Sinch

What Sinch does

Sinch AB (publ) is a Sweden-based cloud communications platform-as-a-service (cPaaS) company listed on Nasdaq Stockholm under the ticker SINCH, founded in 2007/2008. It provides enterprise-grade messaging, voice, email, and verification APIs to a global customer base of more than 200,000 organizations across 190+ countries, including named enterprise customers such as Google, Uber, HSBC, American Express, and T-Mobile. The company employs between 1,001 and 5,000 staff and operates a usage-based revenue model, monetizing per-message, per-minute, and per-email traffic routed through its APIs.

The company's core technical asset is the "Super Network" — direct routing connections to 600+ mobile operators worldwide, enabling it to process more than 700 billion texts/emails and 100 billion voice calls annually and to manage 160M+ active phone numbers. The platform is composed of multiple product lines, including Sinch MessageMedia, Inteliquent (U.S. voice), Pathwire, Mailjet (email), and Sinch Voice, augmented by AI capabilities such as Chatlayer (NLP in 100+ languages), Mailjet AI Assistant, Sinch AI for fraud detection, and the newly launched Voice Relay and Agentic Conversations products for agentic AI workloads. The Sinch Converse platform extends these capabilities to India's MSME segment.

Sinch operates a multi-channel go-to-market combining direct enterprise sales with deep marketplace partnerships (Adobe, Salesforce, SAP) and a long-tail self-serve developer funnel. FY2025 net sales reached SEK 27,080 million (approximately USD 3 billion) with 1% organic growth and a record SEK 3,605 million in adjusted EBITDA, achieving the company's 12-14% margin band. Profit after tax returned to a positive SEK 217 million, reversing a prior-year SEK 6,413 million loss, and Q1 2026 showed acceleration to +3% organic revenue growth with +10% organic adjusted EBITDA growth.

Name

Sinch

Legal name

Sinch AB (publ)

Website

https://sinch.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sinch AB (publ) is a Sweden-based cloud communications platform-as-a-service (cPaaS) provider, listed on Nasdaq Stockholm, offering messaging, voice, email, and verification APIs to 200,000+ customers across 190+ countries over its Super Network of 600+ operator connections.

Ownership category

akta.pro rank

Product category

Cloud Communications Platform as a Service (CPaaS)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

WebRTC & In-Browser Voice/Video (HDAIAHAH)

Keywords

• Cloud communications platform
• CPaaS messaging APIs
• Programmable voice services
• Enterprise email delivery
• Omnichannel customer engagement

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Communication APIs (Messaging, Voice, Email): Sinch generates revenue through consumption-based pricing for its programmable communication APIs. Customers pay based on usage volume for SMS, MMS, RCS, WhatsApp, voice calls, email, and verification services. The platform processes billions of interactions annually across messaging and voice channels.
2. SaaS Applications (Sinch Engage, Sinch Mailjet): Revenue from software-as-a-service applications including Sinch Engage (messaging platform for teams) and Sinch Mailjet (email marketing platform). These products are offered on subscription plans with pricing based on volume sent or contact counts.
3. Enterprise Voice Services: Voice services including Elastic SIP Trunking, Voice API, Toll-Free Voice, and E911. These services support enterprise communications with carrier-grade infrastructure and are priced based on usage and capacity.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sinch provides enterprise-grade cloud communications APIs and applications for messaging, voice, email, video, and verification, delivered through the proprietary Sinch Super Network. The platform enables businesses and developers to embed SMS, MMS, RCS, WhatsApp, voice, in-app calling, email, and OTP verification directly into their products and customer workflows. It also offers ready-made SaaS applications (Sinch Engage, Mailjet, Mailgun, Chatlayer, Contact Pro) for marketing, contact center, and conversational AI use cases.

Product overview

Sinch is a cloud communications platform providing enterprise-grade messaging, voice, and email APIs and applications. The portfolio consists of three layers: (1) APIs for developers including Messaging APIs (SMS, MMS, RCS, WhatsApp via Conversation API), Voice APIs (Programmable Voice, Elastic SIP Trunking, In-App Calling), Email APIs via Mailgun and Mailjet, and Verification APIs (SMS, Flash Call, Data Verification); (2) Applications including Sinch Engage (formerly MessageMedia) for marketing teams, Contact Pro for contact centers, and Chatlayer for AI-powered chatbots; and (3) Network Infrastructure through the Sinch Super Network with 600+ direct carrier connections. The platform processes over 700 billion texts and emails annually and enables nearly one trillion customer interactions yearly across 190+ countries. Recent AI additions include Agentic Conversations for cross-channel AI agent deployment and Voice Relay for real-time AI voice calls. Regional India-specific products include Sinch Converse, Sinch Hub, Axiom, Credence, DocxComm, and Sinch Trust.

