Kanary
Kanary is a digital privacy platform that automates personal data removal from data brokers, search engines, and social media for individuals, creators, nonprofits, and enterprises, combining AI agents with human expert support across freemium and subscription tiers.
- Company typePrivate
- Founded2020
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Kanary does
Kanary is a digital privacy and security platform that automates the discovery, removal, and ongoing monitoring of personal information exposed across data brokers, search engines, and social media. Founded in 2020 by Rachel Vrabec (and co-founder Jordan Patterson) in Chicago, IL, the company serves individuals, public figures, creators, nonprofits, and enterprises that face doxxing, impersonation, social engineering, and data-broker exposure risks. Its core technology combines AI agents and automated workflows with human privacy experts, applying a threat-model-based scanning methodology that prioritizes the highest-escalation risks rather than firing indiscriminate removal requests; this system has scanned 55,482 unique sites, sent 4,378,914 privacy requests, and achieved successful removals on 12,887+ websites.
The product portfolio is structured as a freemium-to-enterprise ladder: a free Community tier (mobile-app-driven automated scans and removals for US users), a Professional tier at $9.99/month with Kanary-managed scans and expert escalation, an Advanced tier at $50/month offering fully managed coverage with legal document escalations and social account hardening, and an Enterprise tier (quote-based) that protects board members, executives, and entire teams with SSO integration (Okta, EntraID, Google), SOC2 Type 2, GDPR, and NIST CSF 2.0 compliance. Distribution combines self-serve iOS and Android apps, a web dashboard, and direct enterprise sales. In June 2026 Kanary extended its platform with a Human Attack Surface Management (HASM) module integrating X (formerly Twitter) and LinkedIn for monitoring PII exposure, impersonation accounts, and security vulnerabilities on social platforms.
The business model is subscription-driven across consumer and enterprise segments, with back-to-back funding events (2021 Mozilla grant and accelerator, 2022 seed round, 2024 pre-seed round led by 2048 Ventures) and a customer base that includes 200+ enterprise organizations protecting executives, board members, and volunteers. Go-to-market blends product-led growth (free Community tier driving conversion) with enterprise field sales and a mission-aligned brand reinforced by Mozilla and Y Combinator backing.
Kanary firmographics
Firmographics- Name
- Kanary
- Legal name
- Kanaries Inc.
- Website
- https://thekanary.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kanary is a digital privacy platform that automates personal data removal from data brokers, search engines, and social media for individuals, creators, nonprofits, and enterprises, combining AI agents with human expert support across freemium and subscription tiers.
- Ownership category
- akta.pro rank
Kanary industry classification
Industry- Product category
- Digital Privacy and Personal Data Removal
- NAICS
- Information (51)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF)
- akta.pro secondary industries
- Identity Verification, Proofing & KYC (IDV) (HDAEAJAI), KYC/KYB & Customer Onboarding (CIP, beneficial ownership, screening) (FSAGAFAB)
Keywords
Where Kanary is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kanary business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Community (Free): Free tier offering basic automated scans and removals from top data brokers, Google's cache, and social media. Available in US only. Generates revenue through conversion to paid tiers.
- Subscription - Professional: $9.99/month subscription with Kanary-managed scans, coverage for up to 3 variations of personal data, up to 7 new site removal requests per week, expert review and escalation support
- Subscription - Advanced: $50/month fully managed hands-off experience with full site list monitoring, custom removals, expedited Google removals, legal document escalations, daily/weekly/monthly scans, and social account hardening
- Enterprise Subscriptions: Organization-wide deployment for teams including board members, executives, and volunteers. Supports SSO integration (Okta, EntraID, Google), NIST compliance, SOC2. Pricing quote-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free automated scans and removals for US users |
| Subscription | Monthly | Managed scanning with expert support at $9.99/month |
| Subscription | Monthly | Fully managed hands-off experience at $50/month |
| Subscription | Multi-year contract | Enterprise tier with organization-wide deployment |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Kanary product offering
Product offeringCore offering
Kanary provides personal data removal and digital privacy management as a subscription service. The platform combines AI agents, automated workflows, and US-based human privacy experts to scan data brokers, Google's search cache, and social media platforms for exposed personal information, then submits opt-out and takedown requests on behalf of users. It is offered in tiered plans from a free self-serve Community tier to fully managed Advanced ($50/month) and Enterprise deployments for organizations protecting executives, boards, and teams.
Product overview
Kanary is a digital privacy and security platform offering tiered personal data removal services. The core portfolio includes Community (free tier), Professional ($9.99/month), Advanced ($50/month), and Enterprise plans, each providing escalating levels of managed scans, removals, and expert support. The platform combines a mobile app and web dashboard with proprietary automation technology to scan data brokers, search engines (Google), and social media platforms. The recent Human Attack Surface Management (HASM) module extends coverage to monitor X and LinkedIn for PII exposure, impersonation, and doxxing risks. Kanary serves individuals, families, nonprofits, and enterprises with over 200 organizations currently using the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Kanary Community Free mobile-first personal data removal tier offering automated scans across top data brokers, Google's cache, and social media, with pre-formatted escalation emails, no limit on scan frequency, and US-only availability. Targeted at individual consumers seeking self-guided privacy protection.
- Kanary Professional Monthly subscription at $9.99 providing Kanary-managed scans every 30 days, coverage for up to 3 variations of personal data, up to 7 new site removal requests per week, expert review and escalation support, monthly progress reports, and family add-on at 50% discount. Available in the US.
