Square Root Soda
Square Root Soda is a UK-based craft beverage company producing three carbonated drinks (Lemonade, Citrus Crush, Iced Tea Lemonade) sold direct-to-consumer via Sellar.io and through UK stockists including Bleecker, Five Points, Tate, and Westmorland.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Square Root Soda does
Square Root Soda, operated by FruitySolutions LTD, is a UK-based craft carbonated beverage producer founded in 2013. The company operates a three-SKU portfolio — Lemonade (Sicilian lemon), Citrus Crush (seasonal Tarocco blood orange, grapefruit, and lemon) and Iced Tea Lemonade (whole-leaf Ceylon tea) — bottled in 275ml format in cases of 24, with all SKUs built on a short, whole-ingredient bill of materials (citrus or tea, carbonated water, sugar). Production has historically run from a single bottling unit in Leyton, East London, with a new headquarters built in Leicester in 2025. The Citrus Crush is anchored by a multi-year direct farming relationship with the Laudani Family for Tarocco blood oranges, providing provenance and supply-chain control over the company's seasonal SKU.
The company runs a hybrid go-to-market: direct-to-consumer online ordering via the Sellar.io storefront (currently being re-launched after a rebuilding phase) and wholesale placement through a curated set of UK stockists spanning premium bakeries (Bleecker), hospitality operators (Five Points, Westmorland) and a national cultural institution (Tate). Pricing is not publicly disclosed and per-unit economics are not stated; the company is founder-led (CEO Robyn Simms, COO Ed Taylor), sits at 1–10 employees, and has raised modest disclosed funding (~$1.02M from 8point8 Capital in 2018 plus a subsequent 2019 round from Moscar Capital). Geographic scope is domestic UK with national delivery from the East London unit prior to the Leicester relocation.
There is no disclosed technology platform beyond conventional e-commerce tooling; the company's "technology" is its small-batch bottling process and ingredient sourcing rather than software, automation, or AI. Customer segments are horizontal across UK retail and hospitality, with a value proposition centered on premium, simple-ingredient craft soft drinks as an alternative to mass-market carbonated beverages. The 2025 communications emphasize a reorganization and physical relocation rather than net-new market entry, and the company remains privately held with no disclosed institutional ownership beyond the 2018–2019 funding rounds.
Square Root Soda firmographics
Firmographics- Name
- Square Root Soda
- Legal name
- FruitySolutions LTD
- Website
- https://squarerootsoda.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Square Root Soda is a UK-based craft beverage company producing three carbonated drinks (Lemonade, Citrus Crush, Iced Tea Lemonade) sold direct-to-consumer via Sellar.io and through UK stockists including Bleecker, Five Points, Tate, and Westmorland.
- Ownership category
- akta.pro rank
Square Root Soda industry classification
Industry- Product category
- Craft carbonated soft drinks
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
Keywords
Where Square Root Soda is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Square Root Soda business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct Product Sales: Square Root Soda generates revenue through direct sales of their bottled beverages. Products are sold in 24 x 275ml bottles. The company bottles their own drinks and delivers nationally to customers and retailers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Square Root Soda product offering
Product offeringCore offering
Square Root Soda produces and bottles craft carbonated beverages from simple, natural ingredients. The line includes Lemonade (Sicilian Lemon), Citrus Crush (seasonal Tarocco Blood Oranges, Grapefruit, and Lemon), and Iced Tea Lemonade (Whole Leaf Ceylon tea). Products are sold in 24 x 275ml bottle cases to UK consumers through a direct online storefront and to retailers and hospitality venues acting as stockists.
Product overview
Square Root Soda is a craft beverage company offering a portfolio of three carbonated drinks: Lemonade (Sicilian Lemon-based), Citrus Crush (seasonal Tarocco Blood Orange, Grapefruit, and Lemon blend), and Iced Tea Lemonade (brewed with Whole Leaf Ceylon). All products are bottled in Leyton, East London, and are distributed nationally. The company has recently relocated its operations to Leicester and is rebuilding its online sales channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Square Root Lemonade A carbonated craft lemonade made from Sicilian Lemon, Carbonated Water, and Sugar, brewed and bottled in Leyton, East London. Sold in 24 x 275ml bottles to UK consumers and stockists.
- Square Root Citrus Crush A seasonal carbonated citrus blend combining Tarocco Blood Oranges, Grapefruit, and Lemon with Carbonated Water and Sugar, sourced via the Laudani Family citrus partnership. Bottled in Leyton, East London, in 24 x 275ml cases.
