What Wisecut AI does

Wisecut AI is a Miami-based, privately held software company founded in 2019 that operates an AI-powered video editing platform which automatically transforms long-form video content into short-form clips optimized for social media distribution. The platform employs AI across multiple modalities: computer vision for highlight detection, auto-reframe, and face tracking with smart pan; speech recognition for automatic captioning and multi-language translation; and audio processing for silence removal, Studio Voice enhancement, intelligent background music, and automatic audio ducking. An AI Storyboard feature lets users edit video through transcribed text rather than traditional timelines. The company has attracted more than one million users and media teams, with 8,674 active users of its autonomous Autopilot workflow that has generated over 13,698 automated posts across YouTube Shorts, Instagram Reels, and TikTok.

The business operates on a product-led, self-serve SaaS model with a freemium entry point (30 minutes of processing per month free) and seven published paid tiers ranging from Starter ($15-$19/month) through Professional+ ($75-$83/month) and Autopilot ($59-$149/month) up to Scale ($350/month), plus custom Enterprise pricing. A separate Wisecut Business product targets TV networks and streaming platforms with live AI clipping, auto-verticalization, and multi-platform distribution. Customer segments are horizontal and centered on content creators and media companies as primary audiences, with secondary reach into agencies, educators, and business professionals. Distribution is direct-to-consumer via the company's website with global self-serve sign-up and Stripe and Paddle payment processing; the company has no marketplace or reseller channel. Notable named customers include DraperTV (Tim Draper) and individual financial services and investment management professionals.

Wisecut has raised approximately $1.54 million in disclosed funding across eight rounds from 2020 to 2025, with strategic backing from Draper Associates (lead), Google for Startups, Meta NPE, Mana Ventures, TheVentureCity, Endeavor, and a16z Scout Fund. The company is led by co-founders Ivo Machado (CEO) and Vicente Machado. Product development has accelerated notably from 2024 onward, with the launch of the autonomous Autopilot product in 2024, an AI editing intelligence upgrade in February 2025, and the Wisecut Highlights and Merge Multiple Clips features in June 2025.

Name

Wisecut AI

Legal name

Wisecut AI

Website

https://wisecut.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisecut AI is an AI-powered video editing platform that automatically converts long-form video into short-form viral clips for content creators, media companies, and enterprises, operating on a self-serve SaaS model with tiered subscription pricing.

Ownership category

akta.pro rank

Product category

AI Video Editing Software

NAICS

Software Publishers (513210), Motion Picture and Video Industries (5121)

SIC

Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

Keywords

• AI video editing
• Video clipping software
• Short-form content creation
• Automated video repurposing
• AI caption generation

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Tiered subscription model offering monthly and annual plans with increasing video minutes and feature access. Payment processed through Stripe and Paddle. The freemium tier (30 min/month free) drives user acquisition with conversion to paid tiers.
2. Freemium: Free tier provides 30 minutes of video processing per month to attract new users. Upsell to paid tiers unlocks additional minutes, advanced features, and Autopilot capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Wisecut AI is an AI-powered automatic video editor that transforms long-form videos (podcasts, webinars, YouTube videos, interviews) into short, viral clips optimized for TikTok, YouTube Shorts, Instagram Reels, and Facebook Reels. The platform uses AI for highlight detection, auto-captioning, silence removal, auto-reframe, smart background music, and storyboard-based editing, with an Autopilot add-on that automates the full workflow from monitoring YouTube channels to publishing clips on social media.

Product overview

Wisecut AI is a comprehensive AI video editing platform that transforms long-form videos into short, viral clips. The core offering consists of the Wisecut AI Video Editor with integrated features including the Autopilot automation module, Social Hub for multi-platform distribution, Conversion Agent for comment automation, and the Wisecut Highlights AI feature. The platform operates on a tiered subscription model (Free, Starter, Professional, Enterprise) plus specialized Autopilot plans (LITE, GROWTH, SCALE). A separate Business tier targets TV networks and media companies with live clipping capabilities. Key AI-powered features include auto-captions and translations, AI storyboard editing, smart background music with auto ducking, background noise cancellation, Studio Voice audio enhancement, auto reframe with face tracking, and autonomous clip generation through Autopilot.

Differentiator

Problem solved

Functional benefit

Brands

• Wisecut Autopilot: Automated YouTube-to-Shorts service that monitors channels, creates AI clips, and auto-publishes to social media platforms.
• Wisecut Social Hub
• Wisecut Conversion Agent
• Wisecut Highlights

Products and services

• Wisecut AI Video Editor (Core Platform)
• Wisecut Autopilot
• Wisecut Business

Quantifiable outcome

• Over 1 million users and creators
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• YouTubecoreTechnology or IntegrationPlatform integration for video content creation and distribution. Wisecut AI optimizes content for YouTube including YouTube Shorts, enabling creators to repurpose content for the platform.
• TikTokcoreTechnology or IntegrationPlatform integration for short-form content distribution. Wisecut AI automatically formats videos for TikTok including aspect ratio optimization and short-form content generation.
• InstagramcoreTechnology or IntegrationPlatform integration for content distribution to Instagram Reels. Wisecut AI generates platform-optimized content for Instagram creators.
• StripecoreTechnology or IntegrationPayment processing partner for subscription billing and payment collection. Handles credit card processing for all paid tiers.
• PaddlecoreTechnology or IntegrationPayment infrastructure partner handling subscription billing, invoicing, and payment processing for the SaaS platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Runway: Generative AI video platform with editing and clip-generation capabilities. Overlaps with Wisecut on AI-powered video editing, though Runway emphasizes generative creation rather than repurposing.
• InVideo: AI video creation platform with template-driven editing and script-to-video workflows. Partial overlap with Wisecut's automation ethos and SMB creator focus.

Direct peers

• Munch: AI platform that extracts engaging clips from long videos for social media repurposing. Closely parallels Wisecut's clip generation and multi-platform optimization approach.
• Opus Clip: Direct competitor offering AI-powered repurposing of long-form video into short viral clips for TikTok, Reels, and Shorts. Closely matches Wisecut's core value proposition of automated highlight detection and short-form generation.
• Submagic: AI-powered short-form video editor focused on captions, B-roll, and effects for TikTok/Reels creators. Competes head-to-head in the same creator workflow for short-form social output.
• Pictory: AI video creation and repurposing tool that converts long-form content (blogs, webinars, podcasts) into short shareable videos. Closely overlaps Wisecut's long-to-short workflow for marketers.
• Veed.io: AI-enabled online video editor with auto-subtitles, text-based editing, and social-format exports. Comparable SaaS positioning and creator-targeted GTM.
• Kapwing: Browser-based collaborative video editor with growing AI features for captioning, repurposing, and short-form creation. Targets similar SMB creator and social media manager segments.
• Descript: AI-driven video and audio editing platform with auto-captioning, transcript-based editing, and short-form repurposing. Competes with Wisecut on creator-friendly AI editing and caption automation.

Broad incumbents

• Adobe Premiere Pro: Industry-standard professional video editor with rapidly expanding AI features (Adobe Sensei/Firefly) including auto-captioning and text-based editing. Represents large-platform competitive risk to Wisecut.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WisecutVideo
• YouTubeyoutube.com/channel/UCrBMH0uMe9Nt6BMgwytI5Sw
• Facebookfacebook.com/wisecut
• LinkedInlinkedin.com/company/wisecut
• Instagraminstagram.com/wisecut
• TikToktiktok.com/@wisecutvideo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds8 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisecut AI