Dash Water
Dash Water is a UK-based flavoured sparkling water brand selling zero-sugar canned sparkling water infused with real wonky and surplus fruit through its e-commerce store, subscription service, and major UK grocery retailers.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dash Water does
Dash Water (legal entity Dash Brands Ltd) is a UK-based flavoured sparkling water brand founded in London in 2017 by Alex Wright and Jack Scott. The company produces zero-sugar, zero-sweetener, zero-calorie canned sparkling water infused with real 'wonky' and surplus fruit sourced through UK farmer relationships and the Feedback gleaning network. Its core product line spans eleven flavours including Peach, Raspberry, Lime, Grapefruit, Blackcurrant, Cherry, Mango, Cucumber and Mint, and limited-edition Pink Lady Apple, sold as individual 12-packs, 48- and 96-can bundles, and a 16-can Trial Pack. All products are packaged in fully recyclable aluminium cans and the company is B Corp and ClimatePartner certified.
The business operates a hybrid go-to-market model. Direct-to-consumer revenue is generated through the Shopify-powered dash-water.com storefront, including a subscription service offering a 20% recurring discount and flexible 7/14/30/60-day delivery cadence, plus a loyalty programme (Bubblehouse), student and key worker discount schemes, and referral mechanics. Wholesale revenue is generated through major UK grocery and specialty retailers — Tesco, Sainsbury's, Waitrose, M&S, Ocado, Amazon, and Wholefoods — with a formalised B2B stockist programme governed by published terms.
Operationally, the company scaled from an initial 200,000-can launch through Selfridges in 2017 to a projected 65 million cans in 2026, supported by approximately £21 million of cumulative funding including an £8.7 million Series A led by Beringea in January 2023, with strategic participation from Beavertown Brewery. Capital is earmarked for geographic expansion into Europe and Australia, production scaling, and R&D. The company has no proprietary technology stack beyond standard e-commerce and marketing tooling; its strategic differentiator is brand-led sustainability positioning anchored to wonky-fruit sourcing and third-party ESG certifications rather than technical depth.
Dash Water firmographics
Firmographics- Name
- Dash Water
- Legal name
- Dash Brands Ltd
- Website
- https://dash-water.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dash Water is a UK-based flavoured sparkling water brand selling zero-sugar canned sparkling water infused with real wonky and surplus fruit through its e-commerce store, subscription service, and major UK grocery retailers.
- Ownership category
- akta.pro rank
Dash Water industry classification
Industry- Product category
- Flavoured Sparkling Water
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industries
- Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Sparkling/Carbonated Bottled Water Production (AFAFACAE)
Keywords
Where Dash Water is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Dash Water business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales (B2C): One-time purchase of canned sparkling water products through the company's e-commerce website. Customers can buy individual cases or bundle packs (48-pack, 96-pack) with various flavour options.
- Subscription Boxes: Recurring subscription model offering 20% discount on all orders with free delivery. Subscribers receive deliveries every 7, 14, 30, or 60 days. Subscriptions can be customized by flavour and frequency, with no commitment and ability to cancel anytime.
- B2B Wholesale: Wholesale sales to UK retail businesses and stockists. B2B terms document outlines 28-day payment terms, with pricing exclusive of VAT. Orders placed minimum 5 working days prior to delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pick & Mix - £15.00 GBP for 4x12 cases |
| Unit Pricing | Pay-as-you-go | Trial Pack - £24.99 GBP (16 cans) |
| Unit Pricing | Pay-as-you-go | Peach Sparkling Water - £15.99 GBP (12 cans) |
| Unit Pricing | Pay-as-you-go | Bestsellers 48 Pack - £60.00 GBP |
| Subscription | Monthly | Subscription - Starting at £12.79 |
| Subscription | Monthly | Student Discount - 52% off first order, 20% off subscriptions |
| Unit Pricing | Pay-as-you-go | Pink Lady Apple Cap - £30.00 GBP |
| Unit Pricing | Pay-as-you-go | Pink Lady Apple Tote Bag - £28.00 GBP |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels11 records
Dash Water product offering
Product offeringCore offering
Dash Water manufactures and sells flavoured sparkling water beverages infused with real "wonky" (surplus and misshapen) fruit, marketed as zero-sugar, zero-sweetener, and zero-calorie soft drinks in fully recyclable aluminium cans. The portfolio spans multiple single-flavour SKUs (Peach, Orange, Lemon, Lime, Raspberry, Grapefruit, Blackcurrant, Cherry, Mango, Cucumber and Mint, Pink Lady Apple), bundle packs (48 and 96 cans), a Pick & Mix customisable case, and a Trial Pack. Distribution runs through the brand's Shopify e-commerce store, major UK supermarket chains, Amazon UK, Wholefoods, B2B wholesale, and recurring subscription boxes.
