Yana
Yana is a Mexico City-based company that operates an AI-powered mobile chatbot, available on iOS, Android, and WhatsApp, delivering 24/7 conversational emotional support and self-help tools primarily to Spanish-speaking consumers across Latin America and globally.
- Company typePrivate
- Founded2017
- HeadquartersMexico City, Mexico
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Yana does
Yana App, S.A.P.I. de C.V., operating as Yana, is a Mexico City-headquartered digital health company incorporated in 2017 that builds an AI-powered emotional companion mobile application targeting Spanish-speaking users worldwide, with particular reach into Latin America. The core product is a freemium chatbot available on iOS, Android, and WhatsApp that combines OpenAI's generative AI technology with decision trees authored by mental health specialists to deliver 24/7 conversational emotional support, self-reflection prompts, and mood tracking. The company explicitly positions itself as a supportive companion rather than a medical or crisis service, and includes a directory linking users to independent mental health specialists as an adjacent feature. Per industry coverage, the app has reached approximately 16 million cumulative downloads across at least 10 countries (Mexico, Argentina, Brazil, Panama, USA, Canada, Spain, UK, France, Singapore), and was featured in 2024 by Forbes México among its '30 Promesas.'
Yana firmographics
Firmographics- Name
- Yana
- Legal name
- Yana App, S.A.P.I. de C.V.
- Website
- https://yana.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yana is a Mexico City-based company that operates an AI-powered mobile chatbot, available on iOS, Android, and WhatsApp, delivering 24/7 conversational emotional support and self-help tools primarily to Spanish-speaking consumers across Latin America and globally.
- Ownership category
- akta.pro rank
Yana industry classification
Industry- Product category
- Digital Mental Wellness Software
- NAICS
- Information (51), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Other Individual and Family Services (62419)
- SIC
- Services-Prepackaged Software (7372), Services-Social Services (8300)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industry
- Emotion, Sentiment & Paralinguistic Intelligence (HDAAAFAI)
Keywords
Where Yana is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Yana business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription (Yana Premium): Periodic and recurring payment model that provides access to all premium features. Subscriptions remain valid until cancelled and are managed through Apple App Store or Google Play Store.
- One-Time Purchase: Single payment option granting either permanent access (One-Time Purchase Permanente) or 24-hour access (Daily Pass) to specific premium functions.
- Freemium (Basic Access): Free access to basic features of the platform, with premium services available through subscription or one-time purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Basic Access |
| Subscription | Monthly | Yana Premium Subscription |
| One time/ perpetual license | Pay-as-you-go | Yana Premium One-Time Purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Yana product offering
Product offeringCore offering
Yana provides an AI-powered mobile emotional support application that delivers 24/7 conversational self-reflection, mood tracking, and self-help tools to individual users via iOS, Android, and WhatsApp. The platform combines OpenAI's generative AI with specialist-designed decision trees grounded in psychological approaches to offer personalized emotional wellness conversations for Spanish-speaking and global audiences. Premium features, additional content, and full access are gated behind a recurring subscription (Yana Premium) or one-time purchase options.
Product overview
Yana is a digital self-help platform providing virtual emotional support through AI-powered chatbot conversations. The core product is the Yana App, available on iOS, Android, and WhatsApp. The platform operates on a freemium model with basic Free Chat features and a Yana Premium subscription tier offering enhanced access. Additional features include a Specialists Directory for users seeking professional mental health support. The service uses OpenAI-powered generative AI combined with decision trees to create conversational experiences for emotional support and self-reflection.
Differentiator
Problem solved
Functional benefit
Products and services
- Yana App AI-powered emotional support and mental wellness companion mobile app providing 24/7 conversational self-reflection, mood tracking, and self-help tools. Available on iOS, Android, and WhatsApp, the app serves individual users worldwide, with particular focus on Spanish-speaking markets and Latin America. It combines OpenAI generative AI with specialist-designed decision trees to deliver personalized emotional support conversations.
