Onda
Onda Wellness is a Boulder, Colorado-based direct-to-consumer hemp oil brand that sells whole-flower regenerative and biodynamic CBD tinctures, capsules, topicals, and pet products through its own e-commerce site, subscription program, and wholesale channel, serving health-conscious individual consumers, pet owners, and athletes.
- Company typePrivate
- Founded2021
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Onda does
Onda Wellness is a Boulder, Colorado-based direct-to-consumer company that manufactures and sells whole-flower regenerative and biodynamic hemp oil products under the Onda brand. Founded in 2016, the company operates at a small scale (1-10 employees) and sells through its own e-commerce storefront at ondawellness.com, a Subscribe & Save subscription program, and a wholesale inquiry channel for retailers. Its customer base is individual health-conscious consumers seeking natural solutions for sleep, stress, pain, inflammation, and general wellness, with adjacent segments for pet owners and athletes.
The company's core product is "Onda Oil," a proprietary whole-flower regenerative biodynamic hemp infusion produced through an artisanal lipid extraction process (described as patented) that uses time, heat, and water pressure to pull phytonutrients, cannabinoids (CBD, CBDa, CBGa), gallic acid, chlorophyll, and trace terpenes from hemp fiber into USDA Certified Organic coconut or MCT oil. The portfolio includes Whole Hemp Infusions (600mg and 3000mg extra strength), Whole Hemp Capsules (25mg and 50mg), Solid Sleep, Recover Warm & Cool Balm, and Peaceful Pets, plus merchandise and digital gift certificates. Hemp is sourced exclusively from Casad Family Farms, which is verified as regenerating through the Land to Market Ecological Outcome Verification (EOV) program — a designation that made Onda the world's first verified regenerative hemp oil producer in May 2021.
Onda monetizes through unit-priced one-time e-commerce purchases, a recurring subscription offering approximately 30% off retail, a wholesale/B2B channel, and gift certificates ranging from $50 to $1,000. The company emphasizes content marketing via the Onda Journal, organic social (Instagram, Facebook), email capture, and strategic partnerships (Land to Market, Kiss the Ground, ION*, Casad Family Farms) to build brand authority in the regenerative wellness segment. Revenue, funding, and detailed headcount metrics are not publicly disclosed.
Onda firmographics
Firmographics- Name
- Onda
- Legal name
- Onda Wellness
- Website
- https://ondawellness.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Onda Wellness is a Boulder, Colorado-based direct-to-consumer hemp oil brand that sells whole-flower regenerative and biodynamic CBD tinctures, capsules, topicals, and pet products through its own e-commerce site, subscription program, and wholesale channel, serving health-conscious individual consumers, pet owners, and athletes.
- Ownership category
- akta.pro rank
Onda industry classification
Industry- Product category
- CBD Wellness Products
- NAICS
- Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
- akta.pro secondary industries
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Pet Products Retail (CRANAHAF), Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Onda is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Onda business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-Commerce (B2C): The primary revenue stream is direct online sales through ondawellness.com. Customers purchase individually priced products (tinctures, capsules, balms, topicals) at list prices. The company drives conversion via organic content, email capture, and subscription upsell.
- Subscribe & Save (Subscription): Recurring subscription model offering approximately 30% off retail prices. Subscription program drives predictable recurring revenue and customer LTV. Customers can manage auto-ship products.
- Wholesale / B2B: Wholesale accounts are offered to retailers and bulk buyers, with a dedicated wholesale inquiry channel (email to [email protected]). This channel extends distribution beyond direct-to-consumer.
