Zing
Zing Coach is an AI-powered fitness app offering hyper-personalized workout programs through a mobile subscription product. It serves individual fitness consumers with computer vision form tracking, an LLM-based AI Coach, and body composition analysis, and operates a small B2B channel via partnerships including NYSC, Les Mills, and PSG.
- Company typePrivate
- Founded2021
- HeadquartersNew Castle, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Zing does
Zing Coach, Inc. (doing business as Zing, and previously known simply as "Zing") is a privately held AI-powered fitness application company founded in 2021 with Belarusian diaspora roots and now operating with its registered office in Wilmington, Delaware, a physical office in West Palm Beach, Florida, and an engineering presence in Warsaw, Poland. The company is backed by Palta, a strategic health-tech operating parent. Its core product is a mobile subscription app that delivers hyper-personalized workout programs using a proprietary combination of computer vision for real-time form tracking and a GPT-based conversational AI Coach. Users begin with a free quiz, receive personalized exercises, and convert to paid subscriptions via the Apple App Store, Google Play Store, or the company's own web checkout (zing.coach / zing-gym.coach), with optional one-time purchases for body composition scans and workbooks.
The underlying technology stack integrates computer vision (further strengthened by the February 2024 acquisition of Zenia, a market leader in real-time workout performance tracking), an LLM-driven conversational coach powered by OpenAI's GPT API, a recommendation engine that adapts programs based on user goals, available equipment, fatigue, and activity levels, and integrations with Apple HealthKit and Google Health Connect for cross-platform health data ingestion. The product supports photo-based body composition analysis with periodic tracking of lean mass and body fat changes.
Zing's go-to-market is primarily product-led and consumer-facing, with a freemium trial funnel, App Store Optimization (Top 100 workout apps, 4.8 App Store / 4.5 Google Play ratings), content marketing via an extensive fitness library blog, and high-leverage co-marketing through partnerships with Paris Saint-Germain (through 2027), Les Mills, and New York Sports Club. The company also operates a small but growing B2B distribution channel via MYCO, a white-label AI coach embedded in NYSC's gym ecosystem. Reported scale includes 1M+ downloads, 1M+ completed workouts since 2021, 25% month-over-month user growth, and a $10M Series A round closed in 2024 led by Zubr Capital and TriplePoint Capital.
Zing firmographics
Firmographics- Name
- Zing
- Legal name
- Zing Coach, Inc.
- Website
- https://zing.coach
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zing Coach is an AI-powered fitness app offering hyper-personalized workout programs through a mobile subscription product. It serves individual fitness consumers with computer vision form tracking, an LLM-based AI Coach, and body composition analysis, and operates a small B2B channel via partnerships including NYSC, Les Mills, and PSG.
- Ownership category
- akta.pro rank
Zing industry classification
Industry- Product category
- AI Fitness Coaching
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH)
Keywords
Where Zing is headquartered
LocationHeadquarters
- HQ city
- New Castle
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Zing business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- App Subscription (iOS/Android): Auto-renewing subscriptions purchased through Apple App Store or Google Play Store. Users select from weekly, monthly, 3-month, or other subscription periods. Subscription unlocks full access to personalized workout plans, AI coaching, body composition scanning, and all app features.
- Web Subscription: Subscriptions purchased directly through the Zing Coach website (zing.coach and zing-gym.coach). Includes a 30-day money-back guarantee with conditions, and potential refunds for unsatisfied users who demonstrate 7 consecutive days of app usage.
- Body Scan One-Time Purchase: Optional one-time fee for body composition scan feature. Users pay separately for detailed body composition reports beyond the base subscription.
- Digital Content (Workbooks): Additional digital content such as workbooks available for one-time purchase within the app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with full app access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Zing product offering
Product offeringCore offering
Zing Coach sells an AI-powered mobile fitness application that generates hyper-personalized workout programs, delivers real-time computer-vision form correction during exercise, performs photo-based body composition scans, and adapts routines based on fatigue, goals, equipment, and activity level. Revenue is driven primarily by auto-renewing iOS/Android subscriptions, with ancillary one-time purchases for body composition scans and digital workbooks, and a growing B2B channel embedding the AI coach into gym chain ecosystems.
Product overview
Zing Coach is a health tech company backed by Palta that offers an AI-powered fitness app providing personalized workout programs, real-time form tracking, and body composition analysis. The product portfolio includes the core Zing Coach App as the primary platform, enhanced by proprietary AI Coach technology powered by OpenAI's GPT API and computer vision. Additional offerings include Body Composition Scan for tracking physical changes, and strategic content integrations such as Les Mills workout programs and PSG player-inspired workouts. The company acquired Zenia (real-time workout tracking technology) in 2024 and has raised $10M in Series A funding.
Differentiator
Problem solved
Functional benefit
Brands
- MYCO: AI-powered fitness coach integrated into New York Sports Club's ecosystem, launched through the partnership between Zing Coach and NYSC.
Products and services
- Zing Coach App Subscription-based mobile fitness app for individual consumers that generates personalized workout programs, delivers real-time computer vision form feedback, performs body composition scanning, and adapts routines to user goals, equipment, and fatigue. Sold via iOS App Store, Google Play Store, and direct web.
