Pomp

What Pomp does

Pomp Beauty, Inc. is a Denver-based, Delaware-incorporated vertical SaaS and marketplace company that provides licensed estheticians, aesthetic professionals, and aesthetic nurses with a branded retail storefront, client management tools, and drop-ship fulfillment across 50+ clinical skincare brands. The cloud-based platform combines a routine builder, automated marketing and reorder reminders, a loyalty program (Pomp Rewards Club), progress photo tracking, and booking-system integrations (Gloss Genius, Vagaro, Square, and Zapier-enabled Acuity, Boulevard, and Calendly), enabling practitioners to monetize client relationships without holding inventory or managing shipping logistics. Pomp launched in 2020 as a direct-to-consumer personalized skincare company and pivoted in 2021 to its current B2B2C professional-services model.

The company operates a three-stream revenue model: (i) monthly professional subscription plans (Elevated, Elite, and Icon tiers), with the storefront feature gated to paid tiers; (ii) transaction-based commission on products purchased through each esthetician's branded storefront; and (iii) direct consumer purchases through Pomp's e-commerce marketplace, with all orders drop-shipped from partner brands and payments processed via Stripe. Pomp reports 20k+ cumulative orders shipped, an average 40% repurchase rate among platform users, and a 4x higher purchase likelihood for clients with active routines. The company has raised approximately $6.3 million+ across seed rounds in 2021–2025, with disclosed institutional participation from FirstMile Ventures, GAN Ventures, Kickstart, Service Provider Capital, SpringTime Ventures, CASSIUS, and Long Journey Ventures, and is led by co-founder and CEO Shannon Erley alongside co-founder Nicole Cox.

Name

Pomp

Legal name

Pomp Beauty, Inc.

Website

https://pompbeauty.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Pomp is a Denver-based vertical SaaS and marketplace platform that enables licensed estheticians and aesthetic professionals to sell professional-grade skincare through branded storefronts with drop-ship fulfillment, without holding inventory.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Subscription Plans: Monthly subscription tiers for estheticians (Elevated, Elite, Icon plans) providing access to storefront builder, client management, and brand education. Subscription required for storefront feature access.
2. Product Sales Commission: Estheticians earn commission on products purchased through their branded storefront. Platform handles payment processing, shipping, and fulfillment while professionals receive recurring revenue from client repurchases.
3. Direct Consumer Purchases: End consumers can purchase products directly through the platform from estheticians' storefronts or browse the general marketplace. Revenue generated through product markups and shipping fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pomp provides a vertical SaaS platform that enables licensed estheticians and aesthetic professionals to operate a branded e-commerce storefront, build personalized AM/PM client skincare routines, manage clients, automate reorder reminders, and earn recurring commission on professional product sales. The platform aggregates 50+ clinical-grade skincare brands and 2,000+ products, drop-ships orders directly from brand partners to end consumers, and runs a built-in loyalty program (Pomp Rewards Club), eliminating the need for estheticians to hold inventory or manage shipping logistics.

Product overview

Pomp is a unified B2B SaaS platform combining a client management system, a white-label retail storefront, and a loyalty program — enabling estheticians, aesthetic professionals, and nurses to sell professional-grade skincare without holding inventory or managing shipping. The core Pomp Platform serves as the central hub, layered with the Routine Builder for personalized recommendations, the Pomp Rewards Club loyalty program, client management and commission reporting dashboards, progress photo tracking, and marketing support tools. The platform integrates access to 50+ professional skincare brands and 160+ hours of brand education, all connected through automated reorder reminders and subscription capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Pomp Platform A cloud-based vertical SaaS platform for licensed estheticians, aesthetic professionals, and nurses that combines a branded e-commerce storefront, personalized AM/PM skincare routine builder, client management dashboard, automated reorder and abandoned-cart notifications, progress photo tracking, and commission tracking. Operates on tiered monthly subscription plans (Elevated, Elite, Icon) and integrates with Stripe for payments and with Gloss Genius, Vagaro, Square, Acuity, Boulevard, and Calendly (via Zapier) for booking and POS data import.
• Pomp Rewards Club A built-in loyalty program embedded in the Pomp Platform that lets clients earn 1 point per $1 spent with tiered rewards up to $80 off, automatically tracked across each esthetician's storefront to incentivize repeat purchases through the professional channel rather than third-party retailers.
• Partner Brand Portfolio and Marketplace An aggregated catalog of 50+ vetted clinical-grade professional skincare brands (including PCA Skin, iS Clinical, EltaMD, Colorescience, emerginC, Glo Skin Beauty, Hydrinity, Sorella Apothecary, SEEN, RescueMD, CodeX Labs, and Clean Skin Club) and 2,000+ products, accompanied by 160+ hours of brand education, that estheticians can curate and resell through their branded storefronts with drop-ship fulfillment directly from the brand to the end consumer.

