What Rows does

Rows is a cloud-based collaborative spreadsheet platform founded in Porto, Portugal in 2017 (with a Berlin, Germany headquarters and offices in both cities) that positioned itself as an "AI Data Analyst" embedded inside a familiar spreadsheet interface. The product combines a standard spreadsheet grid with a cell-level AI interface (AI Cell), a vision-based OCR feature (Rows Vision) for extracting tables from PDFs and images, built-in Python execution, and more than 50 native integrations spanning CRM (HubSpot, Salesforce, Pipedrive), data warehouses (BigQuery, Snowflake, Redshift, MySQL, PostgreSQL), advertising and marketing platforms (Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, Mailchimp), social analytics, BI tools (Looker Studio, Power BI), and bank-account data via Plaid. Underlying AI capabilities run on third-party foundation models (OpenAI GPT, Llama) and include summarization, classification, sentiment analysis, translation, forecasting, anomaly detection, web research, and code generation. Rows supported SOC 2 Type II and GDPR compliance.

The company operated a four-tier subscription model — Free, Plus (~$8/user/month), Pro (~$79/month plus $8/user), and Enterprise (custom, with SAML SSO, custom AI models, advanced API, and dedicated CS manager) — driven primarily by product-led growth through a freemium tier, a 80+ template gallery, a public community workspace for duplicating shared spreadsheets, and a Chrome extension (RowsX) for web-table scraping. Enterprise sales supplemented PLG for larger deployments, and the company named AWS and Mercado Libre among its enterprise users. Rows raised approximately $34.7M across rounds in 2017, 2018, 2021, and 2024 (a €9M extension led by Indico Capital Partners with Cherry Ventures, Accel, Lakestar, and Armilar Venture Partners, on a €40M post-money valuation). In February 2026, Superhuman (formerly Grammarly) acquired Rows, integrating the Porto-based team into its Coda platform and announcing a three-month sunset of the standalone Rows product, with rows.com fully wound down on May 31, 2026.

Name

Rows

Legal name

Rows

Website

https://rows.com

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

101–250 employees

Short description

Rows is a cloud-based AI spreadsheet platform that lets marketing, finance, and startup teams import live data from 50+ sources, extract tables from PDFs, and run natural-language analyses inside a collaborative spreadsheet.

Ownership category

akta.pro rank

Product category

Collaborative Cloud Spreadsheet Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

akta.pro secondary industry

Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

Keywords

• Cloud spreadsheet platform
• AI data analyst
• Spreadsheet automation
• Data integration platform
• Collaborative spreadsheet software

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Free/Plus/Pro/Enterprise): Tiered subscription model with Free plan (limited AI tasks, 10 integrations, manual data refresh), Plus ($8/month - 200 AI tasks/month, daily automation), Pro ($79/month + $8/user - 1000 AI tasks/month, per-minute automation, 100 integrations), and Enterprise (custom pricing with advanced API, custom AI models, SAML SSO, dedicated CS manager)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rows is a cloud-based collaborative spreadsheet platform that combines traditional spreadsheet functionality with embedded AI capabilities for natural language data analysis. The product connects to 50+ built-in integrations (marketing platforms, databases, CRMs, advertising tools) to import live data automatically, and offers features like AI Cell for in-cell commands, Rows Vision for PDF/image table extraction, and the RowsX browser extension for web scraping. It is sold as a SaaS subscription with Free, Plus, Pro, and Enterprise tiers targeting individuals, marketing teams, startup founders, and finance professionals.

Product overview

Rows is a cloud-based collaborative spreadsheet platform positioned as an AI-powered data analyst. The core product (Rows) serves as the main spreadsheet application, while Rows AI provides embedded natural language AI capabilities for data analysis, forecasting, and content generation. Additional modules include Rows Vision for PDF/image extraction, AI Cell for in-cell AI access, RowsX browser extension for web scraping, and the Rows API for programmatic access. The platform connects to 50+ integrations including marketing tools, analytics platforms, databases, and CRMs. Rows was acquired by Superhuman in February 2026, with the standalone product being sunset in May 2026.

Differentiator

Problem solved

Functional benefit

Brands

• RowsX: Chrome extension for scraping tables from thousands of websites in one click.

Quantifiable outcome

• Analyze data 10x faster with AI assistance
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration56 records

AI capability11 records

Feature6 records

Partnerships

One partnership is on record.

• SuperhumanflagshipStrategic or Co-development Partner · 23 February 2026Superhuman acquired Rows in February 2026 to integrate Rows' spreadsheet technology and team into its AI productivity suite (Coda platform). The acquisition expands Superhuman's European presence with a new technical hub in Porto and adds no-code automation and AI data analyst capabilities. Rows product to be gradually sunset over 3 months.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Airtable: Airtable is the closest direct peer to Rows: a no-code, cloud-based, AI-augmented spreadsheet/database platform with native integrations, templates, and a freemium-to-enterprise GTM motion. Both target operations, marketing, and startup use cases with a similar grid-based UX and a PLG funnel layered with enterprise sales.
• Coda: Coda is a direct peer and now Rows' acquirer: an AI-native collaborative document/spreadsheet platform with packs (integrations), automations, and templates. Both compete in the "modern spreadsheet + docs + integrations" space, and Superhuman is integrating Rows technology directly into Coda.
• Notion: Notion is a direct competitor in collaborative productivity with embedded databases (table view), AI features, and an integration ecosystem. Both target startups and marketing/operations teams and overlap in "spreadsheet-as-database" use cases, though Notion is broader (docs, wikis, projects).
• Smartsheet: Smartsheet is a publicly-traded direct competitor offering collaborative work management built on a spreadsheet grid, with automations, integrations, and enterprise sales. Targets the same operations, marketing, and PMO use cases as Rows but with a stronger enterprise/IT footprint.

Broad incumbents

• Google Sheets: Google Sheets is the dominant free cloud spreadsheet incumbent and Rows' primary substitute, embedded inside Google Workspace with native AI via Gemini. Same core use case (collaborative spreadsheets with integrations via Apps Script/Connected Sheets) but at vastly larger scale and price points.
• Microsoft Excel: Excel (including Excel for the Web and Copilot in Excel) is the broadest incumbent in spreadsheets with deep enterprise penetration, advanced analytics, and now embedded AI. Competes with Rows for any business spreadsheet workload and dwarfs Rows in distribution and trust.

Emerging players

• Retool: Retool is an emerging player in the low-code internal-tools space with a spreadsheet-like table UI, deep database integrations, and a developer-first GTM. Overlaps with Rows on data-table-centric workflows and AI-assisted building, but is more developer-oriented.
• Polymer: Polymer is an emerging AI spreadsheet/no-code data tool that, like Rows, positions itself as an AI-augmented spreadsheet for marketers and operations teams. Smaller scale but a relevant niche competitor in the "AI-powered spreadsheet" category.

Others

• Zapier: Zapier is an adjacent/enabling player rather than a direct competitor: Rows integrates with Zapier to extend its connector footprint, while Zapier provides no-code automation. Comparability comes from the shared thesis of "no-code workflow + integrations," but Zapier is workflow-first rather than spreadsheet-first.
• Make: Make (formerly Integromat) is an adjacent visual automation platform, also natively integrated with Rows. Both chase the "automate work across apps" opportunity, but Make is a workflow-builder whereas Rows' UX is anchored on the spreadsheet cell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rowsHQ
• GitHubgithub.com/rows/hiring
• YouTubeyoutube.com/c/RowsHQ
• LinkedInlinkedin.com/company/rowsHQ
• Instagramtiktok.com/@rowshq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rows