What Tubefilter does

Tubefilter, Inc. is a privately held, founder-owned B2B media company founded in 2007 and headquartered in Venice, California. The company operates tubefilter.com, a news and analysis property covering the creator economy across YouTube, TikTok, Twitch, and Instagram, with editorial sections dedicated to Brands, Charts, Creators, YouTube, and TikTok. Its flagship content products are Tubefilter Charts — weekly rankings of the Top 50 Most Viewed and Most Subscribed YouTube Channels worldwide — and the Gospel Stats Brand Report, a weekly analysis of the top branded YouTube videos tracking sponsorship trends. Tubefilter produces the Streamy Awards, the annual industry awards show recognizing excellence in online video, and distributes a daily/weekly email newsletter to subscribers.

Underlying Tubefilter's data products is Gospel Stats, a wholly-owned intelligence platform that aggregates YouTube channel and video metrics (via the YouTube API) to power Tubefilter Charts and brand sponsorship reporting. The company has expanded Gospel Stats into a standalone YouTube Sponsorship Tracking Tool for marketers, releasing an inaugural YouTube Sponsorship Landscape Report showing a 54% year-over-year increase in sponsorships and 65,759 sponsored videos generating 19.1 billion views in the first half of 2025. Tubefilter also co-launched The Creators List, a curated directory of 200+ top creators attending Cannes Lions, in partnership with Comscore and Whalar Group.

The company's revenue is generated through advertising and sponsorships on tubefilter.com and its newsletters, alongside emerging data-monetization via Gospel Stats for brands, agencies, and platforms evaluating creator partnerships. Pricing for Gospel Stats and other services is not publicly disclosed. Tubefilter serves a horizontal mix of customers including content creators, brands and agencies (including Fortune 500 marketers), platforms, and industry professionals. The company is bootstrapped — no institutional funding, parent, or M&A activity is on record beyond the 2009 Tilzy.TV acquisition — and operates with a small 1-10 person team.

Name

Tubefilter

Legal name

Tubefilter, Inc.

Website

https://tubefilter.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Tubefilter is a privately held B2B media company founded in 2007 that operates a creator economy news platform, weekly YouTube rankings (Tubefilter Charts), the Streamy Awards, and the Gospel Stats data/analytics platform for brands, agencies, and marketers.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorships: Tubefilter generates revenue through advertising on its website and newsletter, serving brands and agencies interested in the creator economy
2. Data and Intelligence Services: Gospel Stats platform provides measurement and audience intelligence to brands, agencies, and platforms for evaluating creator partnerships alongside traditional advertising spends

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tubefilter is a creator economy media company that publishes daily news, analysis, and data products covering YouTube, TikTok, Twitch, and Instagram creators. The company operates Tubefilter Charts (weekly Top 50 Most Viewed/Subscribed YouTube Channel rankings), the Gospel Stats Brand Report (weekly branded video analysis), a YouTube Sponsorship Tracking Tool for marketers, and The Creators List creator directory, and produces the Streamy Awards.

Product overview

Tubefilter is a creator economy media company offering a news platform focused on YouTube, TikTok, Twitch, Instagram, and the broader creator ecosystem. Its core products include Tubefilter Charts (weekly Top 50 Most Viewed/Subscribed YouTube Channel rankings powered by Gospel Stats data) and the Gospel Stats Brand Report (weekly analysis of top branded YouTube videos). The portfolio extends to The Creators List (a curated creator directory for Cannes Lions partnerships, built with Comscore and Whalar Group) and sponsorship tracking tools. Supporting offerings include a daily newsletter and coverage of creator news, events, and trends.

Differentiator

Problem solved

Functional benefit

Brands

• Tubefilter Charts: Weekly rankings of top YouTube channels worldwide based on subscriber counts and viewership data
• Gospel Stats
• The Streamy Awards

Products and services

• Tubefilter Charts
• Gospel Stats Brand Report
• Gospel Stats YouTube Sponsorship Tracking Tool Intelligence platform from the team behind Tubefilter and the Streamy Awards that tracks YouTube sponsorships. Provides marketers with measurement capabilities for influencer-related spending.
• The Creators List Curated directory of over 200 top creators expected to attend the Cannes Lions festival, built in partnership with Comscore, Whalar Group, and Gospel Stats. Designed as a practical resource for brands, agencies, platforms, and media to identify creators attending Cannes and facilitate connections.

