Pushwoosh
- Company typePrivate
- Founded2014
- HeadquartersRockville, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Pushwoosh does
Pushwoosh Inc. is a US-incorporated (Rockville) omnichannel customer engagement platform founded in 2014, serving more than 80,000 companies across mobile-first verticals including gaming, fintech and banking, mobility and delivery, media, subscription-based apps, and e-commerce. The platform unifies mobile and web push notifications, in-app messaging, email, SMS, and WhatsApp behind a Customer Journey Builder, an Actionable CDP, and a flexible segmentation engine that supports RFM criteria, behavioral events, tags, and nested AND/OR filters. Native integrations span Adjust, Amplitude, AppsFlyer, Mixpanel, Segment, Shopify, and Piano, and SDKs cover iOS, Android, Huawei, Web, and cross-platform frameworks (Flutter, React Native, Unity, Cordova, Capacitor, MAUI, OutSystems), while a REST/JSON API with 100+ methods and a 99.9% uptime SLA backed by privately owned server hardware cater to developer-led and enterprise deployment models.
The commercial model is a freemium SaaS subscription with tiered API access (throttled to 600 requests/minute for non-enterprise accounts) and custom enterprise pricing that includes dedicated infrastructure and SLA options for high-volume customers such as alinma bank and AvaTrade. Distribution combines self-serve PLG onboarding, direct enterprise sales, and a reseller program that supports regional partners across a 12-language website footprint covering North America, Europe, MENA, APAC, South Asia, and Africa. Compliance certifications (ISO 27001:2022, SOC 2 Type 2, HIPAA, GDPR, CCPA, EU/U.S./Swiss Data Privacy Framework, OWASP) and an EU (Germany) datacenter option explicitly target regulated workloads.
The most significant recent strategic shift is the December 2025 launch and January 2026 expansion of ManyMoney AI, an autonomous AI marketing copilot that combines generative content, predictive analytics, and 24/7 lifecycle optimization to deliver a stated 40%+ revenue uplift in 90 days. Pushwoosh has no disclosed external funding rounds and appears to operate as a privately held, bootstrapped company with 51-100 employees.
Pushwoosh firmographics
Firmographics- Name
- Pushwoosh
- Legal name
- Pushwoosh Inc.
- Website
- https://pushwoosh.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Pushwoosh industry classification
Industry- Product category
- Customer Engagement Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Push-to-Talk (PTT) & Walkie-Talkie Apps (BPAMACAI)
Keywords
Where Pushwoosh is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pushwoosh business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription/Platform Licensing: SaaS platform subscription model providing access to push notification services, customer journey builder, analytics, and omnichannel messaging capabilities. Pricing based on message volume and feature tiers.
- Enterprise Cloud Services: Dedicated infrastructure and SLA options for enterprise customers requiring high-volume messaging with increased RPS capacity and reliability guarantees.
- API Access Tiers: API access with different tiers including throttling limits (600 requests/min for non-enterprise), with enterprise accounts receiving dedicated SLA and high performance specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new users to test the platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Pushwoosh product offering
Product offeringCore offering
Pushwoosh provides an omnichannel customer engagement platform that enables mobile and web apps to send push notifications, emails, in-app messages, SMS, and WhatsApp through a unified interface. The platform centers on a visual Customer Journey Builder backed by an Actionable Customer Data Platform, audience segmentation, and ManyMoney AI for autonomous campaign optimization. It is sold as a SaaS subscription to businesses across gaming, fintech, banking, media, mobility, e-commerce, and subscription-based verticals.
Product overview
Pushwoosh is a unified omnichannel customer engagement platform offering a comprehensive suite of messaging and marketing automation products. The core platform centers on the Customer Journey Builder — a visual drag-and-drop workflow automation tool — which orchestrates messaging across Mobile Push Notifications, Web Push Notifications, In-App Messaging, Emails, SMS, and WhatsApp. Supporting the core messaging products are Audience Segmentation, Actionable CDP (Customer Data Platform), Analytics, and Omnichannel Personalization modules that enable data-driven targeting and personalized content delivery. The platform's AI layer is anchored by ManyMoney AI, an autonomous marketing copilot that generates content, optimizes send times, creates audience segments, builds campaigns, and delivers predictive analytics — all operating 24/7 to maximize revenue. Pushwoosh also provides a REST/JSON API (100+ methods) and industry-specific solutions for Gaming, Fintech & Banking, Mobility & Delivery, Media, Subscription-Based Apps, and E-Commerce verticals.
Differentiator
Problem solved
Functional benefit
Brands
- ManyMoney AI: Fully autonomous AI marketing copilot that grinds and earns 24/7, catches performance leaks, finds ready-to-buy customers, and optimizes for revenue.
