What Limitless X does

Limitless X (OTCQB: LIMX) is a publicly traded health and wellness company headquartered in Beverly Hills, California, that manufactures and sells dietary supplements direct-to-consumer through a Shopify storefront. Its core product line is built around the NZT-48 branded cognitive supplements (NZT-48 Original, NZT-48 Lions Mane, NZT-48 For Her), supplemented by OneShot Nootropic Pre-Workout powder, Nootropic Coffee Concentrate, NAD+ Gummies, GLP-1 support gummies, and other functional gummies and bundles. Formulations rely on standard nootropic ingredients such as Ginkgo Biloba, Alpha GPC, Huperzine A, Lion's Mane mushroom, Theobromine, L-Theanine, and BCAAs, with no proprietary technology disclosed.

The company operates a DTC e-commerce model with subscription pricing (Subscribe & Save 15-20% discounts), celebrity- and influencer-driven marketing, and shipping within the US and Canada. Customers are individual health-conscious and fitness-oriented consumers; the company references a 250,000+ community member base. Beyond supplements, Limitless X has launched HealthMD.com, acquired a majority stake in Ding Easy AI (an AI meal planning platform) at a $15 million valuation in February 2026, and signed on as Executive Producer for the Mayweather vs. Pacquiao II boxing rematch on Netflix in September 2026. The company is led by Chairman & CEO Jas Mathur, who has personally provided approximately $850,000 in bridge financing through his entity EM1 Capital during 2025, while reporting losses exceeding $42 million in the nine months ending September 30, 2025.

Name

Limitless X

Legal name

Limitless X Inc.

Website

https://limitlessx.com

Company type

Private

Founded year

2021

Headcount range

11–50 employees

Short description

Limitless X (OTCQB: LIMX) is a Beverly Hills-based DTC dietary supplement company that sells nootropic, pre-workout, and functional gummy products to health-conscious individual consumers, with adjacent ventures in health services, AI meal planning, and sports entertainment.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industry

Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Dietary supplements
• Nootropic supplements
• Pre-workout supplements
• Cognitive enhancement
• Health wellness products

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: E-commerce sales of nootropic supplements, pre-workout products, and bundles directly to consumers through their Shopify storefront. One-time purchases and subscription options (Subscribe & Save 15-20%).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Limitless X manufactures and sells its own brand of dietary supplements, led by its NZT-48 nootropic cognitive-enhancement line, pre-workout supplements, coffee concentrates, gummy supplements, and bundled product packs. Offerings are sold direct-to-consumer through the company's own e-commerce storefront, with subscription and bundle options layered onto the base product catalog.

Product overview

Limitless X is a health and wellness company manufacturing and retailing dietary supplements directly to consumers. The product portfolio centers on its flagship nootropic brand NZT-48, which includes standalone cognitive enhancement capsules (NZT-48, NZT-48 Lions Mane, NZT-48 For Her) alongside functional beverages (Nootropic Coffee Concentrate) and NAD+ gummies. The company also offers workout-focused supplements including OneShot Nootropic Pre-Workout powder and HYDR8 Creatine + Hydration gummies. Additional products include weight management (SuperSlim GLP-1 Gummies), greens/supplements (SuperFoods Super Greens Blend Gummies, Supershroom Smart Focus Gummies). The portfolio is anchored by the NZT-48 brand and complemented by bundled offerings (Energy & Clarity Duo, His & Hers Duo, Alpha Energy Bundle, Performance Bundle, Energy & Intelligence Bundle) that combine multiple products at discounted prices. The company leverages celebrity and influencer marketing to drive direct-to-consumer sales.

Differentiator

Problem solved

Functional benefit

Products and services

• NZT-48 Nootropic Supplement Company's flagship nootropic dietary supplement formulated for cognitive enhancement, focus, and mental performance, marketed to adult consumers pursuing daily cognitive and productivity gains.
• Pre-Workout Supplement Pre-workout dietary supplement aimed at gym and fitness consumers seeking energy, pump, and performance support during training sessions.
• Coffee Concentrate Coffee-based concentrate product positioned as a daily energy and focus beverage alternative to standard coffee, sold through the Limitless X DTC storefront.
• Gummy Supplements Gummy-format dietary supplements offered as a convenient alternative to capsule/powder supplements, marketed to general wellness consumers.
• Product Bundles Multi-product bundle packs that combine Limitless X supplements (nootropics, pre-workout, coffee concentrate, gummies) into discounted sets, sold through the DTC storefront to increase basket size and customer retention.