- Kanary Advanced Fully managed $50/month subscription offering full site list monitoring, custom removals, expedited Google removals, daily/weekly/monthly scan frequency, authorized agent enrollment, address confidentiality program setup, legal document escalations, decoy information setup, social account hardening including 2FA setup. Available in US and UK.
- Kanary Enterprise Quote-based enterprise plan providing organization-wide protection for board members, executives, teams, and volunteers, with SSO integration (Okta, EntraID, Google), full site list monitoring, enterprise admin functionality, dedicated support, SOC2 compliance, and NIST CSF 2.0 alignment.
- Kanary Mobile App (Kanary Copilot) Native mobile application available on iOS via the App Store and on Android via Google Play, providing on-the-go access to scans, removal requests, and account management. Required for Community tier experience and optional for Professional and Enterprise members.
- Human Attack Surface Management (HASM) Security platform module that monitors and mitigates data exposure risks on X and LinkedIn by scanning public posts, profile attributes, and account security settings for personally identifiable information, impersonation accounts, and security vulnerabilities. Combines AI agents, automated workflows, and security experts with configurable scanning from monthly to daily and incident response support when threats materialize.
Quantifiable outcome
- 84% average 90-day removal rate for active members for priority risks
- +3 more outcomes
Companies that use Kanary
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Kanary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature4 records
Kanary partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights6 records
Kanary competitors and assessment
Company assessmentDirect peers
- DeleteMe: DeleteMe is the category-leading personal data removal service, offering subscription-based removal of personal information from data brokers and search engines for individuals and teams. It is the closest direct competitor to Kanary, with overlapping consumer/enterprise tiers and a similar data-broker removal approach.
- Optery: Optery provides automated personal data removal from data brokers with both free and paid tiers, and is known for its extensive site coverage and self-service UI. It directly competes with Kanary's Community and Professional offerings in the consumer privacy-removal segment.
- OneRep: OneRep offers subscription-based personal information removal from data broker sites, with tiered individual and family plans. It is a head-to-head competitor to Kanary's Professional and Advanced consumer tiers.
- Reputation.com: Reputation.com provides privacy management, data removal, and online reputation services for individuals and enterprises. It competes directly with Kanary, particularly in the enterprise privacy/brand-protection segment where both target executives and organizations.
- Privacy Duck: Privacy Duck is a personal data removal service that manually and automatically removes personal information from data broker sites. It targets a similar privacy-conscious consumer base as Kanary's Professional and Advanced tiers.
- Incogni: Incogni (by Surfshark) is a subscription-based personal data removal service targeting consumers who want automated opt-outs from data brokers. It is a direct competitor in Kanary's core PLG funnel with similar price points and freemium-style positioning.
Broad incumbents
- Norton Privacy Monitor (Gen Digital): Gen Digital (Norton/LifeLock parent) offers privacy monitoring and data-broker removal features bundled within its broader consumer security suite. As a broad incumbent, it competes indirectly with Kanary by leveraging an established security brand and massive subscriber base.
- IDX (Kroll Identity Theft Protection): IDX (now part of Kroll) is a long-standing identity theft and privacy protection provider serving consumers and enterprises. It overlaps with Kanary's enterprise executive protection and broader identity risk offerings, though as a much larger incumbent.
Emerging players
- Mozilla Monitor: Mozilla Monitor (built on Have I Been Pwned) provides data-breach exposure alerts and has expanded into data broker removals. It is an emerging player closely tied to Kanary's first investor Mozilla, offering partially overlapping services for privacy-conscious users.
- Mine PrivacyOps: Mine offers consumer-facing data removal and a B2B privacy governance platform ('MineOS') for enterprises managing employee data exposure rights. It overlaps with Kanary's enterprise roadmap, particularly around DSAR/privacy-rights automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kanary social profiles
Digital presenceKanary compliance and trust
Trust signalCompliance3 records
Kanary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kanary leadership team
Management profileNumber of profiles
Profiles2 records
Kanary funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kanary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kanary
What does Kanary do?
Kanary provides personal data removal and digital privacy management as a subscription service. The platform combines AI agents, automated workflows, and US-based human privacy experts to scan data brokers, Google's search cache, and social media platforms for exposed personal information, then submits opt-out and takedown requests on behalf of users. It is offered in tiered plans from a free self-serve Community tier to fully managed Advanced ($50/month) and Enterprise deployments for organizations protecting executives, boards, and teams.
Is Kanary a public or private company?
Kanary is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kanary founded?
Kanary was founded in 2020. It employs 11 to 50 people.
Where is Kanary based?
Kanary is headquartered in Seattle, United States, in the North America region.
How does Kanary make money?
Four revenue lines are on record. Subscription - Community (Free) is the primary driver. The others are subscription - Professional, subscription - Advanced and enterprise Subscriptions.
Who are Kanary's main competitors?
Direct peers on record are DeleteMe, Optery, OneRep, Reputation.com, Privacy Duck and Incogni. Broad incumbents are Norton Privacy Monitor (Gen Digital) and IDX (Kroll Identity Theft Protection). Emerging players are Mozilla Monitor and Mine PrivacyOps.
Does Kanary have an API?
No public API is recorded for Kanary.
What industry is Kanary in?
Kanary's product category is Digital Privacy and Personal Data Removal. Its primary akta.pro industry code is HDADAAAF, Identity Verification & Proofing (IDV, KYC, Biometrics), with a secondary code of HDAEAJAI, Identity Verification, Proofing & KYC (IDV). Its NAICS code is 51 and its SIC code is 7372.