Standard Robots
Standard Robots designs and manufactures industrial autonomous mobile robots (AMRs), forklift and tugger robots, and embodied robots — backed by its proprietary SROS operating system, SLAM navigation, and RoboVerse software platform — serving 400+ enterprise customers across electronics, automotive, semiconductor, new energy, and biopharma manufacturing in 15 countries.
- Company typePrivate
- Founded2016
- HeadquartersBaoan, China
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Standard Robots does
Standard Robots Co., Ltd., founded in 2016 in Shenzhen, China, is a privately held industrial intelligent mobile robotics (AMR) company serving global manufacturing customers. It designs and manufactures autonomous mobile robots — including the OASIS chassis-based platform (back-carrying, transport, lifting, and SMT variants), GULF forklift robots, ELFIN tugger robots, and the LINK and DARWIN embodied robots — together with supporting fleet software. The company reports 4,000+ AMRs deployed across 15 countries and regions and a customer base of 400+, with named enterprise users in automotive (Dongfeng Lear, GAC Toyota, Xingyu Auto), electronics (OPPO, Carl Zeiss, Delta Electronics), semiconductor (a top-3 Chinese chipmaker, Innowave Tech), new energy (a leading photovoltaic firm, Futong Group), and biotech/pharma (Haier Biotech).
Underlying the hardware is a proprietary technology stack: a self-developed Industrial Intelligent Mobile Robot Operating System (SROS), a SLAM algorithm with prior-information multi-sensor fusion, heterogeneous multi-processor vehicle controllers, collaboration algorithms supporting 2,000+ robots in a single fleet, and the RoboVerse platform combining Robo-World simulation, Robo-Set task engine, and Robo-Team collaboration. AI capabilities include multi-modal perception and an in-house VLA (Vision-Language-Action) model powering embodied robots. The company holds 150 patents and is accredited as a National Specialized New 'Little Giant' Enterprise (2023) and Guangdong Manufacturing Single Champion (2024).
The business model is enterprise B2B, combining hardware sales (AMRs across multiple payload and form-factor classes), software (SROS, FMS, RIoT, Matrix, Central Control System), professional services (solution planning, customization, 24/7 support), and integrated enterprise solutions. Revenue is generated via custom quote-based pricing and multi-year contracts, sold through a hybrid go-to-market of direct enterprise field sales and a tiered global channel partner program (Technical, Commercial, Industrial Alliances) covering 15+ countries. Capital structure is venture-backed, with cumulative funding of approximately $200M including a $90M Series B in January 2022 and a ~$86.6M Series C led by Xiaomi in March 2023; key investors include NIO Capital, Source Code Capital, Broad Vision Funds, MiraclePlus, China Capital Management, and earlier Lightspeed China Partners (now Luminous Ventures).
Standard Robots firmographics
Firmographics- Name
- Standard Robots
- Legal name
- Standard Robots Co., Ltd.
- Website
- https://en.standard-robots.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Standard Robots designs and manufactures industrial autonomous mobile robots (AMRs), forklift and tugger robots, and embodied robots — backed by its proprietary SROS operating system, SLAM navigation, and RoboVerse software platform — serving 400+ enterprise customers across electronics, automotive, semiconductor, new energy, and biopharma manufacturing in 15 countries.
- Ownership category
- akta.pro rank
Standard Robots industry classification
Industry- Product category
- Industrial Mobile Robots
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Industrial & Warehouse Robotics (HDAAAIAA)
- akta.pro secondary industries
- Autonomous Mobile Robots (AMRs) & Automated Guided Vehicles (AGVs) (IMAHAHAC), Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)
Keywords
Where Standard Robots is headquartered
LocationHeadquarters
- HQ city
- Baoan
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Standard Robots business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Hardware Sales - AMR Robots: Sale of autonomous mobile robots including OASIS series (back-carrying, transport, lifting robots), GULF forklift robots, ELFIN tugger robots, and compound/embodied robots like DARWIN and LINK series.
