PrivacyDuck
PrivacyDuck is a US-based privacy service combining AI scanning with a US-based human opt-out team to remove personal information from 400+ data brokers. It serves individuals, families, and enterprises via annual subscriptions and direct sales, operating since 2020.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What PrivacyDuck does
PrivacyDuck monetizes via tiered annual subscriptions for individuals and families, with the Pro plan priced at $299.99/year and multi-member discounts up to 30% for 4+ paid plans, plus a 2-year option with 45% savings. Enterprise customers receive custom-priced multi-year contracts with priority support, unlimited team members, and a dedicated enterprise dashboard. The go-to-market combines a product-led growth funnel (free scan of 413 sites converting to self-serve signup via Stripe) with a direct enterprise sales motion. Customer segments span privacy-conscious US consumers, families seeking household-wide protection, and enterprises (targeting CISOs, Privacy Officers, Head of InfoSec, Risk Managers) seeking employee and executive PII protection for spear-phishing and doxing mitigation. The company reports 10,000+ customers served, 30,000+ profiles removed, and is bootstrapped/founder-led with no disclosed institutional funding, operating across the US, Canada, UK, and EU under documented GDPR and CCPA compliance frameworks.
PrivacyDuck firmographics
Firmographics- Name
- PrivacyDuck
- Legal name
- PrivacyDuck
- Website
- https://privacyduck.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PrivacyDuck is a US-based privacy service combining AI scanning with a US-based human opt-out team to remove personal information from 400+ data brokers. It serves individuals, families, and enterprises via annual subscriptions and direct sales, operating since 2020.
- Ownership category
- akta.pro rank
PrivacyDuck industry classification
Industry- Product category
- Privacy Services
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
- akta.pro secondary industries
- Secure Data Sanitization & Privacy Cleanup (Accounts/Permissions) (HSAFAGAL), Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG), Data Masking, Tokenization & De-identification (HDADAFAI)
Keywords
Where PrivacyDuck is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PrivacyDuck business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual and Family Subscriptions: Annual subscription model with tiered plans (Single, Couple, Family) covering unlimited removal requests across 400+ data broker sites. Pricing ranges from $299.99/year for individual to multi-person family plans with discounts for adding more members (up to 30% off for 4+ paid plans). Continuous sweeping included throughout subscription period.
- Enterprise/Business Subscriptions: Custom-priced enterprise plans offering priority support, unlimited team members, custom solutions, and special enterprise dashboard. Revenue generated through direct sales engagement with businesses seeking employee data protection and executive privacy services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single individual protection plan |
| Subscription | Annual | Couple protection plan |
| Subscription | Annual | Family protection plan (up to 4 people) |
| Subscription | Annual | Pro plan at $299.99/year |
| Subscription | Multi-year contract | Enterprise custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PrivacyDuck product offering
Product offeringCore offering
PrivacyDuck operates a SaaS platform that scans 400+ data broker and people-search sites for users' exposed personal information (name, address, phone, photos, relatives) and uses a US-based professional opt-out team to manually file removal requests, with continuous quarterly monitoring to re-remove data that brokers re-upload. The platform also offers face leak detection via AI recognition, detection-proof profile image generation, and a real-time privacy risk dashboard.
Product overview
PrivacyDuck offers a single unified platform for personal data removal, combining AI-powered scanning with a US-based human opt-out team. The core Personal Data Removal Service scans 400+ data brokers and people-search sites, while the Real-Time Privacy Dashboard and Face Leak Checker provide user-facing tools. The Privacy Concierge offers personalized support, Family Privacy Protection enables household-wide management, and Genetic Database Removal covers 23andMe and Ancestry. Enterprise Privacy Management extends the platform for businesses with Employee Privacy Protection, Executive Data Removal, and an Enterprise Dashboard for cross-functional team management.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Data Removal Service Core subscription service that removes personal information (name, contact details, relatives, addresses, photos, property values) from 400+ data brokers and people-search sites via AI-powered scanning combined with US-based human specialists who file opt-out requests by hand and continuously re-submit when brokers re-upload.
- Family Privacy Protection Multi-member protection plan that lets a primary subscriber add spouses, children, and parents to a single account, with a centralized family dashboard managing each member's exposure and removal progress.
- Enterprise Privacy Management Business-tier subscription offering priority support, unlimited team members, custom solutions, dedicated enterprise dashboard, employee data protection, executive data removal, and GDPR/CCPA-compliant workflows for protecting employee and executive PII from spear-phishing and impersonation attacks.
- Privacy Concierge (Personalized Service) Premium personalized tier within the personal data removal service offering dedicated team support for custom privacy needs, high-risk removals, and complex cases beyond standard automated workflows.
- Free Privacy Scan Tool Free initial scan of 413 people-search sites that reports exposed profiles, removals in progress, and a privacy risk score, used as a product-led growth entry point to convert users to paid subscriptions.
