Cloaked
Cloaked is a consumer-focused privacy platform that generates encrypted identity aliases, automates removal from 400+ data brokers, screens scam calls with AI, and bundles dark web monitoring with $1M identity theft insurance, serving paying individual subscribers and, increasingly, enterprise customers via AWS Marketplace.
- Company typePrivate
- Founded2020
- HeadquartersLowell, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Cloaked does
Cloaked is a consumer-first privacy and identity protection platform founded in 2020 by brothers Arjun Bhatnagar (CEO) and Abhijay Bhatnagar (CTO and Chief AI Officer), headquartered in the Boston, Massachusetts area. The product lets individuals generate unlimited encrypted identities, including email aliases, burner phone numbers, passwords, and (in beta) virtual payment cards, so users can interact with merchants and services without exposing real personal data. Adjacent modules include automated removal from 400+ data broker sites, AI-powered call screening (Call Guard), dark web and SSN monitoring, a VPN, a password manager, and a $1 million identity theft insurance policy underwritten by AIG. Cloaked is also developing an autonomous privacy agent (Cloaked AI) and a Family Sharing tier.
The business runs primarily on a self-serve subscription model with three tiers (Individual at $9.99/month billed annually, Couple at $14.99/month, and Family at $24.99/month), and reports 350,000+ paying customers as of March 2026 with 10x year-over-year growth. Distribution is product-led across iOS, Android, and a Chrome extension, with an enterprise channel (Cloaked Enterprise / Digital Workforce Protection) added in late 2025 via AWS Marketplace. Revenue is complemented by an invite-only virtual card product (Cloaked Pay) leveraging Plaid, Stripe, and PayPal infrastructure, while the VPN is built on PureVPN technology. Cloaked has raised over $400 million across a $4M seed (January 2022), a $25M Series A (March 2022), and a $375M Series B (March 2026) led by General Catalyst and Liberty City Ventures with strategic participation from DuckDuckGo.
Cloaked firmographics
Firmographics- Name
- Cloaked
- Legal name
- Cloaked, Inc.
- Website
- https://cloaked.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cloaked is a consumer-focused privacy platform that generates encrypted identity aliases, automates removal from 400+ data brokers, screens scam calls with AI, and bundles dark web monitoring with $1M identity theft insurance, serving paying individual subscribers and, increasingly, enterprise customers via AWS Marketplace.
- Ownership category
- akta.pro rank
Cloaked industry classification
Industry- Product category
- Consumer Privacy and Identity Protection Software
- akta.pro primary industry
- Data Masking, Tokenization & De-identification (HDADAFAI)
- akta.pro secondary industry
- Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)
Keywords
Where Cloaked is headquartered
LocationHeadquarters
- HQ city
- Lowell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cloaked business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Subscription Plans (Individual, Couple, Family): Monthly and annual subscription tiers providing access to the full privacy platform including aliases, data removal, identity theft insurance, VPN, password manager, and call protection. Family plan covers up to 4 members.
- Cloaked Pay (Virtual Cards): Invite-only virtual card service generating unique masked payment cards per merchant. Revenue potentially from transaction fees or premium subscription bundling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual plan for single user with all privacy features |
| Subscription | Monthly | Couple plan covering two users with all privacy features |
| Subscription | Monthly | Family plan covering up to 4 members with all privacy features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Cloaked product offering
Product offeringCore offering
Cloaked provides a consumer-first privacy and identity protection platform that lets individuals generate unique, encrypted email aliases, burner phone numbers, and passwords for every online account, automatically remove personal information from 400+ data broker sites, screen unknown callers with AI, monitor the dark web for exposed credentials, and receive up to $1 million in identity theft insurance underwritten by AIG. The offering is sold primarily as a monthly or annual subscription (Individual, Couple, Family tiers) available via web, iOS, Android, and Chrome, with a separate Cloaked Enterprise SKU distributed through AWS Marketplace.
Product overview
Cloaked is a consumer-first privacy and security platform that operates as a unified product with multiple integrated modules. The core offering centers on Cloaked Identities (phone and email aliases with dedicated inboxes), Data Removal (removal from 400+ data brokers), and Identity Theft Insurance ($1M coverage). These are supplemented by Call Guard (AI call screening), Dark Web & SSN Monitoring, Password Manager, and Cloaked VPN. Cloaked Enterprise extends the platform for business use through AWS Marketplace. Upcoming additions include Cloaked AI (autonomous privacy agent) and Family Sharing. The platform is available on iOS, Android, and as a Chrome browser extension, with pricing tiers for Individual ($9.99/month annual), Couple ($14.99/month annual), and Family ($24.99/month annual).
Differentiator
Problem solved
Functional benefit
Products and services
- Cloaked Identities (Aliases) Generates unique email aliases, burner phone numbers, and passwords on demand, each with its own dedicated inbox, so users can sign up for online accounts without exposing real personal information. Included in all paid subscription tiers.
- Data Removal Automated service that scans 400+ data broker sites for exposed personal information (names, addresses, phone numbers, relatives) and submits opt-out and removal requests on an ongoing basis on behalf of the user.
- Identity Theft Insurance Up to $1 million in reimbursement coverage for eligible losses from identity theft (including lost wages, legal fees, and dependent care), plus 24/7 specialist-driven identity restoration support. Insurance is underwritten by AIG and provided at no extra cost with active paid Cloaked subscriptions.
- Call Guard AI-powered call screening feature that intercepts unknown callers, engages them in real time to detect scams and robocalls, silently blocks malicious calls, and delivers transcripts of legitimate calls to the user.
- Dark Web & SSN Monitoring Continuous 24/7 monitoring of the dark web, breach databases, underground forums, Discord servers, and Telegram channels for exposed personal data across 8 data types, with instant alerts and guided 24-hour response plans.
