What Netic does

Netic is an AI revenue engine platform purpose-built for service enterprises, with a primary focus on home services operators (HVAC, plumbing, electrical, roofing, pest control). Founded by Melisa Tokmak, a former Scale AI executive and Stanford CS alumna, the company is headquartered in San Francisco and operates under the legal entity Cybernetic Labs Inc. Netic sells to mid-market and enterprise operators with revenue ranging from $20M to over $1B, including named customers such as Hoffmann Brothers ($160M family-owned operator), Paschal Air Plumbing & Electric, Nexstar, and Mister Sparky.

The platform is built on Netic's proprietary 'Agentic Brain' — a custom-built constellation of specialized AI agents (scheduling, triage, objection handling, outbound campaigns) coordinated by a real-time orchestration layer that operates across voice, text, and structured data channels. The system is productized into five modules: Convert (autonomous inbound lead capture and job booking across calls, SMS, web chat, Google LSAs, Meta ads, and lead aggregators such as Angi), Cultivate (predictive outbound campaigns leveraging weather, property, and customer-history signals), Empower (real-time analytics), Evaluate (AI scoring of human call-center calls and autonomous re-engagement of lost leads), and Expand (AI-powered marketing, launching soon). Netic's Agent Builder framework enables vertical-specific deployment in weeks and integrates directly with legacy field service management platforms such as ServiceTitan. The company reports a 91% booking rate, 95%+ reliability in revenue-critical interactions, and case-study outcomes including 70% of jobs booked entirely by AI and a 2.5x outbound booking lift.

Netic operates a quote-based enterprise sales motion anchored on a Book-a-Demo funnel, with a build-out of an outbound SDR function to complement inbound and referral demand. Revenue combines a recurring enterprise SaaS subscription for the platform modules with performance-tied and value-based components anchored on customer outcomes (booking rate, ticket size, LTV). Pricing is segmented by company size bands from <$10M to $1B+, and customers typically land with a single module before expanding to a full 'Netic First' deployment across the customer journey. The company has raised $43M in total funding ($20M Series A in June 2025, $23M Series B in November 2025) at a ~$450M valuation, backed by Founders Fund, Greylock, and Hanabi Capital, with individual investors including Dylan Field, Alexandr Wang, and Elad Gil.

Name

Netic

Legal name

Cybernetic Labs Inc.

Website

https://netic.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Netic is an AI revenue engine platform for service enterprises, primarily home services operators (HVAC, plumbing, electrical). Its proprietary agentic AI autonomously captures inbound leads, books jobs, and runs predictive outbound campaigns, integrating with field service management systems.

Ownership category

akta.pro rank

Product category

AI Revenue Platform for Service Enterprises

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• AI revenue platform
• Autonomous booking agents
• Home services software
• Predictive outbound marketing
• AI call analytics

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise AI platform subscription: Recurring SaaS-style subscription for the Netic AI revenue engine (Convert, Cultivate, Empower, Evaluate modules), sold to enterprise and mid-market home services operators. Pricing is quote-based and not publicly disclosed; the demo page highlights a value proposition of "4x customer LTV while saving 1,000's of operational hours," implying outcome-anchored value framing on top of recurring fees. Multiple product modules (Convert, Cultivate, Empower, Evaluate, and forthcoming Expand) support land-and-expand motion as customers move from a single use case to "Netic First" (N1) deployment across the full customer journey.
2. Performance-tied and value-based revenue: Revenue model appears to incorporate performance / outcome-linked components: customer stories emphasize measurable ROI (e.g., outbound booking rates rising from 5–10% to 25%, 15% YoY gross revenue growth, $665K in autonomous revenue generated for a single customer), and the COO announcement highlights "several million dollars in ARR with strong business fundamentals driven solely by inbound and customer referrals." Engagement is framed around booking-rate, ticket-size, and LTV outcomes for the customer.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Netic sells a multi-module AI revenue engine platform — built on a proprietary "Agentic Brain" of specialized AI agents — that autonomously captures and books inbound leads (calls, SMS, web chat, widgets, lead aggregators), runs predictive outbound lifecycle and upsell campaigns, scores 100% of human CSR/CXR calls, and provides real-time operational analytics. The platform is sold to mid-market and enterprise service operators (HVAC, plumbing, electrical, roofing, pest control, appliance repair, consumer health, veterinary) and books jobs directly into customer CRMs/FSMs such as ServiceTitan, enforcing each customer's operational rules.

