Vetster

What Vetster does

Vetster is a veterinary telehealth marketplace founded in 2020 and headquartered in Toronto, Canada, with a UK subsidiary (Vetster UK Limited). The platform connects individual pet owners with thousands of licensed, actively practicing veterinarians via on-demand video, voice, and live messaging consultations available 24/7 across more than 50 countries and all 50 U.S. states, covering 20+ species including dogs, cats, birds, horses, reptiles, and pocket pets. The core technology is a dual-sided marketplace with automated medical record generation from consultation recordings, identity verification of both vets and pet owners (via Plaid), an integrated online pharmacy (VetsterRx), and mobile apps on iOS and Android. Vetster reports a 97% consultation resolution rate and maintains consumer ratings of 4.9 on Google and 4.8 on Trustpilot.

Vetster monetizes through a hybrid model: per-appointment consultation fees set by individual veterinarians plus a Vetster service fee (transaction-based), recurring subscription plans (Vetster Plus, Vetster Unlimited, Vetster Wellness) bundling appointments and unlimited messaging, pharmacy dispensing fees flowing through third-party pharmacy providers, and an affiliate/referral program. Average appointments are priced around $102, and the Vetster Plus subscription carries an estimated $408 annual value across four appointments. The go-to-market motion is primarily product-led growth via the web and mobile apps, supplemented by enterprise field sales — most notably a 2026 rollout embedding Vetster inside select PetSmart stores across the United States, an employer benefits channel targeting HR departments, and integration partnerships with Mella Pet Care (home diagnostic devices) and CitizenShipper (pet transportation). Three core customer segments are served: individual pet owners (primary), licensed veterinarians/clinics listing on the marketplace, and enterprises (employers, retail partners) accessing the platform as a distribution layer.

Total disclosed venture funding is approximately $87 million, comprising a Seed round of ~$7.4M (2020), a Series A of ~$30M led by Kensington Capital Partners (2022), and a $50M Series B in 2025. Headcount is in the 51–100 range. The company was named to Deloitte's Technology Fast 50 Companies-to-Watch (2024) and won the 2025 Pet Innovation Awards "Pet App of the Year." Recent strategic priorities evident in the data include state-level U.S. expansion (e.g., Florida, 2024), retail channel build-out (PetSmart), ecosystem integrations (Mella, CitizenShipper), and international scaling through the UK entity.

Name

Vetster

Legal name

Vetster Inc.

Website

https://vetster.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Vetster is a veterinary telehealth marketplace connecting pet owners with licensed veterinarians for 24/7 video, voice, and messaging consultations across 50+ countries and 20+ species. It monetizes via per-appointment fees, subscriptions (Vetster Plus), integrated pharmacy, and B2B partnerships including PetSmart.

Ownership category

akta.pro rank

Product category

Veterinary Telemedicine

NAICS

Veterinary Services (54194)

akta.pro primary industry

Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)

akta.pro secondary industries

Veterinary Telehealth Marketplaces (HLALALAM), Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)

Keywords

• Veterinary telemedicine
• Pet telehealth marketplace
• Online vet consultations
• Pet prescription pharmacy
• Veterinary appointment platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Per-Appointment Consultation Fees: Pet owners pay per appointment for virtual veterinary consultations with licensed veterinarians. Appointment fees are set by individual veterinarians on the marketplace, with an additional service fee charged by Vetster covering technical support, customer support, payment processing, platform utilization, and maintenance.
2. Vetster Plus Subscription Plans: Vetster offers subscription plans (Vetster Plus, Vetster Unlimited, Vetster Wellness) providing unlimited messaging with veterinary professionals and included virtual vet appointments. Plans are billed monthly, quarterly, or annually with automatic renewal. Subscriptions cover all of the subscriber's pets and include free shipping on prescriptions.
3. Pharmacy Dispensing Fees (VetsterRx): When a veterinarian prescribes medication during a consultation, clients can order through VetsterRx online pharmacy or pick up at a local pharmacy. Pharmacy dispensing fees are set and collected by the third-party pharmacy provider, separate from the consultation fee.
4. Affiliate Program: Vetster operates an affiliate program enabling third parties to refer pet owners to the platform in exchange for commissions or referral fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Vetster operates an online marketplace that connects pet owners with thousands of licensed veterinarians for on-demand virtual veterinary consultations delivered via video, voice, and live messaging across web, iOS, and Android. The platform supports 20+ species and integrates prescription ordering through VetsterRx, automated medical record generation, and partnerships with diagnostic device makers and pet retailers to expand access to veterinary care.

