Veo

What Veo does

Veo Technologies ApS is a Danish sports technology company founded in 2015 and headquartered in Copenhagen, with regional entities in the United States (Delaware/Miami) and Australia. The company builds an integrated camera-plus-software platform that automates the capture, analysis, and streaming of team sports matches. Its flagship hardware, the Veo Cam 3, combines a panoramic 4K camera with on-device AI to follow play and tag key moments, while Veo Go offers a software-only path that turns two iPhones into a portable recording kit. Cloud-based modules — Veo Editor, Veo Analytics (heatmaps, defensive shape, spatial tracking), Veo Live (livestreaming), Veo Player Spotlight (per-player highlight reels), Player Profile (recruitment), and Veo League Exchange (league-wide sharing) — form a subscription platform covering nine sports: football, rugby, lacrosse, basketball, ice hockey, field hockey, American football, baseball, and futsal.

The company monetizes through one-time Veo Cam 3 hardware sales and recurring software subscriptions, with a Starter tier priced around €1,000–1,500 per year and add-on modules sold à la carte. Performance Bundle packages (camera plus tripod plus Starter plus Analytics plus Player Spotlight) and 36-month Go Long contracts drive larger commitments, while federation-level partnerships (e.g., Football Queensland, Castilla-La Mancha, Danish Futsal League) deliver volume licensing to member clubs. Go-to-market blends product-led self-serve e-commerce across 9 languages with a dedicated enterprise sales motion for leagues, multi-location clubs (e.g., Kings Hammer Soccer Club with 49 cameras across four states), and marquee professional customers including Inter Miami CF, Wolverhampton Wanderers, LOSC Lille, and Burnley FC.

Veo has raised approximately $113 million across four disclosed rounds from 2017 to 2022, led by ATP, Chr. Augustinus Fabrikker, Courtside Ventures, Seed Capital, and Ventech, and operates with 251–500 employees. The platform is ISO 27001 certified, GDPR-compliant, and EU MDR-aligned. Customer use cases span professional match analysis, youth recruitment content (Washington Premier League, IMG Academy), community engagement (Colomiers Rugby at €20/year, Shrewton United at grassroots level), and humanitarian sport (Afghan women's football program via Girl Power), positioning Veo as a democratizing force in sports video and analytics.

Name

Veo

Legal name

Veo Technologies ApS

Website

https://veo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Veo Technologies ApS is a Danish sports technology company that sells AI-powered cameras (Veo Cam 3) and a cloud video analytics platform used by professional clubs, federations, grassroots teams, and parents to record, analyze, and livestream matches across nine sports.

Ownership category

akta.pro rank

Product category

Sports Video Analytics & Recording Technology

NAICS

Sporting and Athletic Goods Manufacturing (33992), Motion Picture and Video Industries (5121)

SIC

Sporting & Athletic Goods, Nec (3949), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO), Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

Keywords

• AI sports camera
• Automated match recording
• Sports video analytics
• Player tracking software
• Live sports streaming

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Operations

Revenue model

1. Hardware Sales - Veo Cam 3: One-time purchase of the Veo Cam 3 camera hardware. The camera is the primary recording device for capturing broadcast-quality sports footage.
2. Subscription - Starter: Core subscription providing access to Veo Editor, basic recording storage, and platform usage. Billed annually at approximately €1,006-1,357 depending on bundle and region. Required for accessing recorded content and core platform features.
3. Subscription Add-ons - Analytics: AI-powered analytics add-on providing advanced performance insights. Sold as an annual subscription add-on to the Starter plan.
4. Subscription Add-ons - Player Spotlight: Individual player tracking and highlight reel generation. Sold as an annual subscription add-on for player development and recruitment purposes.
5. Subscription Add-ons - Live: Livestreaming capability allowing real-time match broadcasts. Sold as an add-on subscription for teams wanting to reach audiences during live events.
6. Veo Go Subscription: Software subscription for Veo Go service, using iPhones as recording devices. Lower cost entry point enabling broader market access.
7. League/Association Partnerships: Volume licensing agreements with leagues and associations (e.g., Football Queensland 3-year extension with $300 discount for affiliated clubs). Enables broader deployment across member clubs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Veo provides an AI-powered sports video recording and analysis platform that combines proprietary hardware (the Veo Cam 3, an all-in-one camera that automatically follows the action) and software (Veo Editor, Veo Analytics, Veo Player Spotlight, Veo Live, Veo Go) to capture, analyze, and livestream team sports matches without a camera operator. The platform auto-tags key moments such as goals, shots, and scrums, supports individual player tracking, heatmaps, defensive shapes, and live streaming, and serves clubs, leagues, federations, schools, and parents across football, rugby, lacrosse, basketball, hockey, baseball, futsal, and American football.

