Playtika

What Playtika does

Playtika Holding Corp. is a publicly traded mobile gaming entertainment company (NASDAQ: PLTK) founded in 2010 in Herzliya, Israel, operating a portfolio of 17+ free-to-play games across social casino, casual, puzzle, card, and board game categories. Its core products include Slotomania (#1 Social Slots Game), Bingo Blitz, World Series of Poker (WSOP), Caesars Slots, House of Fun, Disney Solitaire, Solitaire Grand Harvest, Dice Dreams, Best Fiends, June's Journey, and Redecor, distributed through Apple App Store, Google Play, Facebook, and direct-to-consumer platforms, with the Digital Turbine Launchpad partnership extending reach to 82,000+ apps and 1B+ devices. The company generates revenue primarily through in-app purchases of virtual currency, in-game advertising, and a D2C subscription/recurring channel that represented 39.2% of Q1 2026 revenue at $291.8M (up 62.8% YoY). Underlying the portfolio is a live-ops platform that drives continuous content updates, licensed IP collaborations (Disney, Universal, NFL, Popeye, Betty Boop), and AI/ML-based personalization and marketing automation that support monetization across 357K average daily paying users in Q4 2025.

The business is operated through multiple wholly owned subsidiaries (Playtika UK – House of Fun Limited, Playtika Santa Monica LLC, Supertreat GmbH, Reworks Oy, GS InnPlay Labs, SuperPlay, Wooga GmbH, Youda Games, Innplay Labs) and is currently undergoing significant corporate transition. FY2025 revenue was $2.755 billion (up 8.1% YoY) with $481.6M in free cash flow and a 27.3% adjusted EBITDA margin. In April 2026, Playtika formed a Special Committee of independent directors with Morgan Stanley as financial advisor to review strategic alternatives, following a 15% workforce reduction (~500 employees) in Q1 2026 and the departure of long-serving President/CFO Craig Abrahams, with Tae Lee appointed CFO and Board Chair Robert Antokol assuming the President role. The company also faces a Washington State Attorney General lawsuit filed in February 2026 alleging unlicensed social casino operations generating over $225M from Washington residents since September 2020.

Name

Playtika

Legal name

Playtika Holding Corp.

Website

https://playtika.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Playtika is a publicly traded mobile gaming company operating 17+ free-to-play social casino, casual, and puzzle games (including Slotomania, Bingo Blitz, WSOP, and Disney Solitaire), generating revenue through in-app purchases, advertising, and direct-to-consumer platforms serving hundreds of thousands of daily paying users globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. In-App Purchases: Virtual currency and items purchased within free-to-play games. Primary revenue driver across social casino, casual, card, and puzzle categories.
2. Direct-to-Consumer Platforms: D2C revenue reached $814.5 million in 2025, up 17.3% year-over-year. Q4 2025 D2C revenue was $250.1 million, up 43.2% year-over-year. Q1 2026 D2C revenue hit record $291.8 million, up 62.8% year-over-year.
3. Advertising: In-game advertising from third-party advertisers, targeting players with contextual and personalized ads
4. Social Casino: Free-to-play social casino games including Slotomania, Bingo Blitz, WSOP, generating revenue through virtual currency without real-money gambling

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Playtika develops and operates a portfolio of 17+ free-to-play mobile games across social casino, casual, puzzle, card, and board game categories. Core revenue-generating titles include Slotomania, Bingo Blitz, World Series of Poker (WSOP), House of Fun, Caesars Slots, Best Fiends, June's Journey, Solitaire Grand Harvest, Disney Solitaire, Dice Dreams, and Redecor. Revenue is generated through in-app purchases of virtual currency, in-game advertising, and a growing direct-to-consumer (D2C) platform business that reached $814.5 million in 2025.

Product overview

Playtika is a mobile gaming entertainment company operating a diverse portfolio of free-to-play games across social casino, casual, puzzle, card, and board game categories. The company operates on a platform-plus-games model, with core titles including Slotomania (social slots), Bingo Blitz (bingo), WSOP (poker), Caesars Slots, House of Fun, Disney Solitaire, and Solitaire Grand Harvest forming the primary revenue-generating portfolio. The portfolio also includes casual games like Best Fiends, June's Journey, Redecor, and board/multiplayer games such as Dice Dreams, Board Kings, and Pirate Kings. Playtika's games are operated across multiple subsidiaries (Playtika Ltd., Playtika UK-House of Fun Limited, Playtika Santa Monica LLC, Supertreat GmbH, Reworks Oy, GS InnPlay Labs) and distributed through app stores, social platforms, and direct-to-consumer channels. The company generates revenue through in-app purchases, advertising, and its Playtika Rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Slotomania: #1 Social Slots Game in the world
• Bingo Blitz
• WSOP
• Caesars Slots
• House of Fun
• Best Fiends
• Redecor
• Solitaire Grand Harvest
• Disney Solitaire
• Dice Dreams
• June's Journey
• Monopoly Poker
• Governor of Poker 3
• Board Kings
• Pirate Kings
• Poker Heat
• Animals & Coins
• VDS (Vegas Downtown Slots)
• Domino Dreams

