Decisiv
Decisiv operates the largest Service Relationship Management ecosystem in North American commercial vehicles, connecting 5,000+ service providers, 74,000+ fleets, and nine major OEMs on an AWS-hosted subscription platform that has managed nearly 37 million service events.
- Company typePrivate
- Founded2001
- HeadquartersGlen Allen, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Decisiv does
Decisiv, Inc. is a privately held software company founded in 2001 and headquartered in Reston, Virginia, that operates the largest Service Relationship Management (SRM) ecosystem in the North American commercial vehicle industry. The company's core SRM platform, built on Amazon Web Services infrastructure and exposed via RESTful APIs through SRM Connect, orchestrates end-to-end service event workflows across approximately 5,000 service provider locations, 74,000+ fleets and asset managers, and nine major OEMs (Volvo, Mack, Kenworth, Peterbilt, Freightliner, Western Star, Isuzu, Hino, and TICO). The platform has processed nearly 37 million service events and handles roughly 300,000 maintenance and repair events per month, with proprietary applications for case management (SRM Case), real-time dashboards (SRM Vision), reporting (SRM Insite and SRM Discovery), proactive contract maintenance (SRM Sentinel), and partner enablement via a React-based design system.
Decisiv generates revenue primarily through annual subscriptions to its SRM platform, sold via direct enterprise sales to large OEMs and fleet operators and through an OEM-embedded distribution model in which the platform is white-labeled as ASIST (PACCAR), Isuzu Connect, Hino Edge, PSSM, and similar branded deployments across dealer networks. Pricing is quote-based and varies by fleet size, service location count, and modules deployed; revenue is supplemented by a Decisiv Marketplace of partner integrations and add-on modules such as SRM Connector for Cummins Guidanz and SRM Case Estimator for Uptime Pro. The company operates a multi-segment go-to-market addressing fleets and asset managers, service providers (truck dealerships and independent repair shops), OEMs, component suppliers, and technology partners, with over 65 integration partners including Geotab, Verizon, CDK Global, Karmak, Procede, Mitchell1, TruVideo, Noregon, and Prokeep.
Decisiv is led by President and CEO Tim Hardin (appointed January 2026), with CFO/COO David Settle, Chief Innovation Officer Satish Joshi, Chief Product Officer Jeff Clark, Chief Technology Officer Tyler Dooling, Chief Alliance Officer Pete Russo, and Chief Human Resources Officer Priyanka Chandel. The company maintains ISO/IEC 27001:2022 certification (since February 2024) and received a Frost & Sullivan Best Practices Award in 2022. Recent strategic activity includes the announced acquisition of KEA Advisors (expected to close Q2 2026), the launch of the SRM Alliance with PACCAR, Isuzu, Hino, and KPIT at TMC 2026, native integrations with Prokeep and TRITECH, and an expanded Isuzu Connect deployment supporting electric vehicles and predictive maintenance.
Decisiv firmographics
Firmographics- Name
- Decisiv
- Legal name
- Decisiv, Inc.
- Website
- https://decisiv.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Decisiv operates the largest Service Relationship Management ecosystem in North American commercial vehicles, connecting 5,000+ service providers, 74,000+ fleets, and nine major OEMs on an AWS-hosted subscription platform that has managed nearly 37 million service events.
- Ownership category
- akta.pro rank
Decisiv industry classification
Industry- Product category
- Commercial Vehicle Service Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IT Incident, Problem & Change Management Platforms (HDAEALAI)
- akta.pro secondary industries
- Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where Decisiv is headquartered
LocationHeadquarters
- HQ city
- Glen Allen
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Decisiv business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SRM Platform Subscription: Decisiv generates revenue through subscription-based access to its Service Relationship Management platform. The platform connects over 5,000 service providers and 74,000 fleets, facilitating service event management, communication, and data analytics.