Product overview

Veo is a sports video technology platform offering a camera-plus-software solution for recording, analyzing, and streaming team sports matches. The core products are Veo Cam 3 (dedicated AI-powered camera) and Veo Go (iPhone-based recording using existing smartphones), both recording broadcast-quality footage with automated AI tagging. The platform centers on Veo Editor as the core analysis and editing platform, with subscription add-ons including Veo Analytics (AI-powered tactical analysis), Veo Live (livestreaming), Veo Player Spotlight (individual tracking), Player Profile (recruitment profiles), and Veo League Exchange (league sharing). Tripods and accessories complete the hardware offering. The architecture is a unified platform with shared recording, analysis, and sharing capabilities across multiple sports including football, rugby, lacrosse, basketball, American football, ice hockey, and baseball.

Differentiator

Problem solved

Functional benefit

Products and services

• Veo Cam 3 All-in-one sports camera combining hardware and built-in AI that records broadcast-quality video from start to finish, automatically follows the action, livestreams matches, and uploads footage with AI-tagged key moments. Targets clubs, academies, federations, and individual users across football, rugby, lacrosse, basketball, ice hockey, field hockey, baseball, futsal, and American football.
• Veo Go Software subscription that turns two iPhones into a portable, AI-driven match-recording kit. Enables clubs and individual users without dedicated Veo hardware to capture matches automatically, tag moments, and share footage. Lower-cost entry point compared to the Veo Cam 3.
• Veo Editor Cloud-based web platform included with the Starter subscription where AI automatically tags key moments once a match is uploaded. Lets coaches and teams analyze footage, watch highlights, tag players, and share feedback. Core analysis and editing tool within the Veo platform.
• Veo Analytics Subscription add-on providing AI-powered post-match analysis tools: heatmaps, defensive shape analysis, 2D Radar with Connect Players (projection of pitch positions and spatial relationships onto video frames in real time), and tactical breakdowns for coaches.
• Veo Player Spotlight Subscription add-on that individually tracks players and automatically generates a highlight reel for each player, supporting personalized player development and recruitment profiles.
• Veo Live Subscription add-on enabling teams to livestream matches to any platform with customizable overlays (team logos, sponsored content), used by federations and clubs to reach remote audiences.
• Veo League Exchange Subscription add-on that enables match recordings to be shared across teams within a league, supporting centralized video management for federations and associations such as Football Queensland, Castilla-La Mancha FF, and the Danish Futsal League.
• Player Profile Subscription feature enabling players to build profiles and showcase their skills and video highlights to coaches, colleges, and recruiters. Used for college recruitment and talent visibility.
• Tripods & Accessories Physical accessories including 5.2m tripod for elevated camera mounting, carbon tripods, and replacement Veo Cam units, sold to complete the recording setup.