Quantifiable outcome

• 4.92-5.0 star average ratings across core products with thousands of verified reviews
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• EverWonder StudioflagshipStrategic or Co-development PartnerEvent co-organizer for Mayweather vs. Pacquiao II boxing rematch. Limitless X serves as Executive Producer, participating in back-end financial economics and cross-promotional opportunities.
• Hidden EmpireflagshipStrategic or Co-development PartnerEvent co-organizer for Mayweather vs. Pacquiao II. Limitless X serves as Executive Producer for this major boxing event.
• NetflixflagshipChannel Partner/ Reseller/ DistributorStreaming partner for Mayweather vs. Pacquiao II, distributing to 325+ million subscribers globally. The event provides significant brand exposure for Limitless X.
• Ding Easy AIminorStrategic or Co-development PartnerBinding agreement to acquire majority stake in AI-powered meal planning and shopping list platform. $15 million valuation with additional funding contingent on performance milestones and options for further acquisition at $40 million valuation.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the company storefront with integrated analytics, payment processing, and order management.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AG1 (Athletic Greens): AG1 is a daily greens/nootropic-style nutritional drink sold via subscription DTC. It is a relevant peer because Limitless X's Nootropic Coffee Concentrate and Super Greens Gummies target the same 'daily foundational wellness' use case and rely on subscribe-and-save mechanics.
• Onnit: Onnit is a direct-to-consumer supplement and fitness brand best known for Alpha Brain (nootropic) and functional supplements. It is highly comparable to Limitless X given similar product positioning (nootropics, pre-workout, bundles), celebrity/internet-brand marketing, and Shopify-driven DTC commerce.
• Mind Lab Pro: Mind Lab Pro is a universal nootropic stack sold globally via DTC channels. Comparable to NZT-48 in formulation philosophy (cognitive enhancement with multi-ingredient blends), target audience (professionals, students), and marketing claims (focus, memory, clarity).
• NooCube: NooCube is a branded nootropic supplement sold via DTC. It is a direct competitor to NZT-48 in formulation (multi-ingredient focus/memory stack), target customer (productivity, students), and delivery model (subscription/one-time purchase, DTC website).
• Neurohacker Collective: Neurohacker Collective sells the Qualia line of nootropic and longevity supplement stacks. The peer comparison is direct: both brands target high-performing consumers with premium nootropic formulations, use subscription/DTC e-commerce, and emphasize ingredient quality and transparency.

Broad incumbents

• GNC: GNC is a large-scale specialty retailer of vitamins, supplements, and sports nutrition. It is a broad incumbent comparable to Limitless X on category (cognitive, sports nutrition, vitamins) but competes from a multi-channel retail footprint far beyond DTC e-commerce.
• Cellucor / C4: Cellucor (C4) is a major pre-workout and sports-nutrition brand. Limitless X's OneShot Nootropic Pre-Workout competes directly in the pre-workout category, but Cellucor operates at much larger scale with established retail distribution (gym, mass, convenience) that Limitless X lacks.
• Life Extension: Life Extension is a long-established, broad-line supplement retailer with a large cognitive/longevity assortment (NAD+, memory, brain health). It is a broad incumbent peer: Limitless X's NAD+ Gummies and cognitive-support line compete for the same longevity-customer wallet, but Life Extension operates a far larger catalog and longer track record.

Emerging players

• Momentous: Momentous is a premium supplement brand with a strong nootropic line (creatine, omega-3, focus) used by professional athletes. It overlaps with Limitless X's cognitive and fitness-adjacent SKUs and shares a science-led, premium-DTC positioning, though it leans more into pro-athlete endorsements than celebrity boxing events.
• Elm & Rye: Elm & Rye is a DTC supplement brand offering nootropic, sleep, and wellness SKUs. It overlaps with Limitless X's premium, minimalist-brand positioning and Shopify-led model, though with a smaller catalog and lower celebrity-marketing intensity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Limitlessx.Nutrition
• LinkedInlinkedin.com/company/limitlessx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limitless X