- Service Provider Efficiency Tools: Revenue generated from service providers utilizing the platform to manage repairs, with claims of 25-49% higher throughput for active platform users.
- Fleet Management Platform: Fleets and asset managers pay for platform access enabling improved uptime, reduced administrative overhead, and better asset utilization through the SRM ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Subscription (custom pricing) |
| Subscription | Annual | Service Provider Subscription (custom pricing) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Decisiv product offering
Product offeringCore offering
Decisiv sells a cloud-based Service Relationship Management (SRM) platform that orchestrates end-to-end commercial vehicle service event workflows between OEMs, dealers, fleets, service providers, and component suppliers. The platform connects over 5,000 service provider locations with 74,000+ fleets, processing nearly 37 million service events and 14,000 daily repair events, and is sold as a recurring subscription with modular add-ons (Case, Vision, Insite, Discovery, Sentinel, Inspections, Connect APIs) and OEM-branded variants.
Product overview
Decisiv offers a platform-plus-modules architecture built around its cloud-based Service Relationship Management (SRM) platform for the commercial vehicle industry. The Core Services Platform (AWS-hosted) provides the foundational infrastructure that powers a suite of SRM Applications including SRM Case (the core service workflow engine), SRM Vision (real-time dashboards), SRM Insite (standard reporting), SRM Discovery Custom Reporting (custom analytics), SRM Connect (API/integrations), SRM Sentinel (contract maintenance management), SRM Inspections (vehicle inspection workflows), SRM Case Estimator for Uptime Pro (DTNA-specific estimation), and SRM Connector for Cummins Guidanz (Cummins repair guidance). The Decisiv Key Design System (React JS) enables partner-built UI extensions. Isuzu Connect is a co-branded sub-brand integrating Isuzu360 telematics into the SRM platform. The ecosystem connects 5,000+ service providers and 74,000+ fleets, facilitating over 4 million annual service events.
Differentiator
Problem solved
Functional benefit
Brands
- SRM Case: Core service workflow management application enabling end-to-end service event management
- SRM Vision
- SRM Insite
- SRM Connect
- SRM Sentinel
- SRM Discovery
- Isuzu Connect
- SRM Ecosystem
Products and services
- Decisiv SRM Platform The central cloud-based Service Relationship Management platform that orchestrates end-to-end service event workflows across the commercial vehicle industry for OEMs, dealers, fleets, service providers, and component suppliers, built on AWS infrastructure.
- SRM Case Core service workflow management application enabling end-to-end service event management between fleets, service providers, and OEMs; cases can be created manually or triggered automatically through telematics diagnostic faults or geofence events.
- SRM Vision Real-time management dashboard providing complete visibility into service event status across every asset at every location with configurable display and email or SMS notifications for asset status updates.
- SRM Insite Standard reporting and analytics dashboard providing raw, aggregated, and visualized views of location, OEM, and fleet performance metrics with graphical representations.
- SRM Discovery Custom Reporting Customized data analytics platform for assessing customer service, reviewing operations performance, and analyzing data across multiple locations with interactive visualizations of VMRS cost trends, approval process efficiency, parts usage, and digital communication frequency.
- SRM Sentinel Managed maintenance application enabling service providers to manage contract maintenance for customers beyond internal leasing, with alerts for preventive maintenance, recalls, campaigns, and fault codes that translate to scheduled appointments.
- SRM Inspections Vehicle inspection workflow enabling service providers to establish consistent inspection processes and store complete inspection results for historical tracking and analysis.
- SRM Connect API family enabling software and services partners to connect their solutions into the SRM Ecosystem, exposing key case, provider, asset, and service provider data via RESTful web services.
- SRM Connector for Cummins Guidanz Integration connector providing technicians real-time, point-of-service access to genuine Cummins repair guidance and expertise within the Decisiv SRM workflow, streamlining repairs and accelerating vehicle return-to-service.
