Coca-Cola HBC

What Coca-Cola HBC does

Coca-Cola HBC AG is a Swiss-domiciled public company (LSE: CCH) and one of the largest strategic bottling partners of The Coca-Cola Company, producing, distributing, and selling beverages across 29 countries in Europe, Africa, and the Balkans. The company operates an integrated manufacturing and distribution platform comprising 62 production plants, 115 distribution centers, and approximately 1.4 million coolers deployed at customer premises, serving roughly 1.9 million B2B customers through direct sales, modern trade, traditional trade, and HoReCa channels. With 33,497 full-time employees, Coca-Cola HBC generated €11.6 billion in 2024 revenues and reported an additional 8.1% organic revenue growth in 2025 alongside a 19.7% increase in comparable EPS to €2.72.

The company's product portfolio spans more than 100 brands across 10+ categories including sparkling soft drinks, water, juice, sports and energy drinks, ready-to-drink tea, coffee, premium spirits, adult sparkling beverages, dairy/plant-based drinks, and snacks. Its technology stack includes a Blue Yonder advanced planning system integrated with SAP S4 Hana ERP, a manufacturing digital twin, a connected worker platform, IoT-enabled coolers with 44% online connectivity, computer vision-based execution tools, machine learning demand forecasting, and AI-driven promotional ROI analytics. B2B customers access the company through the Customer Portal and WABI2B digital platforms, with 36.1% of customers transacting online in 2025.

Coca-Cola HBC generates revenue by selling finished beverage products to retail, wholesale, and foodservice customers across its 28 exclusive TCCC bottling territories plus one partner-brand market. The company purchases concentrate from The Coca-Cola Company under an incidence-based pricing model and operates a trade marketing function, while TCCC markets directly to consumers. In 2024–2025, Coca-Cola HBC expanded its African footprint materially through the acquisition of a 75% stake in Coca-Cola Beverages Africa for $2.6 billion, making it the second-largest Coca-Cola bottler globally, and rebranded from Hellenic Bottling Company to Hellenic Beverage Company to reflect its broader multi-category scope.

Name

Coca-Cola HBC

Legal name

Coca-Cola HBC AG

Website

https://coca-colahellenic.com

Company type

Public

Founded year

1969

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Coca-Cola HBC is a Swiss-domiciled strategic bottling partner of The Coca-Cola Company, producing, distributing, and selling beverages across 29 countries in Europe and Africa. It operates 62 production plants, serves approximately 1.9 million B2B customers, and generated €11.6 billion in 2024 revenue.

Ownership category

akta.pro rank

Product category

Bottled Beverages

NAICS

Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211), Soft Drink Manufacturing (312111), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH), Sports Drinks & Hydration Beverages (CRADAHAK), Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Beverage bottling
• Soft drinks distribution
• Non-alcoholic beverages
• Ready-to-drink beverages
• Beverage manufacturing

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices23 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage Production and Distribution: Bottling, producing, distributing and selling beverages of The Coca-Cola Company exclusively in 28 markets, plus Monster Energy, Edrington, Brown-Forman and other partner brands. Revenue from sale of finished beverage products across sparkling, juice, water, sport, energy, ready-to-drink tea, coffee, adult sparkling, premium spirits, dairy and snacks categories.
2. Trade Marketing Services: Trade marketing to customers while The Coca-Cola Company markets to consumers. Revenue generated from beverage sales with concentrate purchased from TCCC under incidence-based pricing model.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Coca-Cola HBC produces, bottles, distributes and sells a 24/7 multi-category beverage portfolio of 100+ brands across 29 countries, operating as the exclusive strategic bottling partner of The Coca-Cola Company in 28 markets. The portfolio spans sparkling soft drinks, water, juice, ready-to-drink tea, energy drinks, coffee, premium spirits, alcohol-ready-to-drink, dairy/plant-based beverages, and snacks, sold to 1.9 million retail, wholesale and HoReCa customers through a tech-enabled route-to-market of 62 plants and 115 distribution centers.

