CreatorUp
CreatorUp is a global content creation platform combining an 8,000+ creator network with AI orchestration tooling to produce video, animation, XR, and learning content for enterprise clients in education, marketing, and training.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What CreatorUp does
CreatorUp operates a global content creation platform that combines a network of 8,000+ vetted creators and subject matter experts with AI-enabled production tooling. The company's flagship offering, Studio as a Service, delivers live-action video, animation, 360VR, XR, livestreaming, and interactive media production under a dedicated-team model, supported by the CreateTrack project/financial tracking platform and a CreatorUp Store marketplace containing 900+ pre-built content solutions. CreatorUp serves enterprise clients across education and training (McGraw Hill, Coursera, LinkedIn Learning, Pearson, Cengage, Kaplan, Chegg, UCLA, ASU, Relias, West Coast University), marketing and advertising (TikTok, Google, YouTube, Citi, Havas Media, BBDO, X/Twitter), events, and social impact (Special Olympics), operating from offices in Los Angeles, Dubai, Athens, Mumbai, and Singapore.
The company's technology stack centers on Daisy AI, an orchestration platform that integrates third-party foundation models from OpenAI (including o1 Mini and o1 Preview), Meta, Google, and Stable Diffusion to support text, image, video, audio, music, and script generation, with MediaMaker extending into synthetic media (custom avatars and voice cloning). CreatorUp differentiates by positioning its human creator network as the "authenticity layer" over generative AI output, and maintains compliance coverage across GDPR, CPRA, HIPAA, FERPA, and COPPA to support enterprise, education, and healthcare-adjacent deployments.
Revenue is generated through a hybrid model: Studio as a Service engagements (professional services, bundled or a la carte), CreatorUp Store marketplace transactions (unit-priced services typically under $1,500), Daisy AI annual subscriptions, and training/education content production. Distribution combines direct enterprise field sales with agency channel partnerships, self-serve eCommerce, PLG via the Daisy platform, and platform integrations such as the Intellum learning ecosystem partnership announced in October 2025.
CreatorUp firmographics
Firmographics- Name
- CreatorUp
- Legal name
- CreatorUp, Inc.
- Website
- https://creatorup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CreatorUp is a global content creation platform combining an 8,000+ creator network with AI orchestration tooling to produce video, animation, XR, and learning content for enterprise clients in education, marketing, and training.
- Ownership category
- akta.pro rank
CreatorUp industry classification
Industry- Product category
- Digital Content Production Services
- NAICS
- Motion Picture and Video Industries (5121), Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Content Production & Co-Creation Studios (BPAFAHAD)
- akta.pro secondary industries
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where CreatorUp is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
CreatorUp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Studio as a Service: Full-service creative content production including live-action video, animation, XR, live-streaming, interactive media, and consulting services. Scalable model with access to global talent, subject matter experts, and AI platforms. Available bundled or a la carte.
- eCommerce/Marketplace: CreatorUp Store marketplace with 900+ pre-built content solutions available for direct purchase. Includes content for websites, social media, events, and promotions.
- Daisy AI Platform: AI-powered content creation platform with annual license options. Provides access to generative AI for presentations, translations, images, videos, music, stories, and scripts.
- Training and Education: Learning content production, LMS course authoring, instructional design, and training video services for enterprise education clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level video and content services |
| Unit Pricing | Pay-as-you-go | Mid-tier production services |
| Unit Pricing | Pay-as-you-go | Premium production services |
| Unit Pricing | Pay-as-you-go | Tiered production service packages |
| Subscription | Annual | Daisy AI Annual License |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
CreatorUp product offering
Product offeringCore offering
CreatorUp operates a Studio as a Service model that combines a global network of 8,000+ creators with AI-enabled tools to produce live-action video, animation, XR, live-streaming, and interactive media for enterprise clients. The company offers the Daisy AI Platform, which integrates OpenAI, Meta, Google, and Stable Diffusion models for generative content creation, along with the MediaMaker GenAI 2.0 platform, the CreatorUp Store marketplace, and CreateTrack project management software.
Product overview
CreatorUp is a content creation platform offering a unified Studio as a Service model that combines AI-enabled teams with global creative talent. The portfolio centers on three core products: Studio as a Service (providing live-action video, animation, XR, live-streaming, and interactive media), Daisy AI Platform (an all-in-one generative AI platform for text, images, video, music, and scripts), and MediaMaker (the GenAI 2.0 platform powering synthetic media with custom avatars and voice cloning). These are supported by CreateTrack for project management, the CreatorUp Store with 900+ content solutions, and various AI consultation services. CreatorUp positions itself as democratizing access to high-quality video content for educators, entrepreneurs, marketers, and organizations globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Studio as a Service Scalable, full-service creative content studio delivering live-action video, animation, XR, live-streaming, interactive media, and consulting, with a dedicated team, preferred pricing, CreateTrack project management, CreatorUp Store access, and Daisy AI integration.
- Daisy AI Platform All-in-one generative AI platform integrating OpenAI, Meta, Google, and Stable Diffusion models to create presentations, translations, images, videos, music, stories, and scripts, with human oversight from CreatorUp's network of 8,000+ creators.
- MediaMaker GenAI 2.0 platform powering visual storytelling with custom digital avatars and voice cloning, integrated with Studio as a Service for synthetic media generation.
- CreatorUp Store E-commerce marketplace offering 900+ pre-built content solutions for websites, social media, events, and promotions, available for direct self-serve purchase.