- SRM Case Estimator for Uptime Pro Estimation and approval tool for Daimler Truck North America (DTNA) service providers, providing seamless access to vehicle configuration data, reducing double entry, and streamlining the repair estimation and approval process.
- Isuzu Connect Co-branded fleet management platform integrating Isuzu360 telematics deeply into the Decisiv SRM platform across Isuzu's U.S. dealer network, providing real-time vehicle data, enhanced scheduling, predictive maintenance models, and support for electric vehicles and shared-use fleet structures.
- Core Services Platform Domain-specific software platform built on AWS infrastructure that connects people, places, systems, and things within the SRM ecosystem, enabling applications that unify service event management at asset owner shops, service provider locations, and via mobile.
- Decisiv Technical Services Technical support services for service providers, including access to OEM-specific help centers such as ASIST for Volvo/Mack, PSSM for PACCAR/Kenworth, Edge for Hino/Isuzu/TICO, and LINQ for Wheeltime.
Quantifiable outcome
- Up to 25% reduction in vehicle downtime
- +6 more outcomes
Companies that use Decisiv
Customer profileNamed customers28 records
Segments5 records
Ideal customer profiles4 records
Decisiv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability7 records
Feature8 records
Decisiv partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- KEA AdvisorscoreKEA Advisors, based in Lawrence, Kansas, is a provider of business advisory services and data-enabled solutions for commercial asset dealerships. The acquisition aims to combine KEA Advisors' PULSE Reporting system and operational expertise with Decisiv's SRM platform to build an AI-driven economic performance layer for commercial vehicle service dealership operations. The transaction was expected to close in Q2 2026 subject to customary closing conditions.
- Besson Management Group (TRITECH)corePartnership to integrate TRITECH's Expert Technician Support service into Decisiv's SRM platform. The integration enables seamless transfer of vehicle diagnostic and repair data with automated support case creation within TRITECH's Salesforce platform. Decisiv will resell Expert Technician Support subscriptions and collaborate on joint marketing initiatives targeting commercial vehicle service operations.
- SRM Alliance (PACCAR, Isuzu, Hino, KPIT)coreLaunch of the SRM Alliance at TMC 2026 Annual Meeting involving major OEMs, dealers, and technology partners to develop and implement a shared service management platform. The alliance aims to enhance service workflows, reduce manual work, and improve data integration across the industry.
- Isuzu Commercial Truck of AmericacoreExpanded partnership integrating Isuzu360 telematics more deeply into the Decisiv SRM platform (Isuzu Connect). The updated system gives dealers real-time vehicle data access, enhanced scheduling tools, and new workflow features. Platform has reduced downtime by up to 25 percent for users and now supports electric vehicles, predictive maintenance models, and shared-use fleet structures.
- ProkeepcoreIntegration combining Prokeep's AI-powered Order Engine with the Decisiv SRM platform to unify parts, scheduling, and campaign communication. The integration centralizes texts, emails, and web chats into a single Decisiv SRM case, improving shop throughput and productivity. Available to customers on both platforms in early 2026.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Decisiv competitors and assessment
Company assessmentBroad incumbents
- Verizon Connect: Verizon Connect provides fleet telematics and asset management solutions that integrate with Decisiv's ecosystem. It is a broader incumbent in fleet management and overlaps on telematics-driven service event creation.
- Samsara: Samsara is a broad IoT/fleet management platform that handles telematics, asset tracking, and maintenance workflows for commercial fleets. It competes with Decisiv at the fleet/asset-manager layer on service event visibility and predictive maintenance.
- Geotab: Geotab is a leading fleet telematics platform that integrates with Decisiv SRM. While broader (telematics across all vehicle types), it overlaps on fleet-side data, asset visibility, and service-triggering workflows that Decisiv monetizes.
- Solera (Audatex): Solera operates collision and repair estimation platforms (including Audatex) used in commercial and heavy-duty vehicle repair. It overlaps with Mitchell1 and competes in adjacent repair information and shop workflow markets.
