Profi

Coaching Practice Management Softwareprofi.io

Profi is an all-in-one SaaS operating platform for professional service providers—including coaches, therapists, trainers, consultants, and concierge medicine practices—unifying scheduling, telehealth, billing, client management, and program delivery in a single HIPAA-compliant product.

Company typePrivate
Founded2021
HeadquartersLos Angeles, United States
Headcount1–10
GTM typeB2B
OfferingSoftware

What Profi does

Profi is an all-in-one SaaS operating platform purpose-built for professional service firms in coaching, consulting, therapy, training, and adjacent care-delivery verticals. The platform unifies scheduling, HIPAA-compliant video conferencing, client management, forms and e-signatures, program and course delivery, billing and payments, membership management, reporting, and a client portal into a single integrated product, replacing the typical stack of Calendly, Zoom, Typeform, Samcart, and Kajabi/Thinkific for its users. Its product portfolio spans a Coaching Platform, Telemedicine Software for Therapists, Training Platform (LMS), Corporate Wellness Platform, Concierge Medicine Software, Longevity Platform, and a Network tier that enables provider marketplaces with revenue sharing.

The underlying technology combines a multi-tenant SaaS architecture with native scheduling, video, billing (via Stripe integration), and community (via PeerBoard integration). Profi sells through a tiered subscription model—Solo ($49/mo), Team ($349/mo annual), Business ($699/mo annual), Enterprise (10+ providers, custom), and Network (25+ providers, custom)—with a 14-day free trial, a self-serve product-led growth motion for smaller plans, and a sales-assisted enterprise motion with dedicated customer success partners. Customer segments are horizontal, with primary emphasis on health and wellness coaches and therapists/mental health providers, and secondary emphasis on trainers, concierge/longevity practices, and coaching networks. The company has earned G2, Capterra/Gartner, and EdTech Awards recognition (4.8/5 on 70+ G2 reviews), but per available sources the platform is being wound down by December 31, 2025, in connection with a pending acquisition, marking the end of Profi's standalone operating trajectory.

Profi firmographics

Firmographics

Name: Profi
Legal name: Profi
Website: https://profi.io
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 1–10 employees
Short description: Profi is an all-in-one SaaS operating platform for professional service providers—including coaches, therapists, trainers, consultants, and concierge medicine practices—unifying scheduling, telehealth, billing, client management, and program delivery in a single HIPAA-compliant product.
Ownership category
akta.pro rank

Profi industry classification

Industry

Product category: Coaching Practice Management Software
NAICS: Computer Systems Design and Related Services (54151)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

Keywords

Coaching platform software
Telehealth practice management
HIPAA compliant scheduling
Online training platform
Client engagement software

Where Profi is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Markets served

Profi business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

SaaS Subscription: Tiered subscription plans (Solo, Team, Business, Enterprise, Network) with monthly or annual billing. Each tier includes different provider counts and feature sets. Annual billing offers discounted rates.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Solo: $49/mo - 1 provider
Subscription	Annual	Team: $349/mo annual billing - 2 providers
Subscription	Annual	Business: $699/mo annual billing - 5 providers
Subscription	Monthly	Enterprise: Custom pricing - 10+ providers
Subscription	Monthly	Network: Custom pricing - 25+ providers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Profi product offering

Product offering

Core offering

Profi provides an all-in-one SaaS operating platform for professional service firms, including coaches, therapists, trainers, consultants, and wellness practitioners. The platform unifies advanced scheduling, HIPAA-compliant video conferencing/telehealth, client portals, client management, programs/courses, billing and payments (via Stripe), forms/e-signatures, and analytics. It is sold via tiered subscription plans (Solo, Team, Business, Enterprise, Network) targeting solo practitioners through multi-provider networks.