- Software Systems: Software revenue from RoboVerse platform, FMS multi-machine scheduling system, Matrix deployment software, and central control systems for fleet management.
- Professional Services: Solution planning, customization services, implementation, and after-sales support including 24/7 customer service.
- Enterprise Solutions: One-stop smart manufacturing solutions integrating hardware, software, and services for specific industry applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise solutions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Standard Robots product offering
Product offeringCore offering
Standard Robots designs, manufactures, and deploys industrial autonomous mobile robots (AMRs) and supporting software for factory logistics. The product portfolio spans mobile robot chassis (OASIS series), forklift robots (GULF), tugger robots (ELFIN), and embodied robots (DARWIN, LINK), unified by the proprietary SROS operating system, FMS fleet management, and the RoboVerse simulation and collaboration platform. End-to-end solutions are delivered to manufacturers in electronics, automotive, semiconductor, new energy, and biotech/pharma industries.
Product overview
Standard Robots offers a comprehensive portfolio of industrial intelligent mobile robotics and embodied intelligence solutions organized around three pillars: '1+N+S=∞' where '1' is the core robotics technology platform (SROS operating system), 'N' represents versatile robot products (OASIS series mobile robots, GULF forklift robots, ELFIN tugger robots, LINK and DARWIN embodied robots), and 'S' is the RoboVerse system platform. The OASIS series serves as the primary mobile robot chassis with multiple variants including back-carrying (SRL), transport (SRT), SMT-specific, and lifting configurations. The GULF forklift robot series handles heavy material stacking and transport. The ELFIN tugger series provides traction capabilities. The LINK and DARWIN embodied robots extend application scenarios for human-robot collaboration. These hardware products are unified by the RoboVerse ecosystem (Robo-World simulation, Robo-Set task engine, Robo-Team collaboration), FMS fleet management, RIoT IoT platform, and SROS operating system, enabling deployment across electronics, automotive, semiconductor, new energy, and biotech/pharmaceutical industries.
Differentiator
Problem solved
Functional benefit
Products and services
- OASIS Series Mobile Robot Chassis Standard mobile robot chassis providing open electrical interfaces and communication protocols for secondary development. Supports back-carrying, transport, lifting, and SMT-specific variants with payload capacities from 50kg to 2000kg, serving manufacturers needing flexible in-factory transport.
- DARWIN Embodied Robot Industrial embodied wheeled robot with autonomous perception, cognitive decision-making, and precise execution capabilities. Expands application scenarios for safe collaboration between embodied robots and humans in industrial environments.
- LINK Embodied Robot Series Differential drive embodied robot series including LINK-300EL-SRA-12, LINK-600EL-SRA-20-SRT, and semiconductor-specific variants for FOUP/BOX handling in cleanroom environments, supporting human-robot collaboration.
- GULF Forklift Robot Series Counterbalanced forklift robots and stacking unmanned forklifts including GULF-MP14 (1400kg), GULF-MP15, GULF-MD20, GULF-1500-CPD, and GULF-1400-CDD for heavy material handling in warehouses and factories.
- ELFIN Tugger Robot Series
Companies that use Standard Robots
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles2 records
Standard Robots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Standard Robots partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Zhijieli RoboticscoreJoint cooperation with Zhijieli Robotics and Innowave Tech to create fully automatic manufacturing solution for semiconductor industry, specifically for CP test workshop material distribution.
- Innowave TechcoreSingapore-based industrial AI technology company partnering to provide AMR intelligent logistics solution for semiconductor manufacturing, achieving full automation and intelligence of wafer handling.
- Haier BiotechcoreComprehensive strategic cooperation signed November 26 for smart medical scenarios including blood component preparation and drug management, introducing AI technology into medical applications.
- Global Channel Partners NetworkmajorNetwork of partners across multiple countries and regions offering Technical Alliance, Commercial Alliance, and Industrial Alliance cooperation frameworks for market expansion and localized service delivery.
