Easol
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Easol does
Easol is an AI-powered Experience Commerce platform that enables professional and enterprise experience creators to sell tickets, packages, accommodations, and multi-component experiences through an integrated SaaS solution. Founded in 2017 (originally as Beyond Adventures) in London by Ben and Lisa Simpson — who built Rise Festival and Beyond Adventures themselves — the platform combines a no-code website builder (Palette), a customisable booking engine supporting complex multi-step purchase journeys, a proprietary payment stack (Easol Pay) covering deposits, payment plans, Apple Pay, Google Pay, and local methods, plus integrated marketing/CRM, data analytics, and on-site event operations. The company serves festival organisers, music event creators, location-based entertainment venues, adventure and tour operators, wellness retreat hosts, and sports event companies across 130+ countries, with documented customers including Coachella, Live Nation, AEG, Afro Nation, Defected, Swingers, SurfYogaBeer, and Unplugged. The product is offered in two tiers: Easol Stride (from $250/month plus 2%+ transaction fees) for early-stage businesses, and Easol Pro (custom pricing) for scaling enterprises requiring dedicated account management and high-volume support. Easol monetises through subscription fees, transaction/payment processing fees, a lending facilitation product (Easol Capital, 5-12% fixed fee), and paid on-site event operations services (from £300/day). The go-to-market is hybrid: self-serve PLG for SMBs (24-48 hour onboarding) plus enterprise field sales with Revenue Architects for larger deployments.
Easol firmographics
Firmographics- Name
- Easol
- Legal name
- Easol Trading Limited
- Website
- https://easol.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Easol industry classification
Industry- Product category
- Experience Commerce Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)
- akta.pro secondary industries
- Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where Easol is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Easol business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Fees: Monthly or annual subscription fees for platform access. Easol Stride starts from $250/month, with Pro plan at custom pricing. Subscription provides access to website builder, CMS, hosting, CRM, booking, ticketing, and communication tools.
- Transaction/Payment Processing Fees: Easol charges a fixed percentage fee on revenues processed through the platform. Starting from 2% for Stride plan, plus standard payment processing fees. Fees are automatically deducted from weekly payments.
- Easol Capital - Lending Facilitation: Easol Capital facilitates financing for experience businesses through partner lenders. Fixed fee of 5-12% of loan amount for creators. Repayments adapt to sales cycles (15-25% of weekly sales).
- Event Operations Services: Paid on-site support service for ticketing setup, configuration, dispatch, team training, and troubleshooting during events. Daily costs start from £300.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Easol Stride: Best for early stage business and smaller teams |
| Subscription | Monthly | Easol Pro: Best for scaling businesses and growing teams |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Easol product offering
Product offeringCore offering
Easol provides an all-in-one, AI-powered Experience Commerce platform that lets professional experience creators build branded websites, sell tickets, packages, and upsells, process global payments, run marketing and CRM, manage operations, and access working capital — all in a single integrated system purpose-built for festivals, music events, tours, retreats, and location-based entertainment rather than generic e-commerce or ticketing.
Product overview
Easol is an all-in-one Experience Commerce platform designed for professional and enterprise experience creators. The platform operates on a modular architecture combining a core platform with multiple integrated modules: Website Builder (Palette) for website creation, Booking & Sales for ticketing and proposals, Payments & POS (Easol Pay) with wallet pay capabilities, Marketing & CRM, Data & Operations, AI Support & Sales Agents, and Easol Capital for funding. The platform is offered through two subscription tiers: Easol Stride (starting from $250/month with 2% fees) for early-stage businesses and Easol Pro for scaling businesses with custom pricing. Industry-specific solutions include Music, Entertainment (LBE), and Adventure verticals. Additional services include Event Operations (on-site support), Booking Protection, and website themes (Nomadic, Alchemist). The platform supports various experience types including festivals, tours, retreats, wellness, sports, and adventure experiences across 130 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Easol Stride: Early stage business plan with website builder, optimised checkout, dynamic packaging, automation, and flexible payment options starting from $250/month.
- Easol Pro
- Easol Capital
- Easol Event Ops
Products and services
- Easol Experience Commerce Platform All-in-one SaaS platform for professional and enterprise experience creators, combining website building, booking, payments, marketing/CRM, data and operations, AI agents, and embedded capital.