- Gift Certificates: Digital gift certificates sold in fixed denominations ($50, $75, $100, $150, $200, $250, $500, $750, $1,000), providing upfront cash flow and customer acquisition. Certificates are non-refundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Certificates — fixed denominations from $50 to $1,000 |
| Subscription | Monthly | Subscribe & Save — ~30% recurring discount |
| Unit Pricing | Pay-as-you-go | Whole Hemp Infusion 600mg — $78.00 |
| Unit Pricing | Pay-as-you-go | Extra Strength Whole Hemp Infusion 3000mg — $40.60–$285.00 |
| Unit Pricing | Pay-as-you-go | Whole Hemp Capsules 25mg, 20 capsules — $70.00 |
| Unit Pricing | Pay-as-you-go | Whole Hemp Capsules 50mg Extra Strength, 20 capsules — $110.00 |
| Unit Pricing | Pay-as-you-go | Recover Warm & Cool Balm — $58.00–$168.00 |
| Unit Pricing | Pay-as-you-go | Solid Sleep — $36.00–$98.00 |
| Unit Pricing | Pay-as-you-go | Peaceful Pets — price varies by size |
| Unit Pricing | Pay-as-you-go | Onda Farm Hat — $29.00 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Onda product offering
Product offeringCore offering
Onda Wellness manufactures and sells whole hemp CBD products — including tinctures (regenerative infusions), capsules, topical balms, sleep formulas, and pet CBD — built around a proprietary Onda Oil produced via an artisanal lipid infusion of biodynamic whole-flower hemp grown on its own Boulder, Colorado farm.
Product overview
Onda Wellness offers a product line centered on Whole Hemp CBD products derived from regenerative and biodynamic hemp farming. The core portfolio includes Whole Hemp Capsules (25mg and 50mg Extra Strength), Whole Hemp Infusions (600mg standard and 3000mg Extra Strength), Solid Sleep formula, Recover pain relief balm, and Peaceful Pets (pet-formulated hemp oil). These products are made using Onda Oil, a proprietary whole flower regenerative biodynamic hemp infusion created through an artisanal lipid infusion process. The company also offers merchandise (Onda Farm Hat) and gift certificates. All products emphasize USDA Certified Organic ingredients, solvent-free processing, and regenerative agriculture practices verified through Land to Market's Ecological Outcome Verification (EOV).
Differentiator
Problem solved
Functional benefit
Products and services
- Whole Hemp Regenerative Infusion (600mg) A 600mg full-spectrum whole hemp CBD tincture made with Onda Oil (lipid-infused regenerative biodynamic whole-flower hemp). Designed for individuals seeking sublingual daily CBD supplementation.
- Extra Strength Whole Hemp Regenerative Infusion (3000mg) A 3000mg high-potency full-spectrum whole hemp CBD tincture made with Onda Oil. Designed for experienced CBD users needing higher daily dosages.
- Whole Hemp Capsules (25mg) A 25mg-per-capsule whole hemp CBD capsule formulated with Onda Oil. Designed for individuals who prefer pre-measured, tasteless, swallowable CBD dosing.
- Whole Hemp Capsules Extra Strength (50mg) A 50mg-per-capsule double-strength version of Onda's whole hemp CBD capsule, formulated with Onda Oil. Designed for users needing higher per-capsule CBD dosing without tincture use.
- Solid Sleep A whole hemp CBD sleep formula combining Onda Oil with valerian root, California poppy, and additional herbs. Sold in capsule form for individuals seeking CBD-supported sleep.
- Recover Warm & Cool Balm A topical CBD balm made with Onda Oil, designed to deliver warming and cooling sensations when applied to skin. Targeted at individuals seeking topical CBD application for sore muscles and joints.
- Peaceful Pets A CBD tincture formulated with Onda Oil for dogs and cats, designed to support calm, hips, joints, and overall wellness in companion animals.
- Onda Farm Hat Branded merchandise — an Onda farm hat — sold through the Onda online store.
- Onda Gift Certificates Digital gift certificates redeemable on the Onda online store, offered in denominations of $50, $100, and $150.
Quantifiable outcome
- 30%-40% off sitewide promotion available; Subscribe & Save 30% off
- +3 more outcomes
Companies that use Onda
Customer profileSegments4 records
Ideal customer profiles3 records
Onda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Onda partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Land to Market (Savory Institute)flagshipOnda became a member of Land to Market in May 2021 and was verified through its Ecological Outcome Verification (EOV) program — the world's first verified sourcing solution for regenerative agriculture. EOV measures soil health, biodiversity, and ecosystem outcomes to verify that farmland is regenerating. Land to Market has attracted over 50 leading brands committed to verified regenerative sourcing. This partnership is the cornerstone of Onda's regenerative agriculture mission and serves as its primary credibility anchor.
- Casad Family FarmsflagshipCasad Family Farms is Onda's primary hemp supplier and is verified as regenerating through Land to Market's Ecological Outcome Verification (EOV). The farm is described as implementing practices that mimic nature by integrating livestock into the cropping system as a polyculture. The partnership is highlighted as a 'favorite success story' by Land to Market's leadership, demonstrating the integration of plants and animals in regenerative farming.
