) with broad premium advertising capabilities. While not Hispanic-specialized, it competes for Fortune 500 ad budgets and increasingly invests in multicultural and youth audiences.
Others
- Magnite: Independent sell-side ad tech platform (SSP) providing programmatic monetization infrastructure for CTV and digital video. Ecosystem partner rather than direct competitor — My Code's publisher network relies on Magnite and similar SSPs for monetization.
Emerging players
- ReachTV: Free ad-supported streaming (FAST) channel network distributed in airports and on CTV platforms, increasingly targeting Hispanic and multicultural audiences. Emerging competitive overlap with My Code's Remezcla Más streaming business in multicultural CTV inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
My Code social profiles
Digital presenceMy Code financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Code leadership team
Management profileNumber of profiles
Profiles16 records
My Code subsidiaries and ownership
Company hierarchySubsidiaries6 records
My Code funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Code M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Code
What does My Code do?
My Code is a multicultural digital media company and marketing agency that connects Fortune 500 brands and agencies with US growth audiences (Hispanic, Black, Gen Z, LGBTQIA+, AANHPI) through advertising sales, branded content, and cultural intelligence. The company sells media placements across 20 owned-and-operated in-culture properties and a network of more than 1,000 diverse-targeted publishers, distributes proprietary high-impact Spectra ad units and first-party audience segments, and delivers cross-channel campaigns spanning digital, video, display, native, audio, and connected TV.
Is My Code a public or private company?
My Code is a private company. It is classified as private equity controlled and is currently operating.
When was My Code founded?
My Code was founded in 2015. It employs 101 to 250 people.
Where is My Code based?
My Code is headquartered in Santa Monica, United States, in the North America region.
How does My Code make money?
Four revenue lines are on record. Advertising and Media Services are the primary driver. The others are branded Content and Sponsorships, streaming Platform (Remezcla Más) and publisher Ad Tech and Monetization Services.
Who are My Code's main competitors?
Direct peers on record are TelevisaUnivision, Estrella Media, Entravision Communications, Canela Media, Mitú, Blavity and Essence Communications. Penske Media Corporation (PMC) is listed as a broad incumbent. Magnite is listed as an others. ReachTV is listed as an emerging player.
Does My Code have an API?
No public API is recorded for My Code.
What industry is My Code in?
My Code's product category is Multicultural Digital Media and Advertising. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPAJADAG, Community, Ethnic & Multilingual News Publishers. Its NAICS code is 54183 and its SIC code is 7311.