Differentiator

Problem solved

Functional benefit

Brands

• Sinch Voice: Cloud voice services including programmable voice, SIP trunking, and voice API for enterprise communications.
• Chatlayer
• Sinch Engage
• Sinch Contact Pro
• Sinch Verify

Products and services

• Sinch Conversation API Unified messaging API that consolidates 13+ messaging channels including SMS, MMS, RCS, WhatsApp, Facebook Messenger, Instagram, Viber, Telegram, KakaoTalk, LINE, and WeChat into a single integration, with automated channel fallback and rich media support. Targeted at developers building multi-channel customer engagement into their applications.
• Sinch SMS API Programmable SMS API enabling secure, reliable, and compliant SMS messaging worldwide through a single interface backed by a 99.95% uptime guarantee. For developers and enterprises needing global A2P SMS.
• Sinch MMS API Multimedia messaging API supporting images, videos, audio, and longer text messages for customers in the US, Canada, and Australia. For brands needing rich-media messaging.
• RCS for Business API Rich Communication Services API enabling branded, verified messages with images, videos, carousels, quick replies, and verified business profiles for an app-like experience within the native SMS inbox. For brands seeking modern mobile engagement.
• WhatsApp Business API WhatsApp Business API enabling automated messages, verified business presence, and rich media interactions with customers on the WhatsApp platform. For enterprises engaging customers in markets where WhatsApp dominates.
• Sinch Voice API Programmable voice API connecting directly to Sinch's tier-1 independent voice network, supporting IVR, text-to-speech, call routing, and number masking capabilities. For developers building voice-driven customer experiences.
• Elastic SIP Trunking Cloud-based SIP trunking service enabling enterprises to scale on-demand globally from a single provider with elastic connections and combined voice messaging. Backed by the Inteliquent network managing 300B+ voice minutes annually.
• In-App Video and Voice Calling SDK-based video and voice calling capabilities for embedding real-time communications directly into mobile and web applications. For product teams building in-app calling features.
• Sinch Verification API Multi-factor authentication API offering SMS verification, flash call verification, phone call verification, and data verification for secure login, sign-up, and password reset with global reach and OTP fallback. Used by 3,000+ enterprise customers.
• Mailgun
• Mailjet
• Sinch Engage
• Chatlayer
• Sinch Contact Pro
• Sinch Phone Numbers
• Sinch UCaaS Voice
• Sinch E911
• STIR/SHAKEN Caller Authentication
• Sinch Converse (India) Digital customer communications platform for Indian MSMEs, supporting WhatsApp, SMS, and RCS channels from a unified dashboard. Features automation for lead generation, customer support, and re-engagement with built-in analytics and in-chat payment capabilities.

Quantifiable outcome

• 74% of enterprises have rolled back live AI customer communications agents (Sinch research)
• +5 more outcomes

Named customers27 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability10 records

Feature8 records

Partnerships

18 partnerships are on record, tiered flagship, minor and core.