Products and services

• Slotomania The #1 Social Slots Game in the world, offering over 200 virtual slot games as a free-to-play social casino experience with no real-money gambling. Available on mobile and Facebook.
• Bingo Blitz Free-to-play multiplayer mobile bingo game featuring themed rooms, social features, and collaborations with entertainment brands like Where's Waldo? and Garfield.
• World Series of Poker (WSOP) Free-to-play social poker game offering Texas Hold'em gameplay with various modes including blackjack and NFL-themed events, leveraging the World Series of Poker brand.
• Caesars Slots Virtual Vegas slots experience offering over 80 slot machines with Caesars entertainment brand partnerships.
• House of Fun Free-to-play casino slots game with themed gameplay and character-driven slot machine experiences, operated by Playtika UK.
• Disney Solitaire Transforms classic tripeaks solitaire into a Disney-branded experience, developed by SuperPlay studio. The fastest-scaling title in Playtika's history with $123.3M Q1 2026 revenue.
• Solitaire Grand Harvest Solitaire game combined with farm-building gameplay, featuring seasonal collaborations like Popeye and participation in UN Green Game Jam environmental events.
• Dice Dreams Mobile board game where players roll dice on a magical board, steal coins, attack friends, and build kingdoms. Developed by SuperPlay studio.
• Best Fiends Five-star puzzle adventure game with over 100 million players, featuring character-driven gameplay and themed events.
• June's Journey
• Redecor Home design game with new design challenges every day, operated by Playtika's Reworks Oy subsidiary based in Finland.
• Pirate Kings
• Board Kings Free online multiplayer board game with social gameplay features.
• Poker Heat Competitive poker league game battling millions of players worldwide.
• Governor of Poker 3 Texas Hold'em poker casino game where players compete against players worldwide, developed by Youda Games.
• Monopoly Poker Official Texas Hold'em poker game of the Monopoly brand, combining Monopoly IP with poker gameplay.
• Domino Dreams Domino game featuring a grand royal journey with fun and excitement for domino lovers, developed by SuperPlay.
• Animals & Coins Animal adventure game with raid and build mechanics, millions of players worldwide, operated by GS InnPlay Labs.
• Vegas Downtown Slots (VDS) Relaxing slot machine game with over 80 slot machines, operated by Playtika's GS InnPlay Labs subsidiary.