- Square Root Iced Tea Lemonade A brewed carbonated iced tea lemonade made with Whole Leaf Ceylon tea, Sicilian Lemon, Carbonated Water, and Sugar. Bottled in Leyton, East London, and distributed nationally in 24 x 275ml cases.
Companies that use Square Root Soda
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Square Root Soda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Square Root Soda partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Laudani FamilycoreThe Laudani Family grows citrus (specifically Tarocco Blood Oranges) for Square Root Soda over many years. This is a direct farming relationship providing seasonal citrus for their Citrus Crush product. The partnership emphasizes provenance and quality sourcing of ingredients.
Scale indicators1 record
Recent moves7 records
Expansion highlights4 records
Square Root Soda competitors and assessment
Company assessmentDirect peers
- Fentimans: Established UK craft soft drink maker with a botanically brewed range (ginger beer, tonic, lemonade, cherry cola) sold through UK on-trade and grocery. Closest direct comparable to Square Root in craft positioning, ingredient-led story and UK-focused distribution.
- Belvoir Farm: UK maker of premium cordials, pressés and sparkling soft drinks (elderflower, ginger, lemonade). Highly comparable to Square Root on craft positioning, UK-centric distribution and on-trade stockist strategy.
- Folkington's: UK premium soft drinks and juice brand (pressés, tonics, mixers) sold through UK premium hospitality and grocery. Directly comparable on natural-ingredient story, premium price point and on-trade channel focus.
- Luscombe: Devon-based organic soft drinks producer with a craft-led range of juices, crushes and mixers. Comparable to Square Root on small-batch UK craft credentials and premium on-trade/grocery positioning.
- Dalston's Cola: London-based craft soft drinks brand (colas, lemonades) distributed in UK independents and select grocers. Comparable on East London craft heritage, simple-ingredient story and direct-to-consumer plus wholesale model.
Broad incumbents
- Fever-Tree: Premium UK mixer and soft drinks brand with significant scale and listing depth. Comparable to Square Root in its premium natural-ingredient positioning and UK on-trade heritage, but materially larger and focused on mixers rather than standalone soft drinks.
- Bottle Green: UK premium soft drinks and cordials brand owned by a larger group, with broad grocery and on-trade listings. Comparable on craft-style premium positioning in the UK soft drinks aisle, though it now operates as part of a larger portfolio.
- Old Jamaica: Established UK ginger beer and carbonated soft drink brand with deep grocery distribution. Comparable as a UK carbonated soft drink incumbent occupying similar shelf space to Square Root in retail.
Emerging players
- Double Dutch: UK-based premium mixer brand that has expanded into standalone soft drinks. Comparable to Square Root in targeting premium on-trade venues with better-for-you flavor propositions, but with deeper marketing investment.
- Nix & Kix: UK independent soft drinks brand positioned around natural ingredients and lighter sweetness. Comparable on the natural-ingredient, low-sugar positioning narrative that Square Root trades on, but with a wider SKU range and grocery listings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Square Root Soda social profiles
Digital presenceSquare Root Soda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Square Root Soda leadership team
Management profileNumber of profiles
Profiles2 records
Square Root Soda funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Square Root Soda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Square Root Soda
What does Square Root Soda do?
Square Root Soda produces and bottles craft carbonated beverages from simple, natural ingredients. The line includes Lemonade (Sicilian Lemon), Citrus Crush (seasonal Tarocco Blood Oranges, Grapefruit, and Lemon), and Iced Tea Lemonade (Whole Leaf Ceylon tea). Products are sold in 24 x 275ml bottle cases to UK consumers through a direct online storefront and to retailers and hospitality venues acting as stockists.
Is Square Root Soda a public or private company?
Square Root Soda is a private company. It is classified as venture growth investor backed and is currently operating.
When was Square Root Soda founded?
Square Root Soda was founded in 2013. It employs 1 to 10 people.
Where is Square Root Soda based?
Square Root Soda is headquartered in London, United Kingdom, in the Europe region.
How does Square Root Soda make money?
One revenue line is on record: direct Product Sales.
Who are Square Root Soda's main competitors?
Direct peers on record are Fentimans, Belvoir Farm, Folkington's, Luscombe and Dalston's Cola. Broad incumbents are Fever-Tree, Bottle Green and Old Jamaica. Emerging players are Double Dutch and Nix & Kix.
Does Square Root Soda have an API?
No public API is recorded for Square Root Soda.
What industry is Square Root Soda in?
Square Root Soda's product category is Craft carbonated soft drinks. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated). Its NAICS code is 312111 and its SIC code is 2086.