Product overview

Vetster is a pet telehealth marketplace platform providing virtual veterinary care services. The core Vetster Platform connects pet owners with licensed veterinarians for telemedicine consultations supporting 20+ species. The platform operates on a dual-sided marketplace model serving pet parents and veterinarians. Key products include Vetster Plus (annual subscription with 4 appointments and unlimited messaging), VetsterRx (online pharmacy for pet prescriptions), Vetster for Vet Clinics (vet-facing platform for listing services), Vetster Employer Benefits (workplace benefits offering), and Vetster Wellness subscription plans. The platform is available across 50 countries, all 50 U.S. states, Canada, and the United Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Vetster Platform Online pet care marketplace connecting pet owners with licensed veterinarians for virtual veterinary telemedicine consultations via video, voice, and messaging. Supports 20+ species including dogs, cats, birds, horses, reptiles, hamsters, and rabbits across 50+ countries.
• Vetster Plus Annual subscription plan covering all pets in the subscriber's household, offering 4 virtual vet appointments (~$408 value), unlimited messaging with veterinary professionals, and free shipping on prescriptions.
• Vetster Wellness Subscription service for pet wellness checks and ongoing care management for designated dogs or cats, billed monthly, quarterly, or annually.
• VetsterRx Online pet pharmacy enabling prescription medications to be ordered through the platform following a veterinary consultation, with integration for local pharmacy pickup. Dispensing fees are managed by the third-party pharmacy.
• Vetster for Vet Clinics Platform module that allows veterinary clinics and licensed veterinarians to list their services, manage appointments, and provide telehealth consultations through Vetster's marketplace.
• Vetster Employer Benefits Enterprise offering allowing employers to provide Vetster telemedicine appointments as a workplace benefit to employees who are pet owners.
• Vetster Gift Cards Gift card product allowing users to purchase Vetster consultations as gifts for other pet owners.
• PetSmart Virtual Veterinary Support Program B2B2C virtual veterinary support program embedded in PetSmart retail stores across the United States, giving store associates real-time access to licensed veterinarians for in-store pet care situations.

Quantifiable outcome

• 97% resolution rate across telemedicine consultations
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PetSmartcoreStrategic or Co-development Partner · 13 January 2026Vetster and PetSmart launched a virtual veterinary support program in select PetSmart stores across the United States. The partnership gives PetSmart associates in PetsHotel, The Salon, and small-animal departments real-time access to licensed veterinarians through Vetster's secure medical platform. The collaboration aims to accelerate time to treatment for pets in stores and improve care standards in areas with limited veterinarian access, addressing concerns ranging from acute issues (vomiting, infections) to ongoing needs (anxiety, weight management).
• CitizenShippercoreStrategic or Co-development Partner · 10 February 2025CitizenShipper, a pet transportation leader with over 120,000 successful journeys, partnered with Vetster to integrate safe pet transportation with comprehensive veterinary telehealth services. The collaboration allows pet owners to access pre- and post-travel health assessments, virtual consultations, and emergency veterinary support alongside arranging pet transport. The integrated services combine CitizenShipper's transportation expertise with Vetster's telehealth platform across the United States.
• Baden BowerminorGTM or Marketing Partner · 12 November 2024Baden Bower led public relations efforts for Mella and Vetster's new partnership in telehealth for pets, generating earned media coverage and brand awareness for the collaboration in the pet health technology space.
• Mella Pet CarecoreTechnology or Integration · 28 October 2024Mella Pet Care, a Chicago-based pet health device startup, partnered with Vetster to provide 24/7 veterinary care access through Vetster's marketplace to users in the United Kingdom, Canada, and the United States. The partnership integrates Mella's home diagnostic devices—including an axillary thermometer, body fat analyzer, chip reader, and pulse oximeter—with Vetster's telehealth platform, giving veterinarians more information for virtual pet assessments. The collaboration aims to improve accessibility and reduce stress in pet healthcare.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Petriage: Veterinary telehealth and AI-driven triage platform used by both pet owners and veterinary clinics. Comparable to Vetster through telehealth delivery and vet-clinic-as-supply-side onboarding.
• AirVet: U.S.-based veterinary telehealth marketplace connecting pet owners with licensed veterinarians via video, chat, and async. Closest direct competitor to Vetster in North America with overlapping B2C marketplace model, subscription offerings, and employer benefits distribution.
• FirstVet: Veterinary telehealth marketplace operating primarily across the UK and Europe, offering on-demand video consultations with licensed vets. Direct peer given overlapping marketplace model, geographic adjacency (UK), and similar B2B (insurance/employer) distribution.
• Dutch Pet: U.S. veterinary telehealth and prescription platform offering video consultations and home-delivered medications. Comparable to Vetster through integrated telehealth + pharmacy model and prescription-led monetization.
• whiskerDocs: 24/7 pet telehealth helpline providing triage and consultation services to pet owners, often distributed through pet insurance and employer benefits. Comparable to Vetster on the B2B benefits/insurance distribution model and triage-first positioning.
• Pawp: Subscription-based pet telehealth and wellness platform offering unlimited consultations and an emergency fund benefit. Comparable to Vetster on subscription pricing (annual plans) and 24/7 access positioning.

Broad incumbents

• PetCoach (PetSmart): PetSmart's in-house pet advice/telehealth offering and broader retail ecosystem. Relevant incumbent given PetSmart is Vetster's flagship partner but also operates competing pet care advice assets.
• Chewy: Large U.S. online pet retailer with pharmacy, telehealth, and insurance offerings (Chewy Pharmacy, CarePlus). Comparable as a broad incumbent with overlapping pharmacy and pet-care telehealth ambitions that could compete with VetsterRx and the Vetster marketplace.
• Mars Petcare: Global pet care conglomerate (Royal Canin, Banfield, Antech) with veterinary clinic networks and diagnostic capabilities. Comparable as a broad incumbent that could leverage owned clinics and diagnostics to build competing vet telehealth and integrated care offerings.
• PetIQ: U.S. pet health and wellness company operating veterinary clinics (through Community Veterinary Clinics) and product distribution. Comparable as an incumbent integrating pet retail/clinic distribution with adjacent telehealth capabilities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@askvetster?sub_confirmation=1
• Facebookfacebook.com/vetster.inc
• LinkedInlinkedin.com/company/vetster
• Instagraminstagram.com/askvetster
• TikToktiktok.com/@vetster.inc
• Xx.com/vetster

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetster