Big Health
Big Health is a digital therapeutics company developing FDA-cleared and consumer mobile applications that deliver cognitive behavioral therapy for insomnia, anxiety, and depression, serving health systems, health plans, employers, and government payers.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Big Health does
Big Health is a privately held digital therapeutics company founded in 2010 and headquartered in San Francisco, with additional UK operations in London. The company develops mobile applications that deliver evidence-based cognitive behavioral therapy (CBT) for three common mental health conditions: insomnia, generalized anxiety disorder, and depression. Its core technology consists of automated, algorithm-driven personalization of CBT content delivered via video, audio lessons, and interactive exercises adapted based on user symptoms and daily tracking. The product portfolio is bifurcated between FDA-cleared prescription digital therapeutics (SleepioRx for chronic insomnia in adults 18+, cleared August 2024; DaylightRx for GAD in adults 22+, cleared September 2024) and consumer-facing wellness versions (Sleepio, Daylight, Spark Direct) available without prescription. The company supports its clinical claims with 100+ peer-reviewed publications, 22 randomized controlled trials involving 28,000+ participants, and references in guidelines from the American College of Physicians, British Association for Psychopharmacology, European Sleep Research Society, and NICE.
The company generates revenue through four primary streams: enterprise SaaS subscriptions with health systems, health plans, and employers priced per covered life or employee count; one-time prescription licenses for 90-day treatment courses billable through new CMS Digital Mental Health Treatment codes (G0552, G0553, G0554); PBM/formulary billing pioneered via the Evernorth Digital Health Formulary (Cigna); and freemium consumer app downloads. Distribution spans direct enterprise field sales, channel partners (PBMs, health plans), the NHS Scotland national program covering 5M+ adults, and App Store/Google Play. Named customers include Henry Ford Health, Northwell Health, Cleveland Clinic, Cigna Healthcare, The Hartford, Aramark, and NHS Scotland. The company has raised approximately $98.7M in total funding across a $75M Series C led by SoftBank Vision Fund 2 (January 2022) and a $23.7M strategic round co-led by .406 Ventures and AlleyCorp (February 2026), and currently employs 101-250 people with the majority working remotely.
Big Health firmographics
Firmographics- Name
- Big Health
- Legal name
- Big Health
- Website
- https://bighealth.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Big Health is a digital therapeutics company developing FDA-cleared and consumer mobile applications that deliver cognitive behavioral therapy for insomnia, anxiety, and depression, serving health systems, health plans, employers, and government payers.
- Ownership category
- akta.pro rank
Big Health industry classification
Industry- Product category
- Digital Mental Health Therapeutics
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Prescription Digital Therapeutics (PDT) (HLACANAB)
- akta.pro secondary industries
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI), Non-prescription / OTC Digital Therapeutics (HLACANAC)
Keywords
Where Big Health is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Big Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Prescription Digital Therapeutic Licensing: One-time payment per patient for 90-day course of treatment, delivered as prescription digital therapeutic. Providers purchase licenses and bill through new CMS Digital Mental Health Treatment (DMHT) codes (G0552, G0553, G0554). 'Buy and bill' model mirrors clinic-administered drugs.
- Enterprise/B2B SaaS Subscriptions: Annual or multi-year contracts with health plans, employers, and health systems for population-wide access to digital therapeutics. Pricing based on covered lives or employee count.
- PBM/Pharmacy Benefit Manager Billing: Pioneered ability to bill through pharmacy benefit managers, enabling employers and health plans to add Big Health to formulary and pay via drug claim - same mechanism as medications.
- Consumer App (OTC): Consumer wellness apps (Sleepio, Daylight, Spark Direct) available without prescription for direct consumer download and use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise - Health Systems & Providers |
| Subscription | Annual | Health Plans & Insurers |
| Subscription | Annual | Employers |
| Freemium | Monthly | Consumer Apps (OTC) |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Big Health product offering
Product offeringCore offering
Big Health develops and delivers evidence-based digital cognitive behavioral therapy (CBT) programs for common mental health conditions including insomnia, anxiety, and depression. The company sells FDA-cleared prescription digital therapeutics (SleepioRx, DaylightRx) to health systems, providers, and health plans for clinical integration, alongside consumer wellness apps (Sleepio, Daylight, Spark Direct) available direct-to-consumer via app stores.