Direct peers
- Procede Software: Procede's Excede dealer business system serves truck and commercial vehicle dealerships and integrates with Decisiv SRM. It is a direct competitor/partner on service writer, parts, and accounting workflows for commercial dealers.
- Mitchell1: Mitchell1 provides repair information, estimating, and shop management software for commercial and heavy-duty service operations. It is integrated into the Decisiv SRM Ecosystem and overlaps with service-provider workflow functionality.
- Noregon: Noregon provides commercial vehicle diagnostic and repair data tools (e.g., JPRO) used by service technicians and fleets. Noregon integrates into Decisiv SRM and competes on diagnostic-driven service workflows and telematics data.
- CDK Global: CDK Global offers heavy-duty dealer management systems that integrate with Decisiv SRM, targeting the same truck dealer and service provider workflows for DMS, parts, and service operations across commercial vehicle retail.
- Karmak: Karmak provides dealer management software (Karmak Fusion) for commercial vehicle dealerships and is integrated into Decisiv's SRM Ecosystem. It competes directly on operational workflow tools that service providers rely on, while partnering on data exchange.
Emerging players
- Quik Software: Quik Software provides dealer and service management software for commercial vehicle dealers and is integrated with Decisiv SRM. It is a smaller, direct competitor on dealer-side workflow and service event management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Decisiv social profiles
Digital presenceDecisiv compliance and trust
Trust signalCompliance1 record
Decisiv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decisiv leadership team
Management profileNumber of profiles
Profiles12 records
Decisiv subsidiaries and ownership
Company hierarchySubsidiaries1 record
Decisiv funding detail
Funding detailFunding overview
Funding rounds9 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decisiv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decisiv
What does Decisiv do?
Decisiv sells a cloud-based Service Relationship Management (SRM) platform that orchestrates end-to-end commercial vehicle service event workflows between OEMs, dealers, fleets, service providers, and component suppliers. The platform connects over 5,000 service provider locations with 74,000+ fleets, processing nearly 37 million service events and 14,000 daily repair events, and is sold as a recurring subscription with modular add-ons (Case, Vision, Insite, Discovery, Sentinel, Inspections, Connect APIs) and OEM-branded variants.
Is Decisiv a public or private company?
Decisiv is a private company. It is classified as venture growth investor backed and is currently operating.
When was Decisiv founded?
Decisiv was founded in 2001. It employs 51 to 100 people.
Where is Decisiv based?
Decisiv is headquartered in Glen Allen, United States, in the North America region.
How does Decisiv make money?
Three revenue lines are on record. SRM Platform Subscription is the primary driver. The others are service Provider Efficiency Tools and fleet Management Platform.
Who are Decisiv's main competitors?
Broad incumbents on record are Verizon Connect, Samsara, Geotab and Solera (Audatex). Direct peers are Procede Software, Mitchell1, Noregon, CDK Global and Karmak. Quik Software is listed as an emerging player.
Does Decisiv have an API?
Yes. Decisiv Core Services Platform exposes SRM domain-specific capabilities through the SRM Connect family of RESTful web APIs that connect Decisiv applications, third-party applications, telematics, IIoT, and connected systems. The APIs expose key case, provider, asset, and service provider data. Documentation is available at api-docs.decisiv.net and srm-api.decisivapps.com/api-docs/v1/. The Decisiv Key Design System enables customers and partners to create complementary SRM Ecosystem application interfaces using a React JS framework. Developer documentation is at api-docs.decisiv.net.
What industry is Decisiv in?
Decisiv's product category is Commercial Vehicle Service Management Software. Its primary akta.pro industry code is HDAEALAI, IT Incident, Problem & Change Management Platforms, with a secondary code of HDAEACAJ, Connector/Adapter Frameworks & Integration Runtimes. Its NAICS code is 5182 and its SIC code is 7372.