Block

What Block does

Block, Inc. is a publicly traded financial technology holding company that operates an integrated ecosystem of consumer and merchant brands: Square (commerce and financial services platform for sellers), Cash App (peer-to-peer payments, banking, investing, and bitcoin for consumers with 59 million monthly transacting actives), Afterpay (buy-now-pay-later), TIDAL (music streaming), Bitkey (self-custody bitcoin wallet), Proto (bitcoin mining hardware and software), and Spiral (open-source bitcoin development). The company was founded in 2009 as Square by Jack Dorsey, IPO'd in 2015, rebranded to Block in December 2021, and completed the $29 billion all-stock acquisition of Afterpay in Q1 2022. Square Financial Services, Inc., a Utah-chartered industrial bank regulated by the FDIC and Utah Department of Financial Institutions, is the in-house regulated banking arm that originates Square Loans, Cash App Borrow, and holds Square Savings deposits insured up to $2.5 million.

Underlying the branded surface is a substantial proprietary technology stack. Block runs Builderbot, an AI orchestration layer operating inside Slack that executes over 200,000 operations per day and merges ~1,500 pull requests per week, accounting for about 15% of production code changes. Block co-developed the Model Context Protocol with Anthropic (now an industry standard) and contributed the open-source goose AI agent framework to the Linux Foundation's Agentic AI Foundation, which grew to 190+ member organizations. Commerce transactions flow through Square's POS and online stack, consumer payments through Cash App, credit through Afterpay and Cash App Borrow (underwritten by a proprietary Cash App Score), and bitcoin rails via Lightning Network, Bitkey's 2-of-3 multisig hardware, and Proto's modular mining rigs. Cash App also supports USDC stablecoins across Solana, Ethereum, Polygon, and Arbitrum.

Block's revenue model is multi-pronged. Square generates transaction-based payment processing fees on $4M+ sellers; Afterpay generates merchant and consumer BNPL fees (7.5% flat finance fee on Cash App Card with six-week repayment); Cash App Borrow, Square Loans, and Square Financial Services generate interest income on $20B+ in originated loans; Cash App captures transaction fees and spreads on bitcoin trading (representing 2.3% of Q1 2026 gross profit); TIDAL and the new Cash App Mobile MVNO ($40/month on AT&T via Gigs) generate subscription revenue; hardware sales (Square Readers, Register, Bitkey, Proto, Cash App Tags/Wand) contribute directly. Distribution is hybrid: self-serve mobile onboarding for SMBs and consumers, dedicated field sales for upmarket Square sellers, channel partnerships with Uber, AT&T, Grubhub, and the Qudos Bank/Afterpay Arena venue, and embedded APIs for developer integrations. The company employs under 6,000 people post-February 2026 restructuring (a roughly 40% workforce reduction explicitly tied to an AI-led operating model), is headquartered in Oakland with operational hubs in San Francisco, Salt Lake City, Dublin, and additional offices across the US, UK, Australia, Canada, and the Netherlands, and serves customers primarily in the US with growing presence in the UK, Canada, Australia, Ireland, France, Spain, and Japan.

Name

Block

Legal name

Block, Inc.

Website

https://block.xyz

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Block operates an integrated financial technology platform serving SMB merchants via Square, 59 million monthly consumer actives via Cash App, and bitcoin users through Bitkey, Proto, and Spiral, with Afterpay, TIDAL, and an AI-native operating model built on Builderbot and the goose framework.

Ownership category

akta.pro rank

Product category

Financial Technology (Payments, Banking, BNPL, and Bitcoin Infrastructure)

akta.pro primary industry

Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG)