- Well-known domestic semiconductor wafer manufacturing companycoreSince 2020, deployed nearly 50 AMRs in multiple factories for automatic handling and intelligent management of production logistics in wafer manufacturing.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Standard Robots competitors and assessment
Company assessmentDirect peers
- Geek+: Beijing-headquartered AMR and warehouse robotics vendor with overlapping mobile robot product lines (picking, transport, sorting) serving e-commerce, manufacturing, and logistics customers globally — directly comparable in scope and verticals to Standard Robots.
- Quicktron: Chinese AMR specialist competing in the same intelligent warehousing and industrial mobile robot market; offers comparable picking and transport robots with overlapping target customers in 3PL and manufacturing.
- Mobile Industrial Robots (MiR): Denmark-based AMR vendor (owned by Teradyne) offering autonomous mobile robots for manufacturing and warehouse logistics — directly comparable product category with strong European enterprise footprint.
- Locus Robotics: US-based AMR vendor focused on warehouse fulfillment robots; competes in the adjacent warehouse automation segment with overlapping fleet management and enterprise software stack requirements.
- Fetch Robotics: US AMR vendor (now part of Zebra Technologies) offering autonomous mobile robots for warehousing and manufacturing; closely comparable in target verticals and product type.
- Hikvision Robotics: Chinese industrial AMR and AGV vendor backed by Hikvision; competes directly in China's manufacturing and warehouse automation market with similar product breadth.
Broad incumbents
- Symbotic: US-listed warehouse automation company using mobile robots at massive scale for retail and grocery customers; comparable end-customer use cases (warehouse/retail logistics) but at larger scale and with publicly traded financials.
- AutoStore: Norway-based cube storage and automated warehouse vendor using robotic systems; addresses similar end-customers in warehouse automation but with a fundamentally different storage architecture.
- Omron (Adept Mobile Robots): Industrial automation giant with an AMR product line addressing factory logistics; competes in the same automotive/electronics verticals as Standard Robots with broader portfolio reach.
Emerging players
- Vecna Robotics: US-based AMR vendor focused on material handling in manufacturing and warehousing; comparable in product category but smaller scale, representing an emerging competitive threat in North American enterprise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Standard Robots social profiles
Digital presenceStandard Robots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Standard Robots leadership team
Management profileNumber of profiles
Profiles1 record
Standard Robots funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Standard Robots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Standard Robots
What does Standard Robots do?
Standard Robots designs, manufactures, and deploys industrial autonomous mobile robots (AMRs) and supporting software for factory logistics. The product portfolio spans mobile robot chassis (OASIS series), forklift robots (GULF), tugger robots (ELFIN), and embodied robots (DARWIN, LINK), unified by the proprietary SROS operating system, FMS fleet management, and the RoboVerse simulation and collaboration platform. End-to-end solutions are delivered to manufacturers in electronics, automotive, semiconductor, new energy, and biotech/pharma industries.
Is Standard Robots a public or private company?
Standard Robots is a private company. It is classified as venture growth investor backed and is currently operating.
When was Standard Robots founded?
Standard Robots was founded in 2016. It employs 501 to 1,000 people.
Where is Standard Robots based?
Standard Robots is headquartered in Baoan, China, in the Asia region.
How does Standard Robots make money?
Four revenue lines are on record. Hardware Sales - AMR Robots are the primary driver. The others are software Systems, professional Services and enterprise Solutions.
Who are Standard Robots's main competitors?
Direct peers on record are Geek+, Quicktron, Mobile Industrial Robots (MiR), Locus Robotics, Fetch Robotics and Hikvision Robotics. Broad incumbents are Symbotic, AutoStore and Omron (Adept Mobile Robots). Vecna Robotics is listed as an emerging player.
Does Standard Robots have an API?
No public API is recorded for Standard Robots.
What industry is Standard Robots in?
Standard Robots's product category is Industrial Mobile Robots. Its primary akta.pro industry code is HDAAAIAA, Industrial & Warehouse Robotics, with a secondary code of IMAHAHAC, Autonomous Mobile Robots (AMRs) & Automated Guided Vehicles (AGVs). Its NAICS code is 333924 and its SIC code is 3537.