What Innago - Property Management Software does

Innago is a Cincinnati-based, venture-backed private company that provides cloud-based property management software to individual landlords and small-to-medium property managers. Founded in 2017 by co-founder Dave Spooner, the company offers a unified platform covering the core operational workflows of residential rental management: a property management dashboard, maintenance request tracking, digital lease signing, online rent collection, and tenant screening. The product is delivered as a single web application plus native iOS and Android mobile apps distributed through Apple's App Store and Google Play, with no public APIs, SDKs, or third-party integrations disclosed. Operating geography is North America (USA), and customer concentration is in the long tail of individual and SMB landlords.

The business runs a product-led growth, freemium model: the entire feature set is offered to landlords at no cost — no monthly fee, setup fee, or contract — and revenue is generated through optional premium features or services not specified in available sources. There is no sales team; sign-up is self-serve via website or mobile apps. Customer evidence is drawn from a long list of Google Reviews testimonials rather than named enterprise accounts, and the company has no disclosed certifications, patents, awards, or partnerships beyond its capital relationship with Allison Wood Ventures. Total disclosed funding is $7.7 million across three rounds (2017, 2020, 2022), all led by Allison Wood Ventures. Headcount is reported at 11–50 employees.

Innago's strategic positioning rests on cost disruption in a market where competitors typically charge subscription or per-unit fees, combined with emphasis on the landlord-tenant communication relationship. The 2025 Feature Usage Report — based on platform data from July 2024 to June 2025 and a survey of over 4,500 active tenants — is the company's primary data-driven content asset, reporting that tenants using online payment are twice as likely to pay on time and screened tenants are at least 10% more likely to pay on time. Revenue is not publicly disclosed, and there is no evidence of AI/ML features, public APIs, or enterprise contracts in the input data.

Name

Innago - Property Management Software

Legal name

Innago

Website

https://innago.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Innago provides a free, cloud-based property management SaaS platform for individual landlords and small-to-medium property managers, covering rent collection, tenant screening, lease signing, and maintenance requests via web and iOS/Android apps.

Ownership category

akta.pro rank

Product category

Property Management Software

NAICS

Software Publishers (5132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Property management software
• Landlord tenant platform
• Online rent collection
• Tenant screening tools
• Digital lease signing

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium Platform: Innago offers its core property management software completely free to landlords with no monthly fee, setup fee, or contract. The company generates revenue through optional premium features or services not specified in available sources. The freemium model enables broad adoption and network effects among landlords and tenants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Innago provides a free, cloud-based property management software platform for small-to-mid-sized landlords and individual property owners. The platform consolidates property dashboards, maintenance request management, digital lease signing, online rent collection and payment processing, and tenant screening into a single product accessible via web and mobile (iOS and Android) applications. It is offered with no monthly fee, setup fee, or contract, distinguishing it from subscription-based competitors.

Product overview

Innago is a single unified property management software platform designed for landlords managing residential properties. The platform provides a comprehensive suite of tools built as a cohesive system — combining property management dashboards, maintenance request tracking, lease signing functionality, rent collection with online payment processing, and tenant screening — all accessible through web and mobile applications. Unlike modular platforms with add-on tiers, Innago delivers its entire feature set as a single product with no monthly fees, setup costs, or contracts required.

Differentiator

Problem solved

Functional benefit

Products and services

• Innago Property Management Platform A free, cloud-based property management software platform designed for individual landlords and small-to-mid-sized property management businesses. It provides a centralized dashboard, maintenance request tracking, digital lease signing, online rent collection with payment processing, and tenant screening, accessible via web browser and native iOS and Android mobile applications.

Quantifiable outcome

• Tenants using Innago's online payment feature were twice as likely to pay rent on time
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Buildium: Buildium is a leading SaaS property management platform for residential landlords and property managers. It directly competes with Innago for the SMB and individual landlord segment, but operates on a paid subscription model rather than a free tier.
• AppFolio: AppFolio provides cloud-based property management software for residential and commercial portfolios. It targets a similar SMB-to-mid-market landlord base as Innago and offers competing rent collection, screening, and lease management capabilities.
• RentRedi: RentRedi is an all-in-one landlord software offering rent collection, tenant screening, and listing tools. It targets individual and small landlords — the same core customer segment as Innago — with a similar focus on mobile-first, ease-of-use delivery.
• TenantCloud: TenantCloud offers freemium property management software for landlords and tenants, including rent collection, maintenance, and screening. Its free-tier positioning makes it one of the closest direct competitors to Innago's no-cost model.
• Avail: Avail (acquired by Realtor.com / Move, Inc.) provides free landlord software covering listings, applications, screening, and lease signing. It directly overlaps with Innago's free SMB value proposition and is owned by a much larger real estate platform.

Emerging players

• DoorLoop: DoorLoop is a cloud-based property management SaaS targeting small-to-mid-sized landlords and management firms. It competes in the same operational feature set (rent, leases, screening, maintenance) but emphasizes paid tiers over Innago's freemium approach.
• Stessa: Stessa (owned by Roofstock) offers free property management software tailored to individual landlords and small real estate investors. It overlaps with Innago in target customer and free-pricing model but emphasizes financial tracking and portfolio analytics.
• Hemlane: Hemlane provides software plus optional service add-ons for self-managing landlords, blending SaaS tools with leasing and coordination services. It targets the same SMB landlord profile as Innago with a hybrid digital-plus-services model.

Broad incumbents

• Zillow Rental Manager: Zillow Rental Manager is a free toolset from Zillow that helps landlords list properties, screen tenants, and create leases. As part of a major consumer real estate platform, it competes with Innago at the entry-level SMB tier with significantly broader distribution.

Others

• Cozy (Apartments.com): Cozy (acquired by CoStar Group / Apartments.com) historically offered free property management tools for landlords, including rent collection and screening. Its current Apartments.com integration places it as an adjacent/thematic peer rather than a direct standalone competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/innagosoftware
• Facebookfacebook.com/innagosoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innago - Property Management Software