Doctor On Demand

What Doctor On Demand does

Doctor On Demand, operating as Doctor On Demand by Included Health, Inc., is a U.S.-based virtual care platform founded in 2012 (per firmographic record; the company history source cites a 2015 founding date) and headquartered in San Francisco. The company delivers 24/7 video-based telehealth services across urgent care, mental health (therapy and psychiatry), virtual primary care, dermatology, prescription management, and expert medical opinions, accessible via a HIPAA-compliant web and mobile application available on iOS and Android. Clinicians are U.S.-licensed physicians, nurse practitioners, therapists, and psychiatrists, with appointments typically available within five days versus a 24-day national average and urgent care accessible within minutes.

The platform is built on a hybrid B2B/B2C revenue model. Approximately 75% of 2025 revenue is derived from Per Member Per Month (PMPM) contracts with employers and health plans, covering over 100 million lives through partnerships with major insurers including UnitedHealthcare, Blue Cross Blue Shield affiliates, Humana Healthy Ohio, Walmart, Optum, and TRICARE. The remaining revenue comes from direct-to-consumer fee-for-service visits priced at $99 for urgent care, $134-$184 for therapy, and $129-$299 for psychiatry, plus value-based care arrangements. Marketing and distribution rely on insurance/employer referral channels, mobile app stores, SEO/content marketing, and inclusion in marketplaces such as Walmart's Better Care Services.

Since the 2021 merger with Grand Rounds to form Included Health, Doctor On Demand has expanded into expert medical opinions and complex-case navigation, while operating as a subsidiary of the parent private company. The combined entity has raised approximately $235.7 million in disclosed equity funding across seven rounds (last disclosed round: $75M Series C in July 2020 led by General Atlantic). It is positioned as a top-three U.S. telehealth player alongside Teladoc and Amwell, with a 1,001-5,000 employee base and LegitScript and HIPAA certifications validating its healthcare compliance posture.

Name

Doctor On Demand

Legal name

Doctor On Demand by Included Health, Inc.

Website

https://doctorondemand.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Doctor On Demand, a subsidiary of Included Health, is a U.S. telehealth platform delivering 24/7 video-based urgent care, mental health, virtual primary care, and prescription services to over 100 million covered lives via PMPM contracts with employers and health plans, plus direct-to-consumer visits.

Ownership category

akta.pro rank

Product category

Telehealth and Virtual Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians, Mental Health Specialists (621112), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

akta.pro secondary industries

General Medical Virtual Primary Care (Payer-Branded) (HLALACAA), Urgent Care & On-Demand Virtual Visits (HLALAAAB), Specialty Care Virtual Care Networks (e.g., derm, cardio, neuro) (HLALADAF), Virtual Specialty Care Programs (Payer-Sponsored) (HLALACAD), Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE)

Keywords

• Telehealth services
• Virtual primary care
• Online urgent care
• Virtual mental health
• Online psychiatry services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per Member Per Month (PMPM) Contracts: Approximately 75% of 2025 revenue generated from PMPM contracts with employers and health plans. These B2B contracts provide virtual care access to covered members for a fixed monthly fee per member.
2. Direct-to-Consumer Visits: Fee-for-service model where patients pay per visit. Prices vary by service type (urgent care, therapy, psychiatry) and range from $99-$299 without insurance coverage.
3. Value-Based Care Arrangements: Alternative payment models tied to patient outcomes and quality metrics rather than traditional fee-for-service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Doctor On Demand by Included Health is a U.S.-based telehealth platform delivering 24/7 video-based virtual care with board-certified doctors, nurse practitioners, therapists, and psychiatrists. Core services include on-demand urgent care, online therapy, online psychiatry, virtual primary care, online dermatology, electronic prescriptions, and doctor notes, accessed via mobile app or website. The platform is distributed primarily through PMPM contracts with employers and health plans covering 100M+ lives, with supplemental direct-to-consumer fee-for-service visits.

Product overview

Doctor On Demand by Included Health operates as a comprehensive telehealth platform offering multiple interconnected virtual care services. The core product portfolio includes Urgent Care (24/7 on-demand video consultations for acute conditions), Mental Health services (Online Therapy and Online Psychiatry for ongoing behavioral health support), Virtual Primary Care (for chronic disease management and preventive care), and specialized services including Online Skin Care, Doctor's Note, and Online Prescriptions. The platform is available via web and mobile app (iOS and Android), serving over 100 million covered lives through partnerships with employers and health plans, with services accessible on a per-visit or PMPM subscription basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Care On-demand video consultations with board-certified doctors and nurse practitioners for non-emergency medical conditions available 24/7/365, treating conditions such as cold, flu, COVID-19, sinus infections, UTIs, strep throat, pink eye, and other common ailments.
• Online Therapy Video sessions with licensed therapists and psychologists for anxiety, depression, stress, grief, PTSD, postpartum depression, and other mental health concerns, available by appointment.
• Online Psychiatry Psychiatric evaluations, diagnosis, and medication management by board-certified psychiatrists for mood disorders, ADHD, bipolar disorder, PTSD, and other psychiatric conditions.
• Virtual Primary Care Ongoing primary care services including annual checkups, chronic disease management, preventive care, prescription refills, and coordination with specialists, allowing patients to see the same provider consistently.
• Online Skin Care Virtual dermatology consultations for skin conditions including acne, rashes, and other dermatological concerns.
• Doctor's Note Digital documentation and medical notes for work or school excuses issued after a telehealth visit.
• Online Prescriptions Prescription management service allowing providers to send prescriptions electronically to the patient's preferred pharmacy, with same-day availability.
• Expert Medical Opinion Expert second medical opinion service from leading specialists at top medical institutions for conditions including cancer, heart issues, fertility, and complex diagnoses, provided through Included Health.

