Soli Organic

What Soli Organic does

Soli Organic, founded in 1989 in Virginia's Shenandoah Valley (originally as Shenandoah Growers, rebranded October 2021), is the only major U.S. indoor farming company using a soil-based growing system rather than hydroponics. The company operates a controlled environment agriculture platform across 12 U.S. production facilities, including the claimed world's largest indoor organic farm (140,000 sq ft in San Antonio). Core products span Living Herbs (potted plants), Fresh Cut Herbs (30+ varieties and 8+ herb blends), Herb Bunches, and the That's Tasty sub-brand, all 100% USDA Certified Organic. Technology centers on proprietary six-level vertical tray structures, on-site precision organic fertilizer production, a proprietary bioponic growing process that mimics natural light/temperature/humidity regimes, and AI/IoT input optimization through partner Koidra and Rutgers University R&D on organic seed genetics.

The company sells primarily through major grocery retail chains, reaching 20,000+ stores nationwide via Soli Organic Logistics, a proprietary refrigerated LTL transportation operation that also sells backhaul and truckload services. Distribution is supplemented by a fleet partnership with Penske Truck Leasing that includes battery-electric Freightliner eCascadia vehicles. Revenue is generated through one-time retail produce sales with recurring, year-round volume supported by indoor growing. In August 2025, Soli Organic announced a strategic merger with 80 Acres Farms to create one of the world's largest indoor farming networks, headquartered in Hamilton, Ohio, with projected combined first-year revenues near $200 million.

As of the latest data, Soli Organic has raised approximately $487.5 million in disclosed funding across multiple rounds, including a $125 million Series D led by CDPQ in October 2022 and a $120 million financing arrangement with Decennial Group in October 2021. The company employs 1,001-5,000 people, with the leadership team comprising CEO Matthew Ryan (formerly Starbucks CMO, joined June 2021), CFO Mike Buckley (formerly Postmates SVP, joined June 2021), and founder/former CEO Philip Karp. Soli Organic is privately held, headquartered in Rockingham, VA pre-merger (Hamilton, OH post-merger), and remains operating independently pending merger close.

Name

Soli Organic

Legal name

Soli Organic Inc.

Website

https://soliorganic.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Soli Organic operates the only major U.S. soil-based indoor vertical farming platform, producing 100% USDA certified organic culinary herbs and leafy greens across 12 facilities and distributing to 20,000+ retail stores nationwide via proprietary refrigerated logistics. The company is merging with 80 Acres Farms to form a $200M-revenue indoor farming network.

Ownership category

akta.pro rank

Product category

Indoor Farming & Organic Produce

NAICS

Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

akta.pro secondary industries

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Fresh Organic Produce Wholesale (AFAIAJAA)

Keywords

• Indoor vertical farming
• Organic culinary herbs
• Controlled environment agriculture
• Soil-based growing
• Fresh produce distribution

Headquarters

HQ city

Rockingham

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fresh Organic Produce Sales: Soli Organic generates revenue through the sale of fresh, organic culinary herbs and leafy greens to retailers nationwide. The company sells living herb plants, fresh cut herbs, herb bunches, and various herb blends through 20,000+ retail stores. Revenue is generated through recurring produce sales with consistent year-round production enabled by indoor farming.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Soli Organic operates soil-based indoor vertical farms to grow 100% USDA Certified Organic culinary herbs and leafy greens, distributing them through 20,000+ retail stores nationwide via its own refrigerated logistics fleet. The company grows produce in proprietary six-level vertical tray structures using organic soil and precision fertilizers made on-site, enabling year-round harvests with 90% less water and 1% of the land required by traditional farming.

Product overview

Soli Organic is a soil-based indoor farming company operating a vertically integrated platform of farms, production, and logistics facilities. The company offers organic culinary herbs and leafy greens through multiple product lines: Living Herbs (potted plants), Fresh Cut Herbs (pre-cut varieties), Herb Bunches, and the That's Tasty sub-brand. The portfolio includes over 30 herb varieties and 8+ herb blends. The company supplements its product sales with Soli Organic Logistics, a refrigerated LTL transportation service that enables its nationwide distribution to 20,000+ retail stores. All products are 100% USDA Certified Organic, grown in soil-based controlled environment agriculture facilities using 90% less water and 1/100th the land of traditional farming.