• AdobeflagshipTechnology or Integration · 21 April 2026Adobe Customer Experience Orchestration Technology Partner of the Year for 2026. Sinch enables enterprises to deliver personalized, scalable customer engagement across messaging channels within the Adobe ecosystem. Bridges data, communications, and customer journeys for brands using Adobe Experience Cloud. Showcased messaging capabilities including Rich Communications Services at Adobe Summit 2026.
• IDC MarketScapeminorOthers · 16 April 2026Sinch evaluated as a Leader in the inaugural IDC MarketScape: Worldwide Communications Engagement Platforms 2026 assessment.
• Enterprise ConnectminorOthers · 10 March 2026Sinch showcased Voice Relay and AI-powered voice innovations at Enterprise Connect 2026 in Las Vegas.
• LovablecoreStrategic or Co-development Partner · 11 February 2026Strategic partnership to integrate Sinch's communications infrastructure into Lovable Cloud, supporting AI-native applications. The collaboration initially focuses on email using Mailgun platform and will expand into messaging and voice capabilities. Positions Sinch as the communications backbone for AI-native applications being built on Lovable's platform.
• MEF (Mobile Ecosystem Forum)coreStrategic or Co-development Partner · 5 November 2025Joint Memorandum of Understanding with MEF and other CPaaS providers including Bandwidth and Infobip to develop strategies against fraud in business messaging. Addresses growing challenges including smishing, spoofing, and artificial traffic.
• SalesforcecoreTechnology or IntegrationStrategic integration partner with native Salesforce integration. Sinch provides automated mobile messaging for Salesforce users across marketing campaigns, sales follow-ups, and support updates.
• MicrosoftcoreTechnology or IntegrationPlatform ecosystem partner. Sinch provides Operator Connect for Teams integration enabling Microsoft Teams calling through Sinch portal.
• SAPcoreTechnology or IntegrationPlatform ecosystem partner with Sinch integration available in SAP Store for enterprise resource planning connectivity.
• HubSpotcoreTechnology or IntegrationNative HubSpot integration for contact syncing, automated notifications, and engagement tracking directly within HubSpot CRM platform.
• ShopifycoreTechnology or IntegrationShopify App Store integration for e-commerce brands. Enables abandoned cart recovery SMS, targeted campaigns, and customer engagement synced with Shopify customer lists.
• NetSuitecoreTechnology or IntegrationNative NetSuite integration for sending timely updates from NetSuite including invoices, inventory, and customer communications.
• ZohocoreTechnology or IntegrationZoho CRM integration enabling real-time notifications, automated workflows, and conversation management within Zoho platform.
• Pathwire (acquired)coreOthersAcquired for approximately USD 1.9 billion in 2021. Pathwire is a leading email delivery platform serving over 100,000 businesses including Lyft and Microsoft.
• Inteliquent (acquired)coreOthersAcquired in 2021, making Sinch the largest independent provider of voice services in the US. Inteliquent manages over 300 billion voice call minutes annually and supports 115 million active phone numbers.
• MessengerPeople (acquired)minorOthersAcquired in Q4 2021 for EUR 48 million. German SaaS platform for conversational messaging serving over 700 businesses primarily in the DACH region.
• EpiccoreTechnology or IntegrationHealthcare platform integration. Sinch enables medication alerts, patient engagement, and appointment reminders through Epic EHR system.
• Microsoft DynamicscoreTechnology or IntegrationIntegration with Microsoft Dynamics 365 for automating SMS workflows and tracking conversations within Dynamics timeline.
• BigCommercecoreTechnology or IntegrationE-commerce platform integration for abandoned cart recovery and VIP campaigns synced with BigCommerce store data.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Twilio: Twilio is the leading pure-play CPaaS provider offering programmable messaging, voice, email, and video APIs with global reach. It is the closest direct competitor to Sinch across SMS, voice, and email, targeting developers and enterprise customers with similar consumption-based pricing.
• Vonage (Ericsson): Vonage, acquired by Ericsson, offers CPaaS APIs for messaging, voice, and video, plus UCaaS solutions. It directly competes with Sinch in programmable communications and voice services for enterprises, and is integrated into Ericsson's telecom operator strategy.
• MessageBird: MessageBird (Bird) is a Dutch-headquartered CPaaS competitor providing omnichannel messaging, voice, and email APIs with a focus on European and global enterprise customers. It competes directly with Sinch in SMS, WhatsApp, and conversational messaging.
• Infobip: Infobip is a global CPaaS leader offering messaging, voice, email, and customer engagement APIs with strong telecom operator relationships. It directly competes with Sinch in RCS, SMS, and A2P messaging, and is part of the joint MEF anti-fraud initiative alongside Sinch and Bandwidth.
• Bandwidth Inc. Bandwidth is a US-based CPaaS provider specializing in voice (CPaaS, SIP trunking) and messaging APIs with direct carrier relationships. It directly competes with Sinch's Inteliquent voice business and messaging APIs, and is a co-signatory of the MEF anti-fraud MOU with Sinch.

Emerging players

• Plivo: Plivo is a cloud communications platform offering SMS, voice, and WhatsApp APIs primarily targeting developers and SMBs. It competes with Sinch in programmatic messaging and voice at the lower end of the market, with strong pricing pressure on commodity SMS.
• Telnyx: Telnyx is a private CPaaS and connectivity provider offering voice, messaging, and networking APIs with its own private global network. It competes with Sinch's voice and messaging offerings, particularly in elastic SIP trunking and number services.
• Genesys: Genesys is a major contact center and customer experience platform that has expanded into AI-driven orchestration and communications. It overlaps with Sinch's Contact Pro, Chatlayer, and Agentic Conversations products, particularly in AI-powered customer service and voice bots.

Broad incumbents

• 8x8: 8x8 is a UCaaS and CCaaS provider offering voice, video, contact center, and CPaaS APIs. While its core focus is unified communications for enterprises, its CPaaS and messaging APIs overlap with Sinch's voice and verification offerings.
• RingCentral: RingCentral is a leading UCaaS provider offering cloud business communications, contact center, and messaging APIs. While primarily a UCaaS player, its messaging and voice APIs overlap with Sinch's enterprise voice and engagement portfolio, particularly through partnerships with platform players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WeAreSinch
• YouTubeyoutube.com/channel/UCZZ2u_B2afTxA0v-xcgfsaw
• Facebookfacebook.com/wearesinch
• LinkedInlinkedin.com/company/sinch
• Instagraminstagram.com/wearesinch

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries8 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinch