What January Digital does

January Digital is a premium independent media agency and consultancy founded in 2012 by Vic Drabicky, headquartered in New York with a secondary office in Dallas. The firm operates as an agency of record for consumer brands across fashion, beauty, apparel, retail, food and beverage, and lifestyle, managing millions of dollars in media spend for enterprise clients including Carhartt, Steve Madden, Kendra Scott, Supergoop, StriVectin, Interstate Batteries, and MZ Wallace. The company has built proprietary AI technology around its Mikey OS platform, which combines macro-level market monitoring, brand analytics, media planning, and creative ideation, alongside Mikey Intelligence, a client-specific analytics LLM that delivers on-demand campaign analysis through natural language queries and produces board-ready presentations. January Digital holds preferred partner status across Google (Premier Partner, top 3%), Meta, TikTok, Amazon, Snapchat, Pinterest, and Rakuten, and manages over $700M in annual publisher partnerships for video advertising across NBCUniversal, Paramount, Disney, Hulu, Amazon, and Roku. Service offerings span paid search, paid social (Meta, TikTok, Pinterest, Snapchat), affiliate, retail media, video, YouTube, out-of-home, programmatic, streaming audio, plus dedicated consultancy and analytics practices covering MMM, incrementality testing, and revenue forecasting.

The company monetizes through professional services — media agency fees (commissions and retainers on client media spend), consulting engagements covering strategy, in-housing guidance, organizational design, and fractional leadership, and analytics services including media mix modeling and incrementality testing. Approximately 30%+ of the team comes from brand-side roles, embedding an operator mindset into client engagements. The company has no external venture capital or private equity funding disclosed, with ownership concentrated among founders and management. All services are delivered through direct enterprise sales with no intermediary channels. Recent strategic activity has centered on AI platform deepening (Mikey Intelligence launch, Meta AI Connectors integration, Tracer partnership expansion) and ongoing AOR client wins across the beauty and fashion verticals.

Name

January Digital

Legal name

January Digital Holdings LLC

Website

https://januarydigital.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

January Digital is a premium independent media agency and consultancy founded in 2012, serving consumer brands across fashion, beauty, retail, and lifestyle as agency of record. The firm manages millions in media spend using its proprietary Mikey AI platform and holds preferred partner status across all major digital advertising platforms.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Media agency services
• Digital marketing consultancy
• Paid media management
• Retail media networks
• Marketing analytics services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Media Agency Services: Full-service media planning, buying, and optimization across digital and offline channels including paid search, paid social, affiliate, retail media, programmatic, video, YouTube, out-of-home, and streaming audio. Manages millions of dollars in media spend as agency of record.
2. Consulting Services: Brand and advertising strategy and auditing, in-housing guidance, organizational leadership, audience and customer strategy, integrated marketing, change management and org design, lifecycle and CRM, and role augmentation including fractional leadership.
3. Analytics Services: Brand and marketing analytics including incrementality and media mix modeling, brand health tracking, forecasting, and pacing. Revenue forecasting with confidence intervals for finance teams.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

January Digital operates as a full-funnel media agency and consultancy for consumer brands, providing media planning, buying, and optimization across paid search, paid social, affiliate, retail media, video, programmatic, out-of-home, and streaming audio. The agency supplements media execution with strategic consulting (audience strategy, integrated marketing, change management, lifecycle/CRM, fractional leadership) and advanced analytics (MMM, incrementality testing, brand health). All services are powered by the proprietary Mikey OS and Mikey Intelligence AI platform and a network of top-tier platform partnerships.

Product overview

January Digital is a premium independent media agency and consultancy operating as 'The Marketing Leadership Company.' The core technology platform is Mikey OS, a proprietary AI-driven operating system that combines macro-level market monitoring, brand-level analytics, media planning, and creative ideation, with Mikey Intelligence serving as a client-facing analytics LLM for on-demand campaign analysis. January Growth is a specialized division for fast-growing ecommerce brands. The agency service portfolio spans paid search, paid social (Meta, TikTok, Pinterest, Snapchat), affiliate, retail media (including Amazon), video, YouTube, out-of-home, programmatic, and streaming audio. Consultancy offerings include audience strategy, integrated marketing, change management, lifecycle/CRM, fractional leadership, and creator services. Analytics services cover reporting dashboards, revenue forecasting, media mix modeling, incrementality testing, and quasi-experimental analysis. All services are powered by the Mikey AI platform with access to major platform partnerships and measurement tools.

