Quik
- Company typePrivate
- Founded2014
- HeadquartersQuincy, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Quik firmographics
Firmographics- Name
- Quik
- Legal name
- Quik Video LLC
- Website
- https://quik.auto
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Quik is headquartered
LocationHeadquarters
- HQ city
- Quincy
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Quik business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Quik operates as a subscription-based SaaS platform providing service lane automation technology to automotive dealerships and repair shops. The platform automates customer communication, video inspections, digital payments, and DMS integration. Pricing is quote-based with the first day of installation reportedly paying for the entire month according to customer testimonials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise SaaS platform for automotive service centers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Quik product offering
Product offeringCore offering
Quik sells a cloud-based SaaS platform that automates the automotive service lane, enabling technicians to capture HD inspection videos, run digital multi-point inspections (MPI), communicate with customers via automated two-way texting and digital calling, accept digital payments (including Flex-Pay financing via Affirm and Sunbit), and synchronize data with dealer management systems. The platform is delivered to automotive dealerships, commercial trucking repair shops, and powersports dealers through monthly subscription, with VIP onboarding and priority support.
Product overview
Quik is a unified automotive service lane technology platform that combines Video, MPI (Multi-Point Inspection), Text & Call, Pay, and Reports modules into a cohesive system. The platform automates service communication (over 60%), enables technician video inspections, provides digital MPI with instant customer approval workflows, integrates online payment processing with Flex-Pay options, and delivers enterprise reporting. Quik's core value proposition is the 'QuikTime Difference' - achieving average 6-minute customer approval turnaround (vs. 45-60 minutes traditional) and $165+ increase per repair order when video is attached. Target markets include auto dealerships, commercial trucking repair shops, and powersports dealers across the United States. Part of CitNOW Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Technician video inspection platform allowing technicians to create 2-3 minute personalized HD videos showing customers needed repairs, sent to customer phones for approval. Features include mobile iOS/Android app with pause, flashlight, unlimited users, multiple videos per RO, and fast upload.
- MPI (Multi-Point Inspection) Digital multi-point inspection tool with automated express lane inspection. Captures technician recommendations, supports Op Code integration, parts pricing, pre-built menu items, and direct customer communication for instant approvals, with DMS Parts Integration and Write-back.
- Text & Call Automated two-way text messaging and digital calling platform that automates over 60% of customer and service team communication, including welcome texts, video notifications, MPI/estimate texts, approval confirmations, and payment/vehicle-ready alerts (Twilio-powered).
- Pay Integrated online payment solution where customers receive a payment link via text for easy pre-pickup checkout. Includes Flex-Pay financing options through Affirm and Sunbit partnerships for pre-qualification and installment payments.
- Reports Enterprise-grade dashboard and performance reporting showing all Repair Orders on a single screen in real time, with reports of hours, lines, dollar amounts by Advisor and Technician, closing percentages, totals, and per-RO breakdowns, plus daily and weekly emailed reports.
Quantifiable outcome
- 6-minute average approval turnaround vs 45-60 minute typical process
- +11 more outcomes
Companies that use Quik
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Quik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature6 records
Quik partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, secondary and flagship.
- CDK GlobalcoreCertified integration partner. Quik integrates with CDK Global dealer management systems enabling seamless transfer of repair orders, customer data, and vehicle information. This is one of the most widely-used DMS platforms in automotive retail.
- Reynolds & ReynoldscoreCertified integration partner for DMS connectivity, enabling real-time data synchronization between Quik and Reynolds dealer management systems.
- Auto/Mate by DealerSocketcoreCertified integration partner providing connectivity to DealerSocket's Auto/Mate DMS platform for automotive dealerships.
- DealerBuilt LightYear Dealer Management SystemscoreCertified integration partner enabling seamless data exchange between Quik and DealerBuilt DMS platforms.
- dealertrack technologiescoreCertified integration partner providing connectivity to dealertrack's DMS and F&I solutions ecosystem.
- DecisivcoreIntegration partner for commercial trucking service management. Decisiv SRM platform integrates with Quik for enhanced commercial truck repair workflows.
- TwiliocoreCertified technology partner providing the communications infrastructure for Quik's text messaging and calling features. Essential for 2-way texting and automated notifications.
- TekioncoreCertified integration partner connecting Quik with Tekion's cloud-native dealer management platform.
- AffirmsecondaryFinancial technology partner for Flex-Pay solutions. Affirm provides buy-now-pay-later capabilities integrated into Quik's payment platform, enabling customers to finance repairs.
- SunbitsecondaryFinancial technology partner for Flex-Pay solutions offering pre-qualification and payment plan options for repair services.
- PorschecoreOEM partner whose dealer network uses Quik for service lane video and communication solutions. Porsche dealerships leverage Quik's transparency platform.