Product overview

Coca-Cola HBC is a growth-focused Consumer Packaged Goods (CPG) business and strategic bottling partner of The Coca-Cola Company. The 24/7 portfolio is one of the strongest and broadest in the beverage industry, offering consumer-leading brands across multiple categories including sparkling soft drinks (Coca-Cola, Sprite, Fanta), adult sparkling, hydration/water (Valser, Römerquelle, Lurisia), juice, ready-to-drink tea (FUZETEA), energy drinks (Coca-Cola Energy), premium spirits (Finlandia vodka acquired 2023), ARTD (Topo Chico Hard Selzer), coffee (Costa Coffee, Caffè Vergnano), dairy/plant-based (AdeZ), and snacks (Bambi). The portfolio also includes digital platforms such as the Customer Portal for B2B engagement and WABI2B for trade customers. The company operates across 29 countries with 62 production plants.

Differentiator

Problem solved

Functional benefit

Brands

• Three Cents: Premium mixer brand named World's No.1 Top Trending Mixer in annual brands report, entering the Chinese market.
• Costa Coffee
• Finlandia Vodka
• Lurisia
• Bambi
• Caffè Vergnano
• Coca-Cola

Products and services

• Sparkling Soft Drinks Carbonated beverages including Coca-Cola, Sprite, Fanta and other sparkling brands forming the core of the portfolio, produced and distributed across 29 countries.
• Hydration / Water Water and hydration products including premium waters such as Valser, Römerquelle, and Lurisia sold across operating markets.
• Juice Fruit juice and juice drinks across multiple brands in the operating markets.
• Ready-to-Drink Tea RTD tea products including FUZETEA launched in 27 markets across Europe.
• Energy Drinks Energy drinks including Coca-Cola Energy launched in 15 countries in 2019 and Monster Energy distributed under partnership, with 28.3% volume surge in 2024.
• Premium Spirits Premium spirit brands including Finlandia vodka (acquired 2023) and partner brands from Campari, Brown-Forman and Edrington distributed across CCHBC markets.
• Three Cents Premium Mixers Premium mixer brand named World's No.1 Top Trending Mixer in the Annual Brands Report, expanding into China and global markets.
• Costa Coffee Coffee brand offering 44 blends and formats for away-from-home and at-home channels, with presence in 20 markets and partnerships with over 12,000 customers.
• Caffè Vergnano Italian coffee brand held as a 30% minority shareholding acquired in 2021, part of the coffee portfolio alongside Costa Coffee.
• Finlandia Vodka Premium vodka brand acquired in 2023, strengthening the premium spirits portfolio and mixability opportunities.
• Lurisia Historic premium water and flavoured sparkling business acquired in Italy in 2019.
• Bambi Leading confectionery brand in Serbia, acquired in 2019 as part of snacks category expansion.
• Topo Chico Hard Selzer Hard seltzer brand launched in 5 markets in 2020 under the ARTD category.
• Dairy and Plant-Based Beverages Dairy and plant-based beverages including AdeZ plant-based drinks launched in 13 markets.

Quantifiable outcome

• 78% Net Promoter Score achieved with 99% customer issues resolved within 48 hours
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Coca-Cola Beverages Africa (CCBA)coreStrategic or Co-development Partner · 21 October 2024Acquiring 75% stake in Coca-Cola Beverages Africa from The Coca-Cola Company and Gutsche Family Investments for $2.6 billion, making Coca-Cola HBC the second-largest bottling partner globally. Deal expected to close end of 2024/early 2025, with options to acquire remaining shares within six years.
• The Coca-Cola CompanycoreStrategic or Co-development PartnerStrategic bottling partnership where Coca-Cola HBC has exclusive rights to produce, distribute and sell The Coca-Cola Company's beverages in 28 markets. TCCC owns and develops brands while CCHBC handles production, distribution, and trade marketing. Concentrate purchased under incidence-based pricing model.
• Monster EnergycoreChannel Partner/ Reseller/ DistributorPartnership for production, distribution and sale of Monster Energy drinks in CCHBC markets. Added three dedicated Monster canning lines in Northern Ireland, Italy and Poland in 2023 to support fast-growing energy category showing 28.3% volume surge.
• Blue YondercoreTechnology or IntegrationImplementation of Blue Yonder advanced planning system for demand and supply planning, seamlessly integrated with SAP S4 Hana ERP system, using powerful solvers to optimize supply chain operations for over 2 million customers.
• Edrington, Brown-Forman, CamparisecondaryChannel Partner/ Reseller/ DistributorPartner relationships for distribution of premium spirits brands including Finlandia vodka (acquired 2023), Campari, Aperol, Grand Marnier, Jack Daniels, El Jimador, and Rézangyal pálinka in various markets.