Product overview

Profi is a unified all-in-one platform for professional service providers offering care delivery and coaching solutions. The product portfolio includes a core Coaching Platform for coaches and wellness professionals, Telemedicine Software for therapists, and a Training Platform for corporate learning. These are complemented by specialized solutions for Concierge Medicine and Longevity practices. The platform operates on a tiered pricing model (Solo, Team, Business, Enterprise, Network) where higher tiers unlock additional capabilities like branded portals, SSO, HIPAA compliance, and network monetization features. Key integrated modules include Client Portal, Scheduling & Calendar, Video Conferencing & Telehealth, Programs & Courses, Payments & Billing, Provider Directory, Memberships, and Reports & Analytics—all unified under a single platform to replace multiple disconnected tools.

Differentiator

Problem solved

Functional benefit

Products and services

Coaching Platform An all-in-one platform for health, wellness, life, executive, and career coaches to manage clients, scheduling, telehealth sessions, programs/courses, and payments within a single integrated environment.
Telemedicine Software for Therapists

Quantifiable outcome

Save 140 hours per year by automating clerical tasks
+4 more outcomes

Companies that use Profi

Customer profile

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Profi technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature8 records

Profi partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

StripecoreTechnology or IntegrationStripe is integrated as the primary payment processing partner, enabling Profi to accept credit and debit card payments, process client payments, and enable coach payouts through the Wallet feature. Corporate and Network plan users can receive payments directly to their bank accounts via Stripe.

Scale indicators3 records

Recent moves7 records

Expansion highlights2 records

Profi competitors and assessment

Company assessment

Broad incumbents

Mindbody: Large incumbent business management software for wellness, fitness, and beauty practitioners, with scheduling, payments, and client apps. Competes with Profi across the broader wellness practitioner segment.

Direct peers

Kajabi: All-in-one platform for coaches and creators to sell courses, coaching, memberships, and communities. Overlaps with Profi's Coaching Platform and Programs & Courses modules.
CoachAccountable: Coaching management software with client tracking, session scheduling, course delivery, and accountability tools. A near-direct competitor explicitly named on Profi's comparison page.
Teachable: Online course platform with coaching, community, and payment features for creators and educators. Overlaps with Profi's Training Platform and courses/programs modules.
Thinkific: Course creation and commerce platform for educators, coaches, and trainers. Overlaps with Profi's Training Platform and Programs & Courses modules.
TherapyNotes: Practice management and EHR for behavioral health providers, with scheduling, notes, telehealth, and billing. Competes with Profi's HIPAA-compliant therapist offering.
Practice Better: All-in-one practice management platform for health and wellness practitioners, offering scheduling, telehealth, charting, programs, and billing. Direct overlap with Profi's coaching/wellness core.
SimplePractice: Practice management software for private practitioners, especially therapists, with HIPAA-compliant telehealth, scheduling, notes, and billing. Directly competes with Profi's Telemedicine Software for Therapists.
Paperbell: Coaching practice management platform combining scheduling, contracts, payments, and session delivery for solo and small coaching practices. Named on Profi's competitive comparison page.

Others

Acuity Scheduling: Self-serve scheduling and booking platform acquired by Squarespace, used widely by coaches, consultants, and wellness providers. Adjacent competitor embedded in Profi's 'replaces 5+ tools' message.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Profi compliance and trust

Trust signal

Compliance1 record

Profi financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Profi leadership team

Management profile

Number of profiles

Profiles3 records

Profi funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Profi M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profi

What does Profi do?

Is Profi a public or private company?

Profi is a private company. It is classified as venture growth investor backed and is currently operating.

When was Profi founded?

Profi was founded in 2021. It employs 1 to 10 people.

Where is Profi based?

Profi is headquartered in Los Angeles, United States, in the North America region.

How does Profi make money?

One revenue line is on record: saaS Subscription.

Who are Profi's main competitors?

Mindbody is listed as a broad incumbent. Direct peers are Kajabi, CoachAccountable, Teachable, Thinkific, TherapyNotes, Practice Better, SimplePractice and Paperbell. Acuity Scheduling is listed as an others.

Does Profi have an API?

No public API is recorded for Profi.

What industry is Profi in?

Profi's product category is Coaching Practice Management Software. Its primary akta.pro industry code is HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs). Its NAICS code is 54151 and its SIC code is 7372.