Adriel
Adriel is an all-in-one AdOps platform that helps marketers, agencies, eCommerce businesses, and SMBs centralize, visualize, and automate multichannel digital advertising through 650+ no-code integrations and AI-powered optimization, serving 6,300+ teams globally.
- Company typePrivate
- Founded2017
- HeadquartersNewark, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Adriel does
Adriel is an all-in-one AdOps platform that helps marketers, agencies, eCommerce businesses, and SMBs centralize, visualize, and act on multichannel digital advertising data. Founded in 2017 by former agency owners Sophie Eom and Olivier Duchenne, the platform connects to more than 650 data sources through no-code pre-built integrations and offers a central BI dashboard layer, a no-code ETL pipeline (Adriel DataStream), AI-powered campaign optimization (AdOptimize), AI Agents for conversational insights and natural-language dashboard creation, and an AI ad creative generation and publishing tool (AdGen). The platform connects directly to source APIs in real time without storing customer data, is SOC 2 Type 2 certified, and is positioned primarily as a reporting and workflow automation layer rather than a media-buying platform.
The company sells through a sales-led motion anchored on 30-minute no-commitment demos followed by a credit-card-free guided trial, targeting enterprise, agency, and SMB segments; pricing is quote-based across Team, Enterprise, and Agency tiers with annual billing available, and DataStream is offered as a paid add-on. Distribution is global across North America, Europe, and Asia Pacific, supported by offices in Austin, Seoul, and Paris, and complemented by a referral partner program paying 10% commissions on qualifying subscriptions.
Adriel is privately held and has raised approximately $19.5M in disclosed funding across a 2018 seed/Series A (Naver, Springcamp, TIPS Program, $1.5M), a 2019 round (BA Partners, Korea Investment Partners, Woowa Bros, $5M), and a February 2022 Series B of $13M led by Shinhan Venture Investment with participation from CRIT Ventures, Korea Investment Partners, KT Investment, LB Investment, and Quantum Ventures Korea. The company reports 6,300+ customer teams, a 4.8/5 rating on Capterra and GetApp, and G2 Marketing Analytics Leader recognition.
Adriel firmographics
Firmographics- Name
- Adriel
- Legal name
- Adriel
- Website
- https://adriel.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Adriel is an all-in-one AdOps platform that helps marketers, agencies, eCommerce businesses, and SMBs centralize, visualize, and automate multichannel digital advertising through 650+ no-code integrations and AI-powered optimization, serving 6,300+ teams globally.
- Ownership category
- akta.pro rank
Adriel industry classification
Industry- Product category
- Marketing Analytics & Ad Operations Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Adriel is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Adriel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Platform Fees: Adriel operates on a subscription model with tiered pricing plans (plans not publicly disclosed). The platform offers different plan levels including Team, Enterprise, and Agency plans with varying levels of service including dedicated CSM and onboarding support.
- DataStream Add-on: Adriel DataStream is a paid add-on to the base Adriel platform, requiring a custom quote from growth managers for access to the ETL data pipeline capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Multiple pricing tiers including Team, Enterprise, and Agency plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Adriel product offering
Product offeringCore offering
Adriel is an all-in-one AdOps platform that centralizes, visualizes, and automates multichannel digital advertising data through its core product Adriel BI, supplemented by AdOptimize (campaign optimization), Adriel DataStream (no-code ETL), Adriel AI Agents (conversational AI for marketing intelligence), and AdGen (AI-powered ad creative generation). It connects 650+ marketing, ad, and analytics data sources to deliver unified dashboards, real-time alerts, AI-driven optimization, and white-label reporting for agencies, enterprise brands, and SMBs.
Product overview
Adriel is an all-in-one AdOps platform that provides a unified marketing intelligence and automation suite. The platform consists of a core product, Adriel BI, which serves as the central business intelligence and dashboard visualization layer, supplemented by four add-on modules: AdOptimize (campaign optimization and automation), Adriel DataStream (no-code ETL and data pipeline management), Adriel AI Agents (conversational AI tools for insight generation, dashboard building, and data querying), and AdGen (AI-powered ad creative generation and publishing). The platform connects to 650+ data sources and is designed for agencies, enterprise brands, eCommerce businesses, and SMBs seeking to centralize, visualize, and act on multichannel marketing data.
Differentiator
Problem solved
Functional benefit
Brands
- Adriel Business Intelligence (Adriel BI): Connect and visualize marketing data with comprehensive suite of no-code integrations and interactive dashboards.
- Adriel AI Agents
- AdOptimize
- Adriel DataStream
- AdGen
Products and services
- Adriel BI (Business Intelligence) Core business intelligence and dashboard visualization module of the Adriel platform. Connects and visualizes marketing data from 650+ sources with drag-and-drop widgets, ready-made dashboard templates, white-labeled reports, cross-platform sharing, and creative intelligence capabilities for agencies, enterprise brands, and SMBs.
- Adriel AI Agents AI-powered suite including AI Messenger Agent (Slack-integrated conversational marketing queries), AI Insight Generator Agent (actionable strategic insights from marketing data), and AI Dashboard Builder Agent (creates dashboards from natural language, saving up to 40% of dashboard creation time). Targets data-driven marketing teams.