Scale indicators15 records

Recent moves9 records

Expansion highlights8 records

Direct peers

• Coca-Cola Europacific Partners: Largest Coca-Cola bottler globally and CCHBC's most direct competitor, operating across Western Europe, Australia, New Zealand, Indonesia, and the Pacific. Both companies operate under similar TCCC exclusive bottling agreements with overlapping product portfolios, similar scale economics, and direct competition for best practices in route-to-market and digital transformation.
• Coca-Cola FEMSA: Latin America's largest Coca-Cola bottler, operating under the same exclusive TCCC partnership model across Mexico, Brazil, Argentina, and other Latin American markets. Shares the same concentrate-from-TCCC economics, multi-category beverage portfolio strategy, and emerging-market exposure profile as CCHBC.
• Arca Continental: Second-largest Coca-Cola bottler in Latin America with operations across Mexico, the US Southwest, Argentina, Ecuador, and Peru. Direct TCCC bottling peer with similar multi-category beverage portfolio (including snacks through Bokados and Wise) and overlapping route-to-market and digital execution strategies.
• Refresco Group: Independent global bottler producing private-label and branded soft drinks and juices for retailers and brand owners across Europe and North America. Comparable manufacturing scale, multi-category beverage production (juices, RTD tea, energy, water), and customer concentration in retail channels make it a direct operational peer despite the lack of TCCC brand exposure.
• Britvic: UK-headquartered branded soft drinks manufacturer and distributor (PepsiCo licensee in UK and Ireland, owner of Robinsons, J2O, Tango, and other brands). Competes in the same European markets, serves similar retail and HoReCa customers, and offers a comparable portfolio of sparkling, juice, and functional beverages.
• AG Barr: Scottish soft drinks manufacturer (Irn-Bru, Rubicon, Funkin cocktails) competing in UK and Ireland — overlapping markets with CCHBC. Comparable functional/sparkling beverage portfolio with multi-channel retail and foodservice distribution, though smaller scale.

Broad incumbents

• PepsiCo: Global beverage and snacks powerhouse competing directly with CCHBC-bottled TCCC brands through Pepsi, Frito-Lay, and Quaker portfolios. Indirect peer via Pepsi Bottling Ventures and as a competitor for retail shelf space, HoReCa accounts, and emerging market expansion, though PepsiCo is an integrated brand owner rather than a pure bottler.
• Keurig Dr Pepper: North American beverage conglomerate with broad portfolio across soft drinks, coffee, water, and juices. Comparable multi-category portfolio strategy (carbonated + non-carbonated + coffee) and retail execution model, though primarily US-focused and with its own captive bottling/distribution rather than a TCCC licensee arrangement.
• Monster Beverage: Global energy drinks leader partnered with CCHBC for bottling and distribution across European and African markets. Comparable in the high-growth energy category (where CCHBC saw 28.3% volume surge), and adjacent as a brand partner rather than direct competitor given Monster's brand ownership versus CCHBC's bottling role.
• Nestlé Waters (now Société des Eaux Minérales): Global bottled water and hydration incumbent competing with CCHBC's Valser, Römerquelle, and Lurisia brands across European markets. Comparable manufacturing and distribution scale, sustainability commitments, and premium hydration positioning, though focused specifically on water rather than CCHBC's broader 24/7 portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cocacolahellenicbc
• LinkedInlinkedin.com/company/coca-cola-hbc

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries10 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A26 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coca-Cola HBC