Klara

What Klara does

Klara is a New York-based, venture-backed healthcare technology company founded in 2013 that operates an end-to-end virtual care communication platform for medical practices. The platform consolidates patient–provider communication across SMS, web chat, call-to-text, and phone, with built-in voicemail transcription, intelligent message routing to staff shared inboxes, and HIPAA-compliant messaging (standard SMS plus optional encrypted link with two-factor authentication). A defining design choice is the no-app, no-password patient entry point: patients engage through native text messaging rather than downloading an application or logging into a portal, which the company cites as driving materially higher adoption than traditional patient portals.

The underlying product is delivered as a cloud-based, EHR-integrated platform with workflow automation modules for self-scheduling, digital intake forms, automated pre-visit instructions, appointment reminders, and post-visit follow-up. The flagship go-to-market is a white-label/embedded distribution partnership with ModMed (Modernizing Medicine), under which Klara's technology powers "ModMed Patient Engagement, powered by Klara" and reaches ModMed's specialty practice customer base across dermatology, gastroenterology, ophthalmology, orthopedics, ENT, pain management, plastic surgery, podiatry, urology, allergy, and OBGYN. Marquee end-customers include Schweiger Dermatology Group, with documented outcomes including 15% reductions in call volume and no-show rates and hundreds of staff hours saved. The company also supports a direct demo-based enterprise sales motion for healthcare practices outside the ModMed channel.

Klara operates a B2B SaaS subscription model with quote-based, non-publicly disclosed pricing sold through enterprise field sales. The company is privately held, headquartered in New York, and has raised multiple venture rounds from 2013 through 2020 (including $15M in August 2020 and $11.5M in August 2018) led by US investors such as FirstMark, Frist Cressey Ventures, Gradient, Lerer Hippeau, Project A Ventures, and Atlantic. Headcount is reported at 101–250 employees. Recognition includes 2026 G2 badges for Leader, Easiest to Use, Easiest to Do Business With, and Users Love Us in the Patient Engagement category.

Name

Klara

Legal name

Klara

Website

https://klara.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Klara is a New York-based HIPAA-compliant virtual care platform that consolidates SMS, web chat, call-to-text, and voicemail transcription into a single patient thread for US specialty healthcare practices, distributed primarily through a white-label partnership with EHR vendor ModMed.

Ownership category

akta.pro rank

Product category

Healthcare Patient Engagement Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industries

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ), Patient Intake, Digital Registration & eForms (HLACAEAF), Virtual Visit & Scheduling Platforms (EHR-integrated) (HLALABAA)

Keywords

• Patient engagement platform
• Healthcare communication software
• Patient messaging software
• Medical practice automation
• Clinical workflow software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Licensing/Subscription: B2B SaaS model licensing the patient communication platform to healthcare practices and EHR vendors. Sold through integration partnerships with healthcare IT vendors like ModMed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Klara sells a cloud-based, HIPAA-compliant patient communication and engagement platform that enables healthcare practices to interact with patients via SMS, web chat, call-to-text, and voicemail transcription, all consolidated into a single patient thread. The platform automates appointment self-scheduling, pre-visit instructions, digital intake forms, appointment reminders, no-show rescheduling, and post-visit follow-up, and integrates with EHR systems (notably as the white-labeled technology powering ModMed's patient engagement suite). It is licensed on a B2B SaaS basis to specialty healthcare practices such as dermatology, gastroenterology, ophthalmology, orthopedics, ENT, and other medical specialty groups.

Product overview

Klara offers two distinct product lines: (1) A patient communication and engagement platform for healthcare practices, providing multichannel messaging (text, web chat, call-to-text, voicemail transcription), workflow automation (self-scheduling, reminders, digital intake forms, pre/post-visit instructions), and team collaboration tools, offered as a white-label solution powering platforms like ModMed Patient Engagement; and (2) A digital skills management platform for frontline workers in retail, manufacturing, and logistics sectors, focused on training and performance tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Klara Patient Communication Platform A cloud-based, HIPAA-compliant patient communication and engagement platform that lets healthcare practices and patients interact via SMS, web chat, call-to-text, and voicemail transcription, with all conversations consolidated into a single patient thread. Targets U.S. specialty healthcare practices such as dermatology, gastroenterology, ophthalmology, orthopedics, ENT, plastic surgery, pain management, podiatry, urology, OBGYN, and allergy.
• ModMed Patient Engagement (powered by Klara) A white-labeled edition of Klara's patient communication platform distributed through ModMed (Modernizing Medicine) as part of its specialty EHR patient engagement suite. Provides the same multichannel messaging, workflow automation, and EHR-integrated patient engagement capabilities to ModMed's specialty practice customers.

Quantifiable outcome

• 15% reduction in call volume and no-show rates
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• ModMed (Modernizing Medicine)coreOEM/ Whitelabel/ Licensing PartnerStrategic white-label partnership where Klara's patient communication platform is integrated as 'ModMed Patient Engagement, powered by Klara'. This enables Klara to reach ModMed's extensive network of specialty healthcare practices across the United States. The partnership positions Klara as the underlying communication infrastructure for ModMed's patient engagement suite.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Luma Health: Patient communication and workflow platform offering text-based scheduling, intake, and reminders integrated with EHR systems. Direct competitor for specialty and ambulatory practices on the same multichannel messaging thesis.
• Weave: Customer communications platform for small and mid-sized healthcare practices combining phone system, texting, and patient reminders. Overlaps with Klara on multichannel patient messaging and appointment workflows.
• PatientPop (by Tebra): Patient engagement and practice growth platform providing messaging, reminders, intake forms, and reputation management. Direct peer for specialty practices on communication automation and intake.
• CipherHealth: Patient engagement platform offering outreach, post-discharge follow-up, and rounding tools across health systems and practices. Overlaps with Klara on automated patient messaging and follow-up workflows.
• Solutionreach: Long-standing patient engagement and communication platform serving dental and medical practices with appointment reminders, two-way texting, and recall messaging. Closely comparable in product scope and customer segment to Klara.
• Artera (formerly WELL Health): Patient communication platform unifying SMS, email, voice, and live chat for healthcare providers. Direct peer with similar EHR-integrated, multichannel patient messaging approach.
• Relatient: Patient engagement platform providing two-way SMS, appointment reminders, and digital intake forms to medical practices. Comparable product surface and target market to Klara.
• Updox: Patient engagement and healthcare communication platform offering secure messaging, fax, and reminders. Comparable offering targeting ambulatory practices with EHR integration.

Emerging players

• OhMD: HIPAA-compliant texting and patient communication platform for healthcare practices. Comparable core offering (secure messaging, EHR integration) but with narrower feature breadth than Klara.

Broad incumbents

• athenahealth (athenaCommunicator): Major ambulatory EHR vendor with native patient communication suite (athenaCommunicator) covering messaging, reminders, and patient portal. Represents the EHR-bundled incumbent alternative to Klara.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getKlara
• Facebookfacebook.com/getklara
• LinkedInlinkedin.com/company/getklara

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds9 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klara