- AdOptimize Campaign optimization and automation module that monitors KPIs 24/7 via custom alerts, enables cross-channel campaign management (turning campaigns on/off, editing budgets, adjusting CPC bids), and uses AI to automatically reallocate ad spend for maximum ROI. Designed for agencies and enterprise advertisers.
- Adriel DataStream No-code ETL data pipeline platform that connects 650+ data sources, unifies metrics and dimensions automatically, and exports data to destinations such as Google Spreadsheets, databases, Looker Studio, and Tableau. Offered as a paid add-on to the core Adriel subscription.
- AdGen AI-powered ad creative generation and publishing tool that creates ad image variations from a single image, generates ad copy from website URLs, and publishes creatives directly to Google Search, Display, Meta, and other ad platforms. Targets marketers needing rapid creative production.
Quantifiable outcome
- Reduces weekly reporting time from 4 days to less than 24 hours for multi-brand teams
- +4 more outcomes
Companies that use Adriel
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Adriel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration81 records
AI capability10 records
Feature6 records
Adriel partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Adriel competitors and assessment
Company assessmentDirect peers
- Supermetrics: Supermetrics is a direct competitor in the marketing data pipeline space, offering connectors that pull paid ad, analytics, and eCommerce data into spreadsheets, warehouses, and BI tools. Highly comparable to Adriel DataStream and Adriel BI in use case, customer base (marketers and agencies), and connector-led GTM.
- Funnel.io: Funnel is a marketing data hub that centralizes data from 500+ platforms and pushes it to warehouses and BI tools, serving agencies, enterprise brands, and eCommerce. Closely comparable to Adriel's BI + DataStream combination in product scope, ICP, and connector library strategy.
- Whatagraph: Whatagraph is a marketing reporting and analytics platform focused on agencies and in-house teams, with cross-channel dashboards, white-label reports, and a connector library. Directly comparable to Adriel BI in agency reporting workflows and use cases.
- Improvado: Improvado is a no-code marketing data pipeline and analytics platform with 500+ integrations, marketing data governance, and AI-driven insights, serving enterprise and agency customers. Closely comparable to Adriel across BI, ETL (DataStream), and AI Agents.
- AgencyAnalytics: AgencyAnalytics is a reporting and dashboard platform built specifically for marketing agencies, with white-label client dashboards, automated reporting, and 80+ integrations. Comparable to Adriel's agency segment and reporting-first value proposition.
- Databox: Databox is a business intelligence and dashboarding platform that pulls marketing, sales, and customer data from 100+ sources, with KPI alerts and goal tracking. Overlaps with Adriel BI in dashboarding, alerts, and SMB/mid-market positioning.
Emerging players
- Triple Whale: Triple Whale is a DTC-focused marketing analytics and attribution platform with AI-powered insights (Moby) and pixel-based tracking. Comparable to Adriel in cross-channel ad analytics and AI insights, but specialized in Shopify/DTC eCommerce.
- Northbeam: Northbeam is a multi-touch attribution and marketing analytics platform for eCommerce brands, aggregating ad spend and performance across channels. Comparable to Adriel BI and AdOptimize for eCommerce advertisers, with deeper attribution capabilities.
Broad incumbents
- Looker Studio (Google): Google's Looker Studio is a free, broadly used dashboarding and reporting platform that integrates with Google's ad and analytics products and many third-party sources via connectors. Serves as both a free alternative and a downstream destination for Adriel's DataStream ETL, shaping competitive dynamics.
- Tableau (Salesforce): Tableau is an enterprise BI and visualization platform used for marketing analytics as a downstream BI tool. Listed as a DataStream export destination by Adriel, but also competes for advanced marketing analytics budgets in enterprise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Adriel social profiles
Digital presenceAdriel compliance and trust
Trust signalCompliance1 record
Adriel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adriel leadership team
Management profileNumber of profiles
Profiles3 records
Adriel funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adriel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adriel
What does Adriel do?
Adriel is an all-in-one AdOps platform that centralizes, visualizes, and automates multichannel digital advertising data through its core product Adriel BI, supplemented by AdOptimize (campaign optimization), Adriel DataStream (no-code ETL), Adriel AI Agents (conversational AI for marketing intelligence), and AdGen (AI-powered ad creative generation). It connects 650+ marketing, ad, and analytics data sources to deliver unified dashboards, real-time alerts, AI-driven optimization, and white-label reporting for agencies, enterprise brands, and SMBs.
Is Adriel a public or private company?
Adriel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Adriel founded?
Adriel was founded in 2017. It employs 51 to 100 people.
Where is Adriel based?
Adriel is headquartered in Newark, United States, in the North America region.
How does Adriel make money?
Two revenue lines are on record. Subscription Platform Fees are the primary driver. The others are dataStream Add-on.
Who are Adriel's main competitors?
Direct peers on record are Supermetrics, Funnel.io, Whatagraph, Improvado, AgencyAnalytics and Databox. Emerging players are Triple Whale and Northbeam. Broad incumbents are Looker Studio (Google) and Tableau (Salesforce).
Does Adriel have an API?
No public API is recorded for Adriel.
What industry is Adriel in?
Adriel's product category is Marketing Analytics & Ad Operations Software. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 5418 and its SIC code is 7372.