Mod Op

What Mod Op does

Mod Op is a privately held, full-service digital marketing agency operating as a platform combining human creativity with AI-enabled technology. Founded in 2011 and headquartered in Miami, the company serves both B2B and B2C brands across industries including CPG, technology/telecom, hospitality, energy, financial services, and retail. Named enterprise clients include Verizon, Nokia, RingCentral, Marriott, PwC, Heineken, ExxonMobil, John Deere, Century 21, Duracell, Sparkling Ice, and Nestlé. The agency generates revenue primarily through professional services engagements (retainers and project-based work) acquired via a direct enterprise field sales motion, with a leadership bench including a Chief Growth Officer, EVP of Client Partnerships, and dedicated new business contacts.

The company's core offering spans twelve service lines — brand and advertising, content creation, social and influencer marketing, packaging and identity design, strategic communications, AI solutions, strategic consulting, digital experience, media management, market intelligence, experiential and events, and data and martech enablement — supported by a 100% in-house market intelligence team of 30+ specialists. Underpinning these services is a proprietary AI technology stack developed through $5M+ of investment and an internal Innovations Team: Brand Agent (brand-aware AI assistant), Mod Heat (cultural trend radar), Ecommerce Agent (product discovery), AI Coach (enterprise LMS), and Mod Op AI Risk Intelligence (brand protection from harmful AI-generated content). The company is SOC 2 Type II certified (via Ascend Marketing) and operates 10 offices across the U.S., Canada, and Panama with reach into 40+ countries.

Mod Op has pursued an aggressive acquisition-led growth strategy, executing 15+ acquisitions since 2017 under private equity sponsor Alterna Equity Partners. Recent additions include Ascend Marketing (Oct 2025, completing the B2B end-to-end framework), Evans Hunt (Jul 2024, Canadian digital agency), Image Media (Dec 2024, experiential events), LAM Design (Apr 2024, packaging/brand identity), Red Tettemer O'Connell + Partners (Feb 2024, creative), dPrism (Oct 2023, data and AI), and Crenshaw Communications (Oct 2023, tech PR). The agency employs 450+ specialists and was recognized on the 2025 Inc. 5000 list at #976 and as an Ad Age A-List Agency Standout in 2026.

Name

Mod Op

Legal name

Mod Op, LLC

Website

https://modop.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Mod Op is a full-service digital marketing agency combining human creativity with proprietary AI tools, serving B2B and B2C enterprise clients across CPG, technology, telecom, hospitality, and energy with integrated brand, media, data, and martech services. Backed by Alterna Equity Partners with 450+ specialists across 10 North American offices.

Ownership category

akta.pro rank

Product category

Digital Marketing and Advertising Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industry

Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

• Digital marketing agency
• Brand advertising services
• Marketing automation services
• Account-based marketing
• AI marketing solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Marketing & Advertising Services: Mod Op generates revenue by providing comprehensive marketing and advertising services to B2B and B2C clients. Services include brand strategy and advertising, content creation, social media and influencer marketing, packaging and identity design, strategic communications, AI solutions, strategic consulting, digital experience (web development, UX/UI, e-commerce, AR), media management (planning, buying, programmatic), market intelligence, experiential and events, and data and martech enablement. Revenue is driven by professional services engagements, retainer agreements, and project-based work for enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Mod Op is a full-service digital marketing agency that delivers integrated marketing, advertising, and technology-enabled services to B2B and B2C brands. The firm combines human creativity with proprietary AI tools (Brand Agent, Mod Heat, Ecommerce Agent, AI Coach, AI Risk Intelligence) to provide strategy, creative, media management, digital experience, content, social, packaging, PR, experiential events, and martech enablement across 10+ offices in North America.

Product overview

Mod Op is a full-service digital marketing agency that operates as a platform combining human creativity with AI-enabled technology. The offering consists of proprietary AI products (Brand Agent, Mod Heat, Ecommerce Agent, AI Coach, Mod Op AI Risk Intelligence) that work alongside comprehensive service offerings (Brand + Advertising, Content, Social + Influencers, Packaging + Identity, Strategic Communications, Digital Experience, Media Management, Market Intelligence, Experiential + Events, Data + Martech Enablement, Strategic Consulting). These AI products integrate with leading martech platforms (HubSpot, Adobe Marketo Engage, Salesforce, 6sense, Demandbase) to deliver end-to-end marketing solutions for B2C and B2B clients. The agency has over 450+ specialists across 10 offices in North America.

Differentiator

Problem solved

Functional benefit

Brands

• Mod Op AI Edge: AI solutions platform including proprietary tools like Brand Agent, Mod Heat, Ecommerce Agent, and AI Coach for marketing optimization
• Mod Op AI Risk Intelligence

