Brainium
- Company typePrivate
- Founded2008
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Brainium does
Brainium Studios LLC is a privately held mobile game developer founded in 2008 and headquartered in Portland, Oregon, with a team of approximately 31 employees. The company develops and operates a portfolio of ten classic casual games — including Solitaire, Sudoku, Spider Solitaire, FreeCell, Mahjong, Pyramid, Blackjack, ilu, Jumbline 2, and Word Search — distributed globally through the Apple App Store, Google Play Store, and Amazon Appstore to millions of players. Brainium targets horizontal consumer segments (casual mobile gamers and classic game enthusiasts) with a design-led product philosophy emphasizing clean interfaces, smooth animations, smart hints, auto-save, and customizable card backs and backgrounds.
The underlying technology stack is mobile-native across iOS, Android, and Amazon platforms, with cloud infrastructure on AWS (including S3 for account data, rewards, and activity), telemetry via Firebase, Google Analytics, and Crashlytics, attribution and fraud prevention via AppsFlyer, customer support via Helpshift, player data consolidation via mParticle, and LiveOps personalization via Kinoa. A multi-vendor mobile ad stack (AdMob, AppLovin, IronSource) handles programmatic advertising, while Braze manages push, email, and personalized player messaging.
The business model is freemium: games are free to download and play, with revenue generated through optional in-app purchases and in-app advertising. Go-to-market is product-led via app store discovery, supported by organic social presence on Facebook and Twitter and a corporate website. Brainium operates as part of the PLAYSTUDIOS US, LLC corporate ecosystem, with the parent's playAWARDS loyalty platform, shared privacy notice, and EU-U.S./UK/Swiss Data Privacy Framework certifications providing infrastructure and compliance leverage.
Brainium firmographics
Firmographics- Name
- Brainium
- Legal name
- Brainium Studios LLC
- Website
- https://brainium.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Brainium industry classification
Industry- Product category
- Casual Mobile Games
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Brainium is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brainium business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- In-App Purchases: Free-to-play model with optional in-app purchases for additional content, features, or virtual items within games.
- In-App Advertising: Third-party mobile advertisements displayed within free games. Players are not required to view ads if they choose not to interact with them.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier - Core game access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Brainium product offering
Product offeringCore offering
Brainium develops and publishes free-to-play mobile games for iOS, Android, and Amazon devices, focusing on modern, beautifully designed versions of classic casual games such as Solitaire, Sudoku, Mahjong, Spider Solitaire, FreeCell, Pyramid, Blackjack, Jumbline 2, and Word Search. The games are monetized through optional in-app purchases and in-app advertising, distributed via the Apple App Store, Google Play Store, and Amazon Appstore to millions of players worldwide.
Product overview
Brainium is a mobile game company based in Portland, OR that creates a portfolio of classic casual games including Solitaire, Spider Solitaire, FreeCell, Sudoku, Mahjong, Pyramid, Blackjack, ilu, Jumbline 2, and Word Search. Their games are designed to be beautiful, easy to use, and fun to play across iOS, Android, and Amazon devices. Each game features modern design, customizable elements (backgrounds, card backs), progress tracking, and intuitive controls.
Differentiator
Problem solved
Functional benefit
Products and services
- Mahjong A tile-matching puzzle game featuring clean modern design, smooth animations, and calming sounds. Offers daily puzzles, customizable tile sets and backgrounds, and an undo slider for retracing steps. Targeted at casual mobile gamers on iOS, Android, and Amazon devices.
- Solitaire A modern take on the classic Klondike Solitaire card game with multiple play modes (Draw 1, Draw 3, Vegas style), customizable card styles and backgrounds, and elegant animations with subtle sound effects. Targeted at casual mobile gamers on iOS, Android, and Amazon devices.
- Sudoku A number puzzle game with five levels of difficulty (Breezy, Easy, Medium, Hard, Expert), featuring a smart hint system that teaches players why answers are correct, unlimited puzzles, and auto-fill note features. Targeted at casual mobile gamers on iOS, Android, and Amazon devices.
- Spider Solitaire A card game with multiple formats including 1-Suit (Easy), 2-Suit (Medium), 4-Suit (Hard), and Spiderette (single deck). Features gorgeous graphics, animations, and customizable backgrounds. Targeted at casual mobile gamers on iOS, Android, and Amazon devices.
- FreeCell A classic FreeCell card game with clean modern design, easy-to-read cards, smooth animations, smart hints, unlimited undos, and optional auto-play functionality. Targeted at casual mobile gamers on iOS, Android, and Amazon devices.
- Pyramid A classic Pyramid solitaire card game available as part of the Brainium game collection for casual mobile gamers on iOS, Android, and Amazon devices.
- Blackjack A classic Blackjack card game available as part of the Brainium game collection for casual mobile gamers on iOS, Android, and Amazon devices.
- ilu A puzzle game available as part of the Brainium game collection for casual mobile gamers on iOS, Android, and Amazon devices.
- Jumbline 2 A word puzzle game available as part of the Brainium game collection for casual mobile gamers on iOS, Android, and Amazon devices.
- Word Search A word search puzzle game available as part of the Brainium game collection for casual mobile gamers on iOS, Android, and Amazon devices.
Companies that use Brainium
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Brainium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brainium partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered parent company and core.