Differentiator

Problem solved

Functional benefit

Brands

• January Growth: A specialized division of January Digital built to accelerate fast-growing ecommerce brands through expert performance media management, powered by Mikey AI Analytics.

Products and services

• Media Agency Services Full-funnel media planning, buying, and optimization across paid search, paid social, affiliate, retail media, programmatic, video, YouTube, out-of-home, and streaming audio, serving enterprise consumer brands as agency of record with millions of dollars in managed media spend.
• Consultancy Strategic advisory services including Audience & Customer Strategy, Integrated Marketing, Change Management & Org Design, Lifecycle & CRM, Role Augmentation & Fractional Leadership, and Creator Services for enterprise consumer brands.
• Analytics Advanced measurement and predictive modeling services including Reporting & Dashboards, Revenue Forecasting with confidence intervals, Media Mix Modeling, Incrementality Testing, and Quasi-Experimental Analysis for finance and marketing leadership teams.
• Mikey OS Proprietary AI-driven operating system combining brand results with macro-level influences, brand-level analytics, media planning, and advanced ideation; proactively tracks competitors, market shifts, and brand health, surfaces opportunities for testing, and connects data, decisioning, and activation across channels for client engagements.
• Mikey Intelligence Proprietary, client-specific analytics large language model that delivers on-demand campaign analysis and advanced analytics through natural language Q&A, with instant answers exportable as raw data or board-ready presentations for client marketing and finance teams.
• January Growth Specialized division of January Digital built to accelerate fast-growing ecommerce brands through expert performance media management, powered by Mikey AI Analytics, and supported by the agency's full-service planning, analytics, and strategy teams.
• Paid Search Paid search service that captures high-intent demand across Search, Shopping, and Performance Max, connecting search intent and product data with platform automation for efficiency and long-term scale.
• Paid Social – Meta Full-funnel Meta media service aligning creative, audience signals, and disciplined optimization to drive measurable business impact across Facebook and Instagram advertising.
• Paid Social – TikTok TikTok media service combining brand storytelling with performance-driven strategy to drive revenue, customer acquisition, and engagement across TikTok Shop integrations, creator partnerships, and full-funnel paid media.
• Paid Social – Pinterest Pinterest media service leveraging the platform as a high-intent discovery engine that drives consideration, conversion, and incremental growth across beauty, fashion, lifestyle, and home categories.
• Paid Social – Snapchat Snapchat media service reaching high-value, next-generation audiences through creative-first strategies that drive measurable performance and scalable growth on the Snapchat platform.
• Affiliate Marketing Affiliate marketing service that drives incremental revenue through strategic program management with a diversified partner mix spanning influencer, content, cashback, coupon, and BNPL partners.
• Retail Media Retail media service that drives measurable outcomes across major Retail Media Networks including Amazon Ads, Walmart Connect, Instacart, Roundel, Kroger/84.51, Ulta, Sephora, and emerging RMNs.
• Retail Media – Amazon Amazon-focused retail media service connecting retail health, shopper intent, creative excellence, and full-funnel media to deliver scalable growth across Sponsored Ads, Amazon DSP, AMC, Amazon Live, and creator solutions.
• Video Video media service maximizing video impression impact across YouTube, CTV, and linear TV through data-driven planning, precise media execution, and partnerships with NBCUniversal, Paramount, Disney, Hulu, Amazon, and Roku.
• Video – YouTube YouTube media service leveraging YouTube as a full-funnel growth channel that builds brand impact while delivering measurable performance using Skippable, Shorts, Non-Skippable, and Demand Gen formats.
• Out of Home Out-of-home media service building high-impact moments through data-driven planning, precise media execution, and creative placement spanning billboards, transit, street-level, place-based, experiential, and digital OOH.
• Programmatic Programmatic media service delivering precision-targeted, full-funnel campaigns across display, video, native, and audio inventory through The Trade Desk, DV360, and Amazon DSP with sophisticated audience modeling and real-time optimization.
• Streaming Audio Streaming audio service turning audio moments into measurable brand growth through strategic podcast partnerships, programmatic streaming audio on Spotify, Pandora, SiriusXM, and Amazon Music, and data-driven targeting.