- ION* (Intelligence of Nature)coreA content and recipe co-marketing partnership. ION* and Onda co-created a gut-healthy 'hempchata' recipe featuring Onda Whole Hemp Oil and ION* Gut Support supplement. The collaboration cross-promotes both brands' products to shared wellness-focused audiences. ION* describes Onda as 'awesome, regenerative hemp farming friends.'
- Kiss the GroundcoreA non-profit partnership focused on soil health advocacy. Onda partnered with Kiss the Ground to create a 'Calming Solstice Mint Cocoa' recipe featuring Content Mint. Additionally, 20% of all Content Mint sales are donated to the Kiss the Ground Impact Fund. The partnership amplifies Onda's regenerative agriculture mission through a recognized soil health nonprofit.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Onda competitors and assessment
Company assessmentDirect peers
- Cornbread Hemp: USDA organic, whole-plant CBD brand selling tinctures, capsules, topicals and pet products direct-to-consumer. Closely comparable to Onda on product format, organic/whole-plant positioning, and DTC subscription model.
- Charlotte's Web: Pioneer US CBD wellness brand offering full-spectrum hemp tinctures, capsules, topicals and pet products. Comparable as a flagship whole-plant CBD competitor in the same premium DTC channel.
- Lazarus Naturals: Vertically integrated hemp CBD brand selling tinctures, capsules, balms and pet products direct-to-consumer at premium and value tiers. Comparable product line and DTC-plus-wholesale motion.
- Joy Organics: Premium USDA organic CBD brand offering tinctures, salves, gummies and pet products. Comparable on premium organic positioning, broad-spectrum formulations, and DTC subscription model.
- Medterra: CBD wellness company selling tinctures, capsules, topicals and pet products with a strong e-commerce and subscription presence. Comparable on product mix and direct-to-consumer model.
Broad incumbents
- cbdMD: Public CBD wellness company (NYSE: YCBD) with broad product portfolio across sleep, recovery, immunity and pet. Comparable product categories but operates at materially larger scale and broader distribution than Onda.
- Green Roads: Pharmacist-founded CBD company offering a broad portfolio of tinctures, capsules, topicals and pet products through DTC and retail. Comparable product set but operates at much larger distribution scale.
- Elixinol: Global hemp-derived CBD brand selling tinctures, capsules and topicals across multiple geographies. Comparable product mix with broader international reach than Onda.
Emerging players
- Papa & Barkley: California-based regenerative-focused cannabis and hemp wellness brand with tinctures, topicals and capsules. Comparable on regenerative/sustainability messaging and whole-plant product philosophy.
- Plant People: Hemp- and botanical-focused wellness DTC brand selling capsules, tinctures and topicals with a regenerative/sustainability narrative. Closely comparable on mission-driven positioning and product format overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Onda social profiles
Digital presenceOnda compliance and trust
Trust signalCompliance2 records
Onda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onda leadership team
Management profileNumber of profiles
Profiles1 record
Onda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onda
What does Onda do?
Onda Wellness manufactures and sells whole hemp CBD products — including tinctures (regenerative infusions), capsules, topical balms, sleep formulas, and pet CBD — built around a proprietary Onda Oil produced via an artisanal lipid infusion of biodynamic whole-flower hemp grown on its own Boulder, Colorado farm.
Is Onda a public or private company?
Onda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onda founded?
Onda was founded in 2021. It employs 1 to 10 people.
Where is Onda based?
Onda is headquartered in Boulder, United States, in the North America region.
How does Onda make money?
Four revenue lines are on record. Direct-to-Consumer E-Commerce (B2C) is the primary driver. The others are subscribe & Save (Subscription), wholesale / B2B and gift Certificates.
Who are Onda's main competitors?
Direct peers on record are Cornbread Hemp, Charlotte's Web, Lazarus Naturals, Joy Organics and Medterra. Broad incumbents are cbdMD, Green Roads and Elixinol. Emerging players are Papa & Barkley and Plant People.
Does Onda have an API?
No public API is recorded for Onda.
What industry is Onda in?
Onda's product category is CBD Wellness Products. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 325411 and its SIC code is 2833.