BoomPop
BoomPop is an AI-powered event planning platform that automates sourcing, booking, and execution of corporate offsites, conferences, and team events for enterprise and mid-market companies, combining software, a 500,000+ vendor marketplace, and a full-service event agency.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What BoomPop does
BoomPop is an AI-powered event planning platform founded in 2020 that automates sourcing, booking, and execution of corporate group events and offsites. Its core technology combines an AI venue-sourcing chatbot, automated RFP and room block negotiation, AI-powered text messaging for attendee communications, and guest management workflows operating against a marketplace of 500,000+ pre-vetted vendors (1.2M via the Navan integration). The platform is augmented by BoomPop Studio, a full-service event planning agency that delivers end-to-end execution with dedicated planning teams, plus an Agency-Lite advisory tier.
BoomPop monetizes through four interlocking streams: SaaS/platform subscription fees, professional services revenue from BoomPop Studio and Agency-Lite, vendor commissions earned as Agency of Record (leveraging its IATA certification #05618524), and merchant-of-record transaction fees from payments processing via Stripe. Pricing is quote-based with multi-year enterprise agreements for Full Agency clients and pay-as-you-go for Agency-Lite; the platform itself bills monthly.
The company targets enterprise and mid-market companies with 50+ employees needing corporate offsites, sales kickoffs, conferences, client events, and incentive trips. Distribution combines direct enterprise field sales (with named clients including Google, Netflix, Apple, Amazon, Salesforce, Brex, Instacart, Dick's Sporting Goods, and Monday.com), self-serve platform access for mid-market, and embedded distribution through the Navan Meetings & Events integration. Since founding, BoomPop has served 4,000+ companies and facilitated 150,000+ guests, and in November 2025 raised a $41M Series B led by Wing Venture Capital with $16M in debt from Silicon Valley Bank to scale into the $1 trillion corporate events market.
BoomPop firmographics
Firmographics- Name
- BoomPop
- Legal name
- BoomPop, Inc.
- Website
- https://boompop.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BoomPop is an AI-powered event planning platform that automates sourcing, booking, and execution of corporate offsites, conferences, and team events for enterprise and mid-market companies, combining software, a 500,000+ vendor marketplace, and a full-service event agency.
- Ownership category
- akta.pro rank
BoomPop industry classification
Industry- Product category
- Corporate Event Management Software
- NAICS
- Advertising Material Distribution Services (541870), Media Buying Agencies (54183), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
- akta.pro secondary industries
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)
Keywords
Where BoomPop is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BoomPop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Service Fees / SaaS Subscription: Software subscription fees for access to the BoomPop platform including vendor sourcing, guest management, and event planning tools. Fees apply to transactions through the platform or ongoing access and use of software products.
- Planning Services (BoomPop Studio): Full-service event planning and Agency-Lite services performed by dedicated planning teams. Full Agency provides end-to-end event management while Agency-Lite offers limited professional planning hours for advisory and support tasks.
- Vendor Commissions: BoomPop acts as Agency of Record and earns commissions from vendors introduced through the platform. Commission rates are detailed in vendor agreements. The company also serves as IATA-certified travel agency (IATA: 05618524) to receive commissions on travel bookings.
- Merchant of Record Services: As Merchant of Record, BoomPop processes all event-related payments, handles tax compliance, and disburses funds to vendors on behalf of clients, earning fees for this payment processing and financial operations service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform access with self-service tools |
| Hybrid | Multi-year contract | Full Agency - End-to-end event planning |
| Unit Pricing | Pay-as-you-go | Agency-Lite - Limited planning hours |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
BoomPop product offering
Product offeringCore offering
BoomPop operates an AI-powered event management platform that automates corporate event sourcing, booking, guest management, ticketing, and budget tracking for offsite, retreat, conference, sales kickoff (SKO), client event, and incentive trip use cases. The platform is paired with BoomPop Studio, a full-service event planning agency providing end-to-end planning with dedicated teams, and an Agency-Lite advisory tier for limited planning hours. Revenue is generated through SaaS subscription fees, professional planning service fees, vendor commissions via IATA Agency-of-Record status, and Merchant of Record transaction fees.