Quantifiable outcome

• Steve Madden achieved 4.4x revenue with Meta creator and catalog ads integration
• +6 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability19 records

Feature4 records

Partnerships

27 partnerships are on record, tiered core.

• SupergoopcoreGTM or Marketing Partner · 29 April 2026January Digital appointed as Supergoop's agency of record overseeing all media planning, buying, and retail spend across brand, performance, and retail channels as Supergoop pursues mainstream appeal expansion.
• TracercoreTechnology or Integration · 10 March 2026Expanded partnership to improve AI-powered marketing infrastructure, centralizing performance data across platforms to enhance AI system capabilities and operational efficiency. Usage has increased significantly under this collaboration.
• MZ WallacecoreGTM or Marketing Partner · 3 March 2026January Digital appointed as MZ Wallace's media agency of record to support the brand's expansion efforts through strategic media planning and activation.
• Mikey OS / Mikey IntelligencecoreTechnology or IntegrationProprietary AI operating system and analytics LLM developed internally by January Digital. Mikey OS combines macro-level monitoring, brand analytics, media planning, and creative ideation. Mikey Intelligence is a client-facing analytics LLM providing on-demand campaign analysis. Both are integrated with Meta AI Connectors for enhanced campaign management.
• GooglecoreTechnology or IntegrationGoogle Premier Partner (top 3% of participating agencies), Google Agency Excellence Awards honoree. Provides access to Search, YouTube, Performance Max, and other Google advertising platforms with early beta access and dedicated support.
• MetacoreTechnology or IntegrationMeta Business Partner with Blueprint-certified team. Access to Facebook, Instagram advertising with early product access and platform support. January Digital participates in Meta Performance Marketing Summit and has developed expertise in Meta Advantage+ and catalog ads.
• TikTokcoreTechnology or IntegrationTikTok Badged Agency reflecting expertise and track record. Early adopters of TikTok alphas and betas including Creator Challenges, Search Ads, and TikTok Shop integrations. Access to emerging capabilities before widely available.
• Amazon AdscoreTechnology or IntegrationRecognized Amazon Partner with certified expertise across Sponsored Ads, DSP, and AMC (Amazon Marketing Cloud). Deep expertise in Amazon media, analytics, content, and retail operations.
• SnapchatcoreTechnology or IntegrationSnapchat Agency Partner. Access to Snapchat advertising with early access to new alphas, betas, and emerging ad products. Funded testing opportunities available.
• PinterestcoreTechnology or IntegrationAgency partner for Pinterest advertising with expertise in beauty, fashion, lifestyle, and home categories where Pinterest's planning and discovery behavior is most powerful.
• Rakuten AdvertisingcoreTechnology or IntegrationRakuten Certified Agency Manager. Premium partnership providing access to Rakuten's affiliate network, publisher relationships, and first-party consumer experiences.
• Impact.comcoreTechnology or IntegrationImpact.com Agency Partner. Strategic alliance with Rakuten to build comprehensive performance marketing ecosystem. Provides platform infrastructure, tracking, attribution, and affiliate marketplace access.
• LTKcoreChannel Partner/ Reseller/ DistributorPremium affiliate partnership with LTK (formerly RewardStyle) for influencer-driven commerce. Access to top influencer content creators and creator management tools.
• ShopMycoreChannel Partner/ Reseller/ DistributorPremium partnership with ShopMy for affiliate and influencer commerce solutions, enabling organic creator promotion and affiliate tracking.
• NBCUniversalcoreChannel Partner/ Reseller/ DistributorMajor publisher partnership (>$700MM total annual) for video advertising including linear TV, CTV, and premium video inventory. First-to-market test agency status with NBCUniversal Ads.
• ParamountcoreChannel Partner/ Reseller/ DistributorMajor publisher partnership (>$700MM total annual) for video advertising including streaming and premium video inventory.
• DisneycoreChannel Partner/ Reseller/ DistributorMajor publisher partnership (>$700MM total annual) for video advertising including Disney+ and premium video inventory.