akta.pro secondary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Merchant payment processing
• Peer-to-peer payments
• Buy now pay later
• Bitcoin self-custody
• Embedded financial services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Square merchant payment processing fees: Transaction-based fees on payment processing for Square's millions of merchants across small business and upmarket segments. Includes processing fees on credit/debit card transactions, instant deposits, and integrated software/SaaS bundles.
2. Afterpay BNPL merchant and consumer fees: Revenue from merchant fees on Afterpay transactions plus 7.5% flat finance fee on Cash App Card BNPL transactions with six-week repayment. Pay-in-4 installment product on Visa network.
3. Cash App Borrow and Square Loans interest income: Interest income from short-term Cash App Borrow loans (averaging 21 days, 97% repayment rate) and Square Loans (less than 3% loss rates, 58% to women-owned businesses, 34% to minority-owned). SFS has originated $20B+ in loans.
4. Square Financial Services deposit and lending spreads: Net interest margin from Square Savings deposits (3.50% APY high-yield tier) funding lending programs. Square High Yield Savings launched to grow low-cost core deposit base.
5. Cash App Bitcoin trading and brokerage fees: Transaction fees and spreads on bitcoin buying, selling, and Lightning Network transfers. 24M+ actives have bought bitcoin on Cash App. Bitcoin activities represented 2.3% of gross profit in Q1 2026. Bitcoin-related services include Cash App trading, Bitkey self-custody, and Proto mining.
6. Cash App Investing brokerage fees: Brokerage revenue from Cash App Investing using Apex Clearing Corporation's AscendOS platform. Serves 59M monthly transacting actives with real-time processing.
7. Cash App Mobile MVNO wireless service: Recurring monthly subscription at $40 per month for unlimited 5G wireless service via AT&T network with Gigs providing infrastructure backbone. Mirrors Klarna's MVNO structure.
8. Hardware sales (Square Reader, Square Register, Cash App Tags, Bitkey, Proto): Direct hardware sales: Square Reader, Register, Handheld, Terminal, Tap to Pay on iPhone; Cash App Wand ($25); Bitkey hardware wallet; Proto bitcoin mining rigs.
9. TIDAL music streaming subscriptions: Recurring revenue from TIDAL music platform subscriptions available in 60+ countries. Includes Direct-to-Fan Sales with 90% revenue share to artists.
10. Bitcoin rewards and incentive programs:

Pricing tiers

Go-to-market motion6 records

Distribution channels11 records

Marketing channels14 records

Core offering

Block builds technology for economic empowerment through an integrated ecosystem: Square provides merchants with payments, POS hardware, online commerce, staff management, and FDIC-insured banking; Cash App provides consumers with P2P payments, a debit card, bitcoin and USDC trading, brokerage, short-term lending, and mobile wireless (MVNO); Afterpay offers buy-now-pay-later; TIDAL offers music streaming with Direct-to-Fan Sales; Bitkey offers self-custody bitcoin hardware wallets; and Proto offers modular bitcoin mining products. The company is increasingly AI-native, running Builderbot to coordinate software development across its codebase.

Differentiator

Problem solved

Functional benefit

Brands

• Square: Makes commerce and financial services accessible to sellers of all sizes, providing point of sale, payments, online commerce, staff management, and cash flow tools.
• Cash App
• Afterpay
• TIDAL
• Bitkey
• Proto
• Spiral