Quantifiable outcome

• 65,759 sponsored videos tracked generating 19.1 billion views in first half of 2025
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VidSummitcoreStrategic or Co-development Partner · 10 August 2026Tubefilter partnered with VidSummit to release two full keynote presentations from the 2025 conference online as a preview for the 2026 event. The partnership provides exclusive content featuring Linus Tech Tips and Maha Abouelenein to Tubefilter's audience, while demonstrating the value of attending VidSummit in person. The 13th annual VidSummit is scheduled for September 29-October 1 at the Irving Convention Center in Texas.
• ComscorecoreStrategic or Co-development Partner · 8 June 2026Launched The Creators List, a curated directory of over 200 top creators expected to attend Cannes Lions festival. Comscore provides measurement and audience intelligence to support brands in evaluating creator partnerships alongside traditional advertising spends. The partnership also includes a Creator TV Roundtable on June 23 to discuss measurement and audience intelligence.
• Whalar GroupcoreStrategic or Co-development Partner · 8 June 2026Co-launched The Creators List directory with Comscore and Gospel Stats to help brands, agencies, platforms, and media identify and connect with top creators at Cannes Lions festival.
• Gospel StatscoreTechnology or Integration · 8 June 2026Gospel Stats, an intelligence platform from the team behind Tubefilter and the Streamy Awards, provides data for The Creators List directory. Gospel Stats also powers Tubefilter's weekly YouTube channel rankings and brand reports tracking sponsorship trends.
• MIP LondonminorGTM or Marketing Partner · 22 January 2026Tubefilter participates in MIP London's expanded creator economy programme for its February 2026 edition, featuring sessions on digital creators, platforms, and community-led IP. The event reports over 1,000 registered delegates including more than 550 international buyers.
• Gospel Stats (internal)coreTechnology or IntegrationGospel Stats is an intelligence platform from the team behind Tubefilter and the Streamy Awards, providing data for Tubefilter Charts (Top 50 Most Viewed/Subscribed YouTube Channels) and Gospel Stats Brand Reports tracking sponsored content trends.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tubular Labs: Tubular Labs is a creator video intelligence and analytics platform covering YouTube, Facebook, Instagram, and TikTok — a direct competitor to Tubefilter's Gospel Stats product. Both companies serve brands and agencies with cross-platform video performance data.
• Social Blade: Social Blade tracks YouTube, Twitch, Instagram, and Twitter statistics including subscriber counts and viewership — directly comparable to Tubefilter Charts. Both offer public-facing creator analytics with a freemium model.
• HypeAuditor: HypeAuditor is an AI-powered influencer marketing analytics platform providing audience quality, authenticity, and sponsorship tracking across social platforms — directly comparable to Gospel Stats' sponsorship measurement offering.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform offering creator discovery, analytics, and campaign measurement — overlapping with Tubefilter's Gospel Stats value proposition for brand and agency customers.

Emerging players

• Modash: Modash provides creator discovery and analytics APIs across TikTok, Instagram, and YouTube — comparable to Gospel Stats but focused on API-first developer and platform integrations rather than editorial distribution.
• Influencer Marketing Hub: Influencer Marketing Hub is a creator economy content and research publication offering industry reports, benchmarks, and tool reviews — comparable to Tubefilter as a vertical content resource monetized through agencies, tools, and advertising.

Broad incumbents

• Digiday: Digiday is a B2B digital media publication covering the digital media and marketing industry — comparable to Tubefilter as a vertical media outlet monetized through advertising, sponsorships, and events for marketing professionals.
• Adweek: Adweek is a leading advertising and marketing industry publication — comparable to Tubefilter as a B2B media brand serving advertisers, agencies, and platforms with editorial coverage and event franchises.
• Variety: Variety is a major entertainment industry publication covering film, TV, and digital content — overlapping with Tubefilter's creator economy coverage, particularly around Hollywood-creator convergence (e.g., Markiplier's Iron Lung release).
• The Hollywood Reporter: The Hollywood Reporter covers entertainment industry news and business — comparable to Tubefilter as an entertainment media brand with advertising, events, and data products serving industry professionals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tubefilter
• Xx.com/tubefilter
• Facebookfacebook.com/Tubefilter
• LinkedInlinkedin.com/company/tubefilter

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tubefilter