Velocity
Velocity is an India-based eCommerce enablement platform founded in 2020 that serves over 4,000 D2C brands and digital-first businesses with an integrated suite of revenue-based financing, courier aggregation shipping, payments, multi-channel analytics, and AI voice and chatbot tools.
- Company typePrivate
- Founded2020
- HeadquartersBengaluru, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Velocity does
Velocity, operating as White Wizard Technologies Pvt. Ltd., is an India-based eCommerce enablement platform founded in 2020 and headquartered in Bengaluru. The company serves digital-first businesses — primarily direct-to-consumer (D2C) brands, but also SaaS firms, edtech companies, and restaurants — with an integrated suite spanning financing, logistics, payments, analytics, and AI tools. Its core products include revenue-based financing (up to ₹4 crores disbursed within four days, non-dilutive), credit cards, term loans and overdrafts, Velocity Shipping (a courier aggregation platform covering 20,000+ Indian pincodes), Velocity Pay (PCI-DSS compliant business payments with Tally integration), Velocity Insights (multi-channel analytics trusted by 3,000+ brands), and AI products Vani AI (generative AI voice automation for order confirmations and NDR management) and Lexi (a ChatGPT-powered eCommerce assistant).
Underlying technology combines proprietary operational AI (RTO prediction, smart courier allocation, anomaly detection) with foundation-model-based features (OpenAI for Lexi, generative speech for Vani), backed by integrations with Shopify, Amazon, Google Ads, Facebook Ads, and 10+ logistics partners. Velocity's business model is multi-stream: interest and fees on financing (largest stream by deployed capital at ₹1,100 Cr+ disbursed to 1,700+ businesses), transaction-based take rates on shipping (now approximately 40% of revenue and a Top 3 Indian aggregator by order volume), transaction fees on Velocity Pay, and a freemium analytics tier. Go-to-market is product-led and community-led via the proprietary D2C Mafia founder network, with self-serve onboarding through velocity.in. The company is backed by Valar Ventures (Peter Thiel's firm), has 101-250 employees, and serves over 4,000 businesses with a stated 78% repeat customer rate and 1.5x revenue growth for funded brands within six months.
Velocity firmographics
Firmographics- Name
- Velocity
- Legal name
- White Wizard Technologies Pvt. Ltd.
- Website
- https://velocity.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Velocity is an India-based eCommerce enablement platform founded in 2020 that serves over 4,000 D2C brands and digital-first businesses with an integrated suite of revenue-based financing, courier aggregation shipping, payments, multi-channel analytics, and AI voice and chatbot tools.
- Ownership category
- akta.pro rank
Velocity industry classification
Industry- Product category
- E-commerce Enablement Platform
- NAICS
- Sales Financing (52222), Couriers and Express Delivery Services (4921)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)
- akta.pro secondary industry
- Parcel / Final-Mile Delivery Marketplaces (Crowdsourced Capacity) (TLAEAJAK)
Keywords
Where Velocity is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Velocity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Revenue-Based Financing: Velocity provides non-dilutive growth capital to digital-first businesses. Repayments are linked directly to revenues - as revenue increases, repayment amounts increase proportionally. This allows brands to finance marketing, inventory, and working capital without giving up equity.
- Term Loans: Scalable term loans with fixed monthly repayments for businesses with predictable cashflow
- Overdraft Facility: Line of credit available on demand for businesses with ad hoc capital requirements
- Shipping Services: Logistics and shipping aggregation services for D2C brands, including same-day and next-day delivery through carrier partnerships like Blitz and Shadowfax
- Analytics Platform: D2C analytics platform providing insights, benchmarks, and reporting. Currently free for first 5000 brands, with potential for future monetization
- Velocity Pay: Business payment solution with PCI-DSS compliant card payments, invoice management, and T+1 COD remittance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Revenue-Based Financing up to ₹4 Crores |
| Subscription | Monthly | Credit Card with Cash Flow Based Limits |
| Subscription | Monthly | Term Loans |
| Usage-based | Pay-as-you-go | Overdraft Facility |
| Freemium | Monthly | Velocity Insights - Free Tier |
| Transaction based/ take rate | Pay-as-you-go | Shipping Platform |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Velocity product offering
Product offeringCore offering
Velocity provides non-dilutive growth capital (revenue-based financing, credit cards, term loans, overdraft) up to ₹4 crores to digital-first brands in India, disbursed within 4 days through a fully digital process. The company complements its lending products with an integrated ecosystem of AI-powered shipping aggregation (Velocity Shipping), Gen-AI voice automation (Vani AI), D2C analytics (Insights), and business payments (Velocity Pay) sold primarily to D2C eCommerce brands, SaaS firms, edtech and restaurants.