Product overview
DASH Water is a UK-based flavoured sparkling water brand offering a portfolio of zero-sugar, zero-sweetener, zero-calorie beverages infused with real wonky fruit. The core product line consists of multiple flavoured sparkling waters (Peach, Orange, Lemon, Lime, Raspberry, Grapefruit, Blackcurrant, Cherry, Mango, Cucumber and Mint, Pink Lady Apple) sold in cans through e-commerce and major UK retailers. Products are sold as individual 12-packs, bundle packs (48 and 96 cans), and a Trial Pack (16 cans). The company also operates subscription and loyalty programmes offering recurring deliveries with discounts, plus branded merchandise. The products share a common value proposition: using surplus and misshapen fruit to create healthy, sustainable beverages in recyclable aluminium cans.
Differentiator
Problem solved
Functional benefit
Products and services
- Peach Sparkling Water Flavoured sparkling water infused with real wonky peaches offering a fresh and lightly fruity taste. Zero sugar, zero sweetener, zero calories; keto and diabetes friendly. Sold in 12-can cases to UK consumers via e-commerce and retail.
- Orange Sparkling Water Flavoured sparkling water made with real wonky oranges, free of additives, artificial sweeteners, and calories, marketed as a sweetly refreshing summer taste.
- Lemon Sparkling Water Flavoured sparkling water with zesty citrus notes from real fruit. Zero sugar, zero sweetener, zero calories.
- Raspberry Sparkling Water Flavoured sparkling water infused with real wonky raspberries for a bold berry taste. Zero sugar, zero sweetener, zero calories.
- Lime Sparkling Water Flavoured sparkling water with zingy citrus from real wonky limes. Zero sugar, zero sweetener, zero calories.
- Grapefruit Sparkling Water Flavoured sparkling water infused with real wonky grapefruit for a bold citrus taste. Zero sugar, zero sweetener, zero calories.
- Blackcurrant Sparkling Water Flavoured sparkling water with bold berry taste from real wonky blackcurrants. Zero sugar, zero sweetener, zero calories.
- Cherry Sparkling Water Flavoured sparkling water infused with real wonky cherries for a sweet-tart taste. Zero sugar, zero sweetener, zero calories.
- Mango Sparkling Water Flavoured sparkling water made with real wonky mangoes. Zero sugar, zero sweetener, zero calories.
- Cucumber and Mint Sparkling Water Sparkling cucumber water with fresh mint infusion, made with real wonky cucumbers. Zero sugar, zero sweetener, zero calories; keto and diabetes friendly.
- Pink Lady Apple Sparkling Water Limited edition flavoured sparkling water infused with real Pink Lady apples. Zero sugar, zero sweetener, zero calories.
- Pick & Mix Sparkling Water Customisable 4 x 12-case pack letting customers choose any combination of Dash Water flavours at £15.00 per bundle.
- Sparkling Water Bestsellers 48 Pack Bundle of 48 cans featuring four fan-favourite flavours (Lime, Raspberry, Peach, Grapefruit) priced at £60.00, offering better value than individual purchases.
- Sparkling Water Bestsellers 96 Pack Large bundle of 96 cans featuring the brand's best-selling flavours, positioned as the best value option for bulk purchases.
- Sparkling Water Trial Pack 16-can introduction pack containing four popular flavours (Grapefruit, Peach, Lime, Raspberry) priced at £24.99, designed for new customers.
- Sparkling Water Subscription Recurring delivery subscription for Dash Water sparkling water offering 20% off all orders, free delivery, and double loyalty points, with flexible delivery every 7, 14, 30, or 60 days and no commitment.
- DASH x Pink Lady Apple Cap Limited edition branded cap with hot pink embroidery and a custom apple-stamped clasp, priced at £30.00.
- DASH x Pink Lady Apple Tote Bag Limited edition branded tote bag inspired by the DASH Pink Lady Apple flavour, with zip closure and inner pocket, priced at £28.00.