Companies that use Yana
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Yana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
Yana partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OpenAI (We at OpenAI OpCo, LLC)coreYana uses OpenAI's artificial intelligence technology as an interface to enhance communication between Yana and users. The AI tool provides more fluid and organic responses based on conversation context. Users must accept OpenAI's Terms and Conditions and Privacy Notice to use Yana's services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Yana competitors and assessment
Company assessmentDirect peers
- Woebot Health: Woebot is an AI-driven conversational mental health chatbot that delivers CBT-based emotional support via text. It is the most direct functional comparable to Yana: same conversational AI delivery, same consumer self-help positioning, and same emphasis on accessibility outside traditional therapy.
- Wysa: Wysa is an AI mental wellness chatbot offering anonymous, 24/7 emotional support across multiple languages and channels including WhatsApp. It competes head-to-head with Yana on AI-driven, self-guided emotional support and multi-language reach.
- Replika: Replika is an AI companion app that delivers emotionally supportive conversation, journaling prompts, and mood-tracking via a personalized chatbot. Like Yana, it is positioned as a non-clinical emotional companion rather than a therapy replacement, and competes for the same consumer wallet share.
Broad incumbents
- BetterHelp: BetterHelp is the largest online therapy platform, offering 1:1 human therapist access via messaging and video. It is a broad incumbent in digital mental health and represents the human-care alternative Yana users might escalate to (and indeed some testimonials reference using Yana between therapy sessions).
- Headspace: Headspace is a leading consumer mental wellness app combining meditation, content, and coaching via subscription. It overlaps with Yana in the consumer mental wellness category and the freemium-to-subscription monetization model.
- Calm: Calm is a leading meditation, sleep, and mental wellness app with a subscription model. It competes for the same consumer mental wellness wallet and brand attention as Yana, though its modality is content-based rather than conversational AI.
- Talkspace: Talkspace is an online therapy platform connecting users to licensed therapists via messaging and video. It is a broad incumbent in digital mental health and represents the human-care escalator that an AI companion like Yana often funnels users into.
Emerging players
- Character.AI: Character.AI is a consumer conversational AI platform where users build and chat with personalized AI companions, including emotional support personas. It is an emerging player pulling users in the same emotional-support use case that Yana targets.
Regional players
- Mindgram: Mindgram is a LatAm-focused digital mental health and wellbeing platform offering teletherapy, coaching, and content to employees via B2B channels. It competes with Yana for Spanish-speaking corporate mental health budgets and operates in the same regional market.
- Sanar: Sanar is a Mexican digital mental health platform providing online therapy sessions and content in Spanish. It is a regional incumbent in the same Spanish-speaking consumer mental health category Yana serves from Mexico.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Yana social profiles
Digital presenceYana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yana leadership team
Management profileNumber of profiles
Profiles1 record
Yana funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yana
What does Yana do?
Yana provides an AI-powered mobile emotional support application that delivers 24/7 conversational self-reflection, mood tracking, and self-help tools to individual users via iOS, Android, and WhatsApp. The platform combines OpenAI's generative AI with specialist-designed decision trees grounded in psychological approaches to offer personalized emotional wellness conversations for Spanish-speaking and global audiences. Premium features, additional content, and full access are gated behind a recurring subscription (Yana Premium) or one-time purchase options.
Is Yana a public or private company?
Yana is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yana founded?
Yana was founded in 2017. It employs 51 to 100 people.
Where is Yana based?
Yana is headquartered in Mexico City, Mexico, in the Latin America region.
How does Yana make money?
Three revenue lines are on record. Subscription (Yana Premium) is the primary driver. The others are one-Time Purchase and freemium (Basic Access).
Who are Yana's main competitors?
Direct peers on record are Woebot Health, Wysa and Replika. Broad incumbents are BetterHelp, Headspace, Calm and Talkspace. Character.AI is listed as an emerging player. Regional players are Mindgram and Sanar.
Does Yana have an API?
No public API is recorded for Yana.
What industry is Yana in?
Yana's product category is Digital Mental Wellness Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAAFAI, Emotion, Sentiment & Paralinguistic Intelligence. Its NAICS code is 51 and its SIC code is 7372.