Product overview
BoomPop is an AI-powered event planning platform that functions as an integrated operating system for corporate group events. The core product is the BoomPop Event Management Platform, which is complemented by several specialized modules including AI Text Messaging (AI Event Assistant), Guest Management, Event Ticketing, Hotel & Vendor Sourcing, and Partner Hub. The platform also offers a full-service agency tier through BoomPop Studio (Full Service Event Planning) and a lighter advisory tier called Agency-Lite for clients who want planning support without full management. Event types served include Offsites & Retreats, Client Events, SKOs, Conferences, and Incentive Trips. The platform is available as a SaaS product with platform-only service fees, and serves enterprise clients through enterprise agreements. The company also maintains a free resource library including Budget Estimator, Destination Guides, and event planning templates.
Differentiator
Problem solved
Functional benefit
Brands
- BoomPop Studio: Full-service event agency that provides end-to-end event planning assistance including vendor sourcing, contracting, logistics coordination, budgeting, design and creative consulting, guest management, and on-site staffing.
Products and services
- BoomPop Event Management Platform Core AI-powered SaaS platform that automates the full corporate event lifecycle including venue and vendor sourcing, RFP generation, room block negotiations, guest management, ticketing, event website creation, RSVP tracking, budget tracking, and attendee communications. Available via self-serve platform access and through enterprise agreements for organizations of 50+ employees.
- BoomPop Studio (Full Service Event Planning) Full-service event planning agency that delivers end-to-end event management with a dedicated planning team, including vendor sourcing and contracting, logistics coordination, budgeting, design and creative consulting, guest management, and on-site staffing. Priced on flat or percentage-based multi-year enterprise agreements for complex multi-location events.
- BoomPop Agency-Lite Limited-scope professional planning service offering advisory hours for vendor recommendations, logistics guidance, timeline review, and budget consulting. Sold as a fixed quantity of planning hours at a listed unit price, unused hours are nonrefundable and must be used within the stated period.
- BoomPop Offsites & Retreats Service Specialized event service for corporate offsites and team retreats, handling venue sourcing, accommodations, activities, and logistics for distributed team gatherings. Available as a self-serve platform booking or with full BoomPop Studio planning support.
- BoomPop Conferences Service Specialized event service for corporate conferences including multi-site event management, venue sourcing, attendee registration, and comprehensive event coordination for events like Monday.com's Global Kickoff and Anaconda's 845-attendee multi-site conference in Miami.
- BoomPop Sales Kickoffs (SKOs) Service Specialized event service for sales kickoff meetings and conferences, supporting alignment, training, and planning for sales organizations including President's Club-style events such as JumpCloud's Cabo San Lucas gathering.
- BoomPop Client Events Service Specialized event service for client-facing corporate events including networking, entertainment, and relationship-building gatherings such as Bullhorn's 40-attendee client networking event in San Francisco.
- BoomPop Incentive Trips Service Specialized event service for corporate incentive travel programs, including luxury travel, team experiences, and reward-based trips such as Vizcom's engineering retreat in Barcelona.
Quantifiable outcome
- Save up to 40% on hotel costs
- +3 more outcomes
Companies that use BoomPop
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
BoomPop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature7 records
BoomPop partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NavancoreBoomPop's AI-powered venue sourcing and event planning capabilities are integrated into Navan's Meetings & Events platform. The integration adds AI chatbot-based venue and date sourcing, access to 1.2 million vendors, automated RFP and room block negotiations, event website building, and centralized financial management combining venue spend with travel expense data. Currently in beta for US customers with broader rollout planned.
- StripecoreThird-party payment processor used by BoomPop to process all payments through a linked billing account. Stripe handles payment collection and processing for events and services on the platform.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
BoomPop competitors and assessment
Company assessmentDirect peers
- Cvent: Leading enterprise event management software platform offering venue sourcing, registration, attendee management and on-site solutions for corporate meetings and conferences. Direct competitor to BoomPop in the corporate offsites/SKOs/conferences segment with a much larger installed base.
