TireTutor
TireTutor operates a dual-sided tire commerce platform combining a consumer-facing price-comparison marketplace that connects car owners with local independent tire dealers and an AI-driven shop management SaaS suite serving SMB tire and auto repair shops across the United States.
- Company typePrivate
- Founded2017
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What TireTutor does
TireTutor, Inc. is a privately held Delaware-incorporated company headquartered in Brookline, Massachusetts (also listed with a Boston mailing address), founded in 2017 by MIT students including CEO Jason Abrahams, who brought prior industry experience at major tire manufacturers. The company operates a dual-sided platform: a consumer-facing marketplace at tiretutor.com that connects vehicle owners with local independent tire dealers for price comparison, appointment scheduling, and online payment, and a dealer-facing SaaS suite at tiretutor.ai that provides integrated shop management tooling for tire and auto repair businesses.
The dealer platform bundles four modules—AI-powered ecommerce, an integrated supply chain for tire and parts sourcing, AI-native operations (automated inspections, dynamic pricing, call handling), and a modern POS/payments system—and is explicitly positioned to replace the multiple point tools that small shops previously stitched together. The consumer side mirrors the comparison-shopping model used in travel and hotel aggregation, structured around SEO capture for tire-related queries, a 'Get a Quote' feature that solicits up to five competing local shop bids, and a proprietary deal-rating algorithm that ranks tires across brands for a given vehicle.
TireTutor monetizes through dealer subscriptions to the shop management SaaS, marketplace commissions or referral fees on consumer transactions, and lead-generation fees tied to quote requests; pricing is not publicly disclosed and requires a 'Book a Demo' or 'Call for details' interaction. The company serves a horizontal two-sided customer base—individual US car owners (secondary segment) and SMB tire and auto repair shop owners (primary segment)—and its US-only operating geography is consistent with the data disclosed. Capital history includes early support from MassChallenge, MIT delta v, Walnut Venture Associates, and jtangoVC, a 2021 institutional round led by Contour Venture Partners with FJ Labs, Pareto Holdings, Tribeca Venture Partners, and Bantam Group, two SEC Form D exempt offerings in 2024 (one in January selling roughly $1.0M of a $2.0M debt-and-other-securities offering and one in July offering $5.5M of equity/pooled/debt securities), and an undisclosed-amount acquisition of ImprezzAI in April 2025.
TireTutor firmographics
Firmographics- Name
- TireTutor
- Legal name
- TireTutor, Inc.
- Website
- https://tiretutor.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TireTutor operates a dual-sided tire commerce platform combining a consumer-facing price-comparison marketplace that connects car owners with local independent tire dealers and an AI-driven shop management SaaS suite serving SMB tire and auto repair shops across the United States.
- Ownership category
- akta.pro rank
TireTutor industry classification
Industry- Product category
- Tire Marketplace & Shop Management Software
- NAICS
- Tire Dealers (441340), Tire and Tube Merchant Wholesalers (42313), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
- akta.pro secondary industries
- Retail Tire Sales & Installation (Consumer) (TLAKADAA), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)
Keywords
Where TireTutor is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TireTutor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Shop Management Software Subscriptions: Dealers pay for access to the AI-driven shop management platform including POS, inventory, and ecommerce tools. The platform is positioned as a SaaS solution replacing multiple tools for tire and repair shops.
- Marketplace Commission/Referral: The marketplace connects consumers with local tire dealers and likely earns referral fees or transaction-based revenue when customers complete purchases through the platform.
- Lead Generation: The platform generates and drives leads to dealers through website traffic and the 'Get a Quote' feature, where up to 5 shops bid for customer business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Book a Demo - Contact Sales |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
TireTutor product offering
Product offeringCore offering
TireTutor operates a dual-sided platform combining a consumer-facing tire comparison marketplace at tiretutor.com with a B2B AI-driven shop management system (TireTutor.ai Dealer Solutions) sold to tire and auto repair dealers. The marketplace connects individual car owners with local tire dealers for price comparison, appointment scheduling, and online payment. The dealer platform replaces multiple fragmented tools with unified ecommerce, integrated supply chain, AI-native operations, and POS/payments capabilities.
Product overview
TireTutor operates two integrated platforms: (1) TireTutor Marketplace — a consumer-facing tire comparison e-commerce marketplace connecting buyers with local tire dealers, enabling price comparison, appointment scheduling, and online payment; and (2) TireTutor.ai Dealer Solutions — an AI-driven shop management system for tire and repair shops that consolidates multiple tools (ecommerce, supply chain, AI operations, and POS/payments) into a single platform. The dealer platform is designed to help shops sell more tires and grow every repair order.
Differentiator
Problem solved
Functional benefit
Products and services
- TireTutor Marketplace Consumer-facing tire comparison e-commerce marketplace that connects individual car owners with local tire dealers. Users can search tires by vehicle, compare prices including installation costs, read shop reviews, schedule service appointments, and pay online. Functions like a comparison-shopping destination similar to flight or hotel booking sites, with no shipping required since tires are installed locally.
