Cerebral

What Cerebral does

Cerebral is a San Francisco-based digital mental health company founded in 2020 that operates a direct-to-consumer telehealth platform for the diagnosis and treatment of anxiety, depression, ADHD, and related conditions. The platform combines mental health assessments, telehealth appointments with clinicians, counseling, and prescription medication delivery, and was extended in 2025-2026 through the acquisitions of Resilience Lab (clinical services) and Inflow (ADHD-focused digital therapeutics app) into a hybrid care model that blends clinician-led sessions with digital behavioral tools for between-visit engagement. Cerebral monetizes via subscription-based recurring fees, with revenue streams spanning direct-to-consumer telehealth services, insurance-based in-network care (including a January 2025 partnership with the San Antonio Spurs for Texas market access), and integrated medication delivery.

Cerebral's technology stack is centered on a digital telehealth platform that, during its hyper-growth phase, incorporated an AI-driven psychiatric medication prescribing system used with minimal human oversight, a deployment that became the focal point of subsequent DOJ and FTC scrutiny. The company is incorporated in Delaware as Cerebral Inc., is private and venture-backed (notably by Access Industries and SoftBank Vision Fund 2, with a December 2021 $300M round at a $4.8B valuation), and operates primarily in the United States. The business was reshaped by 2022 leadership changes (CEO Brian Reinken succeeding founder Kyle Robertson), a 2025 FTC settlement imposing a $7M privacy fine related to disclosures of 3.2 million patients' health data to third-party advertising trackers, and a strategic pivot away from cash-pay controlled-substance prescribing toward insurance-reimbursed care and employer wellness programs.

Name

Cerebral

Legal name

Cerebral Inc.

Website

https://cerebral.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cerebral is a San Francisco-based digital mental health company that operates a direct-to-consumer telehealth platform delivering assessments, counseling, psychiatric care, and medication delivery for anxiety, depression, and ADHD, with growing insurance and employer channels.

Ownership category

akta.pro rank

Product category

Online Mental Health Telemedicine

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

akta.pro secondary industries

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

Keywords

• Online mental health care
• Telehealth therapy services
• Psychiatric medication delivery
• ADHD digital therapeutics
• Virtual counseling platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Telehealth Services: Direct-to-consumer telehealth platform offering mental health assessments, telehealth appointments, counseling, and medication delivery to individuals.
2. Insurance-based care: Partnership with insurers to provide mental health services covered by health insurance plans, expanding access to patients through in-network benefits.
3. Medication delivery: Prescription medication delivery services integrated with telehealth consultations.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels2 records

Core offering

Cerebral is a digital mental health platform that delivers online psychiatric and behavioral therapy services, including mental health assessments, telehealth appointments, counseling sessions, and prescription medication delivery for conditions such as anxiety, depression, and ADHD. Services are accessed directly by consumers through the Cerebral website and mobile app, with an expanding share of care delivered through in-network insurance plans and employer wellness programs, supplemented by the acquired Inflow ADHD digital therapeutic app for continuous between-visit care.

Product overview

Cerebral operates as a digital mental health platform offering online psychiatric and behavioral therapy services, including mental health assessments, telehealth appointments, counseling, and medication delivery. The company offers a unified platform providing care for anxiety, depression, ADHD, and other mental health conditions through direct-to-consumer subscription plans. Cerebral has expanded through acquisitions including Resilience Lab and Inflow (an ADHD-focused app), integrating these tools to provide continuous, personalized care alongside clinical services.

Differentiator

Problem solved

Functional benefit

Products and services

• Cerebral Telehealth Platform A digital mental health platform that delivers mental health assessments, telehealth appointments, counseling sessions, psychiatric evaluations, and prescription medication delivery for individuals experiencing anxiety, depression, ADHD, and related mental health conditions, accessed directly by consumers through the Cerebral website and mobile app.
• Inflow ADHD Digital Therapeutic App An ADHD-focused digital therapeutic app based on Cognitive Behavioral Therapy principles that provides skill-building modules, therapy tools, and community engagement for adults with ADHD, now integrated into Cerebral's clinical platform to extend support between appointments.
• Resilience Lab Mental Health Services A mental health platform acquired by Cerebral to expand its clinical workforce and service capabilities, providing additional therapy capacity and mental health services to patients within Cerebral's broader care offering.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• InflowcoreStrategic or Co-development Partner · 24 March 2026Acquired Inflow, an ADHD-focused app developer, to broaden treatment capabilities and enhance patient support beyond clinical interactions through behavioral tools, therapy, and skill development.
• San Antonio SpurscoreGTM or Marketing Partner · 15 January 2025Partnership to expand in-network access to high-quality mental health care across Texas through the San Antonio Spurs healthcare network and community outreach.
• Simone BilescoreStrategic or Co-development Partner · 1 October 2021Olympic athlete Simone Biles joined Cerebral as Chief Impact Officer in October 2021, contributing to the company's rapid growth and valuation increase. Biles advocates for mental health awareness and accessibility through her role and personal investment.
• Resilience LabminorStrategic or Co-development PartnerPreviously acquired Resilience Lab as part of Cerebral's strategy to expand mental health services before regulatory challenges.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lyra Health: B2B mental health benefits platform serving employers and health plans, with therapy, coaching, and integrated digital tools. Comparable to Cerebral's insurance/employer GTM motion and integrated care model.
• Talkspace: Public, direct-to-consumer and B2B teletherapy platform offering therapy, psychiatry, and medication management. Closely comparable to Cerebral on product (mental health telehealth), customer base (consumers and employers), and business model (subscription + insurance).
• Done (Done Global): Direct-to-consumer telehealth platform focused on ADHD treatment, including evaluation, prescription, and ongoing care. Direct peer for Cerebral's ADHD offering and for the controlled-substance prescribing model that drove Cerebral's regulatory controversy.
• BetterHelp (Teladoc Health): Largest consumer-facing teletherapy subscription service, owned by Teladoc Health. Directly comparable to Cerebral on D2C mental health subscription model and broad-condition therapy positioning.
• Spring Health: Employer and payer-focused mental health benefits platform combining therapy, psychiatry, and digital exercises. Directly comparable on payer GTM and integrated care model pursued by Cerebral post-2022.
• Headspace Health: Merged entity of Headspace and Ginger, offering therapy, coaching, and digital self-care to consumers, employers, and payers. Comparable hybrid of clinical and digital mental health care.

Broad incumbents

• Hims & Hers Health: Public D2C telehealth platform offering mental health treatment alongside primary care, dermatology, and other specialties. Comparable D2C subscription model and mental health prescribing offering.
• Teladoc Health: Largest virtual care incumbent offering general medical, mental health (via BetterHelp and acquired providers), and chronic condition management. Comparable as a broad telehealth incumbent with overlapping mental health services.

Emerging players

• Meru Health: Digital mental health platform combining therapist-led care with app-based CBT programs, sold to employers and payers. Comparable hybrid clinician + digital therapeutic model that Cerebral is pursuing via Inflow.
• Two Chairs: Hybrid in-person and teletherapy provider focused on measurement-based care, serving employer and payer clients. Comparable on integrated, outcomes-oriented behavioral health delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/forcerebral
• Facebookfacebook.com/getcerebral
• LinkedInlinkedin.com/company/cerebral-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cerebral