Quantifiable outcome
- Over 30,000 website profiles removed for customers
- +4 more outcomes
Companies that use PrivacyDuck
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
PrivacyDuck technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature7 records
PrivacyDuck partnerships and signals
Strategic signalScale indicators10 records
Recent moves3 records
Expansion highlights5 records
PrivacyDuck competitors and assessment
Company assessmentDirect peers
- OneRep: OneRep is a direct competitor that scans and removes personal information from dozens of people-search sites, with a particular focus on executive privacy and high-profile individuals. Its positioning around public figure protection closely parallels PrivacyDuck's executive data removal offering.
- DeleteMe: DeleteMe (by Abine Inc.) is one of the most established direct competitors in the personal data removal space. It offers subscription-based removal from data brokers for individuals and businesses, with very similar feature sets including continuous monitoring and an executive privacy service — making it a primary head-to-head competitor to PrivacyDuck.
- Incogni: Incogni, operated by Nord Security (parent of Surfshark/NordVPN), is a fast-growing direct competitor offering automated personal data removal from data brokers and people-search sites. Its bundling with VPN/security products and aggressive marketing make it one of PrivacyDuck's most threatening direct rivals.
- Optery: Optery is a direct competitor focused on personal data removal from data brokers and people-search sites, with both self-serve and enterprise tiers. It competes with PrivacyDuck on broker coverage breadth, continuous monitoring, and enterprise privacy management for employee data.
- Kanary: Kanary is a direct competitor providing automated personal data removal from data brokers, with continuous scanning and a privacy dashboard. It targets the same individual and family consumer segments as PrivacyDuck with similar subscription pricing.
- Mozilla Monitor: Mozilla Monitor is Mozilla's free/plus data breach and data broker exposure service. Backed by the Mozilla brand and Firefox distribution, it is a direct competitor with significant organic reach — particularly for price-sensitive consumers searching for privacy tools.
Broad incumbents
- Aura: Aura is a broad digital safety and identity protection platform offering VPN, antivirus, password manager, identity monitoring, and data broker removal as part of an integrated subscription. As a bundled incumbent, it competes indirectly by offering privacy tools alongside many adjacent features.
- IDX Privacy: IDX is an established identity and privacy protection provider offering data breach response, privacy services, and identity theft protection to consumers and enterprises. Its enterprise-grade privacy offerings overlap with PrivacyDuck's enterprise privacy management for employee data protection.
- Norton LifeLock: Norton LifeLock (Gen Digital) is a broad identity-protection incumbent offering identity theft protection, credit monitoring, and some data broker removal features within a much larger cybersecurity suite. It does not specialize in pure-play data removal but represents a bundled alternative that could subsume PrivacyDuck's use case.
Emerging players
- Reputation.com: Reputation.com focuses on executive and corporate online reputation management, including removal of personal information from people-search sites and suppression of negative content. It overlaps with PrivacyDuck's executive data removal service but with a stronger emphasis on corporate reputation rather than general privacy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PrivacyDuck social profiles
Digital presencePrivacyDuck compliance and trust
Trust signalCompliance2 records
PrivacyDuck financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrivacyDuck leadership team
Management profileNumber of profiles
Profiles2 records
PrivacyDuck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrivacyDuck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrivacyDuck
What does PrivacyDuck do?
PrivacyDuck operates a SaaS platform that scans 400+ data broker and people-search sites for users' exposed personal information (name, address, phone, photos, relatives) and uses a US-based professional opt-out team to manually file removal requests, with continuous quarterly monitoring to re-remove data that brokers re-upload. The platform also offers face leak detection via AI recognition, detection-proof profile image generation, and a real-time privacy risk dashboard.
Is PrivacyDuck a public or private company?
PrivacyDuck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PrivacyDuck founded?
PrivacyDuck was founded in 2020. It employs 1 to 10 people.
Where is PrivacyDuck based?
PrivacyDuck is headquartered in San Francisco, United States, in the North America region.
How does PrivacyDuck make money?
Two revenue lines are on record. Individual and Family Subscriptions are the primary driver. The others are enterprise/Business Subscriptions.
Who are PrivacyDuck's main competitors?
Direct peers on record are OneRep, DeleteMe, Incogni, Optery, Kanary and Mozilla Monitor. Broad incumbents are Aura, IDX Privacy and Norton LifeLock. Reputation.com is listed as an emerging player.
Does PrivacyDuck have an API?
No public API is recorded for PrivacyDuck.
What industry is PrivacyDuck in?
PrivacyDuck's product category is Privacy Services. Its primary akta.pro industry code is HDADAFAH, Privacy Management (Consent, DSAR, RoPA), with a secondary code of HSAFAGAL, Secure Data Sanitization & Privacy Cleanup (Accounts/Permissions). Its NAICS code is 519 and its SIC code is 7374.