• HulucoreChannel Partner/ Reseller/ DistributorMajor publisher partnership (>$700MM total annual) for streaming video advertising.
• RokucoreChannel Partner/ Reseller/ DistributorMajor publisher partnership (>$700MM total annual) for CTV advertising and streaming video inventory.
• YouTubecoreChannel Partner/ Reseller/ DistributorKey video channel partner integrated into $700MM+ annual publisher partnerships for video advertising. Google Premier Partner status provides early access to YouTube innovations.
• The Trade DeskcoreTechnology or IntegrationPreferred partner for programmatic advertising. Provides access to premium programmatic inventory, private marketplace deals, and first-party data integrations.
• DV360 (Google)coreTechnology or IntegrationPreferred partner for programmatic advertising through Google Display & Video 360. Enables sophisticated audience modeling, cross-channel attribution, and premium inventory access.
• Amazon DSPcoreTechnology or IntegrationAccess to Amazon's demand-side platform for programmatic advertising, enabling audience targeting based on Amazon browsing, purchase behavior, lifestyle, and in-market intent signals.
• MeasuredcoreTechnology or IntegrationMeasured preferred partner for MMM (marketing mix modeling) and incrementality testing. Provides best-in-class methodology for understanding true business contribution of media investment.
• SpotifycoreChannel Partner/ Reseller/ DistributorSpotify Top Creative recognition. Access to premium audio advertising including homepage takeovers, curated playlist sponsorships, and programmatic streaming audio.
• NielsencoreTechnology or IntegrationMeasurement and planning tool partnerships for cross-screen video measurement, audience definition, and competitive analysis.
• iSpotcoreTechnology or IntegrationMeasurement tool for TV and streaming video advertising, enabling precise viewership measurement and attribution.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PMG: Premium independent digital media agency serving global enterprise brands across retail, consumer, and tech verticals. Closest analog to January Digital in model, premium positioning, and platform-partnership strategy.
• Tinuiti: Large independent performance and brand media agency with similar omnichannel and retail media expertise. PE-backed (New Mountain Capital), competing for the same enterprise consumer-brand AOR relationships.
• Wpromote: Independent digital marketing agency with comparable mid-market to enterprise consumer brand focus, including paid media, SEO, and analytics. Polaris-backed and a direct competitor in retail/beauty media planning.
• Horizon Media: Large US-based independent media agency with deep enterprise client roster and similar full-funnel media buying model. Comparable in scale, independence, and emphasis on data-driven planning.
• Assembly: Stagwell-owned digital-first media agency competing in performance, retail media, and commerce. Operates as a digitally native premium alternative to holding-company shops in the same client segments.

Broad incumbents

• Digitas: Publicis-owned connected media and creative agency with broader portfolio and global footprint. Overlaps with January Digital on enterprise consumer brand media AOR work but offers creative, production, and CRM at scale.
• Merkle: Dentsu-owned performance marketing and customer experience agency with deep analytics and CRM capabilities. Competes for measurement-driven enterprise mandates where January Digital sells its analytics and MMM services.
• GroupM: WPP's media investment group encompassing Mindshare, Wavemaker, EssenceMediacom, and T&Pm. Largest media buying operation globally; competes for the largest enterprise consumer brand AORs that January Digital also targets.
• Hearts & Science: Omnicom-owned data-driven media agency with strong CTV, audience, and analytics capabilities. Overlaps with January Digital's video, programmatic, and measurement offerings for enterprise consumer clients.

Emerging players

• Power Digital Marketing: Fast-growing PE-backed digital marketing agency with strong performance and influencer capabilities. Overlaps in mid-market and growth-stage consumer brand media management but at smaller scale and broader vertical mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/januarydigital
• Instagraminstagram.com/january_digital

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about January Digital