Quantifiable outcome

• Clients with routines are 4x more likely to purchase with 15% higher average order value
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• SquarecoreTechnology or IntegrationSquare integration allows Pomp to sync client data and appointment information. Estheticians using Square for booking can import their client list into Pomp's retail platform, enabling seamless workflow between scheduling and retail management.
• ZapiercoreTechnology or IntegrationZapier integration extends Pomp's connectivity to hundreds of booking tools including Acuity, Boulevard, and Calendly. Enables automated client data imports and workflow creation for estheticians across different scheduling platforms.
• Gloss GeniuscoreTechnology or IntegrationClient import integration with Gloss Genius booking platform enables estheticians to seamlessly migrate client data and appointment history into Pomp's retail management system.
• VagarocoreTechnology or IntegrationClient import integration with Vagaro booking platform enables estheticians to transfer client information to Pomp for retail and routine management.
• 50+ Professional Skincare Brands (e.g., PCA Skin, iS Clinical, EltaMD, Colorescience, emerginC)coreChannel Partner/ Reseller/ DistributorAggregate distribution partnership with 50+ clinical skincare brands including PCA Skin, iS Clinical, EltaMD, Colorescience, emerginC, Glo Skin Beauty, Hydrinity, Sorella Apothecary, SEEN, RescueMD, CodeX Labs, and Clean Skin Club. Brands provide products shipped directly to consumers while Pomp provides aggregated distribution through esthetician network.
• StripecoreTechnology or IntegrationPayment processing partner handling all transactions on the Pomp platform. Stripe processes credit card payments and powers checkout functionality across all storefronts.
• Dr. Christine Ibrahim (Anaphora)coreStrategic or Co-development PartnerDr. Christine Ibrahim MD, MPH serves as Pomp's Medical Director. Board-certified dermatologist and founder of Beverly Hills-based Anaphora cosmetic practice. Provides clinical oversight and endorsement of platform's professional-grade positioning.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Booksy: Booking and business management app for barbers, stylists, and beauty professionals with embedded payments and marketplace discovery. Targets the same SMB professional base.
• GlossGenius: All-in-one SaaS for independent beauty and wellness professionals covering booking, payments, website, and client management. Most direct functional overlap with Pomp on the professional-side SaaS layer.
• Boulevard: Premium client experience and management software for salons, spas, and medspas. Comparable target buyer (independent estheticians, med-spa operators) and overlapping feature set (booking, client management, payments).
• Vagaro: Salon, spa, and fitness business management platform with built-in marketplace and consumer booking app. Comparable two-sided model (pro SaaS + consumer marketplace) and similar integration with professional workflows.
• Mangomint: Modern, cloud-based salon and spa management software for multi-location operators. Overlaps on client management, POS, and online booking features Pomp targets for esthetician and med-spa customers.
• Fresha: Beauty and wellness marketplace plus free business software used by salons, barbers, and estheticians globally. Closest analog to Pomp's combined SaaS + marketplace + product retail play, though broader in category scope.
• Phorest: Salon and spa software with client management, online booking, retail, and marketing tools. Closely comparable feature set and emphasis on client retention/loyalty.
• Meevo (by SalonCentric): Established salon and spa management platform owned by SalonCentric (a L'Oréal company). Comparable retail and client management functionality and a direct distribution relationship with pro beauty brands.

Broad incumbents

• Square Appointments: Block's broader SMB scheduling and POS offering, used by estheticians and small spas. Competes on workflow software though lacks Pomp's curated pro-brand marketplace.

Others

• Dermstore: Authorized online retailer of clinical-grade skincare brands. Overlaps on the consumer-facing purchase of professional brands but lacks the esthetician-mediated storefront and routine layer that is Pomp's core differentiator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/officialpompbeauty
• LinkedInlinkedin.com/company/pompbeauty
• Instagraminstagram.com/pomp_beauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pomp