Differentiator

Problem solved

Functional benefit

Brands

• That's Tasty: Fresh cut herbs and stir-in purees product line under the Soli Organic family
• Soli Organic Logistics

Products and services

• Living Herbs Living herb plants sold in their original growing containers, including basil, cilantro, dill, Italian parsley, mint, rosemary, and thyme. Grown in organic soil for maximum flavor and nutrition; available at retail grocery stores nationwide.
• Fresh Cut Herbs Over 30 varieties of pre-cut organic herbs including arugula, basil, chives, cilantro, dill, mint, oregano, rosemary, sage, thyme, and 8 curated herb blends. Conveniently packaged for food service and retail use.
• Herb Bunches Whole organic herb bunches including cilantro and parsley, packaged for quality, freshness, and food safety. Sold in the produce section of major grocery retailers.
• Organic Basil Indoor-grown proprietary organic basil variety with balanced peppery and sweet flavor with a hint of anise. 100% USDA Certified Organic and non-GMO.
• Fresh Herb Blends Curated herb blend selections including Barbecue Blend, Cocktail Blend, Lemonade Blend, Poultry Blend, Roasting Blend, Italian Blend, Seafood Blend, Soup Blend, and Wellness Blend, designed for specific culinary applications.
• That's Tasty Sub-brand offering fresh cut organic herbs and stir-in purees. Features over 30 varieties including 8 herb blends, with products transitioning to the Soli Organic brand.
• Soli Organic Logistics Refrigerated LTL (less-than-truckload) transportation service delivering fresh produce to retailers daily. Includes cross-dock operations, consolidation, short-term storage, temperature-controlled environments, truckload services, and backhaul solutions across Southeast and Midwest USA, with end-to-end vehicle fleet powered by battery-electric Freightliner eCascadia trucks.

Quantifiable outcome

• 90% less water usage compared to traditional outdoor farming
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, major and strategic.

• 80 Acres FarmsflagshipStrategic or Co-development Partner · 1 August 2025Strategic merger announced in 2025 to create one of the world's largest indoor farming networks, headquartered in Hamilton, Ohio. The combined entity is projected to achieve first-year revenues near $200 million, representing a transformative consolidation in the indoor farming industry.
• Penske Truck LeasingmajorStrategic or Co-development Partner · 1 August 2024Penske Truck Leasing is Soli Organic's primary provider for its end-to-end vehicle fleet reaching critical distribution centers and more than 20,000 retail stores. The partnership includes deployment of battery-electric Freightliner eCascadia trucks as part of sustainability initiatives.
• Rutgers UniversitystrategicStrategic or Co-development Partner · 1 January 2022Multi-year R&D partnership with Rutgers, The State University of New Jersey focusing on optimizing organic seed genetics for indoor cultivation with emphasis on yield and consumer-desired attributes. This partnership advances the company's 'biology first, technology to scale' philosophy.
• KoidrastrategicTechnology or Integration · 1 January 2022AI and IoT technology company providing precision technology that gives Soli Organic an additional edge on unit economics and reduces environmental impact by precisely matching inputs with each plant's needs.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• 80 Acres Farms: Indoor vertical farming company that announced a strategic merger with Soli Organic in August 2025. Operates hydroponic indoor farms producing leafy greens and herbs, with overlapping customer base and complementary technology footprint.
• Local Bounti: Indoor agriculture company using a hybrid greenhouse/vertical farming approach to produce leafy greens and herbs. Recently emerged from Chapter 11 with a streamlined operating model and direct retail relationships.
• Plenty: Vertical indoor farming company that has pivoted from leafy greens to strawberry production. Competes for retailer relationships and indoor-grown produce shelf space with Soli Organic.
• Bowery Farming: Indoor vertical farm operator producing leafy greens, herbs, and berries for major grocery chains. Closest direct competitor in retailer distribution and product mix.
• Revol Greens: Greenhouse-grown organic leafy greens and herbs producer selling into U.S. grocery retail. Operates large-scale controlled environment farms similar to Soli Organic's indoor model.
• BrightFarms: Indoor greenhouse operator producing locally grown leafy greens and herbs for grocery retail. Competes for the same shelf space and retailer contracts as Soli Organic.
• AeroFarms: Indoor vertical farming pioneer using aeroponics to grow leafy greens and herbs. Filed for Chapter 11 in 2023 and emerged with a refocused operating model — a cautionary peer for capital-intensive indoor farming economics.
• AppHarvest: Controlled environment agriculture operator that built large-scale indoor tomato and leafy greens farms. Filed for Chapter 11 in 2023 — represents the high capital intensity and execution risk Soli Organic's model shares.
• Gotham Greens: Indoor hydroponic greenhouse operator producing fresh leafy greens, herbs, and salad dressings for grocery retail. Directly competes with Soli Organic in the same retailers and produce categories.

Broad incumbents

• Driscoll's: Largest berry producer with vertically integrated organic and conventional supply chains. Serves the same grocery retail customers with a much broader fresh produce portfolio, representing the established incumbent that indoor farming peers must displace on shelf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/soliorganicus
• Facebookfacebook.com/soliorganic
• LinkedInlinkedin.com/company/soliorganic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds13 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soli Organic