Didomi

What Didomi does

Didomi is a Paris-based consent and preference management platform that helps organizations collect, manage, and operationalize user consents and preferences across web, mobile apps, and connected TV environments. Its core product is a multi-regulation Consent Management Platform (CMP) certified by Google and compliant with IAB TCF 2.3, supporting GDPR, CCPA, and 15+ global privacy frameworks. The platform is modular: the consent core is supplemented by a Preference Management Platform for first-party data activation, Advanced Compliance Monitoring for vendor/tracker scanning, Privacy Requests (DSAR) automation, and — following the 2025 acquisition of Addingwell — server-side tagging for first-party data infrastructure that protects ad revenue from browser restrictions.

The company makes money primarily through enterprise SaaS subscriptions priced on Monthly Unique Visitors across three tiers (Essential, Advanced, Premium), with quote-based pricing, annual contracts, and dedicated customer success managers. A usage-based, self-serve server-side tagging product adds a freemium/PLG motion. Distribution is enterprise field sales complemented by a formal Partner Program, a referral program offering commissions and rewards, and direct integrations with Salesforce, HubSpot, Mailchimp, Firebase, and major CTV platforms. The customer base spans 1,700+ clients post-acquisition across media/publishers, banking/finance, healthcare/pharma, retail/e-commerce, agencies, gaming, and telecommunications, with named logos including Orange, BNP Paribas, Sanofi, Renault, Peugeot, Michelin, Lacoste, Decathlon, Harrods, and Europcar.

Didomi is privately held and majority-owned by Marlin Equity Partners following a 2025 growth recapitalization of approximately $72M that funded the acquisition of Sourcepoint (adding ~600+ clients and US presence). The company has grown through both organic development and three acquisitions (Agnostik in 2022, Addingwell and Sourcepoint in 2025), consolidating the European privacy technology landscape. It maintains ISO/IEC 27001:2022 certification, is a founding member of the European CMP Association, and is consistently ranked a leader in G2's consent management reports.

Name

Didomi

Legal name

Didomi SAS

Website

https://didomi.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Didomi is a Paris-based consent and preference management platform serving 1,700+ enterprise clients across media, banking, healthcare, retail, and telecom with multi-regulation CMP, preference management, compliance monitoring, and server-side tagging.

Ownership category

akta.pro rank

Product category

Privacy Compliance Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Consent, Privacy & Preference Management (BPAMAEAK)

akta.pro secondary industries

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH), Privacy Governance & Consent Management (HDADAIAI), Consent, Preference & Data Rights Management (incl. HIPAA/GDPR support) (HLACAIAG)

Keywords

• Consent management platform
• Privacy compliance software
• Preference management
• Server-side tagging
• GDPR compliance tools

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Consent Management Platform: Three-tier subscription model (Essential, Advanced, Premium) for consent management with pricing based on Monthly Unique Visitors (MUV). Higher tiers unlock advanced features like preference management, privacy requests automation, and premium support.
2. Subscription - Server-side Tagging: Usage-based server-side tagging with Free Plan (100,000 requests), Pay-as-you-go tier (2,000,000 requests), and Enterprise tier with volume-based pricing. Revenue scales with customer request volumes.
3. Professional Services: Personalized onboarding, training sessions, and consulting services bundled with premium tiers and available as add-on services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Didomi provides a Consent and Preference Management Platform that enables organizations to collect, manage, and leverage user consents and preferences across web, mobile, and connected TV environments. The platform supports compliance with GDPR, CCPA, and 15+ global privacy regulations, and is complemented by add-on modules for preference management, compliance monitoring, DSAR automation, and server-side tagging infrastructure.

Product overview

Didomi offers a unified Global Privacy UX platform with a modular architecture centered on consent and preference management. The core offering is the Multi-regulation Consent Management Platform (CMP), which supports web, mobile apps, and connected TV environments. This core platform is complemented by add-on modules including the Preference Management Platform for first-party data collection, Advanced Compliance Monitoring for vendor and tracker compliance scanning, and Privacy Requests for DSAR automation. Through the acquisition of Addingwell, Didomi expanded its portfolio to include Server-Side Tagging capabilities for protecting ad revenue from browser restrictions. The platform supports compliance with GDPR, CCPA, and 15+ global privacy regulations, and is certified by Google and compliant with IAB TCF 2.3 standard.