Products and services
- Mobile Push Notifications Cross-platform push notification service for iOS, Android, and other mobile operating systems with targeting, personalization, and automation capabilities for mobile app marketers and developers.
- Customer Journey Builder Visual drag-and-drop tool for building cross-channel customer journey automations with event-triggered and scheduled workflows across push, email, in-app, SMS, and WhatsApp for marketers and growth teams.
- In-App Messaging No-code builder for creating in-app messages, banners, popups, and rich media content to engage active app users directly within the mobile experience for app product and growth teams.
- Emails Visual email builder and delivery service for sending personalized email campaigns, transactional emails, and promotional messages to mobile app and web audiences.
- Web Push Notifications Browser-based push notification service for desktop and mobile web, supporting Chrome, Firefox, Safari, Edge, and other Chromium-based browsers for web publishers and SaaS apps.
- Audience Segmentation Flexible user segmentation engine enabling targeting based on real-time behavior, historical data, tags, attributes, RFM criteria, events, and uploaded lists with nested AND/OR logic for marketers and growth teams.
- SMS SMS messaging service for sending text message campaigns and transactional notifications to mobile users as part of the omnichannel platform.
- WhatsApp WhatsApp Business messaging integration for sending promotional and transactional messages via the WhatsApp channel as part of the omnichannel platform.
- Actionable CDP Customer Data Platform that unifies user data from across devices and channels into a single profile for consistent omnichannel personalization.
- Analytics Campaign analytics and reporting dashboard tracking user behavior, push notification performance, conversion metrics, and A/B/n test results in real time.
- Omnichannel Personalization Cross-channel personalization engine that dynamically inserts user names, preferences, product recommendations, and localized content across push, email, in-app, SMS, and WhatsApp.
- Pushwoosh API REST/JSON API with 100+ methods enabling developers to programmatically manage push notifications, email, SMS, WhatsApp, user data, segmentation, events, analytics, and Customer Journey automation.
- ManyMoney AI Marketing Copilot Fully autonomous AI marketing copilot that runs 24/7 to catch performance leaks, find ready-to-buy customers, generate content, optimize send times, create audience segments, build campaigns, and deliver predictive analytics across mobile app marketing channels.
- Gaming Solutions Industry-specific customer engagement solution for mobile gaming apps, including features for onboarding, retention, monetization, and cross-promotion campaigns.
- Fintech & Banking Solutions Industry-specific solution for fintech and banking apps, supporting transactional notifications, security alerts, personalized financial offers, and multi-app management.
- Mobility & Delivery Solutions Industry-specific solution for mobility and delivery apps, supporting real-time tracking notifications, order updates, and driver communication.
- Media Solutions Industry-specific solution for media and publishing apps, supporting breaking news alerts, content recommendations, and subscription retention campaigns.
- Subscription-Based Apps Solutions Industry-specific solution for subscription apps, supporting renewal reminders, upgrade promotions, and churn prevention campaigns.
- E-Commerce Solutions Industry-specific solution for e-commerce apps, supporting abandoned cart recovery, order updates, promotional campaigns, and cross-sell recommendations.
Quantifiable outcome
- 40%+ revenue growth in 90 days with ManyMoney AI
- +9 more outcomes
Companies that use Pushwoosh
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles6 records
Pushwoosh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature6 records
Pushwoosh partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- AdjustcoreAnalytics integration partner enabling advanced segmentation by connecting user acquisition data with Pushwoosh messaging platform for behavior-driven targeting.
- AmplitudecoreAnalytics platform integration for customer data analysis and segmentation, enabling behavior-based messaging through Pushwoosh.
- AppsflyercoreMobile attribution and analytics partner providing user acquisition data for integration with Pushwoosh's messaging capabilities.
- MixpanelcoreProduct analytics integration enabling Pushwoosh customers to leverage Mixpanel data for advanced user segmentation and messaging.
- SegmentcoreCustomer data platform integration enabling unified customer profiles by collecting and routing data to Pushwoosh for targeted messaging.
- ShopifycoreE-commerce platform integration enabling Shopify merchants to leverage Pushwoosh for cart abandonment recovery, promotional campaigns, and customer retention.
- PianocoreMedia analytics integration used by GB News to aggregate data from linear TV, radio, website, and mobile app for A/B testing push notification schedules.
- Dot Com InfowayminorMobile and web solutions company and Pushwoosh partner that developed joint case studies on ad monetization optimization for gaming apps.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Pushwoosh competitors and assessment
Company assessmentDirect peers
- Braze: Enterprise customer engagement platform offering cross-channel messaging (push, email, in-app, SMS, WhatsApp), journey orchestration, segmentation, and AI-driven personalization. Directly competes with Pushwoosh in mobile-first marketing automation; Pushwoosh explicitly lists Braze on its comparison page.