- TireTutor.ai Dealer Solutions B2B AI-driven shop management SaaS platform for tire dealers and auto repair shops. Replaces multiple fragmented tools by combining AI-powered ecommerce (captures leads and converts browsers into buyers), integrated supply chain, AI-native operations (automates inspections, pricing, and call handling), and modern POS/payments built for tire and auto workflows.
Quantifiable outcome
- Sales increase over 100% for some shop customers
- +1 more outcomes
Companies that use TireTutor
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
TireTutor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
TireTutor partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- ASTA (American Specialty Toy Association)minorIndustry partnership displayed in TireTutor's partnership section, indicating membership or affiliation with the association.
- ATIminorIndustry partnership displayed in TireTutor's partnership section.
- CTDAminorIndustry partnership displayed in TireTutor's partnership section.
- GTDAAminorIndustry partnership displayed in TireTutor's partnership section.
- NETSAminorIndustry partnership displayed in TireTutor's partnership section.
- VAAminorIndustry partnership displayed in TireTutor's partnership section.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
TireTutor competitors and assessment
Company assessmentDirect peers
- SimpleTire: Online tire marketplace that connects consumers with local installers for tire purchase and fitting. Directly comparable as a consumer-facing tire comparison platform with installation by local dealers, competing head-to-head with TireTutor's marketplace.
- Shopmonkey: Cloud-based shop management software for auto repair shops, providing POS, CRM, inventory, and workflow automation. Directly competes with TireTutor.ai's dealer-facing SaaS offering for the same SMB auto shop buyer.
- Tekmetric: Shop management platform for auto repair shops with digital vehicle inspections, estimates, payments, and inventory. Competes with TireTutor.ai's POS and AI operations modules for the same independent shop customer segment.
- AutoLeap: All-in-one shop management software for auto repair businesses offering digital inspections, estimates, workflow, and reporting. Directly comparable SaaS alternative for TireTutor's dealer portal customers.
- Priority Tire: Online tire retailer offering competitive pricing and shipping, with growing installer network. Competes with TireTutor's marketplace for consumer tire search demand, though with a direct-to-consumer shipping model rather than marketplace.
Broad incumbents
- Tire Rack: The largest US online tire retailer (owned by Monro, Inc.). While Tire Rack historically ships tires directly to consumers, it now also partners with installers—making it both a direct marketplace competitor and the dominant SEO competitor in the category.
- Discount Tire: Largest US brick-and-mortar tire retailer with ~1,300 stores and growing direct-to-consumer capabilities. Competes both for consumer tire demand (online) and as a potential dealer-channel alternative to marketplace-driven installs.
Emerging players
- GoMotive: Digital platform providing shop management software, online ordering, and customer engagement tools for independent auto repair shops. Emerging SaaS competitor targeting the same SMB auto shop segment as TireTutor.ai.
- Openbay: Online automotive services marketplace connecting vehicle owners with local service providers for repair and maintenance. Comparable marketplace model to TireTutor's consumer-facing side, though broader than tires.
- CarAdvise: Digital automotive services platform that connects car owners with vetted service providers for maintenance and repair. Comparable marketplace/concierge model, though covering broader automotive services rather than tire-specific.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TireTutor social profiles
Digital presenceTireTutor financial estimates
Financial estimateRevenue estimate
Valuation estimate
TireTutor leadership team
Management profileNumber of profiles
Profiles1 record
TireTutor funding detail
Funding detailFunding overview
Funding rounds10 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TireTutor M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TireTutor
What does TireTutor do?
TireTutor operates a dual-sided platform combining a consumer-facing tire comparison marketplace at tiretutor.com with a B2B AI-driven shop management system (TireTutor.ai Dealer Solutions) sold to tire and auto repair dealers. The marketplace connects individual car owners with local tire dealers for price comparison, appointment scheduling, and online payment. The dealer platform replaces multiple fragmented tools with unified ecommerce, integrated supply chain, AI-native operations, and POS/payments capabilities.
Is TireTutor a public or private company?
TireTutor is a private company. It is classified as venture growth investor backed and is currently operating.
When was TireTutor founded?
TireTutor was founded in 2017. It employs 11 to 50 people.
Where is TireTutor based?
TireTutor is headquartered in Boston, United States, in the North America region.
How does TireTutor make money?
Three revenue lines are on record. Shop Management Software Subscriptions are the primary driver. The others are marketplace Commission/Referral and lead Generation.
Who are TireTutor's main competitors?
Direct peers on record are SimpleTire, Shopmonkey, Tekmetric, AutoLeap and Priority Tire. Broad incumbents are Tire Rack and Discount Tire. Emerging players are GoMotive, Openbay and CarAdvise.
Does TireTutor have an API?
No public API is recorded for TireTutor.
What industry is TireTutor in?
TireTutor's product category is Tire Marketplace & Shop Management Software. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces, with a secondary code of TLAKADAA, Retail Tire Sales & Installation (Consumer). Its NAICS code is 441340 and its SIC code is 5013.