Products and services

• Square (Commerce Platform) Integrated commerce and financial services platform for sellers of all sizes: payments processing, Square Register/Handheld/KDS POS, Square Online, Square Loyalty, Square Team Management, and open API for integrations. Multi-location, omnichannel operations with native Uber Eats integration. Serves SMBs and upmarket multi-location brands across US, UK, Canada, Australia, Ireland, France, Spain, and Japan.
• Cash App Consumer mobile app for spending, sending, storing, and investing money, used by 59M monthly transacting actives in the US. Spans Cash App Card (Visa debit), Savings, P2P, Cash App Borrow, Cash App Pay, Cash App Investing, bitcoin and USDC trading across Solana/Ethereum/Polygon/Arbitrum, Afterpay on Cash App Card, Cash App Mobile (MVNO wireless), and Cash App Tags NFC accessories.
• Afterpay (BNPL Platform) Buy Now Pay Later platform allowing customers to pay over time without revolving debt or credit-score impact. Operates as a merchant integration (Afterpay at checkout) and as a consumer installment product (Afterpay on Cash App Card with 7.5% flat finance fee, 6-week repayment, available wherever Visa is accepted).
• TIDAL Music streaming platform serving fans in 60+ countries. Empowers artists to thrive as entrepreneurs through streaming subscriptions and Direct-to-Fan Sales, where independent US artists 18+ sell tracks/albums via TIDAL Upload, set their own pricing, and keep 90% of each sale. Direct-to-Fan Sales is powered by Square processing.
• Bitkey Self-custody bitcoin hardware wallet with 2-of-3 multisig, no seed phrases, built-in inheritance planning, and a secure touchscreen to verify and authorize security-critical operations. New hardware available for preorder from Block.
• Proto (Bitcoin Mining) Suite of bitcoin mining products and services, including modular mining rigs built as durable infrastructure rather than disposable hardware, plus free open-source Proto Fleet fleet management software available on GitHub at github.com/block/proto-fleet.
• Square Financial Services, Inc. (SFS) - Banking & Lending FDIC-regulated industrial bank subsidiary of Block that provides Square Savings (1.00% APY standard, 3.50% APY High Yield for $10K+ balances, FDIC insured up to $2.5M), Square Loans, and Cash App Borrow origination. SFS has originated $20B+ in loans since inception.
• Square Banking-as-a-Service and APIs Open APIs and embedded finance offerings including Square Developer Platform, integrations with third-party booking and inventory systems, and SFS APIs for embedded lending and deposit products.
• Cash App Pay Cash App's merchant payment method accepted at Instacart, Sweetgreen, Fubo, Lime, Uber, Uber Eats, and other merchants, extending the Cash App wallet into checkout flows.
• Cash App Investing Brokerage product within Cash App, providing retail investing to Cash App users via Apex Clearing Corporation's AscendOS platform with real-time processing and scalable infrastructure.
• Cash App Borrow Short-term consumer credit product within Cash App, with near real-time underwriting using the Cash App Score (38% more approvals at same loss rates vs. traditional credit). In 2025, SFS began originating all Cash App Borrow loans to enable national expansion.
• Cash App Mobile (MVNO Wireless) Unlimited 5G wireless service priced at $40/month, operating as an MVNO on AT&T's network with Gigs as the infrastructure backbone. Plans to integrate with Cash App Green rewards and Cash App Families.
• Cash App Tags (NFC Payment Accessories) Line of NFC-enabled physical payment accessories for tap-to-pay at any Visa contactless terminal, linked to the Cash App Visa Card. First-edition Wand available to Cash App Card holders; additional form factors and limited-edition drops planned.
• Builderbot (AI-Native Engineering Orchestration) AI-native orchestration layer built on Block's open-source goose framework and the Model Context Protocol. Coordinates AI agents across Block's entire codebase via Slack, picking up tickets from Linear/Jira, creating branches, writing code, opening pull requests, and iterating on CI feedback.

Named customers30 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability4 records

Feature15 records

Partnerships

35 partnerships are on record, tiered core, minor and flagship.