Products and services

• Brand + Advertising Full-service brand and advertising offerings including account management, research and insights, brand strategy, creative development, production, and analytics for enterprise and consumer brand clients.
• Content Content creation services including studio production (video, photography, animation), experiential builds, and activations for brand experiences.
• Social + Influencers Social media strategy and management including platform strategy, organic and paid social, influencer integration, content development, and community management.
• Packaging + Identity Packaging design and brand identity services including positioning, visual identity development, structural design, sustainable packaging solutions, and regulatory compliance.
• Strategic Communications PR, corporate communications, product launches, corporate positioning, media training, crisis management, tradeshow support, and employee engagement services.
• Digital Experience Digital strategy, UX/UI design, web development, e-commerce, CMS integration (WordPress, AEM, Drupal), AR experiences, games, gamification, and QA services.
• Media Management Channel strategy, media planning and buying across programmatic, audio, video, CTV, paid search, paid social, and traditional media (OOH, print, radio, direct mail).
• Market Intelligence In-house research team providing market and competitive insight, audience insight, product/service insight, and creative/digital insight using AI tools.
• Experiential + Events Live event design and production including experiential strategy, media content development, event branding, environment design, immersive technology, and live show production.
• Data + Martech Enablement Marketing technology enablement including customer experience strategy, data architecture and analytics, marketing automation implementation, and ABM/demand generation programs.
• Strategic Consulting Executive consulting services including digital growth strategy, AI strategy, data strategy, governance, technology due diligence, implementation, and go-to-market insight.
• Brand Agent A brand-aware AI assistant that provides insights, predictive analytics, and content recommendations tailored to specific brands, integrating up-to-date research with brand strategies and data.
• Mod Heat An always-on cultural radar that turns news, trends, and social chatter into actionable insights and ideas, ranking stories by relevance, risk, and reach.
• Ecommerce Agent AI shopping assistant for B2C shoppers and B2B buyers that answers questions and offers personalized suggestions based on product info, customer history, and brand details.
• AI Coach Enterprise learning management system tool that converts complex learning requirements into personalized step-by-steps adapting to user progress.
• Mod Op AI Risk Intelligence Brand protection service that identifies harmful AI-generated content (deepfakes, misuse) and helps brands submit takedown notices. Includes monthly AI Content Audits and Copyright & Takedown Support.
• Custom AI Solutions Custom AI solutions built to address specific business needs, vendor agnostic and managed end-to-end from strategy through implementation.
• AI Accelerator Organizational AI transformation program designed to help businesses get a running start towards enterprise-wide AI adoption beyond marketing.

Quantifiable outcome

• Sparkling Ice volume sales increased 15.7%, HHP at 18% (up 2% vs. year ago), credited for driving the category, within 6 months of campaign launch.
• +3 more outcomes

Named customers50 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability15 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ShopifyminorGTM or Marketing Partner · 28 August 2025Mod Op joined the Shopify Partner Program in August 2025, expanding its eCommerce impact for innovative DTC brands. The partnership enables Mod Op to offer Shopify-based eCommerce solutions to clients.
• HubSpotcoreTechnology or IntegrationMod Op is a HubSpot partner, implementing and managing HubSpot marketing automation platforms for B2B clients. The agency helps clients leverage HubSpot for customer journey mapping, marketing automation, lead generation, and CRM integration.
• DemandbasecoreTechnology or IntegrationDemandbase is a partner platform for account-based marketing (ABM) used by Mod Op to design targeted marketing programs for high-value B2B accounts. Mod Op creates tailored experiences by persona, guided by ICP, targeted accounts, and behavioral indicators.
• 6sensecoreTechnology or Integration6sense is a partner platform for ABM and intent data used by Mod Op to identify and target high-value accounts. Mod Op uses 6sense capabilities alongside Demandbase to power B2B marketing programs across the full buyer journey.
• Adobe Marketo EngagecoreTechnology or IntegrationMod Op is an Adobe solutions partner for Adobe Marketo Engage, providing certified marketing automation implementation, management, and optimization services for enterprise clients including Verizon, Nokia, and RingCentral.
• Salesforce / PardotcoreTechnology or IntegrationMod Op implements and optimizes Salesforce and Pardot marketing automation for enterprise clients as part of its marketing automation and CRM integration services.
• Adobe Experience ManagercoreTechnology or IntegrationMod Op is an Adobe Solutions Partner for Adobe Experience Manager, providing content management system implementation and digital experience development.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• R/GA: Independent digital creative and innovation agency with a similar integrated offering spanning brand, experience design, and emerging technology. Comparable in headcount (1,500+) and client mix of enterprise B2B and B2C brands, though larger and more global than Mod Op.
• Code and Theory: Digital-first creative and technology agency with similar integrated capabilities across brand, design, content, martech, and data. Closely comparable on AI-enabled transformation positioning and enterprise B2B/B2C client mix.
• Huge: Digital agency offering strategy, design, marketing, and technology services to enterprise clients. Now part of IPG but historically comparable to Mod Op as a mid-sized, full-service independent digital transformation agency.
• 72andSunny: Independent creative agency with similar integrated brand, advertising, and cultural-marketing capabilities. Comparable client roster of consumer brands and similar mid-size headcount range.
• Droga5: Acclaimed creative agency (now part of Accenture Song) with comparable enterprise B2C brand clients and integrated campaign capabilities. Slightly larger and more global than Mod Op.
• Ansira: PE-backed (Advent International) marketing services company with parallel mid-market and enterprise client focus, data/tech capabilities, and roll-up acquisition strategy — arguably the closest analog to Mod Op's business model.
• Johannes Leonardo: Independent creative agency with comparable integrated brand, advertising, and cultural marketing capabilities serving enterprise consumer brands. Similar mid-size, independent positioning.

Broad incumbents

• Wieden+Kennedy: Large independent creative agency with comparable full-service offerings and brand-building focus. Larger scale, more globally distributed, and more founder-led/independent than PE-backed Mod Op.
• Dentsu Creative: Global creative agency network within Dentsu with broadly overlapping capabilities (brand, experience, technology, data). Significantly larger and more resourced than Mod Op.

Others

• Prophet: Global brand and marketing consultancy with adjacent strategic positioning and enterprise transformation offerings. Adjacent rather than directly competitive, but competes for similar CMO-level strategy mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/65v8LJk9DaiapwEPtMnecO
• Xx.com/Mod_Op_
• LinkedInlinkedin.com/company/modop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries13 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A15 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mod Op