- Bizzabo: Enterprise event experience platform providing registration, agenda, networking and analytics for in-person, hybrid and virtual events. Closely comparable to BoomPop in targeting mid-market and enterprise corporate event organizers with a software-led model.
- RainFocus: Event management platform focused on large enterprise conferences, tradeshows and customer events with deep personalization and analytics. Targets the same enterprise buyer as BoomPop, particularly for multi-day, multi-track corporate conferences.
- Aventri: Event management software for corporate event planners covering registration, venue sourcing, and on-site logistics. Operates in the same enterprise event technology category as BoomPop with overlapping use cases around corporate meetings and conferences.
- Eventbrite: Public event ticketing and event management platform serving event creators. While skewed toward consumer/SMB ticketing, Eventbrite overlaps with BoomPop on event creation, ticketing, and discovery features and competes for some corporate buyer mindshare.
Broad incumbents
- BCD Meetings & Events: Global corporate meetings and events management agency owned by BCD Travel, delivering full-service strategic meetings management for large enterprises. Overlaps with BoomPop Studio's full-service event planning tier at the high end of the corporate market.
- American Express Global Business Travel (Meetings & Events): Large incumbent corporate travel and meetings management provider with a dedicated Meetings & Events practice serving Fortune 500 clients. Competes with BoomPop for enterprise offsites and conferences via bundled T&E spend relationships.
- Maritz Global Events: Long-established corporate events, meetings and incentives agency serving large enterprise clients. Directly comparable to BoomPop Studio's full-service planning offering for incentive trips, conferences and major corporate gatherings.
Emerging players
- SpotMe: Enterprise event app platform focused on life sciences and B2B events, providing event apps, engagement and live experiences. Overlaps with BoomPop on attendee engagement, event apps and live event experiences for enterprise audiences.
- Hopin (RingCentral Events): Virtual and hybrid event platform (now part of RingCentral) serving enterprises running online and hybrid conferences. Comparable to BoomPop on virtual and hybrid event functionality for corporate event organizers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BoomPop social profiles
Digital presenceBoomPop compliance and trust
Trust signalCompliance5 records
BoomPop financial estimates
Financial estimateRevenue estimate
Valuation estimate
BoomPop leadership team
Management profileNumber of profiles
Profiles7 records
BoomPop subsidiaries and ownership
Company hierarchySubsidiaries1 record
BoomPop funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BoomPop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BoomPop
What does BoomPop do?
BoomPop operates an AI-powered event management platform that automates corporate event sourcing, booking, guest management, ticketing, and budget tracking for offsite, retreat, conference, sales kickoff (SKO), client event, and incentive trip use cases. The platform is paired with BoomPop Studio, a full-service event planning agency providing end-to-end planning with dedicated teams, and an Agency-Lite advisory tier for limited planning hours. Revenue is generated through SaaS subscription fees, professional planning service fees, vendor commissions via IATA Agency-of-Record status, and Merchant of Record transaction fees.
Is BoomPop a public or private company?
BoomPop is a private company. It is classified as venture growth investor backed and is currently operating.
When was BoomPop founded?
BoomPop was founded in 2020. It employs 101 to 250 people.
Where is BoomPop based?
BoomPop is headquartered in San Francisco, United States, in the North America region.
How does BoomPop make money?
Four revenue lines are on record. Platform Service Fees / SaaS Subscription is the primary driver. The others are planning Services (BoomPop Studio), vendor Commissions and merchant of Record Services.
Who are BoomPop's main competitors?
Direct peers on record are Cvent, Bizzabo, RainFocus, Aventri and Eventbrite. Broad incumbents are BCD Meetings & Events, American Express Global Business Travel (Meetings & Events) and Maritz Global Events. Emerging players are SpotMe and Hopin (RingCentral Events).
Does BoomPop have an API?
No public API is recorded for BoomPop.
What industry is BoomPop in?
BoomPop's product category is Corporate Event Management Software. Its primary akta.pro industry code is MPAGAJAL, Event Discovery, Listings & Calendar Platforms, with a secondary code of MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 541870 and its SIC code is 7311.