• Polygon Labs (Open Money Stack)coreTechnology or Integration · 19 June 2026Cash App launched stablecoin payments on Polygon, enabling 58 million monthly active users to send and receive USDC directly from their Cash Balance with no fees and instant dollar conversion. Cash App joins other major fintechs including Revolut, Stripe, Visa, and Modern Treasury on Polygon's Open Money Stack.
• European FinTech AssociationminorOthers · 18 June 2026Block was elected to the Board of Directors of the European FinTech Association on June 18, 2026. Board comprises senior leaders from nine major EU fintech companies including Stripe, Revolut, Klarna, N26, PayPal, and Monzo. Board guides policy priorities including payments regulation, banking competitiveness, and AML implementation.
• AT&TcoreChannel Partner/ Reseller/ Distributor · 11 June 2026AT&T provides the underlying network for Cash App Mobile, Block's new MVNO service. Cash App Mobile is an unlimited 5G wireless plan priced at $40 per month. The service mirrors Klarna's 2025 MVNO launch in pricing, backend provider, and network infrastructure. Currently rolling out to select users before broader availability.
• GigscoreTechnology or Integration · 11 June 2026Gigs provides the infrastructure backbone for Cash App Mobile MVNO service. The partnership enables Block to launch a wireless service in a turnkey manner, leveraging Gigs' MVNO-as-a-service platform.
• TIDAL (internal brand integration)coreTechnology or Integration · 4 June 2026TIDAL launched Direct-to-Fan Sales powered by Square processing on June 4, 2026. Independent US artists 18+ can sell tracks/albums via TIDAL Upload, set their own pricing, and receive fast secure payments directly into their Square account while keeping 90% of each sale. Built on Block's financial ecosystem.
• Snowflake and Anthropic (Claude via Cortex AI)coreTechnology or Integration · 1 June 2026Block is among the major enterprise customers running Anthropic's Claude through Snowflake's Cortex AI in production, using the combination to keep sensitive data within governed Snowflake environments while applying frontier model reasoning. Cortex Code has 7,100+ users as of June 2026.
• Apex Clearing CorporationcoreTechnology or Integration · 28 May 2026Cash App Investing selected Apex Clearing Corporation as its new strategic clearing platform after an extensive evaluation. Partnership leverages Apex's proprietary AscendOS technology to support Cash App's more than 59M monthly transacting active users with real-time processing and scalable infrastructure. Positions Cash App to expand product offerings while ensuring reliability and innovation.
• Qudos Bank Arena (Sydney)coreOEM/ Whitelabel/ Licensing Partner · 19 May 2026Afterpay Arena is the renamed Sydney venue under a five-year naming rights partnership running through 2031. Afterpay is exclusive naming partner and payment technology provider. The venue offers end-to-end payment flexibility powered by Afterpay's Pay in Four installment product and Square's point-of-sale system. First major Australian entertainment venue to offer this integration.
• Tech CoalitioncoreStrategic or Co-development Partner · 8 May 2026Block participates in the Tech Coalition's Lantern program and was featured at the From Collective Action to Impact event. Block is using KYC processes and transaction monitoring for child safety, alongside first-time and risky payment notifications for sponsored accounts.
• Bronx Museum of the ArtsminorStrategic or Co-development Partner · 23 April 2026Block initiated a new partnership with The Bronx Museum of the Arts on April 23, 2026, to support programs that connect young people to hands-on learning, creative development, and real-world experience through internships and collaborative projects. The museum operates as a Square seller.
• Uber TechnologiesflagshipStrategic or Co-development Partner · 22 April 2026Block and Uber expanded their global partnership on April 22, 2026. Square's native Uber Eats integration will expand to Canada, Australia, UK, Ireland, France, and Spain. Cash App Pay became available as a payment option across Uber Eats and Uber in the U.S., giving access to 59M monthly transacting Cash App actives. The partnership enables restaurants to manage orders through Square POS, eliminates additional tablets, integrates kitchen workflows, controls menus/modifiers/inventory across channels, and provides instant payouts.
• EverficoreStrategic or Co-development Partner · 9 April 2026Block's partnership with Everfi brought financial education to 4,495 students across 83 high schools in Washington DC, Atlanta, and St. Louis with no-cost, standards-aligned digital curriculum. Includes hands-on bitcoin education sessions at Jackson-Reed High School DC.
• Bitcoin Day ecosystem (Cash App, Square, Bitkey internal brands)coreStrategic or Co-development Partner · 6 April 2026Block's three bitcoin brands (Cash App, Square, Bitkey) coordinated Bitcoin Day campaign running April 6-10, 2026, with $1M in bitcoin giveaways. Daily action themes: buy bitcoin in Cash App, spend bitcoin at Square sellers, move bitcoin into self-custody with Bitkey.
• INHOPEcoreStrategic or Co-development Partner · 15 January 2026Block and INHOPE formalized a partnership on January 15, 2026, to combat online child sexual abuse. Partnership supports cross-industry collaboration and information sharing.
• First Electronic BankcoreTechnology or Integration · 1 January 2026First Electronic Bank issues short-term loans for Afterpay on Cash App Card on the Visa network. Initial test of Afterpay on Cash App Card launched in 20 states before general availability across Cash App's 59M monthly transacting actives.
• AnthropicflagshipStrategic or Co-development Partner · 9 December 2025Block co-developed the Model Context Protocol (MCP) with Anthropic, which has become an industry standard for connecting AI agents to tools and data sources. Block, Anthropic, and OpenAI co-launched the Agentic AI Foundation under the Linux Foundation in December 2025. Anthropic's Claude powers multiple products through Snowflake's Cortex AI platform used by Block for production workflows.
