What Meatigo.com does

Meatigo.com (legally Ample Foods Private Limited, marketed as 'Meatigo by Prasuma') is an India-based direct-to-consumer e-commerce platform that sells fresh and chilled meat, cold cuts, sausages, bacon, seafood, imported meats, and adjacent prepared foods such as kebabs, momos, and caviar. The company operates its own website and dedicated iOS/Android applications and delivers within approximately 50 minutes across 13 Indian cities (Gurgaon, Delhi, Noida, Faridabad, Chandigarh, Mohali, Mumbai, Pune, Hyderabad, Chennai, Bangalore, Kolkata, and Dehradun), targeting urban, health-conscious consumers in metro markets who want Western-style deli products and consistent meat quality. The core technical proposition is a 0-4°C chilled supply chain using patented German vacuum packing technology, which delivers a 35-day unopened shelf life and a firmer texture than frozen competitors; the platform also imports specialty items from Italy, the USA, Belgium, Spain, and the Netherlands.

Revenue is generated entirely through direct, unit-priced e-commerce sales on a pay-as-you-go basis (no subscription layer), with per-gram pricing on chilled deli items, raw cuts, marinades, and value-added products. Marketing is product-led and digital: mobile-app-first offers (50% cashback on first app order), heavy discount ladders (Rs 200 off above Rs 2,000, scaling to Rs 500 off above Rs 5,000), SEO on category keywords, Instagram/Facebook brand presence, and WhatsApp/SMS order updates. The company was founded in 2016 in New Delhi, claims 500,000+ customers, and operates with 51-100 employees.

In 2026 Meatigo was acquired by Kolkata-headquartered ITC Limited as one of five FMCG brands (with 24 Mantra Organic, Yoga Bar, Prasuma, and Mother Sparsh) that together post a Rs 1,350 crore annual run rate and gain access to ITC's distribution reaching ~280 million Indian households. The company's primary regulatory credential is FSSAI License No. 13324999000557, and its leadership comprises co-founder Lisa Suwal and founder & CEO Siddhant Wangdi.

Name

Meatigo.com

Legal name

Ample Foods Private Limited

Website

https://meatigo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Meatigo.com is an India-based direct-to-consumer e-commerce platform delivering chilled meat, cold cuts, sausages, bacon, seafood, and imported meats within 50 minutes across 13 cities to health-conscious urban consumers, operating under ITC Limited post-2026 acquisition.

Ownership category

akta.pro rank

Product category

Online Meat Delivery

NAICS

Meat Retailers (445240), Meat Processed from Carcasses (311612)

SIC

Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH), Formed & Restructured Meats (Nuggets, Patties, Logs, Portion-Control) (AFANAEAI), Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)

Keywords

• Online meat delivery
• Chilled meat supply
• Cold cuts retail
• Premium meat ecommerce
• Express grocery delivery

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Meatigo operates a direct-to-consumer e-commerce platform selling premium meats and cold cuts at unit prices. Customers purchase individual products through the website or mobile app with per-unit pricing (per kg/gram basis). Revenue is generated through per-transaction sales with no subscription requirement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Meatigo.com is an online direct-to-consumer platform that sells premium fresh meat, cold cuts, sausages, bacon, seafood, mutton, chicken, pork, and imported specialty meats (from Italy, USA, Spain, Belgium, and the Netherlands) to urban Indian consumers. Products are delivered within 50 minutes through a chilled supply chain (0-4°C) using German vacuum packing technology. The platform operates via its own website and iOS/Android apps across 13 Indian metro cities.

Product overview

Meatigo by Prasuma is a meat delivery platform operated by Ample Foods Pvt. Ltd. The company offers a comprehensive portfolio of fresh and chilled meat products across 23+ product categories including Chicken, Mutton, Seafood, Pork, Sausages, Bacon, Cold Cuts, Marinades, Imported Meats, Cheese, Burger Patties, Kebabs, and Asian Snacks. The platform operates on a quick-delivery model with orders delivered in 50 minutes within serviceable areas. Meatigo positions itself as a premium meat delivery service with patented German vacuum packing technology and a chilled supply chain for freshness. The company was acquired by ITC Ltd as part of its FMCG portfolio expansion and is available across 13 Indian cities including Gurgaon, Delhi, Noida, Mumbai, Pune, Hyderabad, Chennai, Bangalore, Kolkata, and Chandigarh. The product portfolio includes both fresh deli items (smoked ham, salami, pepperoni, sausages) and raw meat cuts, with imported specialty items from USA, Italy, Belgium, Spain, and Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Prasuma: A brand under Meatigo offering Asian snacks, momos, and related food products. Featured on product pages as a sub-brand identity.

Products and services

• Chicken

Quantifiable outcome

• 50-minute express delivery in major service areas
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Licious: Licious is India's largest direct-to-consumer fresh meat and seafood brand offering chilled chicken, mutton, seafood, and deli meats via same-day online delivery — the closest direct competitor to Meatigo in product breadth, chilled cold chain, and metro-first D2C model.
• FreshToHome: FreshToHome is a D2C online meat and seafood brand in India delivering fresh and frozen chicken, mutton, fish, and ready-to-cook items; directly comparable to Meatigo on cold-chain D2C positioning and premium urban consumer targeting.
• ZappFresh: ZappFresh is an online fresh meat delivery platform in India offering chilled chicken, mutton, and seafood with app-based ordering — comparable to Meatigo on chiller-led D2C meat delivery in Indian metros.
• TenderCuts: TenderCuts operates an online fresh meat retail platform in India delivering cleaned, cut, marinated chicken, mutton, fish, and ready-to-cook items — overlapping Meatigo on convenience-focused D2C fresh meat and marinated SKUs.
• Country Delight: Country Delight runs a subscription-based D2C dairy, meat, and bakery delivery platform in India with a focus on quality sourcing and cold-chain integrity — closely comparable to Meatigo on next-day chilled D2C delivery and quality-tier positioning to urban households.

Broad incumbents

• Bigbasket: Bigbasket is India's largest online grocery platform offering fresh meat, seafood, and deli items alongside a full grocery assortment — a broad incumbent whose meat vertical competes with Meatigo for urban online basket share, though its primary focus is general grocery.
• Swiggy Instamart: Swiggy Instamart is a quick-commerce grocery platform in India stocking fresh chicken, mutton, seafood, and cold cuts; its 15-30 minute delivery and parent Swiggy's logistics scale make it an emerging threat to Meatigo's 50-minute chilled-deli proposition.
• Blinkit: Blinkit is a Zomato-owned quick-commerce platform delivering groceries and fresh items, including meat, within minutes in Indian metros — comparable as a broad incumbent offering overlapping fresh-meat SKUs with superior delivery speed.

Regional players

• Nandan's Kitchen (Nandu's): Nandu's is an Indian chain of specialty butcher shops and restaurant-cafes offering curated meats, sausages, and deli items, primarily in southern metros — an India-focused meat-retail peer with overlapping deli/cold-cut assortment and physical retail differentiation.

Others

• Prasuma: Prasuma is an Indian chilled-meat and Asian-snacks brand now operating as a sub-brand 'Meatigo by Prasuma' within Meatigo; it is a portfolio-mate under ITC and a close thematic peer in chilled processed meats and momos/snacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Meatigo
• Instagraminstagram.com/meatigo_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meatigo.com