- PLAYSTUDIOS US, LLCparent companyPLAYSTUDIOS US, LLC appears to be the parent company. Brainium operates as part of PLAYSTUDIOS ecosystem. The privacy policy is governed by PLAYSTUDIOS and the company uses PLAYSTUDIOS infrastructure and services including playAWARDS loyalty platform.
- Amazon Web Services (AWS)coreAWS is used to store account data, rewards, and in-game progress securely on the cloud. Amazon S3 hosts data related to user activity within applications.
- Firebase/Google AnalyticscoreFirebase and Google Analytics are used to track player behavior, engagement, and interactions in applications. Firebase Crashlytics monitors and logs application crashes.
- AppsFlyercoreAppsFlyer Data Locker (AWS S3) stores data related to user acquisition campaigns. AppsFlyer Protect360 monitors campaigns for fraudulent activity.
- HelpshiftcoreHelpshift manages support tickets, logs player issues, and routes requests to appropriate teams for customer support.
- mParticlecoremParticle consolidates player data across systems for unified analysis and reporting and tracks suspicious behavior to protect against unauthorized access.
- KinoacoreKinoa is a LiveOps platform used to provide users with a personalized experience.
- AdMobcoreAdMob mobile ad network delivers ads to users and helps acquire new players through advertising.
- AppLovincoreAppLovin mobile ad network helps deliver advertisements to users and acquire new players through advertising campaigns.
- IronSourcecoreIronSource mobile ad network delivers ads to users and helps with user acquisition for mobile games.
- BrazecoreBraze delivers push notifications, email campaigns, and personalized player messages for marketing communications.
- OneTrustcoreOneTrust manages player preferences for data processing, advertising, and cookies compliance.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Brainium competitors and assessment
Company assessmentBroad incumbents
- Zynga: One of the largest mobile casual game publishers (Words With Friends, Zynga Poker, Solitaire & card games portfolio). Operates the same freemium mobile-casual model and competes for classic-solitaire category downloads, though at much larger scale.
- Jam City: Mobile casual and RPG game publisher with titles like Cookie Jam, Panda Pop, and Solitaire suites. Overlapping casual mobile-gamer targeting and freemium IAP+ads monetization model.
- Playtika: Major mobile casual and casino-style game operator with titles like Solitaire, Spider Solitaire, and Bingo. Closely comparable freemium mobile-casual model and overlapping Solitaire/Spider categories.
- Microsoft Solitaire Collection: Microsoft's free, ad-supported Solitaire, Spider, FreeCell, and Mahjong mobile apps are the dominant free incumbent in Brainium's core categories and the primary benchmark for category pricing and retention.
- King (Activision Blizzard): Global leader in casual mobile games (Candy Crush, Bubble Witch). Competes for the same casual mobile-gamer wallet share and time-spent-in-app as Brainium, though focused on match-3 rather than classic cards.
Direct peers
- Magmic Games: Mobile game developer focused on classic card, board, and word games. Competes head-to-head with Brainium in Spider Solitaire, Hearts, and similar classic categories.
- MobilityWare: US mobile studio best known for Solitaire, FreeCell, Blackjack, and other classic card/puzzle games on iOS and Android. Direct head-to-head competitor to Brainium in the same Solitaire/FreeCell/Blackjack categories with similar freemium IAP and ad monetization.
- Big Fish Games: Long-running casual and hidden-object/board/card game publisher with mobile apps. Directly comparable classic-card and casual-portfolio strategy targeting the same middle-aged casual mobile audience.
- PeopleFun: Mobile casual game studio behind Wordscapes and similar word/puzzle titles. Direct comparable in freemium casual-puzzle mobile publishing with overlapping word-game users (e.g., Brainium's Jumbline 2 and Word Search).
Emerging players
- Storm8 / SGN (product group): Mobile casual and social casino game maker (now under SGN/Mark Scott). Comparable mobile card/casual portfolio and freemium monetization targeting similar demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brainium social profiles
Digital presenceBrainium compliance and trust
Trust signalCompliance3 records
Brainium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brainium leadership team
Management profileNumber of profiles
Brainium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brainium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brainium
What does Brainium do?
Brainium develops and publishes free-to-play mobile games for iOS, Android, and Amazon devices, focusing on modern, beautifully designed versions of classic casual games such as Solitaire, Sudoku, Mahjong, Spider Solitaire, FreeCell, Pyramid, Blackjack, Jumbline 2, and Word Search. The games are monetized through optional in-app purchases and in-app advertising, distributed via the Apple App Store, Google Play Store, and Amazon Appstore to millions of players worldwide.
Is Brainium a public or private company?
Brainium is a private company. It is classified as corporate owned and is currently operating.
When was Brainium founded?
Brainium was founded in 2008. It employs 11 to 50 people.
Where is Brainium based?
Brainium is headquartered in Portland, United States, in the North America region.
How does Brainium make money?
Two revenue lines are on record. In-App Purchases are the primary driver. The others are in-App Advertising.
Who are Brainium's main competitors?
Broad incumbents on record are Zynga, Jam City, Playtika, Microsoft Solitaire Collection and King (Activision Blizzard). Direct peers are Magmic Games, MobilityWare, Big Fish Games and PeopleFun. Storm8 / SGN (product group) is listed as an emerging player.
Does Brainium have an API?
No public API is recorded for Brainium.
What industry is Brainium in?
Brainium's product category is Casual Mobile Games. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores. Its SIC code is 7900.