Differentiator

Problem solved

Functional benefit

Brands

• Addingwell by Didomi: Server-side tagging solution for first-party data infrastructure, protecting ad revenue from blockers and browser restrictions

Products and services

• Multi-regulation Consent Management Platform A consent management platform (CMP) that enables centralized, on-brand consent experiences across every market and channel, covering GDPR, CCPA, and all major global regulations. Offers higher opt-in rates, stronger data quality, and full compliance for enterprises across web, mobile, and connected TV environments.
• Preference Management Platform Platform enabling collection of consented zero- and first-party data directly from users across web, mobile, email, and in-store touchpoints. Builds reliable consent profiles for real-time use in CRM, CDP, and ad platforms, with headless widgets for customization and integrations to Salesforce, Actito, HubSpot, and Mailchimp.
• Advanced Compliance Monitoring Proactive scanning and assessments solution providing deep, actionable understanding of vendor, tracker, and banner compliance. Identifies every tracker, script, and vendor; detects unauthorized activity; and generates audit-ready reports with customizable, programmable scans that reproduce multiple scenarios of user consent behavior.
• Privacy Requests Data Subject Request (DSAR) management solution that automates access, deletion, and opt-out requests from an interface integrated with consent profile and compliance records. Provides end-user authentication and analytics for privacy request handling.
• Server-Side Tagging (Addingwell by Didomi) First-party data infrastructure acquired through Addingwell that protects ad revenue from blockers and browser restrictions while ensuring every data transmission is backed by verified consent. Provides server-side GTM container implementation, premium tagging servers with auto-scaling, reverse-proxy DNS, and ITP bypassing for increased marketing and advertising ROI.

Quantifiable outcome

• 45% of collected data is effectively lost before powering decisions, campaigns, or revenue - Didomi helps recover this lost data
• +4 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• BackscreencoreTechnology or Integration · 5 February 2026Backscreen, a Baltic-based OTT technology provider, partnered with Didomi to integrate Didomi's consent and preference management technology into its cross-generation OTT platform. The integrated solution enables broadcasters and OTT service providers to deploy a single consent layer across web, mobile apps, and connected TV environments. The platform is compliant with IAB TCF 2.3 standard and certified by Google.
• SourcepointcoreStrategic or Co-development Partner · 9 July 2025Didomi acquired Sourcepoint, a New York-based privacy platform company, as part of a strategic partnership. The deal aims to create a unified privacy infrastructure, enhance data collection and utilization, and address evolving privacy regulations and AI challenges. The combined entity serves over 1,700 clients globally.
• AddingwellcoreStrategic or Co-development Partner · 5 May 2025Didomi acquired Addingwell, a startup specializing in digital consent and server-side tagging. The acquisition expands Didomi's first-party data infrastructure capabilities to protect ad revenue from blockers and browser restrictions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OneTrust: OneTrust is the dominant consent and privacy management platform, offering CMP, DSAR, GRC, and ethics tools. It directly competes with Didomi across multi-regulation consent and is consistently named alongside Didomi as a leading CMP vendor.
• TrustArc: TrustArc is a long-standing privacy compliance platform offering consent management, privacy assessments, and DSAR automation. It competes head-to-head with Didomi in enterprise privacy and is part of the same "leading CMP vendor" peer set.
• Usercentrics: Usercentrics is a German-based consent management platform with strong EU market presence and similar Google-certified CMP offerings. It is a direct competitor to Didomi in European multi-regulation consent management.
• Osano: Osano provides a unified privacy platform covering consent management, DSAR, vendor risk, and privacy assessments. It targets a similar mid-market and enterprise buyer with comparable CMP and broader privacy workflow features.
• Iubenda: Iubenda offers cookie consent management and privacy/cookie policy generation primarily for SMBs and mid-market websites. While smaller-scale, it overlaps with Didomi's CMP functionality and competes in European SMB segments.
• Cookiebot (Cybot): Cookiebot, by Cybot, is a widely used CMP for cookie consent and GDPR compliance, often paired with Usercentrics following acquisition. It serves a similar web consent management market as Didomi with comparable Google-certified CMP positioning.
• Sourcepoint: Sourcepoint was a direct competitor in consent and privacy management for publishers and media companies before being acquired by Didomi in 2025. It remains operationally comparable as a CMP peer for the media/publisher vertical.
• Crownpeak (Upland): Crownpeak, acquired by Upland, offers consent and consent-as-a-service capabilities as part of a broader digital experience and content management platform. It is grouped with Didomi as a leading CMP vendor and competes in regulated enterprise consent.

Broad incumbents

• BigID: BigID is a data intelligence and privacy platform focused on data discovery, classification, and privacy management. It overlaps with Didomi at the intersection of consent and broader data governance, serving a similar enterprise buyer with a wider data-centric scope.
• LiveRamp: LiveRamp is a data connectivity and identity platform that intersects with consent-backed data activation and server-side tagging — areas where Didomi's Addingwell offering now competes. It represents a broader, established player in adjacent data collaboration infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/didomi
• Xx.com/Didomi_io
• Facebookfacebook.com/WeAreDidomi

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Didomi