Quantifiable outcome

• 1,000+ concurrent viewers for youth football matches in Castilla-La Mancha with only a two-person team
• +6 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Football QueenslandcoreStrategic or Co-development Partner · 12 March 2025Three-year partnership extension naming Veo as Official Video Technology Partner. Provides affiliated clubs (NPL, FQPL, FQ Academy leagues) access to Veo AI-powered cameras and analysis tools at $300 discount. Supports FQ's strategic goal of leveraging technology to elevate football standards across Queensland clubs.
• Castilla-La Mancha Football Federation (Spain)coreStrategic or Co-development PartnerRegional federation transformed youth football coverage using Veo automated cameras since 2020. Communications Director Juan Pablo Fernández leads a two-person team providing live broadcasts to 1,000+ concurrent viewers. Regional selection coaches use technology for training and referee challenges.
• Girl Power (Afghan Women's Football)minorStrategic or Co-development PartnerOrganization supporting Afghan women footballers uses Veo technology at summer camps in Zurich. Players like Fati and Maryam use cameras to document training and matches against professional clubs (FC Winterthur, Grasshopper Club Zürich, VfL Wolfsburg). Technology enables sharing with family in Afghanistan and future clubs.
• FC WinterthurminorStrategic or Co-development PartnerSwiss professional football club partners with Girl Power organization, competing against Afghan refugee women footballers at summer camp. Demonstrates community engagement through humanitarian initiatives.
• Grasshopper Club ZürichminorStrategic or Co-development PartnerSwiss football club participates in Girl Power summer camp, providing competitive match opportunities for Afghan women footballers while leveraging Veo for video documentation.
• VfL WolfsburgminorStrategic or Co-development PartnerGerman women's football club partners with Girl Power organization for summer camp. Provides professional training environment and competitive matches for Afghan refugee players using Veo technology.
• Coubertin meets Dunant FoundationminorStrategic or Co-development PartnerFoundation supporting Girl Power summer camp for Afghan women footballers. Provides sports science support and holistic resources for refugee athletes using Veo technology.
• SciSportscoreTechnology or IntegrationSciSports named official data analytics partner of the Development Player League (DPL). Veo and Taka form DPL Data Alliance to enhance player development and visibility in girls soccer through advanced match analysis and synchronized video.
• TakacoreTechnology or IntegrationPart of DPL Data Alliance with SciSports and Veo, providing comprehensive player development tools for girls youth soccer league.
• Development Player League (DPL)coreStrategic or Co-development PartnerAll-girls youth soccer league gains access to advanced match analysis, synchronized video, and comprehensive player profiles through partnership with SciSports, Veo, and Taka.
• Colomiers Rugby AssociationminorStrategic or Co-development PartnerFrench rugby club adopted Veo camera technology for live streaming and video analysis of youth and women's teams. Implemented €20 annual subscription model generating nearly 1,000 viewers for first major broadcast. Model for resource-constrained clubs.
• Kings Hammer Soccer ClubcoreStrategic or Co-development PartnerStrategic deployment of 49 Veo cameras across 4 states for player development and operational oversight. Implemented systematic processes and centralized management with dedicated staff to scale video usage across multiple locations.
• Washington Premier LeaguecoreStrategic or Co-development PartnerAcademy program uses Veo to provide elite-level training and college recruitment to approximately 565 players from 35,000+ across the state. Monthly training sessions include college ID camps with complete video footage of participants. Success stories include players securing college scholarships and advancing to professional play.
• Danish Futsal LeaguecoreStrategic or Co-development PartnerDanish Futsal League adopted Veo AI-powered cameras for livestreaming matches. League director Claus Mohrhagen reports increased visibility with clubs sharing highlights on social media and games appearing on television. Technology breaks cycle where small sports need sponsorship for visibility.
• Paul Johnson (7-Day Treadmill World Record)minorGTM or Marketing PartnerVeo Strip partnered to support Paul Johnson's historic 7-day treadmill world record attempt, demonstrating product capabilities in endurance sports context.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hudl: Hudl is the dominant U.S. sports video analysis platform, controlling ~75% of the high school and collegiate market. It directly competes with Veo's editor, analytics, and recording workflow across football and other amateur sports, with deeper penetration in U.S. amateur pipelines.
• Pixellot: Pixellot offers AI-automated sports video capture and streaming for amateur and semi-pro clubs on a subscription model. Its hardware-plus-cloud architecture and grassroots sports focus directly mirror Veo's Cam 3 + Editor proposition, often competing for the same federation deals.
• Catapult Sports: Catapult is a leader in elite athlete tracking and video analysis, combining wearable GPS with video analytics for professional and collegiate teams. Veo and Catapult overlap in AI-powered performance analytics and share top-flight professional club customers (e.g., Premier League).
• Spiideo: Spiideo provides AI-powered automated sports video capture and analysis for team sports, including a subscription-based camera-and-cloud platform. It competes with Veo directly across football and other team sports at the semi-pro and club level.
• Trace: Trace offers AI-automated video recording and highlight generation for youth and amateur sports via a smartphone-based camera system. It targets the same grassroots and youth club market as Veo Go and competes for parent and youth-league adoption.

Emerging players

• Kitman Labs: Kitman Labs is an athlete intelligence and injury analytics platform serving pro sports organizations. It is grouped with Veo and Oura as a European growth-stage sports-tech opportunity and overlaps with Veo Analytics in performance and injury-related insight for elite teams.
• SciSports: SciSports provides football data and analytics, including player tracking and recruitment tools, and is part of the DPL Data Alliance alongside Veo. It overlaps with Veo Analytics in player development and recruitment workflows, particularly in U.S. girls' youth soccer.
• SkillCorner: SkillCorner delivers broadcast-tracking football data and analytics powered by computer vision, serving clubs, leagues, and media. Its computer vision and tracking stack overlaps with Veo's AI capabilities and competes for professional club analytics budgets.

Broad incumbents

• Stats Perform (Opta): Stats Perform operates the Opta sports data and analytics business, providing official data feeds, live stats, and AI-driven insights to leagues, broadcasters, and media. It is a broader incumbent whose official data feeds and analysis overlap with Veo Analytics for professional sports customers.

Others

• Veo (Google AI video model): Google's Veo is an AI video generation model that shares only a name with Veo Technologies ApS. It is included only because the colliding brand creates confusion in market reports and could create reputational or SEO overlap, not because it is a true competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/veo
• YouTubeyoutube.com/channel/UCXkBq7GmRU3J5X5t9-QfJJw
• Instagraminstagram.com/veo
• TikToktiktok.com/@veo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veo