Differentiator
Problem solved
Functional benefit
Brands
- Sleepio: Digital care program for sleep improvement available directly to consumers (non-prescription)
- Daylight
- SleepioRx
- DaylightRx
- Spark Direct
Products and services
- SleepioRx FDA-cleared prescription digital therapeutic for chronic insomnia delivering six-week cognitive behavioral therapy for insomnia (CBT-I) via mobile app. Prescribed by licensed healthcare providers for adults 18+ as adjunct to usual care and reimbursable via CMS DMHT codes.
- DaylightRx FDA-cleared prescription digital therapeutic for generalized anxiety disorder (GAD) in adults 22+. Delivers guideline-recommended CBT through video and audio lessons using cognitive restructuring, stimulus control, imaginal exposure, and applied relaxation techniques.
- Spark Direct Self-paced digital CBT program for depression targeting teens and adults aged 13+. Covers mental health education, behavioral activation, values connection, mindfulness, mood-tracking, and includes safety features with crisis guidance.
- Sleepio Consumer wellness digital CBT program for improving sleep quality, available direct-to-consumer without prescription via app stores. Targets adults experiencing poor sleep who prefer non-drug approaches.
- Daylight Consumer wellness digital CBT program for reducing worry and anxiety, available direct-to-consumer without prescription via app stores. Delivers CBT-based techniques to manage anxiety symptoms.
Quantifiable outcome
- 76% of SleepioRx patients achieved healthy sleep (vs 29% placebo, 18% usual care)
- +7 more outcomes
Companies that use Big Health
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles5 records
Big Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Big Health partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, core and flagship.
- Henry Ford Health SystemstrategicLeading health system partnered to deliver FDA-cleared digital treatments at scale. Partnership for longitudinal research in racially and socioeconomically diverse populations.
- Northwell HealthstrategicMajor health system partner for clinical integration and delivery of SleepioRx and DaylightRx treatments at scale.
- Grow TherapystrategicPartnership announced March 2024 to launch comprehensive mental health solution combining Big Health digital therapeutics with Grow Therapy's therapy platform.
- American Psychological Association (APA)coreExclusive partnership to advance education on benefits of digital treatments for common mental health conditions. Collaborates on clinician education and awareness of digital therapeutics value in clinical care delivery.
- LimbixcoreAcquired Limbix in July 2023, adding SparkRx (now Spark Direct) for adolescent depression. Includes pipeline product for adolescent anxiety and mission-aligned talent.
- Evernorth (Cigna)flagshipDaylight and Sleepio selected for Evernorth Digital Health Formulary. Enables access to thousands of employers and health plan members through major PBM.
- NHS ScotlandflagshipFirst country in world to make digital therapeutics for anxiety and insomnia available nationally. Expanded relationship provides access to over 5 million adults in Scotland.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Big Health competitors and assessment
Company assessmentDirect peers
- Akili Interactive: Akili Interactive is another FDA-cleared prescription digital therapeutics company, focusing on cognitive disorders (ADHD, cognitive dysfunction in MS) rather than mental health. Both companies are direct peers in the prescription DTx category, share FDA-clearance-based business models, and compete for the same payer and provider mindshare in the nascent prescription digital therapeutics space.
- Pear Therapeutics: Pear Therapeutics was a pioneering FDA-cleared prescription digital therapeutics company (reSET, reSET-O, Pear-008) for substance use disorder and insomnia before filing for bankruptcy in 2023. It is a direct historical peer in the prescription DTx space, and its bankruptcy is a cautionary comparable for Big Health's commercial trajectory in the same regulatory and reimbursement environment.
- Lyra Health: Lyra Health is a mental health benefits platform offering therapy, coaching, and digital self-care to employers and health plans. It is comparable to Big Health's enterprise employer and health plan channel, competing for the same mental health benefit budget and serving overlapping customer populations with adjacent evidence-based interventions.