- Easol Capital
Quantifiable outcome
- 30% site conversion increase
- +13 more outcomes
Companies that use Easol
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Easol technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature9 records
Easol partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- QflowcoreEvent ticketing management partner for on-site check-in and scanning. Easol e-tickets are compatible with Qflow scanning devices. Partnership enables seamless guest check-in and attendance tracking at events.
Scale indicators17 records
Recent moves6 records
Expansion highlights2 records
Easol competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Eventbrite is a leading global event ticketing and experience marketplace serving creators of concerts, festivals, and classes. It competes with Easol in ticketing and event booking but operates a marketplace model rather than an all-in-one commerce platform, and serves a broader range of event types.
- Cvent: Cvent is a large-scale event management platform specializing in corporate events, conferences, and meetings. It overlaps with Easol's conference and convention verticals but focuses heavily on enterprise corporate buyers rather than lifestyle/experience creators.
- Universe (by Ticketmaster): Universe is Ticketmaster's self-service ticketing platform for independent event creators. It competes with Easol's ticketing module for the same SMB-to-mid-market creator segment, backed by Ticketmaster's parent Live Nation Entertainment scale.
Direct peers
- Bizzabo: Bizzabo is an event experience platform offering registration, ticketing, and engagement tools for professional event organizers. Like Easol, it targets professional and enterprise experience creators with integrated event technology, making it a direct comparable in the B2B event platform space.
- Tito: Tito is a ticketing and event registration platform designed for conferences, festivals, and meetups. It directly competes with Easol's booking and ticketing modules, particularly for smaller professional events where ease-of-use and per-ticket pricing matter.
- Ticket Tailor: Ticket Tailor is a self-service ticketing platform for events of all sizes with transparent per-ticket pricing. It competes with Easol's booking and ticketing functionality, especially among smaller creators seeking simple, low-cost event registration.
- RegFox: RegFox (and its parent event-related brands) provides online event registration and ticketing software for races, retreats, and specialty events. It directly competes with Easol's booking flows for experience creators selling retreats, adventures, and ticketed experiences.
- Brushfire: Brushfire is an event ticketing and registration platform serving festivals, camps, and conferences. It overlaps with Easol's festival and event verticals, particularly for faith-based, camp, and festival organizers needing integrated ticketing and payment tools.
Emerging players
- Hopin: Hopin is an events platform that initially focused on virtual events and has expanded into hybrid events. While its core is virtual/hybrid rather than physical experiences like Easol, it competes for the same professional event organizer buyer and offers overlapping event technology capabilities.
- Swapcard: Swapcard is an event and community platform focused on B2B conferences and trade shows, offering registration, networking, and engagement tools. It overlaps with Easol's conference vertical but specializes in larger association and trade show events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Easol social profiles
Digital presenceEasol compliance and trust
Trust signalCompliance3 records
Easol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easol leadership team
Management profileNumber of profiles
Profiles4 records
Easol funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easol
What does Easol do?
Easol provides an all-in-one, AI-powered Experience Commerce platform that lets professional experience creators build branded websites, sell tickets, packages, and upsells, process global payments, run marketing and CRM, manage operations, and access working capital — all in a single integrated system purpose-built for festivals, music events, tours, retreats, and location-based entertainment rather than generic e-commerce or ticketing.
Is Easol a public or private company?
Easol is a private company. It is classified as venture growth investor backed and is currently operating.
When was Easol founded?
Easol was founded in 2014. It employs 51 to 100 people.
Where is Easol based?
Easol is headquartered in London, United Kingdom, in the Europe region.
How does Easol make money?
Four revenue lines are on record. Subscription Fees are the primary driver. The others are transaction/Payment Processing Fees, easol Capital - Lending Facilitation and event Operations Services.
Who are Easol's main competitors?
Broad incumbents on record are Eventbrite, Cvent and Universe (by Ticketmaster). Direct peers are Bizzabo, Tito, Ticket Tailor, RegFox and Brushfire. Emerging players are Hopin and Swapcard.
Does Easol have an API?
No public API is recorded for Easol.
What industry is Easol in?
Easol's product category is Experience Commerce Software. Its primary akta.pro industry code is MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps), with a secondary code of BPAFAGAB, Event Production & Technical Services (AV, Lighting, Staging). Its NAICS code is 5182 and its SIC code is 7900.