- OneSignal: Leading omnichannel customer messaging platform covering push notifications, email, SMS, in-app, and journey orchestration. Pushwoosh names OneSignal as a direct competitor on its comparison page; both target developer-led mobile-first adoption with PLG motions.
- CleverTap: All-in-one customer engagement and retention platform for mobile-first brands, offering omnichannel messaging, segmentation, journey builder, and analytics. Pushwoosh explicitly compares itself against CleverTap; both serve gaming, fintech, and e-commerce verticals.
- MoEngage: Insights-led customer engagement platform for mobile, email, web, and SMS messaging with AI-powered personalization and journey orchestration. Pushwoosh names MoEngage as a direct competitor; both serve mid-market and enterprise mobile-first brands globally.
- Customer.io: Customer engagement platform specializing in event-based messaging across email, push, SMS, in-app, and webhooks with strong developer-friendly APIs. Pushwoosh names Customer.io as a direct competitor; both emphasize API-first, programmatic messaging workflows.
- Iterable: Cross-channel marketing platform supporting email, push, SMS, in-app, and web messaging with AI-driven journey optimization. Direct competitor to Pushwoosh for mid-market and enterprise customer engagement, particularly in e-commerce and subscription verticals.
- Airship: Mobile app experience platform with deep push notification, in-app messaging, and journey orchestration capabilities historically strong in financial services and retail. Comparable to Pushwoosh's enterprise/regulated-industry positioning and omnichannel product mix.
Broad incumbents
- Klaviyo: Public, larger customer engagement platform with deep e-commerce and Shopify integrations plus omnichannel messaging. While stronger in email/SMS than mobile push, Klaviyo competes for the same marketing-budget dollars as Pushwoosh in e-commerce and DTC.
- Twilio (Engage + Segment): Communications infrastructure giant offering messaging APIs (SMS, WhatsApp, email, push) and Segment CDP — directly overlapping with Pushwoosh's messaging and CDP products. Operates as a broad incumbent across communications rather than a specialist in mobile-first engagement.
- Salesforce Marketing Cloud: Enterprise marketing platform offering email, mobile push, in-app, journey builder, CDP, and AI personalization at much larger scale. While broader and more enterprise-focused, it competes for the same large regulated-industry accounts (banking, healthcare) as Pushwoosh.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pushwoosh social profiles
Digital presencePushwoosh compliance and trust
Trust signalCompliance5 records
Pushwoosh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pushwoosh leadership team
Management profileNumber of profiles
Profiles1 record
Pushwoosh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pushwoosh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pushwoosh
What does Pushwoosh do?
Pushwoosh provides an omnichannel customer engagement platform that enables mobile and web apps to send push notifications, emails, in-app messages, SMS, and WhatsApp through a unified interface. The platform centers on a visual Customer Journey Builder backed by an Actionable Customer Data Platform, audience segmentation, and ManyMoney AI for autonomous campaign optimization. It is sold as a SaaS subscription to businesses across gaming, fintech, banking, media, mobility, e-commerce, and subscription-based verticals.
Is Pushwoosh a public or private company?
Pushwoosh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pushwoosh founded?
Pushwoosh was founded in 2014. It employs 51 to 100 people.
Where is Pushwoosh based?
Pushwoosh is headquartered in Rockville, United States, in the North America region.
How does Pushwoosh make money?
Three revenue lines are on record. Subscription/Platform Licensing is the primary driver. The others are enterprise Cloud Services and API Access Tiers.
Who are Pushwoosh's main competitors?
Direct peers on record are Braze, OneSignal, CleverTap, MoEngage, Customer.io, Iterable and Airship. Broad incumbents are Klaviyo, Twilio (Engage + Segment) and Salesforce Marketing Cloud.
Does Pushwoosh have an API?
Yes. Pushwoosh offers a comprehensive API that enables developers to manage push notifications, email, SMS, WhatsApp messaging, user data, segmentation, events, analytics, and Customer Journey automation. The API operates via REST/JSON endpoints (e.g., POST https://api.pushwoosh.com/json/1.3/createMessage), supports platform-specific parameters for iOS, Android, web browsers, and supports bulk operations, segmentation, targeting, and real-time event tracking. The API provides 100+ methods for tasks including segment management, batch operations, event tracking, journey launching, and entity management. Non-enterprise accounts are limited to 600 requests per minute; test device pushes under 10 devices have no restrictions. Developer documentation is at docs.pushwoosh.com/developer.
What industry is Pushwoosh in?
Pushwoosh's product category is Customer Engagement Platform. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5418 and its SIC code is 7372.