Product overview

Netic (operated by Cybernetic Labs Inc.) is a multi-module AI revenue engine platform — not a single monolithic product — purpose-built for service enterprises. The core platform is composed of five productized modules listed in the site navigation: Convert (autonomous inbound lead capture and job booking across calls, text, web chat, widgets, and third-party platforms), Cultivate (autonomous outbound lifecycle and upsell campaigns), Empower (real-time analytics across operations and customer interactions), Evaluate (AI scoring of human CSR/CXR calls plus autonomous re-engagement of lost leads), and Expand (AI-powered marketing expansion, currently marked "coming soon"). These modules sit on top of Netic's proprietary agentic framework (referenced internally as "Agent Builder") and are deployed as vertical-specific solutions across Home Services, Pest Control, Roofing, Consumer Health, and Veterinary, with the platform positioned to expand into wellness, automotive, hospitality, and other essential-services verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Convert AI agents that autonomously handle 100% of real-time inbound customer intake across calls, SMS, web chat, online widgets, and third-party platforms (Google LSAs, Meta ads, lead aggregators like Angi), and book jobs directly into the customer's CRM or FSM following operational rules for capacity, prioritization, and add-on recommendations. Designed for mid-market and enterprise service operators (HVAC, plumbing, electrical, roofing, pest control, appliance repair, veterinary, consumer health).
• Cultivate Autonomous outbound engine that continuously analyzes internal data (membership status, job history, technician capacity) and external signals (weather patterns, property data) to predict each customer's next need and run individually tailored text/email campaigns for membership renewals, upsells, cross-sells, and limited-time offers — without burdening the call center. Designed for service operators with large customer and membership databases.
• Empower Analytics module providing both a bird's-eye view across zones, units, and campaigns and atomic-granularity drill-down into every customer interaction, with flexible cohort analysis by customer type, geography, or campaign. Transforms raw interaction data into real-time, actionable insights for strategic decisions.
• Evaluate AI-powered call scoring module that scores 100% of human CSR/CXR calls against customer-defined rubrics (greetings, identifying needs, booking rules, objection handling), surfaces coaching opportunities and performance trends by rep/time/focus area, and autonomously launches re-engagement campaigns to recover lost leads. Offered as a self-serve entry wedge as well as part of the full enterprise deployment.

Quantifiable outcome

• 70% of eligible jobs booked entirely by AI at Hoffmann Brothers
• +11 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability12 records

Feature8 records

Partnerships

One partnership is on record.

• ServiceTitancore technology integrationTechnology or IntegrationField service management platform that Netic integrates with directly: Hoffmann Brothers' Netic deployment books jobs straight into ServiceTitan, enforces operational rules against the FSM, and respects capacity / technician availability. ServiceTitan is not explicitly named as a partner in Netic's marketing, but the integration is described in the Hoffmann Brothers case study as foundational to the AI booking workflow.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Decagon: Decagon builds AI agent platforms for enterprise customer support, with deep focus on resolving complex customer issues autonomously across channels. Direct comparable to Netic's Convert/Evaluate modules in agent architecture, enterprise go-to-market, and outcome-based value framing.
• Sierra: Sierra develops AI agents purpose-built for enterprise customer experience, led by Bret Taylor with significant venture backing. Closest architectural and business-model analog to Netic's agentic platform approach, though Sierra targets broader consumer-facing enterprises rather than trade operators.
• Bland AI: Bland AI provides infrastructure for autonomous AI phone agents at scale, enabling enterprises to deploy conversational voice AI. Directly comparable to Netic's Convert voice-agent capabilities, though Bland is more horizontal/developer-focused versus Netic's vertical end-to-end deployment.
• Goodcall: Goodcall offers AI phone agents tailored for small and mid-sized businesses, with strong traction in service verticals like home services and restaurants. Comparable to Netic's inbound call-handling use case and SMB/mid-market ICP, though narrower in product breadth.
• Retell AI: Retell AI provides a platform for building, testing, and deploying production-grade conversational voice AI agents. Comparable infrastructure layer to Netic's voice agents, though Retell is positioned as a developer platform rather than a full vertical revenue engine.
• Air AI: Air AI offers autonomous AI sales agents that conduct human-like phone conversations for lead qualification, outbound, and booking. Directly comparable to Netic's Convert and Cultivate modules on inbound/outbound voice automation and outcome-based bookings.

Broad incumbents

• Cresta: Cresta offers a contact-center AI platform combining real-time agent assistance, QA, and post-call analytics. Comparable to Netic's Evaluate call-scoring and Empower analytics modules, though Cresta serves large enterprise contact centers broadly rather than trade-service verticals.

Emerging players

• Podium: Podium is a customer interaction platform purpose-built for home-services and local businesses, offering messaging, reviews, and AI-driven lead conversion. Closest vertical comparable to Netic in home services, though Podium is more marketing-and-messaging oriented versus Netic's voice-first agentic approach.
• Vapi: Vapi provides developer infrastructure for building and deploying voice AI agents, with a strong ecosystem of vertical applications. Comparable to Netic's underlying voice-agent capability, though Vapi sells infrastructure to developers rather than full revenue-engine solutions to operators.
• Assort Health: Assort Health offers specialty-specific AI agents for healthcare patient intake, scheduling, and re-engagement. Direct architectural analog to Netic's Convert/Cultivate modules applied to a different vertical, signaling the broader vertical-AI-agent category Netic competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/Netic_AI
• Facebookfacebook.com/neticai
• LinkedInlinkedin.com/company/netic-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netic