Quantifiable outcome

• 70% of younger generations prefer virtual care convenience
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Walmart (Better Care Services)coreChannel Partner/ Reseller/ Distributor · 1 January 2026Doctor On Demand is featured as a third-party provider on Walmart's Better Care Services digital health marketplace platform, which aggregates multiple telehealth providers. This marketplace model positions Doctor On Demand alongside other providers like Wheel Virtual Clinic, Curai Health, and BetterHelp.
• Grand Rounds (Included Health)coreStrategic or Co-development Partner · 1 May 2021In 2021, Doctor On Demand merged with Grand Rounds to form Included Health, creating a unified virtual care platform. This strategic combination expanded service capabilities and market reach, with Doctor On Demand now operating as part of the Included Health family.
• GoogleminorStrategic or Co-development PartnerDoctor On Demand and Google are partnering on a research study examining the role of AI in telehealth. Eligible participants can see an urgent care doctor ($99 value) at no cost as part of the study.
• Blue Cross and Blue Shield of MinnesotacoreChannel Partner/ Reseller/ DistributorBlue Cross and Blue Shield of Minnesota added Doctor On Demand's virtual primary care services to its provider network, making services available to all members across commercial, Medicare, and Medical Assistance plans. This builds on a decade-long partnership.
• UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorUnitedHealthcare members have access to Doctor On Demand's virtual urgent care and mental health services as part of their health plan benefits.
• Humana Healthy OhiocoreChannel Partner/ Reseller/ DistributorHumana Healthy Ohio Medicaid members have $0 copay access to Doctor On Demand's urgent care and mental health services.
• Multiple Insurance ProviderscoreChannel Partner/ Reseller/ DistributorPartnerships with Angle Health, CDPHP, Compass Rose, Evry Health, Florida Health Care Plans, Harvard Pilgrim, Optum, Regence BlueCrossBlueShield, SCAN Health, Surest, TRICARE, UMR, Wellmark, and many more insurance providers across the US.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Teladoc Health: Largest US telehealth company offering virtual primary care, mental health, and specialty services through B2B contracts with payers and employers plus DTC. Direct competitor in the same full-stack virtual care category and the most frequently cited comparison for Doctor On Demand's 'top-three US telehealth player' positioning.
• Talkspace: Online therapy and psychiatry platform serving both DTC consumers and B2B employer/payer contracts. Direct overlap with Doctor On Demand's mental health service line and shared B2B2C distribution model.
• Amwell: Enterprise telehealth platform serving health systems, payers, and employers with urgent care, behavioral health, and chronic care modules. Competes head-to-head for PMPM and B2B telehealth contracts and is the second of the 'top-three' alongside Doctor On Demand.
• MDLive (Evernorth / Cigna): Telehealth platform owned by Cigna's Evernorth services arm, offering urgent care, behavioral health, and dermatology to payer and employer clients. Competes for the same payer-sponsored PMPM contracts and benefits from Cigna's captive distribution.
• Hims & Hers Health: DTC telehealth platform combining virtual primary care, mental health, dermatology, and prescription fulfillment. Comparable product breadth and DTC GTM motion, plus an emerging B2B channel that increasingly overlaps with Doctor On Demand's employer contracts.

Emerging players

• Cerebral: DTC and employer-focused virtual mental health platform providing therapy, psychiatry, and medication management. Overlaps with Doctor On Demand's psychiatry and mental health lines, particularly for ADHD and mood disorder treatment.
• Lyra Health: Employer-sponsored mental health platform offering therapy, coaching, and psychiatry. Directly comparable to Doctor On Demand's mental health B2B contracts but with a narrower, mental-health-only focus.

Broad incumbents

• Included Health: Parent company of Doctor On Demand following the 2021 merger; offers virtual care plus navigation, advocacy, and expert medical opinions. Broader incumbent in the integrated virtual care + navigation category and the closest peer for Doctor On Demand's enterprise value proposition.
• Amazon Clinic (One Medical): Amazon's DTC virtual care platform (integrated with One Medical) treating common conditions, behavioral health, and primary care. Emerging competitive threat leveraging Amazon's consumer brand, scale, and logistics — increasingly relevant as retail telehealth consolidates.

Others

• Walmart Better Care Services: Walmart's digital health marketplace that distributes third-party telehealth providers (including Doctor On Demand) to associates and consumers. Represents a critical distribution channel for Doctor On Demand while also being a structural competitor via Walmart's owned telehealth and primary care assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/drondemand
• Facebookfacebook.com/doctorondemand

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds6 records

Investors25 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctor On Demand