- Cloaked VPN VPN service that encrypts internet traffic, masks the user's IP address and location, and integrates with Cloaked identity autofill. Operates across 65+ server locations worldwide and is powered by PureVPN backend infrastructure.
- Password Manager Generates and securely stores unique passwords and TOTP two-factor codes, tagged to each Cloaked identity, with autofill across the Cloaked browser extension and mobile apps.
- Cloaked Enterprise Enterprise-focused privacy and security platform that provides employee hardware and identity protection, multi-layer encryption, dark web monitoring, password management, and identity theft insurance through a Digital Workforce Protection programme. Distributed through AWS Marketplace for organizational deployment.
Quantifiable outcome
- 1.7+ billion personal records removed from data broker sites
- +3 more outcomes
Companies that use Cloaked
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Cloaked technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature10 records
Cloaked partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AWS (Amazon Web Services)coreCloud infrastructure provider hosting Cloaked Enterprise platform, available through AWS Marketplace for enterprise customer deployment.
- PlaidcoreFinancial data aggregation service used to link bank accounts with Cloaked Pay. Plaid collects credentials to connect financial institutions.
- StripecorePayment processing service used for transaction processing and fraud screening within Cloaked Pay.
- PayPalcoreFinancial data aggregator and payment processor used alongside Plaid for connecting financial institution accounts.
- PureVPN (GZ Systems)coreUnderlying VPN technology provider powering CloakedVPN service. PureVPN's privacy policy governs VPN services usage.
- American International Group (AIG)coreInsurance company providing the $1 million identity theft coverage underwritten by AIG subsidiaries. Coverage provided during active paid subscriptions only.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Cloaked competitors and assessment
Company assessmentEmerging players
- Reputation.com: Reputation.com provides privacy and data broker removal services for both consumers and enterprises under its Privacy Beam product — comparable to Cloaked Enterprise's Digital Workforce Protection offering.
- DuckDuckGo: DuckDuckGo offers privacy-focused Email Protection with disposable email addresses and tracker removal, overlapping with Cloaked's alias and identity features. DuckDuckGo is also a Series B investor in Cloaked, signaling potential ecosystem alignment.
Direct peers
- Aura: Aura is a direct competitor offering an all-in-one digital security subscription combining identity theft protection, VPN, password manager, and parental controls for consumers and families — overlapping closely with Cloaked's bundled privacy/security positioning.
- Optery: Optery is a direct competitor in the personal data removal category, offering automated and self-service opt-out tools for individuals and businesses — directly competing with Cloaked's Data Removal feature.
- Proton: Proton offers ProtonMail, ProtonVPN, Proton Pass, and other privacy-focused subscription services comparable to Cloaked's VPN and password manager features, with stronger international (GDPR-native, Switzerland-based) reach.
- DeleteMe (Abine): DeleteMe is a leading subscription-based data broker removal service directly comparable to Cloaked's Data Removal product — both automate opt-out requests across broker networks for individual and enterprise customers.
- 1Password: 1Password is a leading consumer and enterprise password manager offering aliases (via Fastmail partnership), masked emails, and SSO — overlapping with Cloaked's Password Manager and alias identity features.
Broad incumbents
- NordVPN: NordVPN is a major VPN incumbent whose bundled offerings (NordPass, NordLocker, threat protection) compete with Cloaked VPN and adjacent privacy features, with much larger global infrastructure and brand recognition.
- LifeLock (Norton): LifeLock (now part of Norton) is an established incumbent in identity theft protection with $1M+ insurance offerings, dark web monitoring, and broad distribution — overlapping with Cloaked's identity theft insurance and monitoring modules but bundled inside a much larger security suite.
- Apple Hide My Email: Apple's Hide My Email feature offers free email aliasing for iCloud+ subscribers, directly competing with Cloaked's email alias product — and the free bundled pricing poses a structural threat to Cloaked's consumer ARPU.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Cloaked social profiles
Digital presenceCloaked compliance and trust
Trust signalCompliance5 records
Cloaked financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloaked leadership team
Management profileNumber of profiles
Profiles3 records
Cloaked subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cloaked funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloaked M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloaked
What does Cloaked do?
Cloaked provides a consumer-first privacy and identity protection platform that lets individuals generate unique, encrypted email aliases, burner phone numbers, and passwords for every online account, automatically remove personal information from 400+ data broker sites, screen unknown callers with AI, monitor the dark web for exposed credentials, and receive up to $1 million in identity theft insurance underwritten by AIG. The offering is sold primarily as a monthly or annual subscription (Individual, Couple, Family tiers) available via web, iOS, Android, and Chrome, with a separate Cloaked Enterprise SKU distributed through AWS Marketplace.
Is Cloaked a public or private company?
Cloaked is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cloaked founded?
Cloaked was founded in 2020. It employs 101 to 250 people.
Where is Cloaked based?
Cloaked is headquartered in Lowell, United States, in the North America region.
How does Cloaked make money?
Two revenue lines are on record. Subscription Plans (Individual, Couple, Family) is the primary driver. The others are cloaked Pay (Virtual Cards).
Who are Cloaked's main competitors?
Emerging players on record are Reputation.com and DuckDuckGo. Direct peers are Aura, Optery, Proton, DeleteMe (Abine) and 1Password. Broad incumbents are NordVPN, LifeLock (Norton) and Apple Hide My Email.
Does Cloaked have an API?
No public API is recorded for Cloaked.
What industry is Cloaked in?
Cloaked's product category is Consumer Privacy and Identity Protection Software. Its primary akta.pro industry code is HDADAFAI, Data Masking, Tokenization & De-identification, with a secondary code of HDAAALAG, Privacy-Preserving Data (De-identification, Anonymization, PII Redaction).