• OpenAIflagshipStrategic or Co-development Partner · 9 December 2025Block co-launched the Agentic AI Foundation (AAIF) with OpenAI and Anthropic under the Linux Foundation in December 2025. AAIF develops open standards for AI agents including Anthropic's MCP, OpenAI's AGENTS.md, and Block's agent framework goose. By May 2026, AAIF grew to 190 member organizations.
• Linux FoundationflagshipStrategic or Co-development Partner · 9 December 2025Linux Foundation hosts the Agentic AI Foundation (AAIF), launched by Block, Anthropic, and OpenAI in December 2025. AAIF develops open standards for AI agents with 190+ member organizations across financial services, government, academia, and enterprise technology.
• RevivncoreStrategic or Co-development Partner · 1 December 2025Block's collaboration with Revivn extended the lifecycle of Block's hardware, sharing nearly 4,000 laptops across 21 locations in 2025. More than 3,500 devices were repurposed or refurbished for donation to community organizations including Trajectory of Hope in LA, 826NYC in NYC, Oakland Public Education Fund, and Enterprise for Youth in San Francisco.
• Aspen Institute Financial Security ProgramcoreStrategic or Co-development Partner · 22 October 2025Block is partnering with the Aspen Institute Financial Security Program to develop a national fraud strategy to prevent scams. The initiative launched June 23, 2026, includes Leadership Group on Scam Prevention bringing together leaders from JPMorganChase, Amazon, Google, Microsoft, and Walmart.
• GrubhubcoreStrategic or Co-development Partner · 14 October 2025Block and Grubhub partnered to scale restaurant operations and enhance consumer payment experience. Partnership enables Square restaurant sellers to access Grubhub's delivery network with integrated operations.
• Showcase AtlantaminorStrategic or Co-development Partner · 1 October 2025Organization connecting Black and minority-owned businesses to economic opportunity, partnered with Block and Citizen Supply for the Atlanta Game Day Ready activation before 2026 World Cup matches.
• COPA (Crypto Open Patent Alliance)minorStrategic or Co-development Partner · 15 January 2025Block is a founding member of COPA, which prevents industry-wide patent disputes in the cryptocurrency space. COPA focuses on defending the bitcoin whitepaper and challenging false claims of ownership. OpenIP complements COPA's mission with unilateral patent pledges.
• Financial Technology Association (with PayPal and Venmo)coreStrategic or Co-development Partner · 1 January 2025Block partnered with the Financial Technology Association, PayPal, and Venmo to launch 'Smarter Than Scams' national consumer education campaign during the busy holiday season to help consumers recognize scam red flags.
• Texas Blockchain CouncilminorStrategic or Co-development Partner · 1 January 2025Block is a board member of the Texas Blockchain Council, supporting pragmatic pro-innovation bitcoin policy at state level, with focus on Texas.
• Solana, Ethereum, Arbitrum (blockchain networks)coreTechnology or Integration · 1 January 2025Cash App supports USDC stablecoin transfers on Solana, Ethereum, Polygon, and Arbitrum networks, with automatic dollar conversion. Multi-chain infrastructure enables seamless stablecoin payments for 58M monthly active users.
• Lightning Network (Bitcoin payment protocol)coreTechnology or Integration · 1 January 2025Lightning Network integration powers near-instant, low-cost bitcoin transactions on Cash App (1 in 4 bitcoin payments on Cash App happen over Lightning) and Square merchant acceptance (0% processing fees through 2026).
• Cheyenne River Youth Project (CRYP)minorStrategic or Co-development Partner · 1 April 202410-year Block partnership supporting Lakota youth programs, economic development on Cheyenne River Sioux Reservation in Eagle Butte, South Dakota. Sustained support since the Lakota in America film premiered around 2016.
• CCI (Crypto Council for Innovation)minorStrategic or Co-development Partner · 1 January 2024Block is a founding member of CCI, advocating for thoughtful technology-neutral bitcoin policy through one of the leading global crypto trade associations.
• DEC (Digital Energy Council)minorStrategic or Co-development Partner · 1 January 2024Block is a founding member of DEC, the first member association focused on digital energy, advancing policies for responsible energy development, grid resilience, and US competitiveness.
• Spiral (Block's open-source bitcoin brand)coreStrategic or Co-development Partner · 1 January 2024Block's open-source bitcoin brand Spiral builds and funds free open-source projects. Advances Lightning Network infrastructure with Lightning Development Kit (LDK) for global bitcoin payments. Manages Bitcoin Discovery Grants ($5M commitment).
• GridlessminorStrategic or Co-development Partner · 1 January 2023Block invested in Gridless, a company that powers bitcoin mining with renewable energy in rural Africa. Supports Block's mission of bitcoin mining accelerating sustainable energy transition.
• Klarna (peer competitor)minorOthers · 1 January 2023Klarna's 2025 MVNO launch mirrors Cash App Mobile in pricing ($40/month), backend provider (Gigs), and network infrastructure (AT&T). Klarna is a BNPL competitor and is also a member of the European FinTech Association board.
• AfterpayflagshipStrategic or Co-development Partner · 31 January 2022Block (formerly Square) completed acquisition of Afterpay in Q1 2022 for $29 billion, one of the largest buyouts of an Australian firm. Afterpay now operates as Block's BNPL brand, with integrations launched in Australia and the US. The integration allows Square Online merchants to offer Afterpay, expanding reach and functionalities within the ecosystem. Afterpay on Cash App Card offers 7.5% flat finance fee with six-week repayment wherever Visa is accepted.
• Visa (network for Afterpay on Cash App Card)coreTechnology or Integration · 31 January 2022Afterpay on Cash App Card operates on the Visa network, offering short-term loans through First Electronic Bank. Available wherever Visa is accepted in the US, with initial test in 20 states. Short-term loans average 21 days with 97% repayment rates.