Product overview
Velocity is an India-based eCommerce enablement platform offering a multi-product ecosystem for digital-first brands. The platform operates on a platform-plus-modules architecture with five core products: Finance (revenue-based financing, credit cards, term loans, overdraft), Velocity Shipping (logistics aggregation), Vani AI (voice automation), Insights (analytics), and Velocity Pay (payments). Products are designed to work together - financing fuels brand growth while shipping, AI, and analytics optimize operations. The company serves D2C brands, SaaS companies, edtech, and restaurants with both standalone and integrated solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Velocity Pay: All-in-one payment solution for business growth and efficiency, featuring unified home screen, efficient payee management, and secure payments
- Velocity Insights
- Vani AI
Products and services
- Finance (Revenue-Based Financing)
- Velocity Shipping
- Vani AI
Quantifiable outcome
- 78% repeat customer rate
- +6 more outcomes
Companies that use Velocity
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles2 records
Velocity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature6 records
Velocity partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- BlitzcoreBlitz is a courier partner enabling same-day and next-day delivery capabilities for Velocity Shipping brands
- ShadowfaxcoreShadowfax courier partnership provides fast delivery options for Velocity Shipping merchants
- ShopifycoreShopify integration allows Velocity Insights to pull sales data from Shopify stores for unified analytics dashboard
- AmazoncoreAmazon integration connects marketplace sales data to Velocity Insights platform for cross-channel analytics
- Google AdscoreGoogle Ads integration provides marketing performance data for ROAS and CAC analysis in Velocity Insights
- Facebook AdscoreFacebook Ads integration enables blended ROAS calculation across advertising platforms
- D2C Mafia CommunitycoreExclusive founder community created by Velocity to foster networking, peer learning, and business referrals among top D2C brands
- OpenAI (ChatGPT)coreLexi, India's first ChatGPT-powered eCommerce assistant, is built on OpenAI's technology to provide AI-driven business insights
Scale indicators23 records
Recent moves7 records
Expansion highlights6 records
Velocity competitors and assessment
Company assessmentDirect peers
- Shipway: Shipping aggregation and tracking platform for Indian e-commerce sellers, offering courier integration, NDR management, and branded tracking experiences. Overlaps with Velocity Shipping's courier-aggregation and communication features.
- Shiprocket: India's largest shipping aggregator, integrating with multiple courier partners for D2C and SMB merchants. Closely overlaps Velocity Shipping's courier-aggregation, RTO prediction, and NDR management product surface, and serves a similar SMB/D2C customer base.
- Unicommerce (Eshopbox/Unicommerce eSolutions): E-commerce operations and shipping/fulfillment platform integrating with major Indian couriers and marketplaces. Overlaps with Velocity Shipping on multi-courier aggregation, NDR management, and marketplace integrations for D2C brands.
- Klub: Revenue-based financing platform offering non-dilutive growth capital to Indian D2C and consumer brands. Competes head-to-head with Velocity's core financing product on ticket size, speed of disbursement, and digital onboarding.
- iThink Logistics: Indian third-party logistics and shipping aggregator serving D2C and SMB merchants with multi-courier integration and shipment tracking. Directly comparable to Velocity Shipping's courier-aggregation and same/next-day delivery offerings.
Broad incumbents
- Razorpay: India's leading full-stack payments and business-banking fintech. Overlaps with Velocity Pay on payment acceptance, payouts, and SMB banking, but at a much larger scale and with a broader product suite.
- Lendingkart: Established Indian NBFC providing working-capital and term loans to SMBs and online sellers. Operates in the same credit-intermediation space as Velocity's RBF/term-loan products but at a more traditional scale and with broader segments beyond D2C.
- OfBusiness / Oxyzo: Indian fintech/SME financing group combining revenue-based financing and term lending with procurement marketplaces. Comparable to Velocity on the RBF business model and SMB risk-assessment data, though serving a broader SMB set.
- Cred (now BetterPlace-style consumer fintech set): Indian consumer fintech expanding into merchant/business credit. Comparable to Velocity's evolving Velocity Pay and credit-card offering as Velocity broadens from lending into payments infrastructure.
Emerging players
- Drip Capital: Revenue-based and working-capital financing platform targeting SMBs and exporters. Shares Velocity's RBF thesis of repayments tied to revenue, though focused on cross-border trade rather than D2C brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Velocity social profiles
Digital presenceVelocity compliance and trust
Trust signalCompliance1 record
Velocity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velocity leadership team
Management profileNumber of profiles
Profiles4 records
Velocity subsidiaries and ownership
Company hierarchySubsidiaries1 record
Velocity funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velocity M&A and investment
M&A and investmentM&A
Investments20 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velocity
What does Velocity do?
Velocity provides non-dilutive growth capital (revenue-based financing, credit cards, term loans, overdraft) up to ₹4 crores to digital-first brands in India, disbursed within 4 days through a fully digital process. The company complements its lending products with an integrated ecosystem of AI-powered shipping aggregation (Velocity Shipping), Gen-AI voice automation (Vani AI), D2C analytics (Insights), and business payments (Velocity Pay) sold primarily to D2C eCommerce brands, SaaS firms, edtech and restaurants.
Is Velocity a public or private company?
Velocity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Velocity founded?
Velocity was founded in 2020. It employs 1 to 10 people.
Where is Velocity based?
Velocity is headquartered in Bengaluru, India, in the Asia region.
How does Velocity make money?
Six revenue lines are on record. Revenue-Based Financing is the primary driver. The others are term Loans, overdraft Facility, shipping Services, analytics Platform and velocity Pay.
Who are Velocity's main competitors?
Direct peers on record are Shipway, Shiprocket, Unicommerce (Eshopbox/Unicommerce eSolutions), Klub and iThink Logistics. Broad incumbents are Razorpay, Lendingkart, OfBusiness / Oxyzo and Cred (now BetterPlace-style consumer fintech set). Drip Capital is listed as an emerging player.
Does Velocity have an API?
No public API is recorded for Velocity.
What industry is Velocity in?
Velocity's product category is E-commerce Enablement Platform. Its primary akta.pro industry code is FSAGAAAF, Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P), with a secondary code of TLAEAJAK, Parcel / Final-Mile Delivery Marketplaces (Crowdsourced Capacity). Its NAICS code is 52222 and its SIC code is 6153.