- Body Composition Scan (one-time purchase) One-time paid add-on inside the Zing Coach app that analyzes uploaded body photos using AI to generate body fat and lean mass reports and tracks composition changes over time for individual subscribers.
- Zing Digital Workbooks One-time-purchase digital content products such as fitness workbooks sold inside the Zing Coach app to supplement the core subscription.
- MYCO (NYSC white-label AI fitness coach) B2B white-label/embedded AI fitness coach delivered through New York Sports Club, providing NYSC members with personalized training that supports in-gym and remote workouts.
Quantifiable outcome
- 29% higher day-one retention compared to competitor apps
- +3 more outcomes
Companies that use Zing
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Zing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature5 records
Zing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- New York Sports Club (NYSC)corePartnership to launch MYCO, an AI-powered fitness coach integrated into NYSC's ecosystem. Aimed at improving member retention and engagement through personalized training programs supporting both in-gym and remote activities, leveraging AI for personalized experience at scale.
- Les MillscorePartnership brings Les Mills' structured strength and conditioning workouts to the Zing Coach AI fitness app. Integrates instructor-led class content with Zing's adaptive AI technology offering real-time form tracking and body composition analysis. Described as uncharted territory as possibly the first time a global group exercise brand aligned with an AI fitness platform.
- Paris Saint-Germain (PSG)flagshipMajor partnership through 2027 to offer player-inspired workouts, performance leaderboards, and VIP incentives to PSG's global fanbase of 500M+ fans. Top performers can unlock exclusive experiences and signed memorabilia. PSG's global brand presence and 230M+ social media followers provide extensive marketing reach. Zing Coach integrates PSG-branded training content into its AI platform.
- ZeniacoreZing Coach acquired Zenia in February 2024. Zenia was the market leader in real-time workout performance tracking, bringing additional technology capabilities to Zing Coach's AI platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Zing competitors and assessment
Company assessmentDirect peers
- Freeletics: AI-powered fitness coaching app offering personalized bodyweight training programs with computer vision form feedback. Closest direct competitor with similar AI personalization approach, subscription model, and global consumer fitness focus.
- Future: Personal training app that pairs users with remote coaches for personalized fitness programming. Direct peer in subscription-based personalized fitness coaching, though Future uses human trainers while Zing uses AI.
- BetterMe: AI-driven health and fitness coaching app with personalized workout and nutrition plans, focused on weight loss and body transformation. Direct peer with overlapping target audience, AI personalization, and global subscription model.
- Whoop: Subscription fitness wearable platform providing AI-driven recovery, strain, and sleep coaching. Direct peer in subscription fitness with AI personalization, hardware integration, and recovery-based workout adjustment.
- Aaptiv: Audio and video-based fitness coaching subscription app with personalized workout programs. Direct peer in subscription digital fitness targeting consumers seeking guided workouts without live trainers.
- Sweat: Fitness training app offering structured programs from celebrity trainers with personalized progression tracking. Direct peer in subscription fitness apps with structured programming and home workout focus.
Broad incumbents
- Apple Fitness+: Apple's subscription fitness service bundled with Apple Watch, offering AI-personalized workouts and trainer-led video content. Major incumbent with distribution leverage through Apple's ecosystem and device integration.
- Peloton: Connected fitness platform offering subscription workout content with strength, cardio, and yoga programs. Incumbent in the digital fitness subscription space with strong brand and significant installed base.
- Tonal: AI-powered strength training system combining hardware with adaptive digital coaching. Incumbent in connected fitness with comparable AI personalization and computer vision form tracking for strength workouts.
Emerging players
- FitOn: Free-to-access fitness app with personalized workouts, celebrity trainers, and AI-powered recommendations. Emerging player with comparable freemium model, app store presence, and personalized workout delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zing social profiles
Digital presenceZing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zing leadership team
Management profileNumber of profiles
Profiles3 records
Zing subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zing funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zing
What does Zing do?
Zing Coach sells an AI-powered mobile fitness application that generates hyper-personalized workout programs, delivers real-time computer-vision form correction during exercise, performs photo-based body composition scans, and adapts routines based on fatigue, goals, equipment, and activity level. Revenue is driven primarily by auto-renewing iOS/Android subscriptions, with ancillary one-time purchases for body composition scans and digital workbooks, and a growing B2B channel embedding the AI coach into gym chain ecosystems.
Is Zing a public or private company?
Zing is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zing founded?
Zing was founded in 2021. It employs 1 to 10 people.
Where is Zing based?
Zing is headquartered in New Castle, United States, in the North America region.
How does Zing make money?
Four revenue lines are on record. App Subscription (iOS/Android) is the primary driver. The others are web Subscription, body Scan One-Time Purchase and digital Content (Workbooks).
Who are Zing's main competitors?
Direct peers on record are Freeletics, Future, BetterMe, Whoop, Aaptiv and Sweat. Broad incumbents are Apple Fitness+, Peloton and Tonal. FitOn is listed as an emerging player.
Does Zing have an API?
No public API is recorded for Zing.
What industry is Zing in?
Zing's product category is AI Fitness Coaching. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 459120.