What Spider Labs does

Spider Labs Inc., founded in April 2011 in Tokyo by Satoko Otsuki, operates the Spider AF marketing security SaaS platform, which protects advertisers, agencies, e-commerce businesses, B2B lead generation companies, and HR/recruiting firms from digital ad fraud, fake leads, affiliate fraud, and website script vulnerabilities. The cloud-based platform uses a single-tag implementation integrated with Google Ads API, GA4, Meta Ads, Yahoo! Ads, Microsoft Ads, and TikTok Ads, analyzing 490 million clicks, 7.6 million conversions, and 1.09 billion impressions annually via proprietary AI/ML algorithms for anomaly detection and automated blocking of invalid traffic. Its product portfolio comprises four core modules — Ad Fraud Protection, Fake Lead Protection (launched February 2025), Affiliate Fraud Protection, and SiteScan (launched July 2025) — plus addons such as GA4 Integration and Ad Booster.

The business operates a recurring subscription revenue model with tiered pricing (SiteScan at $4,000-$4,800/year for SMBs, higher tiers for enterprise), sold through a hybrid go-to-market combining direct enterprise sales, inside sales, a formalized Partner Program (launched March 2026), and product-led growth via 14-day free trials. Spider Labs reports 600+ customers, 99% retention, and the #1 domestic market share in Japan, with marquee enterprise logos including KDDI, JAL, ANA, Shiseido, and Toyota Group's KINTO. The company holds ISO 27001:2022, SOC 2 Type II, and five consecutive years of JICDAQ brand safety and invalid traffic certifications, and was selected for Japan's METI J-Startup Program in December 2025 with stated IPO plans. Geographic footprint includes Tokyo headquarters, a New York office, and a Lisbon subsidiary (Spider Labs Portugal) for EU operations.

Name

Spider Labs

Legal name

Spider Labs, Inc.

Website

https://spideraf.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Spider Labs is a Tokyo-headquartered SaaS provider of Spider AF, a unified marketing security platform that uses AI/ML to detect and block ad fraud, fake leads, affiliate fraud, and website script vulnerabilities for advertisers, agencies, and lead generation companies across Japan, the US, and EMEA.

Ownership category

akta.pro rank

Product category

Marketing Security / Ad Fraud Detection Software

akta.pro primary industry

Bot Management & Mitigation (HDADALAB)

akta.pro secondary industries

Deception Technology & Threat Hunting (HDADAGAI), Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI), App Security, Compliance & Review Automation Platforms (BPAMADAJ)

Keywords

• Ad fraud detection
• Marketing security software
• Click fraud protection
• Fake lead prevention
• Invalid traffic monitoring

Headquarters

HQ city

Minami-aoyama

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Spider AF Subscription: Subscription-based pricing for anti-ad fraud protection platform, with tiered plans (Elite tier with 14-day free trial). Revenue is recurring on annual or multi-year billing cycles.
2. SiteScan Product: Website security scanning product sold as annual or multi-year subscription with pricing based on URL count limits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Spider Labs develops and sells Spider AF, a cloud-based SaaS marketing security platform that detects and blocks ad fraud, fake leads, affiliate fraud, and website script vulnerabilities for advertisers, agencies, e-commerce businesses, and B2B/lead generation companies. The platform is built on proprietary AI/ML algorithms trained on hundreds of millions of clicks and integrates natively with Google Ads, Yahoo! Ads, Meta Ads, Microsoft Ads, and TikTok Ads.

Product overview

Spider Labs offers Spider AF as a unified marketing security platform that provides comprehensive protection for the entire marketing funnel. The platform consists of four core products: Ad Fraud Protection (detects and blocks fraudulent clicks and invalid traffic), Fake Lead Protection (prevents fake lead submissions), Affiliate Fraud Protection (protects affiliate marketing), and SiteScan (monitors website scripts for vulnerabilities). These core products are complemented by addon modules including GA4 Integration and Ad Booster. The platform supports multiple advertising networks including Google Ads, Yahoo! Ads, Meta Ads, Microsoft Ads, and TikTok Ads, and is designed for advertisers, agencies, e-commerce businesses, and B2B/lead generation companies. Spider Labs also publishes annual Ad Fraud White Paper Reports and offers a free diagnostic service.