- Spring Health: Spring Health is a mental health benefits platform combining provider matching, therapy, coaching, and digital exercises for employer and health plan customers. It competes with Big Health's employer and health plan offering for the same population-level contracts and overlapping customers in the employer-sponsored mental health benefits market.
Broad incumbents
- Headspace Health: Headspace Health (formed via the Headspace-Ginger merger) is a broader mental health and wellness platform offering meditation, coaching, and therapy services to consumers, employers, and health plans. It competes with Big Health's Sleepio and Daylight consumer and employer offerings, particularly for employer wellness budget and health plan mental health benefit dollars.
- Calm: Calm is a leading consumer wellness and meditation app with strong employer and health plan distribution for sleep and anxiety content. It competes directly with Big Health's consumer Sleepio and Daylight apps for app store mindshare, employer benefit placement, and health plan partnerships serving the same insomnia and anxiety populations.
- Talkspace: Talkspace is a publicly traded online therapy and behavioral health platform serving B2B (employers, health plans) and direct-to-consumer markets. It is comparable to Big Health on the health plan and employer channel but offers live therapist-led care rather than fully automated digital CBT, positioning it as a complementary or competing modality in payer mental health contracts.
- Omada Health: Omada Health is a virtual care company delivering digital behavioral interventions for chronic conditions (diabetes prevention, hypertension, musculoskeletal) to employers and health plans. It is comparable to Big Health as a digital therapeutic employer and health plan platform with similar evidence-based, payer-reimbursed delivery model serving overlapping B2B customers.
Emerging players
- Cerebral: Cerebral is an online mental health platform providing medication management and therapy for anxiety, depression, and ADHD. It serves some overlapping customer segments (employers, direct consumers) and addresses overlapping indications (anxiety, depression), making it a partial competitor for health plan and employer mental health benefit dollars alongside Big Health's digital therapeutic interventions.
- Woebot Health: Woebot Health is an AI-powered conversational mental health platform delivering CBT-based chatbot interventions for anxiety and depression. It is comparable to Big Health on the digital CBT delivery model and overlapping indications (anxiety, depression) and competes for similar employer, health plan, and consumer audiences with a different technological approach (AI chatbot vs. structured curriculum).
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Big Health social profiles
Digital presenceBig Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Health leadership team
Management profileNumber of profiles
Profiles7 records
Big Health subsidiaries and ownership
Company hierarchySubsidiaries1 record
Big Health funding detail
Funding detailFunding overview
Funding rounds6 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Health M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Health
What does Big Health do?
Big Health develops and delivers evidence-based digital cognitive behavioral therapy (CBT) programs for common mental health conditions including insomnia, anxiety, and depression. The company sells FDA-cleared prescription digital therapeutics (SleepioRx, DaylightRx) to health systems, providers, and health plans for clinical integration, alongside consumer wellness apps (Sleepio, Daylight, Spark Direct) available direct-to-consumer via app stores.
Is Big Health a public or private company?
Big Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Big Health founded?
Big Health was founded in 2010. It employs 101 to 250 people.
Where is Big Health based?
Big Health is headquartered in San Francisco, United States, in the North America region.
How does Big Health make money?
Four revenue lines are on record. Prescription Digital Therapeutic Licensing is the primary driver. The others are enterprise/B2B SaaS Subscriptions, PBM/Pharmacy Benefit Manager Billing and consumer App (OTC).
Who are Big Health's main competitors?
Direct peers on record are Akili Interactive, Pear Therapeutics, Lyra Health and Spring Health. Broad incumbents are Headspace Health, Calm, Talkspace and Omada Health. Emerging players are Cerebral and Woebot Health.
Does Big Health have an API?
No public API is recorded for Big Health.
What industry is Big Health in?
Big Health's product category is Digital Mental Health Therapeutics. Its primary akta.pro industry code is HLACANAB, Prescription Digital Therapeutics (PDT), with a secondary code of HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital). Its NAICS code is 621420 and its SIC code is 8000.