Scale indicators24 records

Recent moves9 records

Expansion highlights8 records

Broad incumbents

• PayPal Holdings: PayPal is a broad incumbent digital payments company offering merchant processing (Braintree, Venmo for Business), P2P payments (Venmo), checkout (PayPal Pay Later BNPL), and crypto buying/selling. It directly competes with Square (merchant acquiring), Cash App/Venmo (P2P), and Afterpay/PayPal Pay Later (BNPL), and was Block's co-partner in the 'Smarter Than Scams' consumer education campaign.
• Adyen: Adyen is a broad incumbent in global omnichannel payment processing, competing with Square for enterprise and mid-market merchants (multi-location retail, restaurants, hospitality) and increasingly in embedded finance. Both offer unified commerce platforms with POS hardware and processing, though Adyen focuses on upmarket and global enterprise while Square spans SMB to mid-market.
• Fiserv: Fiserv is a broad incumbent in merchant acquiring (Clover), banking technology, and payment processing that competes with Block's Square for small business and enterprise merchants. Clover's integrated POS hardware and software stack overlaps with Square Register, Square Handheld, and Square for Restaurants, particularly for multi-location SMB and enterprise accounts.

Direct peers

• Stripe: Stripe is a direct peer to Block's Square in online and omnichannel payment processing for businesses, with deep developer APIs, Connect for marketplaces, and increasingly embedded finance. Stripe competes for the same upmarket and mid-market sellers that Square targets, and is a fellow European FinTech Association board member alongside Block.
• Robinhood Markets: Robinhood directly competes with Cash App Investing for retail brokerage customers and with Cash App for retail investor mindshare, especially among younger demographics. Both offer commission-free trading, bitcoin/crypto exposure, and consumer-friendly mobile-first experiences, and Robinhood is regularly mentioned alongside Block in fintech coverage (including ARK Invest's trading of both).
• Affirm Holdings: Affirm is a direct competitor to Afterpay in the US BNPL market, where 5 providers control ~91% of $114B in volume. Both offer pay-in-4 installment products integrated at online checkout, and Affirm competes for the same merchants and consumer mindshare that Afterpay targets.
• Klarna Group: Klarna is a direct peer to Afterpay in BNPL globally and notably mirrors Block's Cash App Mobile strategy by launching an MVNO at $40/month via Gigs on AT&T's network in 2025. Klarna is also a fellow European FinTech Association board member alongside Block, and the two compete head-to-head across US, UK, and European BNPL markets.
• Coinbase Global: Coinbase is a direct competitor to Cash App's bitcoin trading and to Bitkey in the consumer crypto on-ramp and self-custody categories. Both target retail crypto buyers with mobile-first experiences, and Coinbase competes for institutional credibility in crypto custody, an area Block is entering with Bitkey and Proof of Reserves.
• Toast: Toast is a direct competitor to Square for Restaurants, serving the same 450,000+ small and mid-market restaurant segment with POS hardware, payments processing, online ordering, and team management. Both target the food and beverage vertical with integrated commerce solutions, and Block's departure of the F&B division head signals intensifying competition in this category.

Emerging players

• Shopify: Shopify is an emerging player in payments via Shopify Payments (competing with Square for merchant acquiring) and Shopify Balance (a seller banking product competing with Square Financial Services). While primarily a commerce platform, Shopify increasingly competes with Block's Square on integrated commerce + payments + banking for SMBs and mid-market sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blocks
• GitHubgithub.com/block
• YouTubeyoutube.com/@block
• Facebookfacebook.com/block
• LinkedInlinkedin.com/company/joinblock
• Instagraminstagram.com/block.xyz

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries8 records

Funding overview

Funding rounds14 records

Investors29 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A23 records

Investments29 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Block