Favor

What Favor does

Favor is a women's wellbeing coalition headquartered in San Mateo, California, founded in 2016 and operating as a private, for-profit company with 251-500 employees. The company is positioned around delivering accessible, affordable services across multiple women's health and wellness categories — explicitly including birth control, skin care, menstrual care, and "other services" — positioning it as a curated aggregation platform rather than a single-product provider. As a "coalition," Favor's model appears to bundle essential women's health and wellness services into a unified consumer offering, likely combining direct-to-consumer distribution with strategic partnerships across the women's health ecosystem.

The company has raised approximately $103.5 million in cumulative disclosed funding across five rounds from 2016 through 2021, with investors including Google Ventures, Base10 Partners, Shasta Ventures, VMG Partners, ACME Capital, Lauder Partners, iGlobe Partners, and Invariantes Fund. The most recent round was a $41.9M raise in June 2021 led by Base10 Partners, following a $51M round in January 2019 led by VMG Partners. This capital base, combined with a headcount of 251-500, indicates a substantially scaled operating organization.

The broader category in which Favor operates — direct-to-consumer women's telehealth and wellness — includes established platforms providing 100% online medical consultations, prescription fulfillment, and home delivery across reproductive health, mental health, dermatology, weight management, and other specialties, serving millions of patients. Favor's coalition model suggests it may operate as a complementary aggregator or distribution layer within this category, leveraging partnerships rather than building each clinical vertical independently. Detailed revenue, profitability, and post-2021 operating metrics are not disclosed in the available data, which limits full financial triangulation.

Name

Favor

Legal name

NURX Inc.

Website

https://heyfavor.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Favor is a women's wellbeing coalition providing accessible, affordable birth control, skin care, menstrual care, and related services to individual consumers across the United States through a multi-vertical direct-to-consumer platform model.

Ownership category

akta.pro rank

Product category

Women's Health Services

NAICS

Other Individual and Family Services (62419), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Home Health Care Services (8082), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

akta.pro secondary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Women's health services
• Birth control access
• Skincare treatments
• Menstrual care
• Affordable wellness

Headquarters

HQ city

Topeka

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Prescription Medication Sales: Monthly or quarterly billing for prescription medications shipped to patients. Revenue generated from medication costs, consultation fees, periodic support fees, and monthly care fees on certain services.
2. Insurance Reimbursement: Accepts most private health insurance plans including Aetna, Anthem, Blue Cross Blue Shield, Cigna, CVS Caremark, Express Scripts, OptumRx, and United Health Care for covered medications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Favor is a wellbeing coalition that delivers accessible, affordable birth control, skin care, menstrual care, and other related services to consumers. The company operates as a private, for-profit organization headquartered in San Mateo, California, with 251-500 employees, serving customers since its founding in 2016.

Product overview

Nurx is a telehealth platform providing specialty-level care for women at every phase of life, accessible 100% online with free shipping. The platform operates as a unified service combining multiple health verticals including reproductive care (birth control, emergency contraception), mental health (anxiety, depression, SAD, PMDD, postpartum depression, OCD), dermatology (acne, anti-aging, melasma, rosacea, eyelash growth), weight management (GLP-1 injections, prescription pills), hair loss treatment, and general health conditions (UTIs, yeast infections, bacterial vaginosis, vaginitis, migraines, menopause, herpes, dandruff). The service includes an online medical consultation, provider evaluation and prescription, medication delivery, and ongoing messaging support with care teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Birth Control Services Accessible, affordable birth control services offered as part of Favor's wellbeing coalition.
• Skin Care Services Skin care services offered through Favor's wellbeing coalition, focused on accessibility and affordability.
• Menstrual Care Services Menstrual care services offered through Favor's wellbeing coalition, focused on accessibility and affordability.
• Other Wellbeing Services Additional wellbeing services offered through Favor's wellbeing coalition beyond the core categories of birth control, skin care, and menstrual care.

Quantifiable outcome

• Birth control pills can be 99% effective at preventing pregnancy when taken exactly as directed
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered parent company, sibling brand and insurance partner.

• Thirty Madisonparent companyOthersNurx is a subsidiary of Thirty Madison, a healthcare company specializing in direct-to-consumer telehealth solutions for specific health conditions.
• Keepssibling brandOthersKeeps is a sister brand under Thirty Madison, focused on men's hair loss treatment, indicating a portfolio approach to telehealth across different health categories.
• Covesibling brandOthersCove is a sister brand under Thirty Madison, focused on migraine treatment, representing another vertical in the telehealth portfolio.
• Aetnainsurance partnerOthersAccepted insurance provider for prescription medications, making Nurx services more affordable for Aetna members.
• Antheminsurance partnerOthersAccepted insurance provider for prescription medications, making Nurx services more affordable for Anthem members.
• Blue Cross Blue Shieldinsurance partnerOthersAccepted insurance provider for prescription medications across BCBS regional plans.
• Cignainsurance partnerOthersAccepted insurance provider for prescription medications for Cigna members.
• CVS Caremarkinsurance partnerOthersAccepted pharmacy benefit manager for prescription medications.
• Express Scriptsinsurance partnerOthersAccepted pharmacy benefit manager for prescription medications.
• OptumRxinsurance partnerOthersAccepted pharmacy benefit manager for prescription medications.
• United Health Careinsurance partnerOthersAccepted insurance provider for prescription medications for United Healthcare members.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ro: Ro (Roman) is a D2C telehealth platform offering treatment across sexual health, weight loss (GLP-1s), skincare, mental health, and primary care. Directly comparable in vertical expansion strategy and D2C subscription telehealth model.
• Lemonaid Health: Lemonaid Health is a telehealth platform offering online consultations and prescriptions for mental health, sexual health, and primary care. Comparable in online consultation and prescription delivery operating model.
• Maven Clinic: Maven Clinic is a virtual care platform for women's and family health covering fertility, pregnancy, postpartum, and pediatrics. Comparable in women's virtual care delivery with a B2B2C employer-sponsored model layered on top.
• Wisp: Wisp provides telehealth services focused on sexual health, reproductive care, and wellness products for women. Directly competes in birth control, UTI, and STI treatment delivery with a similar DTC model.
• The Pill Club: The Pill Club is a telehealth birth control delivery service providing prescription and OTC contraceptives alongside sexual health consultations. Directly competes in core reproductive care delivery.
• Hers: Hers is a women's health and wellness brand offering telehealth services, prescription skincare, mental health support, and birth control delivery. Directly comparable as a D2C women's telehealth subscription platform with similar multi-vertical breadth.
• Hims & Hers Health: Hims & Hers operates a telehealth platform for both men's (Hims) and women's (Hers) health, including birth control, mental health, and weight management. Closely comparable in platform breadth, vertical structure, and D2C subscription model.

Emerging players

• Tia: Tia is a women's healthcare provider combining in-person and virtual care for primary care, gynecology, and mental health. Comparable in women's health focus but uses a hybrid care delivery model rather than pure telehealth.
• Alpha Medical: Alpha Medical provides online primary care services for women, including birth control, acne treatment, and mental health. Comparable in women's telehealth focus with subscription-based care delivery.
• Caraway Health: Caraway is a digital health platform focused on women's health, including mental health, reproductive care, and physical wellbeing. Comparable in women's telehealth focus with a younger demographic orientation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nurxapp
• Xx.com/thepillclub
• Facebookfacebook.com/thepillclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds10 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Favor