- BMWcoreOEM partner with dealerships utilizing Quik's service lane automation and video inspection solutions.
- AudicoreOEM partner with dealership network using Quik for technician video and customer approval workflows.
- VolkswagencoreOEM partner whose dealerships (such as Emich Volkswagen and Audi Hoffman Estates) are documented Quik customers with significant ROI results.
- ToyotacoreOEM partner with dealer network utilizing Quik's service communication and video inspection platform.
- FordcoreOEM partner with dealerships using Quik for service lane solutions.
- FreightlinercoreCommercial truck OEM partner whose dealer/service network uses Quik for commercial trucking repair solutions.
- CitNOW GroupflagshipParent company. Quik is part of CitNOW Group, a global market-leading provider of software for the automotive industry. The Group includes 10+ companies: Quik, Auto Imaging, AutoSLM, CitNOW, Dealerdesk, Dealerweb, RTC, Vehicle Vision, WEB1on1. Group achieved ISO 27001 UKAS Accreditation.
- LightspeedcoreCertified integration partner for DMS connectivity with Lightspeed automotive dealer management systems.
- MotorcoreCertified integration partner providing connectivity to Motor's dealer management solutions.
- PBScoreCertified integration partner for PBS dealer management systems.
- Info MediacoreCertified integration partner for Info Media dealer management solutions.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Quik competitors and assessment
Company assessmentBroad incumbents
- Tekion: Cloud-native automotive platform serving dealers and OEMs with CRM, DMS, and consumer experience products. Has an expanding service-lane footprint that competes with Quik for the same dealership technology budget.
- Mitchell 1: Long-established provider of automotive service information, shop management, and estimating tools. Overlaps with Quik's positioning in the dealership service bay, with broader reach into independent shops as well.
- Reynolds & Reynolds: Major DMS provider to franchised dealerships, with its own service and F&I workflows. Comparable to CDK as a Quik integration partner that also competes for the service-lane software wallet.
- CDK Global: Largest DMS provider in North American franchised auto retail. While Quik integrates with CDK, CDK's scale and roadmap ambitions could see it natively bundle service-lane communication tools, making it both an integration partner and a long-term competitive threat.
Direct peers
- Protractor: Video multi-point inspection (MPI) platform for automotive dealerships. Targets the same service-lane transparency use case as Quik's Video and MPI modules, with similar technician-led video capture and customer approval workflow.
- CitNOW: UK-based automotive video platform and sibling company under the same CitNOW Group parent. Directly comparable product category (personalized video for service and sales), overlapping customer base of dealerships and OEMs, and similar business model — making it Quik's closest direct peer despite the shared ownership.
- Dealer-FX (Snap-on Shop Solutions): Service-lane workflow and MPI platform used by franchised dealerships. Competes directly with Quik's MPI and Text & Call modules inside dealership fixed-operations departments.
Emerging players
- myKaarma: Service-lane communication and payment platform for dealerships. Overlaps with Quik's Text & Call and Pay products, particularly around customer communication, scheduling, and digital checkout for service visits.
- AutoLeap: Shop management software for auto repair shops and small dealer service centers. Competes with Quik for digital workflow spend in service departments, particularly outside large franchised dealer groups.
- Shop-Ware: Cloud-based shop management platform with digital vehicle inspection capabilities. Targets independent and dealer-affiliated repair shops with workflow tools that partially overlap with Quik's MPI and Reports modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Quik social profiles
Digital presenceQuik compliance and trust
Trust signalCompliance4 records
Quik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quik leadership team
Management profileNumber of profiles
Profiles1 record
Quik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quik
What does Quik do?
Quik sells a cloud-based SaaS platform that automates the automotive service lane, enabling technicians to capture HD inspection videos, run digital multi-point inspections (MPI), communicate with customers via automated two-way texting and digital calling, accept digital payments (including Flex-Pay financing via Affirm and Sunbit), and synchronize data with dealer management systems. The platform is delivered to automotive dealerships, commercial trucking repair shops, and powersports dealers through monthly subscription, with VIP onboarding and priority support.
Is Quik a public or private company?
Quik is a private company. It is classified as corporate owned and is currently operating.
When was Quik founded?
Quik was founded in 2014. It employs 11 to 50 people.
Where is Quik based?
Quik is headquartered in Quincy, United States, in the North America region.
How does Quik make money?
One revenue line is on record: saaS Platform Subscription.
Who are Quik's main competitors?
Broad incumbents on record are Tekion, Mitchell 1, Reynolds & Reynolds and CDK Global. Direct peers are Protractor, CitNOW and Dealer-FX (Snap-on Shop Solutions). Emerging players are myKaarma, AutoLeap and Shop-Ware.
Does Quik have an API?
No public API is recorded for Quik.