Quantifiable outcome
- Zero calories, zero sugar, zero sweeteners in every product
- +1 more outcomes
Companies that use Dash Water
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Dash Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dash Water partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Feedback (food waste charity)coreDASH Water partners with Feedback's gleaning network, volunteering to collect surplus produce from farmers' fields after commercial harvest. Initially sourced wonky fruit through Feedback before establishing direct relationships with farmers.
- UK FarmerscoreDirect relationships established with UK farmers to source wonky and surplus fruit. Company provides farmers with peace of mind that their imperfect produce will be sold rather than wasted.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Dash Water competitors and assessment
Company assessmentDirect peers
- LaCroix: US category-defining sparkling water brand. Direct competitor to Dash in flavored carbonated water with similar zero-sugar/zero-calorie positioning, though Dash differentiates through its wonky-fruit sustainability story and UK grocery footprint.
- Fever-Tree: UK-based premium mixer brand in the carbonated beverage space with similar distribution through major UK grocers and premium positioning. Both target mixology and health-conscious adult consumers through grocers and on-trade.
- Square Root Soda: London-based craft soda maker selling natural-flavored carbonated soft drinks through UK retailers and DTC. Closest UK peer in terms of scale, craft/natural positioning, and premium independent brand identity.
Broad incumbents
- AHA Sparkling Water: Coca-Cola's flavored sparkling water line competing in the same zero-sugar flavored seltzer category. As a deep-pocketed incumbent brand, AHA represents the principal large-CPG competitive threat to Dash's shelf position and pricing.
- Bubly: PepsiCo's flavored sparkling water brand. Direct category competitor with massive marketing budget and distribution scale, putting pressure on Dash's UK shelf presence and DTC customer acquisition costs.
- San Pellegrino: Nestlé-owned Italian sparkling water and flavored beverage brand with established presence in UK grocers and on-trade. Comparable premium flavored sparkling water category, though broader portfolio and heritage distribution.
- Perrier: Nestlé-owned carbonated mineral water brand with strong UK grocery and foodservice presence. Comparable premium positioning and carbonated water category, though Perrier's core product is unflavored sparkling mineral water.
- Schweppes: Keurig Dr Pepper-owned heritage UK carbonated soft drinks brand with deep UK grocer relationships. While Schweppes offers traditional sweetened mixers, it competes for the same carbonated beverage shelf space and consumer occasions.
Emerging players
- Belu Water: UK-based sustainable bottled water brand with B Corp certification, selling into UK hospitality and corporate channels. Closest UK peer in terms of sustainability positioning, though focused on still water and foodservice rather than flavored sparkling DTC.
Regional players
- Cawston Press: UK-based premium soft drinks and juice brand sold through UK grocers. Comparable in scale, premium natural positioning, and UK grocery distribution model, but primarily still juices and tonics rather than sparkling water.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Dash Water social profiles
Digital presenceDash Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dash Water leadership team
Management profileNumber of profiles
Profiles2 records
Dash Water funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dash Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dash Water
What does Dash Water do?
Dash Water manufactures and sells flavoured sparkling water beverages infused with real "wonky" (surplus and misshapen) fruit, marketed as zero-sugar, zero-sweetener, and zero-calorie soft drinks in fully recyclable aluminium cans. The portfolio spans multiple single-flavour SKUs (Peach, Orange, Lemon, Lime, Raspberry, Grapefruit, Blackcurrant, Cherry, Mango, Cucumber and Mint, Pink Lady Apple), bundle packs (48 and 96 cans), a Pick & Mix customisable case, and a Trial Pack. Distribution runs through the brand's Shopify e-commerce store, major UK supermarket chains, Amazon UK, Wholefoods, B2B wholesale, and recurring subscription boxes.
Is Dash Water a public or private company?
Dash Water is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dash Water founded?
Dash Water was founded in 2017. It employs 11 to 50 people.
Where is Dash Water based?
Dash Water is headquartered in London, United Kingdom, in the Europe region.
How does Dash Water make money?
Three revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are subscription Boxes and B2B Wholesale.
Who are Dash Water's main competitors?
Direct peers on record are LaCroix, Fever-Tree and Square Root Soda. Broad incumbents are AHA Sparkling Water, Bubly, San Pellegrino, Perrier and Schweppes. Belu Water is listed as an emerging player. Cawston Press is listed as a regional player.
Does Dash Water have an API?
No public API is recorded for Dash Water.
What industry is Dash Water in?
Dash Water's product category is Flavoured Sparkling Water. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of AFAFACAF, Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte). Its NAICS code is 312112 and its SIC code is 2086.