Quantifiable outcome

• Q1 2026 revenue of $744.7 million, up 5.5% year-over-year
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Dots.ecominorStrategic or Co-development Partner · 2 June 2026Environmental platform partner for UN's Green Game Jam coral reef protection campaign in Solitaire Grand Harvest, supporting restoration projects globally.
• Digital Turbine (DT) LaunchpadcoreChannel Partner/ Reseller/ Distributor · 2 June 2026Unified app distribution platform partner enabling Playtika games to reach users across 82,000+ apps and over one billion devices through SingleTap installs and carrier/OEM integrations.
• Universal Products & ExperiencescoreStrategic or Co-development Partner · 28 May 2026Global in-game collaboration integrating Where's Waldo? into Bingo Blitz with two Waldo-inspired rooms, combining search-and-discovery mechanics with classic bingo gameplay.
• ShorticalminorStrategic or Co-development Partner · 23 April 2026First-of-its-kind partnership integrating Bingo Blitz with serialized short-form drama storytelling, featuring original micro-drama series produced by Gustavo Productions.
• Gustavo ProductionsminorStrategic or Co-development Partner · 23 April 2026Production partner for original micro-drama series blending romantic comedy and true crime genres, available exclusively on Shortical app.
• Betty Boop (Fleischer Studios)coreOEM/ Whitelabel/ Licensing Partner · 12 February 2026Character licensing partnership integrating Betty Boop into free-to-play slots games Slotomania, House of Fun, and Caesars Slots with themed slot machines and jackpot gameplay.
• King FeaturescoreOEM/ Whitelabel/ Licensing Partner · 1 December 2025Seasonal collaboration integrating Popeye the Sailor Man into Solitaire Grand Harvest through themed gameplay, collectibles, and special events running December 2025 through May 2026.
• Disney and Pixar GamescoreOEM/ Whitelabel/ Licensing Partner · 1 December 2025Disney Solitaire is developed in partnership with Disney and Pixar Games, transforming classic tripeaks solitaire into a Disney magic-filled experience.
• National Football League (NFL)coreOEM/ Whitelabel/ Licensing Partner · 10 November 2025NFL-themed collaboration in WSOP mobile game from November 2025 to February 2026, including NFL card collections, themed missions, tournaments, and exclusive rewards.
• GarfieldminorOEM/ Whitelabel/ Licensing Partner · 1 September 2025Limited-time collaboration with Garfield character running through November 2025, featuring Garfield-themed bingo rooms and new social Collaboration Room feature.
• Reworks OycoreStrategic or Co-development Partner · 1 June 2025Finnish design app company acquired for up to $600 million to strengthen Playtika's presence in digital home décor market through Redecor game.
• SuperPlaycoreStrategic or Co-development Partner · 1 November 2024Acquired for $1.95 billion in November 2024, developer of Dice Dreams and Disney Solitaire. SuperPlay emerged as primary growth engine with Disney Solitaire reaching $300 million annualized run rate.
• JustPlay.LOLminorStrategic or Co-development Partner · 23 March 2022Gaming company acquired by Playtika in 2022. Financial details and strategic implications not specified.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zynga: Acquired by Take-Two Interactive in 2022, Zynga is a leading mobile social casino and casual games publisher (CSR, Hit it Rich, Words With Friends) with a virtually identical freemium, in-app purchase business model targeting the same demographic as Playtika's Slotomania and House of Fun.
• Aristocrat Leisure (Product Madness): Aristocrat's Product Madness division operates social casino titles like Lightning Link and Big Fish Casino. The two companies were jointly sued by Washington AG and are the closest direct competitors in social slots, sharing the same freemium virtual-currency model.
• Light & Wonder (SciPlay): Light & Wonder's SciPlay subsidiary develops Jackpot Party Casino, MONOPOLY Slots, and Quick Hit Slots — a portfolio that overlaps Playtika's WSOP, Caesars Slots, and Slotomania in social casino mechanics, monetization, and target audience.
• Big Fish Games: Big Fish Games is a longstanding social casino and casual games publisher (Big Fish Casino, Jackpot Magic Slots) with a freemium virtual-coin model that mirrors Playtika's social casino titles. Recently divested by Churchill Downs, it competes head-to-head for the same casual slots player base.
• King Digital Entertainment: Owned by Activision Blizzard/Microsoft, King operates Candy Crush Saga and other casual mobile puzzle games. While not social casino, King competes directly with Playtika's puzzle and casual portfolio (Best Fiends, Solitaire Grand Harvest, Redecor) for mobile casual-gamer attention and ad spend.
• Moon Active: Moon Active develops Coin Master, one of the top-grossing mobile games globally and a direct competitor to Playtika's Dice Dreams and Board Kings in the social casino-board hybrid genre. Its Israeli roots and live-ops-driven model parallel Playtika's approach.
• Scopely: Scopely is a mobile games publisher behind Monopoly GO!, Stumble Guys, and Marvel Strike Force. It competes with Playtika in board-game-IP social casino (Monopoly Poker vs. Monopoly GO!) and is similarly pursuing licensed-IP, live-ops-driven casual gaming at scale.

Broad incumbents

• Electronic Arts: EA operates a broad mobile gaming portfolio (EA Sports FC Mobile, Bejeweled, Plants vs. Zombies) and competes for the same casual mobile gamer wallet. Its mobile segment provides scale benchmarks but lacks Playtika's social casino specialization.
• Activision Blizzard (Microsoft): Through King and Blizzard, Activision Blizzard operates Candy Crush, Call of Duty Mobile, and Diablo Immortal. While not focused on social casino, it is a top-tier mobile gaming incumbent whose resources and IP portfolio compete with Playtika for talent, IP deals, and player mindshare.
• Roblox Corporation: Roblox is a global social gaming platform with hundreds of millions of users, competing with Playtika for casual gamer engagement and ad-driven monetization. While the business model (UGC + dev monetization) differs from Playtika's portfolio, it represents an alternative destination for the same casual gaming demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Playtika
• LinkedInlinkedin.com/company/playtika
• Instagraminstagram.com/playtika
• Xx.com/Playtika_Ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Playtika