Quantifiable outcome
- Produced 1,200+ videos in a few months for McGraw Hill SHARPEN app
- +2 more outcomes
Companies that use CreatorUp
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles3 records
CreatorUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability9 records
Feature6 records
CreatorUp partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- IntellumcoreIntellum and CreatorUp partnered to bring scalable, studio-quality video content to enterprise learning environments. This collaboration makes it easy for organizations to create and integrate engaging video into their learning programs directly within the Intellum platform. Joint go-to-market for enterprise learning and development clients.
- Jobs for the Future (JFF)coreWorkingNation founder Art Bilger gifted national media outlet to create The Studio at JFF, enabling education and workforce organizations to tell powerful stories and reach decision makers nationwide. CreatorUp supports the launch of this first-of-its-kind Brand Studio.
- YouTube VRflagshipCreatorUp's VR content, including the Tokyo Sights and Sounds series, was selected as Best of VR by YouTube VR and named a Mozilla Top Pick. Dubai Sights and Sounds series featured on Oculus TV.
- SamsungflagshipSao Paulo 360 Experience featured on Samsung's VR front page as part of their VR content showcase.
- OpenAIcoreDaisy AI platform integrates OpenAI's latest models including o1 Mini and o1 Preview for advanced reasoning and content generation capabilities. o1 Mini is 80% cheaper than o1 Preview for STEM applications.
- Google AIcoreDaisy AI platform integrates Google AI models alongside OpenAI and Meta for comprehensive generative AI capabilities across text, image, and video generation.
- Meta AIcoreDaisy AI platform integrates Meta AI models for content generation capabilities alongside OpenAI and Google.
- Special OlympicsflagshipCreatorUp partnered to produce VR content for Special Olympics, telling behind-the-scenes stories of athletes from over five countries. Helped share mission, values and achievements creating powerful force for greater good.
- Havas MediaflagshipHavas Media listed as a client partner, indicating ongoing content production relationship with this major global advertising agency.
- BBDOflagship
Scale indicators4 records
Recent moves3 records
Expansion highlights5 records
CreatorUp competitors and assessment
Company assessmentDirect peers
- Pictory: AI video generation platform that turns scripts, blogs, and long-form content into short videos. Competes with CreatorUp's Daisy AI text-to-video, marketing, and training content capabilities.
- Synthesia: AI avatar video generation platform serving enterprise training and marketing use cases. Direct competitor to CreatorUp's MediaMaker avatar and AI-voiced slide products, with a more software-led go-to-market and similar enterprise learning buyer.
- Runway: Generative AI video and image platform used by professional creators and studios. Competes head-on with CreatorUp's Daisy/MediaMaker generative AI capabilities for marketing and production teams, though without CreatorUp's human-creator network.
- Descript: AI-driven video and podcast editing platform for creators and marketers. Competes with CreatorUp's AI video optimization, editing, and audio/transcription workflows for the same SMB-to-mid-market creator buyer.
- Lemonlight: Full-service video production agency serving enterprise marketing and brands. Direct services-side peer to CreatorUp's Studio as a Service, with similar subscription-style content packages but no generative AI platform layer.
- InVideo: AI-powered video creation platform with template marketplace and text-to-video workflows. Overlaps with CreatorUp Store and Daisy on SMB creator-led video production and eCommerce content use cases.
- Lumen5: AI video creation platform that converts text content (blogs, articles, scripts) into social and marketing videos. Direct overlap with Daisy AI's text-to-video workflows targeting marketing teams.
- HeyGen: AI avatar and video generation platform for enterprise marketing, sales, and training. Competes with CreatorUp MediaMaker and Daisy avatar video offerings for similar enterprise learning and marketing use cases.
Emerging players
- Jellysmack: Creator content optimization and distribution company using AI to adapt creator videos across platforms. Compares to CreatorUp's creator-focused content production and multi-platform adaptation offering for marketing buyers.
Broad incumbents
- TheSoul Publishing: Vertically integrated global digital content studio operating large creator networks across YouTube, Facebook, and TikTok. Compares as a much larger, established content production and creator-network operator in CreatorUp's space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CreatorUp social profiles
Digital presenceCreatorUp compliance and trust
Trust signalCompliance5 records
CreatorUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
CreatorUp leadership team
Management profileNumber of profiles
Profiles5 records
CreatorUp funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CreatorUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CreatorUp
What does CreatorUp do?
CreatorUp operates a Studio as a Service model that combines a global network of 8,000+ creators with AI-enabled tools to produce live-action video, animation, XR, live-streaming, and interactive media for enterprise clients. The company offers the Daisy AI Platform, which integrates OpenAI, Meta, Google, and Stable Diffusion models for generative content creation, along with the MediaMaker GenAI 2.0 platform, the CreatorUp Store marketplace, and CreateTrack project management software.
Is CreatorUp a public or private company?
CreatorUp is a private company. It is classified as venture growth investor backed and is currently operating.
When was CreatorUp founded?
CreatorUp was founded in 2020. It employs 51 to 100 people.
Where is CreatorUp based?
CreatorUp is headquartered in Los Angeles, United States, in the North America region.
How does CreatorUp make money?
Four revenue lines are on record. Studio as a Service is the primary driver. The others are eCommerce/Marketplace, daisy AI Platform and training and Education.
Who are CreatorUp's main competitors?
Direct peers on record are Pictory, Synthesia, Runway, Descript, Lemonlight, InVideo, Lumen5 and HeyGen. Jellysmack is listed as an emerging player. TheSoul Publishing is listed as a broad incumbent.
Does CreatorUp have an API?
No public API is recorded for CreatorUp.
What industry is CreatorUp in?
CreatorUp's product category is Digital Content Production Services. Its primary akta.pro industry code is BPAFAHAD, Creator Content Production & Co-Creation Studios, with a secondary code of MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software). Its NAICS code is 5121 and its SIC code is 7812.