Differentiator

Problem solved

Functional benefit

Brands

• Spider AF: Unified marketing security suite providing ad fraud protection, fake lead protection, affiliate fraud protection, and SiteScan website security.
• SiteScan
• Fake Lead Protection

Products and services

• Spider AF Marketing Security Platform A unified cloud-based SaaS marketing security platform that protects businesses from ad fraud, fake leads, affiliate fraud, and website script vulnerabilities, supporting Google Ads, Yahoo! Ads, Meta Ads, Microsoft Ads, and TikTok Ads.
• Ad Fraud Protection Detects and automatically blocks fraudulent clicks and invalid traffic in web advertising to maximize ROAS, using proprietary algorithms to analyze device and session-level metrics for advertisers and agencies.
• Fake Lead Protection Automatically identifies and blocks fake lead submissions in real time, analyzing device information and behavioral biometrics to detect non-human leads for B2B and lead generation companies.
• Affiliate Fraud Protection Protects campaigns from ad fraud in affiliate marketing by detecting and blocking fraudulent affiliate activity, identifying bulk-buying bots, fake conversions, and other affiliate fraud patterns for e-commerce and D2C businesses.
• SiteScan A SaaS solution that monitors third-party and client-side tags 365 days a year, detecting script vulnerabilities and tampering using AI-powered script analysis, CVE vulnerability mapping, data leak monitoring, and PCI DSS 4.0.1 compliance automation for website operators.

Quantifiable outcome

• 99% customer retention rate
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• MineHub TechnologiesminorStrategic or Co-development PartnerMemorandum of Understanding signed in March 2026 for collaboration on digital product passports, expanding Spider Labs' technology applications beyond ad fraud prevention.
• Google Ads APIcoreTechnology or IntegrationNative integration with Google Ads API enables Spider AF to provide seamless ad fraud protection and reporting for Google Ads campaigns.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• DoubleVerify: US-listed ad verification and fraud-prevention platform. Directly comparable to Spider AF on ad fraud detection, brand safety, and invalid-traffic blocking across the same advertiser and agency buyer base.
• Integral Ad Science (IAS): Public ad verification and fraud-prevention company. Competes head-to-head with Spider AF on click-level fraud detection, viewability, and brand safety for global advertisers and agencies.
• HUMAN (formerly White Ops): Bot mitigation and fraud-prevention vendor focused on invalid traffic, account takeover, and sophisticated invalid clicks. Closely comparable to Spider AF's bot and data-center detection capabilities.
• Pixalate: Cross-platform ad fraud intelligence and invalid-traffic detection. Directly comparable on programmatic and CTV ad fraud detection as well as IVT certification services.
• Kochava: Attribution and ad fraud prevention suite with strong invalid-traffic detection. Comparable to Spider AF on click fraud, install fraud, and traffic-quality verification across mobile and web.
• GeoEdge: Ad security and malware-scanning vendor for ad networks and publishers. Comparable on ad-malware detection and protection against malicious creative/redirects, an adjacent capability to Spider AF's bot and fraud blocking.

Broad incumbents

• AppsFlyer: Large mobile attribution platform with fraud-protection suite (Protect360). Overlaps with Spider AF's affiliate and fake-lead protection but covers a broader attribution stack.
• Adjust: Mobile measurement and fraud-prevention platform. Comparable fraud-detection functionality but positioned as a broader MMP with attribution, analytics, and fraud in one suite.

Emerging players

• Singular: Marketing attribution and fraud prevention platform. Comparable in fraud detection for clicks and installs but smaller and more narrowly focused than Spider AF's enterprise suite.
• Lunio: Click fraud and invalid-traffic prevention focused on PPC campaigns. Direct overlap with Spider AF's Ad Fraud Protection but smaller scale and limited APAC presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/spider_af
• YouTubeyoutube.com/@Spider_AF
• Facebookfacebook.com/spideraf
• LinkedInlinkedin.com/company/spideraf
• Instagraminstagram.com/spiderlabs_recruit

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spider Labs